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Posts Tagged ‘word of mouth’

Successful Twenty-First Century Selling Uses the Advantages of Social Media Marketing

Thursday, September 1st, 2011

If you think social media marketing is not worth doing, your competitors on Facebook, Google+, YouTube, Twitter, and Linked In will thank you for all the new business you let them get because you’re not there.

 

Today’s small business (SMB) owners recognize the need for an online presence: over 90% have a website. But with thousands of businesses online, the companies getting the most exposure are those that have websites AND social media sites. This powerhouse combination gives SMB owners a chance to reach hundreds or thousands of new prospects every day!

 

“But isn’t word-of-mouth the best source of business growth?” It certainly is – and social media marketing (SMM) is the 21st century word-of-mouth. Instead of face-to-face or telephone contact, many people now talk online. Give your company a voice in the the online conversation by having a social media presence professionally created and branded. Then leverage the power of social media to begin forging a relationship with past, current, and future clients. Every person you connect with pushes your visibility out to their connections, which increases your exposure exponentially!

 

What are the advantages for small businesses of having an SMM strategy?

Increased sales

Positive brand recognition

Broader business base

Increased traffic to website

Much lower costs than traditional advertising

Higher search engine rankings

Continuous lead generation

 

For a small business on a tight advertising budget, there is no better way to reach thousands of prospects at no cost. It does, however require strategy. Here are some tips for maximizing your SMM plan:

1. Set up profiles on the top-ranked sites. The most popular social media sites are Facebook, Google+, Twitter, YouTube, and LinkedIn. For a small business looking to remain competitive in a rapidly changing age of digital marketing, it is important to be familiar with and utilize all of these tools as part of your overall marketing plan.

2. Keep content current. Create valuable content, provide frequent new offerings, and target your content to the audience on each site.

3. Monitor your ROI. Consumers are talking about your company in online conversations, and you need to know what they’re saying to protect your brand reputation. There are a number of tools to help you track where your customers are coming from, which sites are giving you the highest conversion rates, and many other useful metrics.

4. Cross market your sites. List all of your social media links on all of your social media profiles. The more ways consumers have to find your company, the faster your social media reputation will grow. Additionally, adding the power of SEO to your social properties will allow each social media account to achieve higher visibility in search.

5. Maximize your SMM time. Invest time by visiting, commenting and interacting on other social media accounts to increase your visibility.

 

“But how do I find time to learn and do all this?” You don’t have to struggle alone. Locate social media experts who can cost effectively launch and maintain your SMM outreach.

 

It doesn’t cost a dime to call or email us at seenBest Web Design in Phoenix, Arizona. Find out how we can save you time by creating your social media presence and helping you maximize your online exposure. Our cutting edge internet marketing strategies and talented social media team are already energizing other SMBs, so let’s talk about how they can work for your business today.

 

The economy may not be getting better, so your marketing tools have to be. Contact us at seenBest Web Design – and yes, we have a social media marketing presence, too!

 

 


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seenBEST Web Design

Social Media Marketing, the New Word of Mouth

Friday, September 10th, 2010

When marketing products and services via social networking, a completely new and different approach must be taken from conventional marketing strategy. The difference here is in the way people think about social networking. It is a fact that when marketing via social networking, you must be prepared to engage in more conversation and relationship building than ever before. For some types of products, the increased time requirement to make social media marketing a success simply does not make sense. For others, social media marketing can be just as effective as traditional word of mouth.

In times of economic uncertainty, most people like to do a lot of research and learn as much as they can about a product or service before they buy it. Favorable reviews are very helpful to convince potential customers to go through with the sale. In such cases, it becomes easier to sell your products when they are linked to social networking sites that host interaction with existing customers and positive reviews of your business. An important component of your marketing strategy should be a Facebook integration, allowing your customers a way to interact with your business outside of your own website.

Word of mouth has proven itself, time and time again, as the single most effective method to grow a business and increase sales. More than just promoting your products and services on social networks, there are ways you can convince other people to begin talking for you. Viral marketing ideas come in many forms, but the element of success is always the same. You put something out that there captures the minds of the viewer or entertains them in such a way that they are compelling to post about it on their own social networking pages, blog about it, or email it to friends.



seenBEST Web Design

Content is King – The Value of Blogging

Thursday, September 9th, 2010
Content is King

Content is King

Let’s face it, the online competition for eyeballs of your target audience is tough for most industries, and it’s getting tougher every day.  How can you expect success online when facing challenges from hundreds of people all going after the same prize? The key is content and knowing your industry. So many posts and updates and blog posts days are junk. It seems like anyone will post just about anything, as long as they think someone will spend a microsecond of time to read it. Unfortunately, this leads to a tremendous amount of clutter everywhere. Facebook, blogs, email – clogged full of garbage. The way you push your message through all of this mess and reach your target is by posting quality content, based on real-life experience, and loaded with industry knowledge.

Let’s say you have an amazing new product that you would like to announce to the world. The first thing that most people think they SHOULD do to market that product is start making a multitude of posts and updates in many areas as possible. Linking to the product, talking about the product, trying to convince others of the effectiveness of that new product. However, that is not the way to win over the hearts and minds of new customers. A better solution is for you to start describing experiences. What adventures did you encounter while creating your product? In what ways did your product help a customer, or make someones life easier? People are far more likely to respond favorably to stories of others than they are to a bland, one line promotional pitch.

Blogging about your products and services services is a great way to get the word out. When generating content for your blog, think about tips, advice, and ways you can help your target customers. Engaging customers with stories on your blog is a powerful form of word of mouth marketing, similar to having a face to face conversation. It helps to use that mindset when posting, what would you say to a client if they were standing right in front of you right now? When making blog posts, try to think from your clients point of view and make postings that will appeal to their interests.

Generate your blog posts in this way and you will, over time, build traffic and build interest. Content is King, so make sure your content is relevant and make sure you have a lot of it.



seenBEST Web Design

Web design tips for women focused product and services websites

Tuesday, September 7th, 2010

Being a woman myself, I know the importance of making your business website ‘just right’ when it comes time to market women only services.  Imagine that you own a fashion products business with women are your prime customers. What types of subtle and not so subtle design elements should be included to appeal to your target customer? This consideration must begin at the very early stages of design, and carry itself throughout the entire project in order to reach maximum conversion rates.

Some key elements will matter more to a site targeted at women and must be kept in mind: Attractiveness, content friendly, understandable, eye catching, and customer focused. Women are not a fan of boring websites, and the quickest way to turn them off is to produce a bland or boring look. Web pages that represent social aspects, including pictures of other women using and enjoying your products, will add a lot of value to your project.

My experience thus far with website design and online marketing has taught me of one sure-fire way to impress female customers: video marketing. The use of compelling and relevant videos on your website will do wonders for building word of mouth marketing amongst your clientele. Video marketing and media linking is just another tool in the SEO toolbox, with value that goes far beyond page rank. Marketing to women using video is especially important because women like to see body language and expressions. That level of business to client interaction is impossible when using static images alone.

Decision making processes with women are, of course, very different from men. Color schemes, styles, images and videos are processed differently in the female mind. It is important to hire a web design firm that understands these subtle differences when developing websites for gender specific products. Everything from the inclusion of emotional elements to Social Networking geared towards relationship forming can be on the table and open for discussion. The modern website has become a wonderful source for word of mouth opportunities. Provide a home for women on your website and you will find that they’ve started to recommend your website to other women, all on their own.

For intelligent websites that marketing products and services effectively, based on the needs of your business, visit seenBEST Web Design. We are your best solution when you want the best website and you need it to be seen.



seenBEST Web Design

Web design- It’s like word of mouth for your business

Friday, September 3rd, 2010

From my experience with the web design, online marketing and SEO industry, I know what it’s like for a lot of business owners to struggle with marketing questions. Website design is similar to word of mouth marketing. Think of it this way. If someone is speaking about your products or services to friends and colleagues on a regular basis, it will provide your business with opportunities that you wouldn’t have otherwise known about.

The same case applies with online marketing. When you promote your business and your website with proper SEO techniques and your efforts are linked with social marketing sites, opportunities present themselves to you. Traffic towards your site, and potential clients for your services, will be automatically generated every day and as a result you will receive new business. In today’s economy, this is exactly what most business owners need. The business is out there, but most people are completely unaware of the volume of money that is changing hands now online. The belief in internet branding will open several doors for your potential to increase sales and grow your business.

Online Marketing SuccessA great website is similar to a great song. When the song is picked up by a singer with great talent, the impact is priceless. However, when the wrong singer takes the song and presents it, not even the best lyrics can help the dull voice. With your website, even if the design is perfect, a lack of online marketing or no marketing done poorly will leave your website without visitors, and your company without sales.

There is great care taken in the field of online marketing and SEO to ensure that you are delivering a clear message to customers who are ready to buy. That’s where InfoClicks comes in. We help you create the most effective marketing strategy for your business within the budget you have available, no matter how big or small. Using an array of modern techniques including SEM, SEO, and Social Media we help you create gain new customers. The customers are out there. They can either go to you, or to your competition.

seenBEST Web Design provides professional website design, online marketing and SEO solutions to rapidly grow your business.



seenBEST Web Design

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