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Posts Tagged ‘what is content marketing’

Why You Should Create Fresh Content for Your Website on a Regular Basis

Friday, November 2nd, 2012

While many business owners know that it’s important to create and update website content on a regular basis, very few actually follow through with the task. The main reason why businesses fail to produce new content is time, most companies simply do not have the time necessary to invest in content creation. Another is a lack of ideas, most businesses have not created a content marketing strategy to help them plan out the creation of content.

 

However, a lack of fresh content can be a serious problem when it comes to business growth. Without fresh content, your website will quickly fall out of date in the eyes of major search engines, including Google. That can cause traffic flow problems and will make it easier for your website to fall behind the competition in search engine rankings. Additionally, your website and social media properties will become stale to visitors and potential customers.

 

A good content marketing strategy for any business involves the creation of new, high-quality content on a daily, weekly, or monthly basis. This helps your business a number of ways, mainly:

  • Existing customers will check back to your website and social media properties often to find out what’s new
  • Your website will perform better in major search engines and will position higher than your competitors
  • Potential customers visiting your website will be more inclined to purchase your products or services if the information is recent and relevant to their needs
  • Website visitors fall into two categories. They either want new information or they want a product or service.

 

Products and Services

In the case of selling services, content creation involves the creation of helpful information and media that explains your services, what you do, and how you can help. Potential customers want to know if your service fits their needs and how much money your services cost. If your website provides regular and fresh content concerning your services it will be more likely to help you close a sale.

 

In the case of products, potential customers want to know everything about the product. They want to see images and videos of the product, and they want reliable descriptions and technical specs. It’s also helpful if you provide a place for customer reviews. Customer reviews do count as fresh content for a website, and they provide valuable information to other potential customers.

 

Information

People are always looking for new information on a wide variety of topics. Some individuals want to know more about business or personal finance. Others want to know how to remodel their homes, decorate and fix minor repairs. Still, others are looking to broaden their overall knowledge or be entertained by blog articles.

 

Keep in mind that every unique individual is looking for specific answers to their own angle on a question. That is why content creation should be an endless process for your business. The more content you produce better prepares your website to answer a broad range possible of questions presented by people searching, which leads to an increase in website visitors. After they visit, providing those visitors with quality information on the topics they are searching for could translate into increased leads and sales.

 

Social Websites

Social media is a great place to share ideas and keep your friends, family, coworkers and potential clients and customers up-to-date, but it’s useless if you have nothing new to share. When you have no new links, videos, information or discounts to share you stop updating your webpages and chances are good that you’ll also stop updating your social media pages. A content creation strategy ensures that you will always have regular content for your website, which in turns fuels content for your social media channels.

 

Internet Marketing

Since many businesses lack the time and often the internal resources to produce fresh and relevant content for websites and social media, hiring an Internet Marketing firm can help dramatically. A good internet marketing firm can first sit down with your business, learn about your customers, and help you develop a plan to generate fresh and appealing content. The Internet Marketing firm will can utilize a team of professionals that is almost always unavailable to a small to mid-sized business. The team will often include a content writer, advertising professional, videographer, photographer, website designer and web developer who all work together to produce interesting new:

  • Articles and blog posts
  • Graphics and photographs
  • Videos
  • Website pages
  • Applications
  •  Contests and promotions

 

When you hire a professional Internet Marketing firm to help you implement a content marketing strategy you free up internal time and resources for other projects, saving time and money. The fresh content these professionals produce will help your business remain competitive, attract new visitors, and successfully contribute to the overall growth of your business.

 

 



seenBEST Web Design

What Is Content Marketing?

Thursday, November 1st, 2012



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