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Posts Tagged ‘successful’

Web Design that Captures Visitors and Creates New Customers

Monday, August 22nd, 2011

Why is professional web design so important for the success of your business? It has a lot to do with packaging, which is one of the most important aspects of marketing. Imagine that you’re interviewing a dozen candidates for a new assistant position to work for you directly. Who are you more likely to hire: A candidate who shows up late in torn jeans, doesn’t seem interested in the job, and doesn’t speak to what you’re looking for? Or the well-polished candidate who is dressed nicely, friendly, knowledgeable about your company, and hits it off with you right from the start?

 

Website the Sales Rep

Packaging is the process of glamorizing your products or services in order to attract the customer’s attention. When there are hundreds or thousands of other websites offering the same products or services as your business, would you rather be the poorly dressed applicant with a communication problem or the sharply dressed and crisply spoken candidate that appeals to your customer’s needs? Most people on first glance will choose the business that presents the most pride in their company by exuding a professional image through their website.

 

A website makes a statement about your company. It is often the first and only impression potential clients have of your company. Attractive web design lends credibility to your business and leaves a positive impression on visitors. Researchers have found that people form an opinion of a website and the company it represents in less than one second. If that opinion is not positive, they will immediately click off your site to go to another site. With so many options available to the digital consumer, how do you create and design a successful website that sets you apart from the competition?

 

Designing a website that stands above the competition requires a combination of several unique talents that are often difficult or impossible to obtain in one place. There are a lot of ‘web designers’, ‘web design companies’, and ‘do it yourself website’ packages out there. Unfortunately, very few of these available options master the complex art of successful web design that will result in increased sales and business leads. Doing this correctly in a way that doesn’t waste your time or your money requires:

 

  • A good understanding of web psychology
  • Extensive experience with marketing technique
  • Current knowledge of web usability issues
  • The unique ability to position one company apart from and above all others
  • A grasp of modern design standards and skills with the manipulation of digital imagery to tell a story

 

A professionally designed website will capture visitors in those crucial first seconds, stand out from the competition, build customer base and increase sales. Consider these elements when looking for help to design your next corporate website:

 

  • Adoption of user experience conventions. Users expect to find certain things on every website, such as a clear to understand company logo and message, ease of navigation, and the ability to quickly find the information they are looking for.
  • Principles of layout design and proximity. Design must consider the psychological effect of such elements and principles as graphics, white space, cleanliness, placement above and below “the fold,” and grouping like items.
  • Valuable, quality content. Users want information about your company’s products and services. Quality content will improve your search engine rankings.
  • Load time. Speed is key. Users will wait no more than 8-10 seconds for a page to load. And search engines will rank your site higher when pages load faster.
  • Browser compatibility. Your website must follow standard protocols to open properly in any browser.
  • Search engine optimization (SEO). Sites listed in the top half of the first page of search results capture 99% of all new business generated online. Keyword selection, localization, and constant updating of content are some of the elements necessary to get a high website ranking.

 

Today, over 86% of small businesses have a website. With so much competition, making your website stand out is challenging. A professionally-designed website will reach more people and give your company the image you want to portray. seenBest Web Design employ a team of online marketing experts with over a decade of experience designing successful websites that get results. Contact us today for more information (602) 456-0150.

 

 


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seenBEST Web Design

Does Your Best Sales Representative Dress Poorly?

Monday, September 20th, 2010

Merriam-Webster defines company as: “An association of persons for carrying on a commercial or industrial enterprise.”

The key phrase in all of this being ‘persons’. We all know that companies are comprised of real people, people that are doing all of the talking, all of the selling, all of the business. If a company has a story to tell, the people of that company are always ready to deliver the message. But what if your company was its own person, with its own voice? If your business could speak for itself what would it say? Wouldn’t it be great if your company, as an entity, could walk around on its own accord, talk to interested parties, and bring in new business all on its own? Interestingly enough if you have a website for your business that’s exactly what it’s doing. Most people don’t think of a website in this way, but that IS the reality of what is happening. In this digital age no one makes a purchase without first looking over the website of the business where they intend to buy.

Long after the lights go out at night and when all of the employees are sleeping, on major holidays, even while your best human sales representative is at home in bed sick with the flu, the company website is still there. And it’s talking. It’s constantly networking, shaking hands, telling stories about your business and singing sales jingles into the ears of its visitors. Your website is your very best sales representative, working longer, harder, and more effectively than any other person on your team. So if your website is dressed poorly, is shy around strangers, or knows very little about the products and services your company has to offer things are going to start going downhill really fast.

A well designed website has unlimited potential to sell products and make money for your business. It can talk to 20, 50, 100 people all at the same time. It can talk to anyone, anywhere, without boundaries. So if your website is your best sales representative why wouldn’t you want it to look as sharp as possible? The internet is like a large banquet hall stuffed full packed with competitors. For every one interested buyer there are 100 other representatives from 100 other companies ready to compete. You better hope that your sales rep is pretty darn impressive if you’re going to walk out of that room with a sale! That’s where seenBEST Web Design comes in. We are the personal stylists, image consultants, and speechwriters for your website. We go into that banquet hall, look at everyone standing in the room, and take detailed notes about how they look and what they say. We then put together a look and script for YOUR sales representative that beats them all.

Your Best Sales RepresentativeWe design websites for your business using all of the latest web technologies and the very best graphic designs. Remember, when your website walks into that room we want it to be sharp. Not too flashy, however. We don’t want your website to walk in with a goofy looking fluorescent green suit because that’s not going to be effective either. We want it to look professional, clean and crisp. Looks, however, are only part of the equation. Remember when your mother told you that beauty is only skin deep? If your website is beautiful but cannot speak clearly and effectively in front of others it will never amount to anything. That is why we sit down with you and your team, learn everything we can about your business, who your clients are, who your target audience is, and the story behind your company and why it exists and is successful. We then wrap all of that into a clear and concise message. When all is said and done, your website is not just beautiful; it is speaking words of gold to everyone close enough to hear.

And after your website is looks and sounds amazing we can do a whole lot more. We can deliver truckloads of new leads to come visit and listen to its sales pitch (online marketing), we can get it first in line at the ticket counter to every hot business mixer in the city (SEO), and we can give it a bullhorn to shout your company message out to a crowded room (Social Media). But first and long before ANY of that happens, let’s again double check and make sure that it looks and sounds perfect. Otherwise, you’re just paying a lot of money to send out a poorly dressed sales representative that knows nothing about your business. Now how effective do you think that will be?



seenBEST Web Design

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