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Why YouTube Should Play a Role in Your Online Advertising Strategy

Online advertising plays a key role in the success of any modern business. At the cutting edge, internet marketing experts employ viral marketing techniques through social media to create instant buzz for brands, establish an online identity, and secure customers. One of the most important marketing methods to further this cause is Video Marketing. However, not all video is created equal. While many video sharing websites exist and many have similar features, only one carries a tremendous user base that will contribute to increased visibility for your products and services.

 

YouTube, when used for the promotion of a business, provides the perfect platform for the interactive advertising via social media and the web. YouTube is the 2nd most visited website in the world. Every month, over 4 billion hours of video are watched on YouTube and it receives over 1 trillion page views per year. Internet users visit YouTube for a variety of reasons ranging from entertainment, information, news, music, or to simply pass the time.  Those millions of YouTube users comprise a massive audience just waiting for your video content and eager to help share and promote your business. When used correctly, YouTube becomes an excellent resource to target potential customers.

 

YouTube Marketing

Business owners advertise their businesses on YouTube by creating and branding unique channel where they can later create and upload promotional videos. These videos can be embedded from YouTube on website landing pages or blogs and distributed through social media properties. The type of videos that are often created to advertise a business depends on the needs of the business and the goals of the campaign. Typically, online marketers have a variety of different types of videos they use for promotion which include product demonstrations, customer testimonials, virtual tours, how to, and support videos.

 

 

However, creating an impressive video and uploading it to YouTube is not enough for success. In order to drive traffic, increase visibility, and see increased sales you need to attract viewers to your videos. Success in YouTube marketing depends upon the quality of video content, its interactivity, the call to action, and most importantly video optimization. An expert internet marketing firm with video production services can help produce and optimize videos for maximum views, and will:

  • Create keyword rich video channel and description text based on existing SEO campaigns
  • Include relevant and informative video content
  • Include the appropriate call to action in the video and in the description
  • Brand videos with appropriate product logos and slogans
  • Embed subscription options and overlays within the video
  • Share the videos on established social media accounts
  • Embed the video on all necessary websites
  • Create advertising campaigns for the video to increase visibility and interest

 

You can instantly promote your business and see results through the use of YouTube, a powerful platform for business video advertising. There are so many different ways to market products and services using YouTube that each type of business often requires a unique strategy. Contact us today if you’d like to get started right now with a custom YouTube marketing strategy and videos that have been scripted, produced, edited, and promoted for your business. In the future we will address unique marketing and promotion strategies for different types of industries via a series of additional blog articles under the title “YouTube Video Marketing”.

 

Stay Tuned. . .

 

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