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Posts Tagged ‘sucessful online marketing’

How To Establish and Manage an Online Presence for Your Business

Monday, June 4th, 2012

Most people know it’s important for a business to have an online presence if they want to be successful in the new decade. Business owners are well-aware of the importance of having a website to represent them along with a Facebook page to engage with their existing and potential customers. What many people don’t know is the importance of establishing and managing the online presence of a business.

 

Online Presence – What Does it Mean?

Online presence doesn’t mean just having a website. It is a broad phrase that includes all aspects of internet marketing; websites, blogs, social media profiles, business listings, and client testimonials with regard to the products and services being offered.

 

In order to gain maximum benefits from all the aforementioned, it is important to address them all carefully.

  1. A well-designed website – This is, in fact, the most basic requirement for any business. The website acts as constant representative where potential customers can gain first-hand information about the products and services they need. It should have a professional look, user friendly interface, and a search engine friendly website structure and navigation. It should also incorporate advanced marketing methods and should always have a strong call to action combined with relevancy to the targeted clients for the business. Hiring a web design company can help in getting things right the first time. It is also important to focus on search engine friendliness from the design phase. This will reduce unnecessary work that may arise in the future while further optimizing the site.
  2. A well-planned online marketing campaign – A well designed website, full of original and relevant content and the best user interface is not enough to attract customers. The website needs to rank well on all major search engines for any given set of keywords matching the industry. To achieve this goal, the online marketing campaign must include the perfect blend of organic SEO practices and paid placement of ads highlighting the products or services offered. The website should also incorporate a blog, with content that is updated frequently. Blog articles are the central hub of an effective internet marketing campaign.
  3. Social media presence – Gone are the days when Facebook was only a way to catch up with high-school friends and distant relatives. It is now a platform with more than 800 million people who can be target customers for any business. Therefore, having strong social media presence is essential. Facebook business pages are a great way to engage customers directly. It provides the option to communicate in real time. Twitter, YouTube, LinkedIn and Google + can also result in tremendous return on investment if used strategically.
  4. Positive online reputation – The online reputation of a business plays a very important role in the conversion of business leads into sales. Today’s customer is informed and prefers to research the products and services they are going to buy online before they purchase. They put a great deal of stock in what people are saying about those products, services and their offers. With this said, it is very important to watch the testimonials published online by customers (or business rivals in some cases). Negative feedback and reviews can directly affect overall sales. On the other hand, encouraging positive reviews will have the opposite effect.

The business owner who is willing to take advantage of what online marketing has to offer will gain the competitive edge over their competition. Keep in mind that in addition to the above, there are other industry specific factors that can affect the online presence of a business. Hiring an experienced team in the field of web design, online marketing, and social media optimization will offer a tremendous advantage.



seenBEST Web Design

Strategy, More than Just an Eight Letter Word

Monday, September 20th, 2010

What a mess we’re in.

The online marketing industry right now is saturated with poorly trained freelancers, scam artists, and under-skilled web design companies that know little, promise much, and eventually wind up under-performing. When a business owner responds to a piece of spam that promises him SEO that will deliver 3,000 new leads per day for $20 a month, buys it, and gets nothing in return it really hurts the perception he has towards this industry. In his mind, SEO doesn’t work, and it’s very difficult from that moment forward to change his opinion. So many people have been burned this way and they are hesitant to participate again, even after they come in contact with a firm that really can deliver proven online marketing results.

Adding to the problem is the fact that online marketing methods have become confusing and difficult to follow for many business owners. SEM, SEO, PPC, Keywords, Blog, Social Media, PR, Linking, Meta Tags. Most people just scratch their heads and turn away. They don’t have time to figure this out, and most people don’t purchase services they can’t fully understand. Why should they? It’s hard to see real value in any service if you don’t first understand how it works.

Marketing StrategyAdding even FURTHER to the problem is the basic fact that strategy is more than just an eight letter word. Sure, you could go out and hire a self-proclaimed “Social Media Guru”, but what good is that going to do you when those efforts are not intelligently linked to your overall marketing efforts? Very little unfortunately and therein lays the dilemma. Business owners who have been burned in the past, do not understand the industry, but are willing to give it another try often end up trying some type of piecemeal approach where they hire several different people or companies. They may have a web design person, a social media person, an SEO person, some company in another state handling search engine marketing. Usually most of these organizations never sit down or meet with the business owner. This is a recipe for failure. These strangers, each handling some different aspect of your business presence, do not care whether or not your business generates new leads. They will be more than happy to take your money, however, and as a result you will end up with poor results and the attitude once again that online marketing does not work for you. Wash, rinse, repeat. The cycle continues.

If you own a business and want to become wildly successful you absolutely must establish a successful online marketing strategy. That strategy cannot consist of a piecemeal approach. The game has become very complex and, much like football, it is going to take a trained, well-coordinated team effort to win. Imagine if the owner of the Arizona Cardinals walked outside, pulled 11 complete strangers together that have never met before into the stadium, and had them play a quick pickup game against his team without any prior practice. What would happen? Those poor guys would get crushed. In similar fashion, your business will get crushed by your competition if you don’t hire a complete team that knows the game and has a solid game plan.

seenBEST Web Design knows the detailed methods of online marketing, how to make them work for you, and more importantly how critical it is for all of them to work together in order to bring success to your business. Our team will sit down with you, determine exactly what your business goals are, and then explain to you point by point the online marketing methods that are most cost effective for you to achieve results. We will not suggest driving traffic to your website, for example, without first making sure that your website is adequately designed to convert those visitors into leads. We will not suggest that you build a killer new website without first giving you pointers on ways to design it that will make it easier to market it once it’s complete.

We do these things at no additional cost, first because we understand the industry and we can, and second because the success of our clients is very important to us. SEO, SEM, Social Media, Email Marketing, Blogging, and Web Design are all interlinked with each other. You need to think outside of the box to target, plan for, and achieve business success. The way to do this is through an expert team that will communicate with you, educate you, and work together with your company to bring in real profits! Break the cycle, pull your online marketing team together, and let’s start generating new sales.



seenBEST Web Design

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