This article is part of a series of twenty articles. Click to read: The Top 20 Web Marketing Concepts Your Next Website Design Company Should Know
If your website is out of date it will most likely have problems displaying correctly on mobile devices. Since a non-mobile friendly website can cripple your reach to potential customers, developing a mobile friendly website for your business is a necessity. Here are some of the main reasons why your business website should be mobile friendly:
Increasing Number of Smartphone Users
Today, most people are accessing the internet with their phones. Approximately 8% of digital traffic comes from mobile devices (smartphones and tablets). If your business website is not mobile friendly, you will miss the opportunity to reach this audience. This is especially true for people on the go who may be searching for information about your business from their car.
Growth of Mobile Commerce
In last couple of years, mobile commerce has witnessed unexpected growth. In 2010, the total sales generated from mobile commerce were $3 billion which rose to $6 billion in 2011. A 100% increase in just one year. At the end 2012, it is expected to exceed $10 billion. If your website is not mobile friendly this business could be going to your competitors.
Trend of Mobile Research Prior to Purchase
Customers today are smarter than ever and most consumers are likely to research a product online before completing a purchase. They even research and analyze products using their smartphone while in store before making the final decision. Having a mobile friendly website enhances the chance of getting your products purchased by smartphone users doing research on your competitors.
Smartphone Users Have Higher Income Average
It is a well known fact that smartphone users have higher income average than traditional cell phone users. Research indicates that 60% of smartphone users in the US earn $100,000 per year or more. If your website is not mobile friendly, your business will be invisible to a large segment of people with high purchasing power.
‘Mobile Friendly’ Doesn’t Have to Mean ‘Dumbed Down’
There are some low-cost and even free services out there that claim to provide mobile websites for businesses. The problem with these types of services is the website you get is completely stand-alone from your main business site, containing a watered down version of a website with very minimal information. These websites are not very helpful for any company serious about internet marketing and lead generation.
The good news is, when done correctly, your entire website complete with all information and corporate branding can be made readily available to any smartphone or tablet visitor. The term for this is ‘responsive web design‘. With a responsive website, users across a broad range of devices and browsers will have access to a single source of content. If you are a new business owner planning to develop a new website, you should definitely make sure to use a responsive website platform. A business website platform developed with mobile devices in mind avoids the hassle of needing a second website just for mobile visitors. Your website will look the same, both on a traditional computer and on a mobile device.
If you already have a website and it was not developed with mobile users in mind, chances are good that some aspects of it do not function as they should on mobile devices. For example, mobile visitors cannot click on most drop-down menus and if your website uses flash, visitors on iPads or iPhones will be unable to access portions of it. If you have a website that doesn’t work correctly on mobile devices, don’t panic! You can solve these types of problems by either redesigning your existing website to become mobile friendly or by developing a new and improved version of your website. The latter is a good choice because a new website will help your business remain competitive, in addition to helping you to reach mobile visitors.
The bottom line: A responsive website is important for future marketing success. seenBEST provides expert website design and development services, and all of our new websites are responsive – allowing your business to impress visitors regardless of the device they are using. Contact seenBEST Web Design today for help with a new responsive and mobile-friendly website, or to modernize an existing website.
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