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Using Google+ Events to Promote Your Local Business

Are you a local restaurant owner looking to advertise to new customers? Use Google+ Events to promote your next happy hour. Are you a local dance instructor trying to find new students? Use Google+ Events to help organize your next public concert. No matter what type of business you are in, Google+ Events can be an excellent marketing tool to help promote it. Targeted use of the Events invitation feature as an advertising resource can help you grow your business by connecting you with potential clients interested in your products or services.


Local Business Advertising via Events

Do you want to attract new customers with a small marketing budget? Engage your local prospects and give them something fun to do with targeted, local events. An event is a great way to bring on new business, create a regular customer base, and create valuable word-of-mouth publicity.


For example, if you are a salon owner in Phoenix you could introduce a new range of beauty products to your customers by creating an event, inviting select customers from your area to attend, and providing a free demonstration of your new products to the attendees. To help drive interest, include a contest with your invitation and give away a free haircut to the first 10 guests who RSVP. Engaging your local community and providing them value will help create positive buzz for your business.


Here are just a few event ideas to help connect your business to local, targeted customers:

  • Concerts
  • Conferences
  • Seminars
  • Product Demonstrations
  • Cooking Classes
  • Wine Tastings
  • Charity Fundraisers
  • Holiday Parties


After you have planned on the type of event you will host, consider using Google+ Events as part of your overall event promotion and organization strategy. In addition to Facebook, your website and newsletter, and press releases, Google+ can help you invite and draw attendees. During the promotional drive, whether offline or online, direct all attendees to the Google+ Events engine and manage them via an easy to use events management interface.


Once the event begins, use the Google+ “On Air” features to broadcast your event and reach a wider audience beyond those who could attend. For concerts and conferences, this feature will allow people to attend virtually from anywhere in the country.


Product awareness is crucial for the success of any local businesses, and Google+ Events is another useful tool to help increase awareness of your brand in the community. Although Google+ makes the process of event creation a snap, to realize the full potential of Google+ Events and event promotion it would be helpful for you to consult with a local online business optimization expert in your area. seenBEST can help you strategize your next event, build up the necessary tools to promote it, provide technical training to your staff, and even come out and help you record it and promote the video to the masses.


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