Pay Per Click Advertising, otherwise known as PPC, is a modern internet advertising method used to drive targeted traffic to a website.
Businesses most commonly utilize PPC advertising to buy listings on Google and Bing. These paid ads then appear in the search engine alongside other non-paid search results. Since ads are sold at auction, your individual bid determines how high your listing appears on the page. The cost you pay per click varies greatly depending on your industry and other factors, such as the quality of your website and advertising copy.
Any time a potential customer clicks on your PPC ad while searching, they are sent to your website and arrive on what’s called a “landing page”. This is a page that is relevant to your visitor’s interests and helps convert those visitors into a lead or sale. Some of the many advantages of pay per click, when done correctly, are:
You can begin to generate new customers almost immediately
You have complete control over the days or hours your ads are displayed
You can use a vast array of media to market your business including videos, images, custom website pages, and online stores
It is possible to track the effectiveness of your ads in detail
PPC ads costs a fraction of what you’d pay with other forms of paid advertising
Since your marketing budget is delivered to a highly targeted group, your return on investment is much higher than with other forms of paid advertising
The goal of PPC campaigns is to attract better qualified visitors to your website who are more likely to buy. Through the use of keyword phrases, PPC campaigns limit the visibility of your ads to only those customers in your target market who are searching for your products or services.
Working with an experienced internet marketing firm to build your next pay per click campaign can maximize your return on investment and stretch your marketing budget further. When using the right combination of complex Google Adwords configurations, keyword strategies, advertising copy, and website design techniques, a PPC advertising campaign can be an extremely powerful and cost effective way to increase profits.
a name recognized and trusted as an industry expert?
You can achieve all of these with a blog. Blogging is one of the easiest, least expensive, and most effective social network marketing tools for a small business. According to Technorati’s State of the Blogosphere 2011 report, 13% of all bloggers are entrepreneurs – small business owners – who blog to share expertise (76%), gain professional recognition (70%) and attract new clients (68%).
Why should you blog?
To increase traffic. You and your competition are in a constant battle to get to the top of search engine rankings, which is critical to get more traffic coming to your site. One of the best ways to attract search engines is to provide fresh, relevant, keyword-rich content about your business or industry on your website. To keep a steady flow of increased traffic coming to your website, you need to keep adding content. Blogging is the answer.
To earn high search engine rankings. The more consistent you are in adding content about relevant topics to your website, the more search engines will determine that your site is valuable and give you higher rankings. And once prospects begin to see valuable information on your website, they’ll comment on your blogs and add links to your blogs on their sites, both of which will boost your rankings even higher.
To establish an Internet presence. With limited time and money for marketing, small businesses need to take advantage of the low-cost opportunities available on the Internet to share expertise, build community, and establish relationships with a much larger audience. Your name can quickly be seen by hundreds or thousands of visitors who are looking for the information you provided in your post, and those visitors will tell their friends. They may even put a link to your blog on their Facebook, LinkedIn or other social networking site. In essence, they’re marketing for you.
To keep up with – or stay ahead of – your competition. Do you want to take the early lead or play catch up with your competitors? When you blog about your business and industry at least once or twice a week, the Internet audience will become familiar with your name, and when they’re ready to buy, they’ll come to the name they’ve learned to trust – yours.
Studies have shown that blogging can bring small businesses twice as many visitors as their competitors who don’t blog. And more visitors = more potential clients = more sales!
Blogging is one of the most cost effective marketing tools for a small business. But once you start blogging, you need to be consistent – at least once or twice a week. If you’re not sure you can make this commitment, but you want to realize the amazing benefits of blogging for small businesses, call seenBEST Web Design in Phoenix, AZ. The professionals at seenBEST can help you develop a plan. They can help you:
Create a new website with a blog
Add a blog to an existing website
Perform advanced SEO research that will help guide your blogging efforts
Provide blog training (to individuals and groups)
Provide a seasoned blog writer to help you achieve industry credibility and attract new customers
Build a solid social media marketing program for your business that ties into your blogging efforts
Start blogging today! Call us at (480) 256-9010 to schedule your free consultation, and meet with our internet marketing experts to discuss ways we can help your business achieve marketing success on the internet.
Online marketing has become an integral part of the small business marketing strategy. Two key pieces of the strategy are Search Engine Marketing and Social Media Marketing. Both have their strengths and weaknesses, and both will drive targeted traffic to your website, one of the primary goals of online marketing. Customers should be able to find your company just as easily on Facebook as they can on Google. By leveraging the strengths of both, you can boost your search rankings while building trust with your target audience.
What is Search Engine Marketing (SEM)?
SEM refers to using search engines to increase visibility and drive visitors to your website. By effectively combining search engine optimization (SEO) and pay-per-click advertising (PPC), you can boost your search engine rankings, resulting in more click-throughs and increased conversion rates.
What is Social Media Marketing (SMM)?
SMM refers to using various social networking sites to increase traffic and visibility. The importance of marketing on sites like Facebook, LinkedIn, Google+, YouTube and Twitter is that they provide a platform for advertisers, customers and colleagues to have more personalized interaction. In today’s market, having conversations and providing quality content is increasingly important to customers.
The Benefits of SEM
Best source of targeted traffic to your website. A Pew Research Center study found that 58 percent of Americans search online for information about products or services they’re interested in buying. With SEM, you reach your target audience at the moment they’re ready to buy.
Tools to determine what people are searching for. You can refine your keywords to improve your chances of people finding you by employing any of several great tools, such as Google AdWords Keyword Tool.
Top ranking immediately with pay-per-click. It takes 3-18 months or sometimes longer to reach the top of the rankings with SEO. But PPC puts you at the top in the sponsored link section right away.
The Benefits of SMM
Peer recommendations to increase connections. Over 46 million Americans are on social media sites every day, according to a 2011 Edison Research study, using recommendations to make buying decisions. Every time someone recommends you, you are visible to their other connections.
Brand loyalty. Interacting on a personal level on social media sites is one of the most effective marketing strategies. The more interaction you can have with people, the more they will trust you…and ultimately buy from you.
The most popular online activity. With 1 in every 5 minutes of online time spent on social media sites, having a social media presence gives a substantial boost to your online audience and visibility.
SEM and SMM Complement Each Other
Consumers use search engines far more often than social media sites to find products and services they want to buy. Effective search engine marketing leverages SEO and PPC to get your name at the top of the search results. But how do you stay in the consumer’s mind for future purchases? Expand your presence in social media sites to keep your brand visible by (1) building the number of fans, friends, likes, recommendations, and links, and (2) creating quality content that goes viral.
Search engine marketing has been king for a long time, but social media marketing is quickly catching up in terms of raw effectiveness at driving leads. Leveraging both SEM and SMM covers all the bases as each one has its own benefits and advantages. Both strategies take time to develop, but the results can be phenomenal.
Get Seen Everywhere! Consult with our expert internet marketing team, we bring to the table proven strategies that will help your business maximize visibility everywhere on the internet. In this digital age, potential new customers are looking for you online. Let us give your business the competitive edge on Google, Facebook, LinkedIn, Google+, Email, and elsewhere. Call us at (602) 456-0150 for a free consultation.
The Goal: Increase social metrics (+1, Page Likes), social connections, and backlinks for on-page SEO.
The Offering: Something appealing to just about everyone ($100 in cash) to encourage participation.
Best Case Scenario: The sharing goes viral and results in viral growth due to participation/sharing.
Starting Monday we will begin the process of driving targeted traffic to the page.
Making it Work for You:
When done correctly, contests that use social media for distribution are a great way to increase visibility for your business. In our example, we have put together a website page and have used modern tools to blend together sharing on both Google+ and Facebook.
When done from within Social Media itself, your reach is limited. Hosting your content on an external website page allows you to blend together multiple social networks for a single contest.
Advanced. Sophisticated. And in a hurry. Today’s Internet surfer has a short attention span, and with just a mouse click can quickly and easily move on to other websites. Don’t expect him to patiently flip through page after page of search engine results. About 99% of searchers never get past the first results page. You really must engage in brisk internet marketing and move your website up the ladder of Google ranking to succeed.
The world wide web hosts millions of websites, which means most businesses are facing an overwhelming number of competitors. And today’s smart, cost-conscious consumer usually knows how much he should pay for a product. If you want to grow your online business, keep in mind these two facts:
You will not succeed in attracting traffic if your page is hovering down at the lower rungs of the ranking ladder.
Even if your page enjoys a fair bit of visibility, you cannot take it for granted that the client is going to purchase your products. This is because a rational surfer likes to visit other similar sites to compare quality and prices.
To grab the attention of the potential customer and ensure greater traffic and higher sales, you must use all of the internet marketing schemes, strategies and tools at your disposal.
Internet Marketing Phoenix and Benefits
The benefits of Internet marketing include:
Offering SEO services at low prices for clients with limited budgets
Providing more comprehensive client services as needed
Using various SEM strategies to boost web traffic and encourage sales
Deploying powerful web marketing tactics, such as video marketing, social marketing, keyword marketing, content writing, and more
Developing clients’ website content and design with SEO-friendly tools and applications
Combining conventional marketing forms like email marketing with modern ones like Facebook marketing to escalate traffic and sales
Narrowing the gap between your existing page rank and the No. 1 Google rank
Enhancing the client’s image through reputation management strategies
Internet Marketing Phoenix and Beyond
Internet marketing means: a great solution to all your web-related problems. A team of Internet marketing experts can sort out all the difficulties that your website may be facing, including fierce competition, low site traffic, low page ranking and low conversion rate. The professionals at seenBEST Web Design in Phoenix have extensive Internet experience and are known for grasping and tackling the plethora of problems that generally plague small businesses online. We customize our services to meet clients’ widely diverse needs and budgets.
The Internet marketing industry has existed since only 1994, and sales have grown from $300 million in the U.S. in 1996 to an astounding $200+ billion in 2010. Online marketing is thriving, and businesses that have invested in successful Internet marketing campaigns are reaping the rewards today.
Internet marketing stands as an essential business development tool for today’s successful companies, as traditional “old school” marketing has seen a substantial decline. Internet marketing makes information about your business available anytime consumers or clients are looking for it. But traditional marketing – print and media ads, telemarketing, and direct mail – relies on pushing out a message and hoping someone will want what the company is offering at the time they see the ad. Joseph Jaffe, consultant and author of Life After the 30-Second Spot, suggests, “Consumers are starting to outgrow us. They know what to buy and where to buy it, and they don’t need us to tell them anymore.” Accepting and addressing this major change in consumer behavior is the key to why Internet marketing works.
Internet marketing is successful because:
It is more cost effective than traditional marketing methods. Internet marketing campaigns are inexpensive compared to the thousands of dollars spent on traditional ads.
You can target specific audiences. A personalized message encourages people to take the action you desire. The Internet provides endless opportunities to tweak and tailor your message for every type of buyer wherever they may be. And your message is there when they’re looking for it – when they are ready to buy.
Your return on investment is much higher. A well-orchestrated Internet marketing campaign can deliver substantial increases in profits, with a much lower cost per lead than traditional marketing. Even a small budget campaign can produce an impressive ROI and the viral nature of Internet marketing keeps your campaign moving and expanding, providing a steady stream of leads.
There are many ways to measure results. Traffic to your site, conversions, number of sales or subscribers, inbound links, brand image…these are just a few of the numerous web metrics and analytics you can track to determine the success of your campaign. Having this information at your fingertips allows you to make changes on a regular basis, even daily if necessary, to improve results.
For local businesses, Internet marketing can be especially successful. The Pew Research Center ‘s Internet & American Life Project’s Spring Tracking Survey 2011 found that 78% of American adults who use the Internet look for information about a service or product they are thinking of buying. Small companies can compete head to head with larger businesses, and companies in smaller towns can compete with companies in major cities. The cost effectiveness of internet marketing makes it possible for you to compete on a small budget and go up against much larger competitors. An attractive and effective new website for your business can make your small business appear more attractive to a potential customer than larger competitors, especially if you are providing local services. Online marketing using SEO and SEM targeted to you area also helps to create a level playing field. Finally, there are several affordable internet marketing tools that can be employed for client retention and content distribution, including social media branding and email marketing.
One necessary ingredient in a successful Internet marketing campaign is patience. To see the results of your efforts, it takes time and requires constant monitoring and analyzing of web analytics and metrics. Using an Internet marketing expert to help you develop and maintain your campaign is the best way to achieve your goals. The professional Internet marketing team at seenBest Web Design in Phoenix, Arizona are experts in all aspects of Internet marketing and will work with you to design an effective campaign. Are you ready to build leads, increase sales, and maximize profits for your business? Call seenBest Web Design today at (602) 456-0150 and put their Internet marketing experience to work for you!
I recently spoke with a small business owner in Ahwatukee who called with some questions about Internet marketing. He was spending over $1,000 a month on magazine and yellow page ads, but heard that Internet marketing was more affordable and could be more effective than other types of advertising. Like many small businesses today, his operating budgets are tight and marketing expenses are often the first to be cut.
When a new client comes to me and is considering Internet marketing for the first time, I usually ask if the business has some kind of method in place to track the effectiveness of current marketing expenditures. How does your business track the source of inbound leads? Many companies don’t have even basic leads tracking systems in place, such as asking new callers how they heard about the company and recording their responses. Owners often don’t know:
How prospects find them.
How to track results to determine which marketing programs are working effectively.
How much money they’re spending on ineffective marketing programs.
The owner followed my suggestion and began asking all new customers “how did you hear about us” when they contacted his company. He trained his staff to ask the same question when answering any new inbound call and had everyone record the answers. He was shocked to learn that over a 30-day period, not a single new inbound lead came from those magazine or yellow page ads. The end result? We learned that he was wasting a lot of money on advertising that did not work.
If your traditional marketing programs aren’t producing a reasonable return on investment (ROI), consider redirecting those dollars to a more effective method, such as Internet marketing.
Be Where Your Audience Is Looking
Consider the stats: 78% of U.S. adults use the Internet and 78% of those search for information about a product or service they’re considering buying (Pew Internet and American Life Project Tracking surveys). Given the sheer numbers of potential buyers online, business owners can no longer ignore the power of the Internet for marketing.
People today access information any time they want it via Internet marketing (websites, social media sites, blogs). People increasingly control how, when and where they receive information. They are also finding more ways to ignore unsolicited information coming via traditional marketing (TV, radio, print ads, direct mail). Consider this:
Television ads are often avoided through the use of TV capture devices such as TiVo
Radio ads are often avoided through the use of Pandora and/or advertisement free satellite radio stations
Many magazine and newspaper companies have gone out of business – the same information that was once printed can now be obtained for less cost online
The internet has made it possible for people to obtain the information they need at the exact moment they want to find it. That driving force can lead to overwhelming success for your business. Web marketing allows your business to display advertisements only when an interested person is searching for your products or services, or is reading information that is relevant to your business. With Internet marketing, your marketing is delivered with laser-like focus to a highly targeted crowd of interested buyers.
In order to increase ROI through effective Internet marketing, you need to know:
Who your target audience is.
What they may be thinking about when they need your product or service.
Who your competition is and what is their message.
Which of the many Internet marketing technologies are best suited to produce results for your business.
The answers to these questions build the base upon which an Internet marketing campaign is created. An experienced internet marketing firm can help you achieve success by:
Developing effective branding for your products and services.
Creating clear and concise marketing messages.
Clearly communicating value to your potential clients.
Evaluating your marketing budget to employ the technologies that are most effective within that range to accomplish your goals.
Your campaign may be comprised of a mixture of various technologies, including websites, social media, SEO, online promotions, content, blogs, email marketing, and PR. They can all blend together seamlessly as part of a well-defined strategy. However, once you create your ideal online marketing platform, the work isn’t finished. These digital tools allow you to go further than ever before with your marketing, and give you the resources to constantly analyze online marketing effectiveness to make changes as needed that will help you maintain a competitive edge.
Measuring Internet Marketing Results
So, how will you know if your internet marketing campaign is providing you the results your business needs to succeed? How can you know what changes need to be made and when to make them? Have you seen an increase in:
Number of subscribers?
The ability to track every aspect of your marketing campaign is one of the most powerful results of marketing on the internet. Virtually every statistic can be measured and, more importantly, adjusted in real time to increase results in specific areas. A well-planned Internet marketing campaign will start off with advanced configurations, and grow and shift over time as the needs of your business also change. Online marketing is flexible, allowing you to modify, in real-time, factors such as ad scheduling, ad copy, your budget, geographic targeting and more.
The ability to modify your campaign in real-time, monitor it, and improve it will allow your business to create awareness, build trust, and develop more leads than ever before, resulting in increased sales and repeat business.
If you could increase visibility, leads and sales while decreasing marketing costs, how long would you wait to start? Investing in a marketing campaign designed by Internet marketing experts like seenBest Web Design in Phoenix, Arizona, will cost no more than a few traditional ads, but can produce greater long-term results. Contact seenBest Web Design today at (602) 456-0150 to schedule a free consultation and find out just how successful an effective Internet marketing campaign can be.
Phoenix / Ahwatukee Arizona: 15815 S. 46th St., Suite 116, Phoenix, AZ 85048 Chandler Arizona: 281 N. Roosevelt Ave. Suite #1, Chandler, AZ 85226 Phone: (480) 256-9010 | Email:email@example.com
Specializing in website design and internet marketing services for these Arizona cities: Apache Junction, Ahwatukee, Carefree, Cave Creek, Chandler, Chandler Heights, Fountain Hills, Gilbert, Glendale, Higley, Laveen, Mesa, Paradise Valley, Peoria, Phoenix, Scottsdale, Tempe