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Posts Tagged ‘strangers’

Strategy, More than Just an Eight Letter Word

Monday, September 20th, 2010

What a mess we’re in.

The online marketing industry right now is saturated with poorly trained freelancers, scam artists, and under-skilled web design companies that know little, promise much, and eventually wind up under-performing. When a business owner responds to a piece of spam that promises him SEO that will deliver 3,000 new leads per day for $20 a month, buys it, and gets nothing in return it really hurts the perception he has towards this industry. In his mind, SEO doesn’t work, and it’s very difficult from that moment forward to change his opinion. So many people have been burned this way and they are hesitant to participate again, even after they come in contact with a firm that really can deliver proven online marketing results.

Adding to the problem is the fact that online marketing methods have become confusing and difficult to follow for many business owners. SEM, SEO, PPC, Keywords, Blog, Social Media, PR, Linking, Meta Tags. Most people just scratch their heads and turn away. They don’t have time to figure this out, and most people don’t purchase services they can’t fully understand. Why should they? It’s hard to see real value in any service if you don’t first understand how it works.

Marketing StrategyAdding even FURTHER to the problem is the basic fact that strategy is more than just an eight letter word. Sure, you could go out and hire a self-proclaimed “Social Media Guru”, but what good is that going to do you when those efforts are not intelligently linked to your overall marketing efforts? Very little unfortunately and therein lays the dilemma. Business owners who have been burned in the past, do not understand the industry, but are willing to give it another try often end up trying some type of piecemeal approach where they hire several different people or companies. They may have a web design person, a social media person, an SEO person, some company in another state handling search engine marketing. Usually most of these organizations never sit down or meet with the business owner. This is a recipe for failure. These strangers, each handling some different aspect of your business presence, do not care whether or not your business generates new leads. They will be more than happy to take your money, however, and as a result you will end up with poor results and the attitude once again that online marketing does not work for you. Wash, rinse, repeat. The cycle continues.

If you own a business and want to become wildly successful you absolutely must establish a successful online marketing strategy. That strategy cannot consist of a piecemeal approach. The game has become very complex and, much like football, it is going to take a trained, well-coordinated team effort to win. Imagine if the owner of the Arizona Cardinals walked outside, pulled 11 complete strangers together that have never met before into the stadium, and had them play a quick pickup game against his team without any prior practice. What would happen? Those poor guys would get crushed. In similar fashion, your business will get crushed by your competition if you don’t hire a complete team that knows the game and has a solid game plan.

seenBEST Web Design knows the detailed methods of online marketing, how to make them work for you, and more importantly how critical it is for all of them to work together in order to bring success to your business. Our team will sit down with you, determine exactly what your business goals are, and then explain to you point by point the online marketing methods that are most cost effective for you to achieve results. We will not suggest driving traffic to your website, for example, without first making sure that your website is adequately designed to convert those visitors into leads. We will not suggest that you build a killer new website without first giving you pointers on ways to design it that will make it easier to market it once it’s complete.

We do these things at no additional cost, first because we understand the industry and we can, and second because the success of our clients is very important to us. SEO, SEM, Social Media, Email Marketing, Blogging, and Web Design are all interlinked with each other. You need to think outside of the box to target, plan for, and achieve business success. The way to do this is through an expert team that will communicate with you, educate you, and work together with your company to bring in real profits! Break the cycle, pull your online marketing team together, and let’s start generating new sales.



seenBEST Web Design

Does Your Best Sales Representative Dress Poorly?

Monday, September 20th, 2010

Merriam-Webster defines company as: “An association of persons for carrying on a commercial or industrial enterprise.”

The key phrase in all of this being ‘persons’. We all know that companies are comprised of real people, people that are doing all of the talking, all of the selling, all of the business. If a company has a story to tell, the people of that company are always ready to deliver the message. But what if your company was its own person, with its own voice? If your business could speak for itself what would it say? Wouldn’t it be great if your company, as an entity, could walk around on its own accord, talk to interested parties, and bring in new business all on its own? Interestingly enough if you have a website for your business that’s exactly what it’s doing. Most people don’t think of a website in this way, but that IS the reality of what is happening. In this digital age no one makes a purchase without first looking over the website of the business where they intend to buy.

Long after the lights go out at night and when all of the employees are sleeping, on major holidays, even while your best human sales representative is at home in bed sick with the flu, the company website is still there. And it’s talking. It’s constantly networking, shaking hands, telling stories about your business and singing sales jingles into the ears of its visitors. Your website is your very best sales representative, working longer, harder, and more effectively than any other person on your team. So if your website is dressed poorly, is shy around strangers, or knows very little about the products and services your company has to offer things are going to start going downhill really fast.

A well designed website has unlimited potential to sell products and make money for your business. It can talk to 20, 50, 100 people all at the same time. It can talk to anyone, anywhere, without boundaries. So if your website is your best sales representative why wouldn’t you want it to look as sharp as possible? The internet is like a large banquet hall stuffed full packed with competitors. For every one interested buyer there are 100 other representatives from 100 other companies ready to compete. You better hope that your sales rep is pretty darn impressive if you’re going to walk out of that room with a sale! That’s where seenBEST Web Design comes in. We are the personal stylists, image consultants, and speechwriters for your website. We go into that banquet hall, look at everyone standing in the room, and take detailed notes about how they look and what they say. We then put together a look and script for YOUR sales representative that beats them all.

Your Best Sales RepresentativeWe design websites for your business using all of the latest web technologies and the very best graphic designs. Remember, when your website walks into that room we want it to be sharp. Not too flashy, however. We don’t want your website to walk in with a goofy looking fluorescent green suit because that’s not going to be effective either. We want it to look professional, clean and crisp. Looks, however, are only part of the equation. Remember when your mother told you that beauty is only skin deep? If your website is beautiful but cannot speak clearly and effectively in front of others it will never amount to anything. That is why we sit down with you and your team, learn everything we can about your business, who your clients are, who your target audience is, and the story behind your company and why it exists and is successful. We then wrap all of that into a clear and concise message. When all is said and done, your website is not just beautiful; it is speaking words of gold to everyone close enough to hear.

And after your website is looks and sounds amazing we can do a whole lot more. We can deliver truckloads of new leads to come visit and listen to its sales pitch (online marketing), we can get it first in line at the ticket counter to every hot business mixer in the city (SEO), and we can give it a bullhorn to shout your company message out to a crowded room (Social Media). But first and long before ANY of that happens, let’s again double check and make sure that it looks and sounds perfect. Otherwise, you’re just paying a lot of money to send out a poorly dressed sales representative that knows nothing about your business. Now how effective do you think that will be?



seenBEST Web Design

Email Marketing – The Third Most Effective Online Marketing Method

Monday, September 13th, 2010

Online marketing today offers an incredible number of methods, a select few being more effective than the others. Search Engine Marketing and Search Engine Optimization rank number one and number two in terms of marketing effectiveness and possible ROI. So, what ranks number three? When done properly, the third most effective online marketing method is email marketing. If your business is working on a limited budget, employing SEO, SEM, and email marketing would alone guarantee significant business growth. While blogging, social media, videos, and several other techniques are still recommended as part of an overall online marketing strategy, they don’t come close in effectiveness to email marketing.

Spam in MailboxSEO and SEM are pretty straightforward and easy to understand, but email marketing confuses a lot of people. When using the term email marketing, the first thing that comes to mind for most people is SPAM. Everyone hates SPAM, right? Mass bombing your message to thousands of strangers is NOT an effective email marketing method. However, there ARE many ways to use email as a marketing tool without getting your domain blacklisted and blocked by the internet. Some examples of non spammy ways to make email marketing work for you:

  • Monthly newsletters
  • Event reminders
  • Sale confirmations
  • Quotes
  • Invoices

Just about anything your business currently does via mail can be turned into an email marketing opportunity. Emails that are already being generated for routine functions can be turned into email marketing by adding a simple line to each email pitching a new product or service, or announcing a special sale. In this fast paced world no one has time to think about the millions of messages that we are all bombarded with every single day. That’s why effective email marketing works so well. You are using a message that your intended recipient is expecting, and sometimes excited about. Since they are checking email, chances are good that they’re working, so your message will reach them in a decision making mode.

With 93% of all consumers today receiving business data and product information through email every day, any business that ignores email marketing is making a serious mistake. Once you have decided to take on email marketing for your business, the only thing left to do is find an experienced online marketing firm that is willing to sit down with you and help you put everything in place. Competent internet marketing firms will have plans setup that can help you get an effective email marketing campaign off the ground. They will work with you to integrate email marketing into your existing processes and can design a campaign for you that matches existing branding.



seenBEST Web Design

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