a name recognized and trusted as an industry expert?
You can achieve all of these with a blog. Blogging is one of the easiest, least expensive, and most effective social network marketing tools for a small business. According to Technorati’s State of the Blogosphere 2011 report, 13% of all bloggers are entrepreneurs – small business owners – who blog to share expertise (76%), gain professional recognition (70%) and attract new clients (68%).
Why should you blog?
To increase traffic. You and your competition are in a constant battle to get to the top of search engine rankings, which is critical to get more traffic coming to your site. One of the best ways to attract search engines is to provide fresh, relevant, keyword-rich content about your business or industry on your website. To keep a steady flow of increased traffic coming to your website, you need to keep adding content. Blogging is the answer.
To earn high search engine rankings. The more consistent you are in adding content about relevant topics to your website, the more search engines will determine that your site is valuable and give you higher rankings. And once prospects begin to see valuable information on your website, they’ll comment on your blogs and add links to your blogs on their sites, both of which will boost your rankings even higher.
To establish an Internet presence. With limited time and money for marketing, small businesses need to take advantage of the low-cost opportunities available on the Internet to share expertise, build community, and establish relationships with a much larger audience. Your name can quickly be seen by hundreds or thousands of visitors who are looking for the information you provided in your post, and those visitors will tell their friends. They may even put a link to your blog on their Facebook, LinkedIn or other social networking site. In essence, they’re marketing for you.
To keep up with – or stay ahead of – your competition. Do you want to take the early lead or play catch up with your competitors? When you blog about your business and industry at least once or twice a week, the Internet audience will become familiar with your name, and when they’re ready to buy, they’ll come to the name they’ve learned to trust – yours.
Studies have shown that blogging can bring small businesses twice as many visitors as their competitors who don’t blog. And more visitors = more potential clients = more sales!
Blogging is one of the most cost effective marketing tools for a small business. But once you start blogging, you need to be consistent – at least once or twice a week. If you’re not sure you can make this commitment, but you want to realize the amazing benefits of blogging for small businesses, call seenBEST Web Design in Phoenix, AZ. The professionals at seenBEST can help you develop a plan. They can help you:
Create a new website with a blog
Add a blog to an existing website
Perform advanced SEO research that will help guide your blogging efforts
Provide blog training (to individuals and groups)
Provide a seasoned blog writer to help you achieve industry credibility and attract new customers
Build a solid social media marketing program for your business that ties into your blogging efforts
Start blogging today! Call us at (480) 256-9010 to schedule your free consultation, and meet with our internet marketing experts to discuss ways we can help your business achieve marketing success on the internet.
Quality content has become one of the most important elements of online marketing. Search engines are constantly revising their algorithms to improve search results and satisfy online consumers who want to find information and solutions. Sites with high quality, legitimate, credible content are among the top results. Sophisticated search engine algorithms penalize sites that provide a poor user experience with low quality content, awarding such sites low search rankings.
Internet savvy marketing professionals recognize the need for quality content in online marketing strategies. A Content Marketing Institute study found that “93% of marketing professionals create, or plan to create, content marketing as part of their overall programs in 2012.” Why?
Informative, useful content generates targeted website traffic and provides new sales leads.
Great content pieces are shared by visitors and can spread quickly – virally – further improving search rankings.
Quality content builds trust and establishes a reputation of leadership, resulting in customer loyalty and referrals.
What constitutes “quality” content?
Consumers search the web for information to help them solve a problem or to learn something. They don’t want a sales pitch. That fact means companies must rethink their approach to online promotion. A highly effective emerging strategy for writing content pieces is to fashion them so they don’t overtly look or sound like they are selling. So how can you write such quality content?
Deliver content that is well-crafted, customized, and professionally written. It should engage the visitor, keep them on the page longer, and represent you as an authority on the topic.
Focus on addressing one topic in a content piece. To gather the material for an article, for example, you might select a topic and make a list of questions and answers that address the topic thoroughly. Visitors who find the information they seek will be encouraged to stay longer on your site and to share your content, which will improve search engine rankings.
Review a list of questions Google uses in assessing “higher-quality” sites vs “lower-quality” sites. Fresh, quality content, frequently updated, helps your site rank high for the long-term.
Social content, blogs, videos, articles, press releases, posts, reports, surveys – all aim to provide content that your visitors will enjoy reading, watching or listening to, and sharing with their family, friends, and colleagues. Attracting more targeted visitors and earning their respect with quality content will build a strong network of linking and extended visit times, putting your site among the top search rankings and ultimately increasing sales!
Your online marketing program must include quality content writing and expert web design to be successful. Contact the professionals at seenBEST Internet Marketing in Phoenix, Arizona to create a winning web strategy…and you’ll soon begin reaping the benefits of quality content and online marketing!
Google+ tutorial for new Google Plus users. Get started using Google+ even if Google+ seems confusing or you’re not sure how to use it.
How to sign up and log in
Edit your profile
Invite friends to Google+ and manage circles
Setup interests with sparks, find and add suggested friends
How to use Google+ Streams, and interact with other Google+ users and posts
Post and share on Google Plus and control where it goes
Upload and share Photographs
The video has a complete range of tips and instructions aimed to help you get up and running right away!
seenBEST Web Design, the Best Web Design and Internet Marketing Strategies For Your Phoenix or Scottsdale Area Business.
Specializing in website design and internet marketing services for these Arizona cities: Apache Junction, Ahwatukee, Carefree, Cave Creek, Chandler, Chandler Heights, Fountain Hills, Gilbert, Glendale, Higley, Laveen, Mesa, Paradise Valley, Peoria, Phoenix, Scottsdale, Tempe
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