Loading ...Why Small Business Owners Need to Take Blogging More Seriously
Do you wish you had:
- more traffic coming to your website?
- better search engine ranking?
- a name recognized and trusted as an industry expert?
You can achieve all of these with a blog. Blogging is one of the easiest, least expensive, and most effective social network marketing tools for a small business. According to Technorati’s State of the Blogosphere 2011 report, 13% of all bloggers are entrepreneurs – small business owners – who blog to share expertise (76%), gain professional recognition (70%) and attract new clients (68%).
Why should you blog?
To increase traffic. You and your competition are in a constant battle to get to the top of search engine rankings, which is critical to get more traffic coming to your site. One of the best ways to attract search engines is to provide fresh, relevant, keyword-rich content about your business or industry on your website. To keep a steady flow of increased traffic coming to your website, you need to keep adding content. Blogging is the answer.
To earn high search engine rankings. The more consistent you are in adding content about relevant topics to your website, the more search engines will determine that your site is valuable and give you higher rankings. And once prospects begin to see valuable information on your website, they’ll comment on your blogs and add links to your blogs on their sites, both of which will boost your rankings even higher.
To establish an Internet presence. With limited time and money for marketing, small businesses need to take advantage of the low-cost opportunities available on the Internet to share expertise, build community, and establish relationships with a much larger audience. Your name can quickly be seen by hundreds or thousands of visitors who are looking for the information you provided in your post, and those visitors will tell their friends. They may even put a link to your blog on their Facebook, LinkedIn or other social networking site. In essence, they’re marketing for you.
To keep up with – or stay ahead of – your competition. Do you want to take the early lead or play catch up with your competitors? When you blog about your business and industry at least once or twice a week, the Internet audience will become familiar with your name, and when they’re ready to buy, they’ll come to the name they’ve learned to trust – yours.
Studies have shown that blogging can bring small businesses twice as many visitors as their competitors who don’t blog. And more visitors = more potential clients = more sales!
Blogging is one of the most cost effective marketing tools for a small business. But once you start blogging, you need to be consistent – at least once or twice a week. If you’re not sure you can make this commitment, but you want to realize the amazing benefits of blogging for small businesses, call seenBEST Web Design in Phoenix, AZ. The professionals at seenBEST can help you develop a plan. They can help you:
- Create a new website with a blog
- Add a blog to an existing website
- Perform advanced SEO research that will help guide your blogging efforts
- Provide blog training (to individuals and groups)
- Provide a seasoned blog writer to help you achieve industry credibility and attract new customers
- Build a solid social media marketing program for your business that ties into your blogging efforts
Start blogging today! Call us at (480) 256-9010 to schedule your free consultation, and meet with our internet marketing experts to discuss ways we can help your business achieve marketing success on the internet.
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Tags: blog, blogging, business, clients, entrepreneurs, expert, facebook, industry, information, internet, marketing, ranking, relationships, sales, search engine, share, small business, traffic, Website
