A professionally built website is the key ingredient to attracting traffic and sales from the internet. Whether it be the rate of conversion from online promotion campaigns, number of returning visitors, or time spent by an individual on the website; all are dependent upon website design.
Understanding the Components of a Great Website Design.
Look and feel – The structure of a website, strategically placed sections, and the color combination used can make or break the ever important first impression.
Navigation – Navigation plays a huge role in the user experience. Ideally, a website should have an easy to find navigation where users can visit any section or page of the website in a maximum of three clicks and come back to the home page in just one click. The home page should have a link to all important sections of website. A site map is also essential in order to show an easy way of navigating to other portions of website.
Graphics – A picture is worth a thousand words. Use of high quality graphics on websites to represent the business is an ideal way to encourage visitors to stay on the website and learn more about the products and services being offered. It is also important to use optimized graphics to minimize the size of web pages, and reduce the website’s load time. Enlist the help of expert web designers who can create awesome and relevant graphics without increasing the load time which can lead to frustrated visitors.
Content – Website content is an integral part of design. Strategic placement of content along with eye-catching graphics enhances the readability of web pages and conveys your message to the visitors in a pleasant way.
Search engine friendliness – Today, websites are built with a well-defined goal for online promotion of products and services. With this in mind, it is paramount to design search engine friendly websites in order to reduce the added expense of optimizing the site during the promotion phase.
Blending these individual components seamlessly to create the best website for your business requires a true professional. Only web designers with many years of design and internet marketing experience can provide a professional design that will improve and enhance the user experience.
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