by seenBEST Web Design in Phoenix, Arizona
Posts Tagged ‘service’
Thursday, October 27th, 2011
I recently spoke with a small business owner in Ahwatukee who called with some questions about Internet marketing. He was spending over $1,000 a month on magazine and yellow page ads, but heard that Internet marketing was more affordable and could be more effective than other types of advertising. Like many small businesses today, his operating budgets are tight and marketing expenses are often the first to be cut.
When a new client comes to me and is considering Internet marketing for the first time, I usually ask if the business has some kind of method in place to track the effectiveness of current marketing expenditures. How does your business track the source of inbound leads? Many companies don’t have even basic leads tracking systems in place, such as asking new callers how they heard about the company and recording their responses. Owners often don’t know:
- How prospects find them.
- How to track results to determine which marketing programs are working effectively.
- How much money they’re spending on ineffective marketing programs.
The owner followed my suggestion and began asking all new customers “how did you hear about us” when they contacted his company. He trained his staff to ask the same question when answering any new inbound call and had everyone record the answers. He was shocked to learn that over a 30-day period, not a single new inbound lead came from those magazine or yellow page ads. The end result? We learned that he was wasting a lot of money on advertising that did not work.
If your traditional marketing programs aren’t producing a reasonable return on investment (ROI), consider redirecting those dollars to a more effective method, such as Internet marketing.
Be Where Your Audience Is Looking
Consider the stats: 78% of U.S. adults use the Internet and 78% of those search for information about a product or service they’re considering buying (Pew Internet and American Life Project Tracking surveys). Given the sheer numbers of potential buyers online, business owners can no longer ignore the power of the Internet for marketing.
People today access information any time they want it via Internet marketing (websites, social media sites, blogs). People increasingly control how, when and where they receive information. They are also finding more ways to ignore unsolicited information coming via traditional marketing (TV, radio, print ads, direct mail). Consider this:
- Television ads are often avoided through the use of TV capture devices such as TiVo
- Radio ads are often avoided through the use of Pandora and/or advertisement free satellite radio stations
- Many magazine and newspaper companies have gone out of business – the same information that was once printed can now be obtained for less cost online
The internet has made it possible for people to obtain the information they need at the exact moment they want to find it. That driving force can lead to overwhelming success for your business. Web marketing allows your business to display advertisements only when an interested person is searching for your products or services, or is reading information that is relevant to your business. With Internet marketing, your marketing is delivered with laser-like focus to a highly targeted crowd of interested buyers.
In order to increase ROI through effective Internet marketing, you need to know:
- Who your target audience is.
- What they may be thinking about when they need your product or service.
- Who your competition is and what is their message.
- Which of the many Internet marketing technologies are best suited to produce results for your business.
The answers to these questions build the base upon which an Internet marketing campaign is created. An experienced internet marketing firm can help you achieve success by:
- Developing effective branding for your products and services.
- Creating clear and concise marketing messages.
- Clearly communicating value to your potential clients.
- Evaluating your marketing budget to employ the technologies that are most effective within that range to accomplish your goals.
Your campaign may be comprised of a mixture of various technologies, including websites, social media, SEO, online promotions, content, blogs, email marketing, and PR. They can all blend together seamlessly as part of a well-defined strategy. However, once you create your ideal online marketing platform, the work isn’t finished. These digital tools allow you to go further than ever before with your marketing, and give you the resources to constantly analyze online marketing effectiveness to make changes as needed that will help you maintain a competitive edge.
Measuring Internet Marketing Results
So, how will you know if your internet marketing campaign is providing you the results your business needs to succeed? How can you know what changes need to be made and when to make them? Have you seen an increase in:
- Website traffic?
- Visibility/brand image?
- Sales revenue?
- Number of subscribers?
The ability to track every aspect of your marketing campaign is one of the most powerful results of marketing on the internet. Virtually every statistic can be measured and, more importantly, adjusted in real time to increase results in specific areas. A well-planned Internet marketing campaign will start off with advanced configurations, and grow and shift over time as the needs of your business also change. Online marketing is flexible, allowing you to modify, in real-time, factors such as ad scheduling, ad copy, your budget, geographic targeting and more.
The ability to modify your campaign in real-time, monitor it, and improve it will allow your business to create awareness, build trust, and develop more leads than ever before, resulting in increased sales and repeat business.
If you could increase visibility, leads and sales while decreasing marketing costs, how long would you wait to start? Investing in a marketing campaign designed by Internet marketing experts like seenBest Web Design in Phoenix, Arizona, will cost no more than a few traditional ads, but can produce greater long-term results. Contact seenBest Web Design today at (602) 456-0150 to schedule a free consultation and find out just how successful an effective Internet marketing campaign can be.
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Thursday, September 8th, 2011
This article is part of a series of twenty articles. Click to read: The Top 20 Web Marketing Concepts Your Next Website Design Company Should Know
Pay Per Click (PPC) advertising undoubtedly ranks as the most effective form of paid advertising available to small business owners today. The results can be almost immediate, with new leads coming in the day the account is created, configured, and made live.
PPC is the price an advertiser pays each time a user clicks on an ad. Unlike most other types of advertising where you pay to have ads printed or distributed, with Pay Per Click you only pay when someone clicks on your ad and visits your website. The power in this form of marketing is the assurance that you only pay when your marketing message is seen. PPC advertising puts your site at the top of search engine results for your product or service every time someone uses the keywords you chose for your ad. Using a number of advanced research tools to determine the best keywords and ad copy, you can generate qualified visitor traffic and increase the conversion rate of click-throughs to sales— guaranteeing a competitive, profitable PPC campaign.
The Benefits of Using PPC
1. Targeted marketing message. The reason PPC is so effective in generating sales? PPC reaches potential clients or consumers at the exact moment they are ready to buy. Unlike other forms of marketing that require you to convince the general public that they need your products or services, PPC ads deliver a targeted marketing message directly to targeted buyers at the instant they are searching for what you offer. It’s already in their mind that they need it … and then your ad appears in the top of the search results.
More than 300 million searches are conducted every day, and up to 80 percent of people use the Internet to find local products and services. The more often your ad appears at the top, the more credibility and trust your company will gain with consumers.
2. Cost effectiveness. A typical PPC investment is anywhere from $500 to $3,000 per month, depending on the client and their services. While a one-time full page ad in a magazine can run over $1,000 and bring in only a handful of leads (if any at all), that same $1,000 spent in PPC can bring in two or three new clients EVERY DAY over an extended period of time.
PPC can be extremely cost effective when using the right combination of complex configurations and campaign strategies. Without the right configurations and analysis mechanisms in place, PPC can be a budget drain producing few to no results. At best, you may have a lucky accident and see some short-term success. But for long-term success in this highly competitive market, you need to create the most efficient marketing campaign possible: optimize the PPC landing pages, use the right combination of filters, and manage your PPC campaigns across multiple search engines to make sure every dollar is working maximally to deliver the highest possible return on investment (ROI).
3. Flexible ad schedule. Because advertisers have a high level of control over their PPC ads, this can be the single most effective form of marketing available. Unlike many other types of ads, you can enable or disable PPC ads based on the daily changing needs of the business. Some advertisers may increase or decrease their ad budget, turn off the ads temporarily for health or staffing reasons, or run ads seasonally based on their business. There is even detailed control over the days or hours ads are displayed, and the schedule can be adjusted to exactly match the working hours of your office to ensure that someone is available to answer the phone when new inbound leads are generated.
PPC Tracking Gives Precise, Measureable ROI
How many people came to your website from the most recent print ad? How many sales did you make from the radio ad? PPC is the only form of advertising that allows you to find out exactly how many people actually saw your ad, how many of those people came to your store (website), and how many of the people who saw your ad bought your product. With PPC, there are a wide variety of tools to measure and track the effectiveness of your campaigns. Some of the metrics available include:
- Click-through rate tells you how many people are clicking through from your ad to your site, which helps to determine if your ad text is effective.
- Conversion rate tells you how often people are buying your product or service after clicking through to your site.
- Cost per acquisition tells you the average cost per sale or lead and which keywords are most effective.
- Return on Investment (ROI) tells you whether the profits from the campaign are meeting your financial goals.
The goal of PPC campaigns is to attract better qualified visitors to your website who are more likely to buy. Working with experienced PPC consultants can result in a significantly higher rate of return on your investment. The team online marketing experts at seenBest Web Design in Phoenix, Arizona, will relieve you from the time drain of learning how to create a PPC campaign…and will work with your goals and your budget to design a winning campaign. Call us today at (602) 456-0150 to schedule a free one hour consultation and let us demonstrate to you how we provide your Arizona business with the best online marketing solutions and greatest return on investment for your limited marketing budgets.
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Thursday, August 11th, 2011
Phoenix, Arizona, businesses are increasing their customer base and sales by leveraging their online marketing presence. Are you? Or are you still stuck using the marketing techniques of the 1900s that no longer work effectively to grow your business? Consider this: when is the last time you…
- used a printed phone book?
- read a print newspaper?
- purchased something that was advertised via junk mail?
- paid attention to radio and TV ads?
Was it yesterday? Last month? A year ago? Or longer? You may still encounter those types of advertising from time to time, we all do. However, if you’re like most people, the first thing you will do before making the decision to purchase a product or service is research that product or service online. Reaching the new breed of consumer at this critical moment, at the time they are researching and formulating their purchasing decision on the internet, is the most cost effective form of advertising available to businesses today.
Over 78% of people in the U.S. look for information about products and services on the Internet before they buy. That number is rapidly growing as sales for mobile devices and televisions with internet enabled browsers take off. Even if a friend gave you a referral, you likely still used the Internet to find a phone number, an address, a list of products and services, a price list, or customer reviews.
When your Arizona business markets on the web, anyone anywhere can find information about your company. As a 21st century business owner or manager, connecting with and educating your customers through Internet marketing gives you a competitive edge. To develop your web presence and online marketing campaign, consider these key elements:
- Web design
- Pay per click (PPC) advertising
- Search engine optimization (SEO)
- Social media marketing (Faceook, Twitter, Google+)
- Blogging and content writing
- Online video marketing
- Email marketing
Over the next few weeks, we’ll cover the basics of these online marketing elements and share tips for maximizing your online presence and increasing your customer base. Our next blog article will focus on web design, giving immediate tips to boost effectiveness and longer-term strategies for extended success.
An online marketing expert from seenBEST Web Design can give your Phoenix area business the best ROI for your marketing dollars by developing an integrated campaign. We are savvy in all areas of online marketing, and will custom tailor an online marketing campaign to effectively meet the needs of your business. Making sense of the new age of online marketing does not have to be confusing or expensive! We are your complete online marketing team, with affordable prices designed to maximize your return on investment.
Please give us a call for your free, no obligation one hour consultation to discuss the needs of your business and the ways we can help you today: (602) 456-0150
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Monday, September 13th, 2010
Online marketing today offers an incredible number of methods, a select few being more effective than the others. Search Engine Marketing and Search Engine Optimization rank number one and number two in terms of marketing effectiveness and possible ROI. So, what ranks number three? When done properly, the third most effective online marketing method is email marketing. If your business is working on a limited budget, employing SEO, SEM, and email marketing would alone guarantee significant business growth. While blogging, social media, videos, and several other techniques are still recommended as part of an overall online marketing strategy, they don’t come close in effectiveness to email marketing.
SEO and SEM are pretty straightforward and easy to understand, but email marketing confuses a lot of people. When using the term email marketing, the first thing that comes to mind for most people is SPAM. Everyone hates SPAM, right? Mass bombing your message to thousands of strangers is NOT an effective email marketing method. However, there ARE many ways to use email as a marketing tool without getting your domain blacklisted and blocked by the internet. Some examples of non spammy ways to make email marketing work for you:
- Monthly newsletters
- Event reminders
- Sale confirmations
Just about anything your business currently does via mail can be turned into an email marketing opportunity. Emails that are already being generated for routine functions can be turned into email marketing by adding a simple line to each email pitching a new product or service, or announcing a special sale. In this fast paced world no one has time to think about the millions of messages that we are all bombarded with every single day. That’s why effective email marketing works so well. You are using a message that your intended recipient is expecting, and sometimes excited about. Since they are checking email, chances are good that they’re working, so your message will reach them in a decision making mode.
With 93% of all consumers today receiving business data and product information through email every day, any business that ignores email marketing is making a serious mistake. Once you have decided to take on email marketing for your business, the only thing left to do is find an experienced online marketing firm that is willing to sit down with you and help you put everything in place. Competent internet marketing firms will have plans setup that can help you get an effective email marketing campaign off the ground. They will work with you to integrate email marketing into your existing processes and can design a campaign for you that matches existing branding.
Thursday, September 9th, 2010
You are a business owner, you have a website, and you’ve worked hard to promote your website on the internet. Yet, for some reason, you fail to generate income or significant leads or calls online. Consider for a moment the possibility that you are using the wrong message, or marketing techniques. As a website service provider, I have seen this on more than once occasion. A company will come to us looking for help with their internet marketing. Everything seems to be right. They have strong traffic, they have a good product. Big warning signs go off, however, upon further examination of their website.
A good website that results in sales must include several elements that are critical to making a sale. Effective calls to action, easy to use navigation, a pleasing look, crisp and clean images, and clarity of message. These elements aren’t easy to wrap together, especially when a website has been pieced together over years – and that’s exactly what happens. Most companies have a website designed all at once, and then spend several years hacking in pictures, text, and little snippets of code here and there to add features. Usually it’s all done without aid of a professional website designer which makes matters worse.
The first thing we will evaluate when a client comes to us with this problem is whether or not it’s worth the time to ‘save’ the website. Some websites in disrepair can be salvaged, and it makes financial sense to do so. Other websites, on the other hand, are so badly managed that the best way to go is a complete re-design. A website should be a copy of your business, an extension of your companies values and benefits. The information must be presented in an easy to read format and must quickly make a positive impression on the visitor. In most cases, it’s easier to start from scratch and design a new, modern website that captures these necessary elements.
Think from a customer’s point of view. It’s very easy to get wrapped up in your website, after all, it’s yours! And if you’ve worked on it yourself, you could be proud of what you’ve done. But it’s often more beneficial to stand outside of the role of business owner and look at your website from the eyes of a complete stranger. Will they really care about what your website is saying to them? If they are in a rush, will they have the time to read through long pages of text? If they have never seen your website before, will it be obvious to them how to find the information they are looking for? And most importantly, will the website be attractive to all customers, not just a few people who are ‘in your industry’?
There really is no point in designing a website without first evaluating all of these ideas. A good website design firm will sit down and meet with you, then they will make a genuine effort to understand your industry. They will understand what your business provides, the values, the benefits. And they will try to understand the philosophy of your company. Quite simply, all of the words, pictures, videos, blog content, links, background colors, links, tabs, and everything else pertaining to your website should be fashioned in a way that matches YOUR business and appeals to YOUR customers.
Your website is the very best tool available to offer up an image of your company to the world. Get that image wrong, and you’ll find that you have a colorful website and no new business. Make sure that your web design company is ready, willing, and available to take the time to understand YOUR needs and your wants and will help design a website accordingly.
seenBEST Web Design is a Phoenix, Arizona web design and online marketing company.
We offer professional web design services. Our initial contact with you will be a free consultation, where we will talk to you about your exact needs and wants for a website or online marketing campaign. After this consultation we will be in a better position to provide you with exactly the right package for your needs. Please feel free to give us a call anytime for a free consultation: (602) 456-0150.