Website design is a delicate task that directly affects the success of all marketing campaigns and impacts a company’s overall brand identity. Business owners should make wise decisions whenever hiring a web design agency, whether for a new website or for the updating of an existing site. The selected company should not be just another website design company; it should be much more.
Website Design – As a Process
Website design has long evolved from the days when artistic design was all that mattered. Modern website design when done correctly is a complex process. Eye-pleasing graphic design work, high resolution graphics, and high-definition videos give a great first impression. With that said, a good first impression is just a small part of the overall goal. Successful website development should accomplish a multitude of objectives. It should help create a new business website that is:
- the online representative of the business,
- often the single point of contact for existing and potential customers,
- the primary platform to drive sales leads to generate revenue,
- and a mandatory tool to develop customer relations.
Any website should accurately serve all intended roles mentioned above. A website designed without search engine friendliness in mind will result in underperformance of SEO and SEM campaigns. The lack of proper social media integration will result in a missed opportunity to increase brand visibility and awareness. This is why it is very important for internet marketing experts to handle every phase of the website design process. The involvement of internet marketing strategists, social networkers, and search engine optimization experts at all levels of the design process will impact the future marketing success of a company.
Far too often, a business owner makes the mistake of hiring one company to design a website without contemplating the impact on marketing campaigns. Later, they seek out a separate internet marketing agency to begin online promotion and advertising. In this case, they end up spending twice as much as they should have for half the results.
Any business looking for a new website should seek out and hire the help of a comprehensive web design, development, and internet marketing firm from the very start. Today’s modern business website is an artfully blended work of design, development, and marketing. A total solutions provider will create each new websites with marketing in mind, resulting in a much higher return on investment.