Web Design, Internet Marketing, and SEO News

by seenBEST Web Design in Phoenix, Arizona

RSS feed for seenBEST Web Design news Entries (RSS)
Comments (RSS)
About Us
Log in
POLL QUESTION:  

Which social network do you use most often?

View Results

Loading ... Loading ...

Posts Tagged ‘sem’

Competitor Research – Doing “It” Better Than the Competition

Monday, July 30th, 2012

This article is part of a series of twenty articles. Click to read: The Top 20 Web Marketing Concepts Your Next Website Design Company Should Know

 

Competitor research is an often overlooked key factor that helps to determine the outcome of an internet marketing campaign. Few web marketing companies and campaign strategists take enough care to do the best possible job analyzing the competition during this critical phase. So, why is it so important to know what your business rivals are doing? This article discusses some of the important points to consider concerning competitor research in SEO, SEM, and SMM campaigns.

 

Competitor research helps to achieve following goals:

 

Understand the Level of Competition

When launching a new business or attempting to take an existing business to the next level, it’s important to understand the online competition level of the industry as a whole. Some industries have very little competition on the internet and can be mastered with a small budget and little effort. Other industries have companies that spend millions of dollars on ad campaigns annually, and the investment required to compete is extensive. Knowing the current intensity level of your competition online will allow you to plan out what it will take from a time and budgetary standpoint to stay on top. This is an invaluable first step that can help determine what forms of online marketing you will engage in and where you should place your internet marketing budgets to achieve the highest return.

 

Understand the Market

Before launching a website, new product, or service, it is very important to understand your market. Here we explore competitor pricing, values, and offers. Proper market research can help determine your success in the beginning and is the best way to estimate profitability, capital requirement, and how to initiate marketing and promotional plans.

 

Understand Customer Needs

While conducting competitor research, you uncover valuable feedback left by competitors’ customers. You will also find comments left by general consumers on the message boards of industry associations and in social media outlets. All of this information is of great help in understanding the general needs of your potential customers, what concerns they have most often, and usually tends to satisfy them the most. You can use this data to structure your website and online marketing materials to appeal directly to the type of customer you’re looking for.

 

Decide Your Final List of SEO Keyword Phrases

During an SEO campaign, it is very important to find the most effective keywords or search phrases that people use to reach their destination (product or service provider’s website). If a search term is driving a lot of traffic to your prime competitor’s website, it can help you to compete for the same keywords and outrank your competitors in the search engines.

 

It is always advisable to find an internet marketing expert to help with competitor research as they have in-depth knowledge to guide you during your website and internet marketing launch. They can usually provide a detailed competitive analysis that includes competitor’s websites, social media channels, linked pages, industry affiliations, and everything else you need to know about them in order to start off an SEO, SEM, or SMM campaign in right direction. If you would like to track what activities your competitors are performing online to gain market share, contact seenBEST today. We can help you stand out from the competition and gain market share at the expense of your competition.

 

Thanks for visiting! We hope you enjoyed the article, please click the +1 and Like buttons at the top left of our website. If you would like to share this article with a friend, click on the + Share / Save tool below.



seenBEST Web Design

Search Engine Marketing AND Social Media Marketing, A Powerful Strategy for Small Business

Tuesday, April 17th, 2012

Online marketing has become an integral part of the small business marketing strategy. Two key pieces of the strategy are Search Engine Marketing and Social Media Marketing. Both have their strengths and weaknesses, and both will drive targeted traffic to your website, one of the primary goals of online marketing. Customers should be able to find your company just as easily on Facebook as they can on Google. By leveraging the strengths of both, you can boost your search rankings while building trust with your target audience.

 

What is Search Engine Marketing (SEM)?

SEM refers to using search engines to increase visibility and drive visitors to your website. By effectively combining search engine optimization (SEO) and pay-per-click advertising (PPC), you can boost your search engine rankings, resulting in more click-throughs and increased conversion rates.

 

What is Social Media Marketing (SMM)?

SMM refers to using various social networking sites to increase traffic and visibility. The importance of marketing on sites like Facebook, LinkedIn, Google+, YouTube and Twitter is that they provide a platform for advertisers, customers and colleagues to have more personalized interaction. In today’s market, having conversations and providing quality content is increasingly important to customers.

 

The Benefits of SEM

  • Best source of targeted traffic to your website. A Pew Research Center study found that 58 percent of Americans search online for information about products or services they’re interested in buying. With SEM, you reach your target audience at the moment they’re ready to buy.
  • Tools to determine what people are searching for. You can refine your keywords to improve your chances of people finding you by employing any of several great tools, such as Google AdWords Keyword Tool.
  • Top ranking immediately with pay-per-click. It takes 3-18 months or sometimes longer to reach the top of the rankings with SEO. But PPC puts you at the top in the sponsored link section right away.

 

The Benefits of SMM

  • Peer recommendations to increase connections. Over 46 million Americans are on social media sites every day, according to a 2011 Edison Research study, using recommendations to make buying decisions. Every time someone recommends you, you are visible to their other connections.
  • Brand loyalty. Interacting on a personal level on social media sites is one of the most effective marketing strategies. The more interaction you can have with people, the more they will trust you…and ultimately buy from you.
  • The most popular online activity. With 1 in every 5 minutes of online time spent on social media sites, having a social media presence gives a substantial boost to your online audience and visibility.

 

SEM and SMM Complement Each Other

Consumers use search engines far more often than social media sites to find products and services they want to buy. Effective search engine marketing leverages SEO and PPC to get your name at the top of the search results. But how do you stay in the consumer’s mind for future purchases? Expand your presence in social media sites to keep your brand visible by (1) building the number of fans, friends, likes, recommendations, and links, and (2) creating quality content that goes viral.

 

Search engine marketing has been king for a long time, but social media marketing is quickly catching up in terms of raw effectiveness at driving leads. Leveraging both SEM and SMM covers all the bases as each one has its own benefits and advantages. Both strategies take time to develop, but the results can be phenomenal.

 

Get Seen Everywhere! Consult with our expert internet marketing team, we bring to the table proven strategies that will help your business maximize visibility everywhere on the internet. In this digital age, potential new customers are looking for you online. Let us give your business the competitive edge on Google, Facebook, LinkedIn, Google+, Email, and elsewhere. Call us at (602) 456-0150 for a free consultation.


>> Did you like this article? Ping it!

 



seenBEST Web Design

One-stop Solution to All Web Problems: Internet Marketing Phoenix

Wednesday, January 18th, 2012

Advanced. Sophisticated. And in a hurry. Today’s Internet surfer has a short attention span, and with just a mouse click can quickly and easily move on to other websites. Don’t expect him to patiently flip through page after page of search engine results. About 99% of searchers never get past the first results page. You really must engage in brisk internet marketing and move your website up the ladder of Google ranking to succeed.

 

The world wide web hosts millions of websites, which means most businesses are facing an overwhelming number of competitors. And today’s smart, cost-conscious consumer usually knows how much he should pay for a product. If you want to grow your online business, keep in mind these two facts:

  • You will not succeed in attracting traffic if your page is hovering down at the lower rungs of the ranking ladder.
  • Even if your page enjoys a fair bit of visibility, you cannot take it for granted that the client is going to purchase your products. This is because a rational surfer likes to visit other similar sites to compare quality and prices.

 

To grab the attention of the potential customer and ensure greater traffic and higher sales, you must use all of the internet marketing schemes, strategies and tools at your disposal.

 

Internet Marketing Phoenix and Benefits

The benefits of Internet marketing include:

  • Offering SEO services at low prices for clients with limited budgets
  • Providing more comprehensive client services as needed
  • Using various SEM strategies to boost web traffic and encourage sales
  • Deploying powerful web marketing tactics, such as video marketing, social marketing, keyword marketing, content writing, and more
  • Developing clients’ website content and design with SEO-friendly tools and applications
  • Combining conventional marketing forms like email marketing with modern ones like Facebook marketing to escalate traffic and sales
  • Narrowing the gap between your existing page rank and the No. 1 Google rank
  • Enhancing the client’s image through reputation management strategies

 

Internet Marketing Phoenix and Beyond

Internet marketing means: a great solution to all your web-related problems. A team of Internet marketing experts can sort out all the difficulties that your website may be facing, including fierce competition, low site traffic, low page ranking and low conversion rate. The professionals at seenBEST Web Design in Phoenix have extensive Internet experience and are known for grasping and tackling the plethora of problems that generally plague small businesses online. We customize our services to meet clients’ widely diverse needs and budgets.

 


>> Did you like this article? Ping it!

 



seenBEST Web Design

2012 is the Year of Opportunity for Your Business

Monday, January 9th, 2012

Chart Your Business Course for 2012: Check the Economic Trends and
Select Your Next Internet Marketing Move

 

Good news on the economic horizon means opportunities for small businesses to ride a prosperous wave in 2012. Review these recent reports and then consider whether (and how) you should adjust your Internet marketing presence.

 

2012 Business Trends at a Glance: Curving Upward

 

Jobs – Up: Available jobs are increasing, especially in Arizona. Lee McPheters, director of the JPMorgan Chase Economic Outlook Center at Arizona State University, reported Arizona moved from No. 49 among the states for job creation in 2010 all the way up to a top 10 growth state in 2011. Nationwide, the hiring outlook overall for 2012 remains cautiously optimistic, with small business hiring notably expected to increase, according to CareerBuilder 2012 Hiring Forecast. The ABC News 2012 US Economy Forecast cited CEO Brian Hamilton of financial information firm Sageworks, who said, “The jobs numbers are getting better,” and Kiplinger agrees that job creation is picking up.

 

Retail Sales – Up: Not only were holiday retails strong in 2011, according to USA Today, but overall retail sales rose 4.5% year-over-year in 2011, according to the International Council of Shopping Centers and Goldman Sachs Retail Chain Store Sales Index (cited by CNN Money). For small businesses and especially those using refined Internet selling strategies, the news was very good. As Internet Retailer reported, the online holiday shopping season generated at least $35 billion in sales for web retailers according to comScore Inc. Many smaller niche web merchants also closed out the online Christmas shopping season with a nice boost to their fourth quarter sales by making constant updates to their marketing and merchandising plans. Internet businesses gained ground by concentrating on their best customers, using social media and offering highly targeted incentives.

 

Economists – Favorable: Arizona’s economic indicators have been improving, according to the University of Arizona – Arizona Economic Outlook 2012-13. The state’s personal income, wages, and employment are growing at increasingly faster rates. Spending is robust while unemployment, bankruptcies and residential foreclosures are happily declining. Nationally, the 2012 Goldman Sachs white paper, The Outlook for the US Economy, reports household debt burdens have continued to improve. Inflation is not expected to significantly increase. As USA Today reported, holiday retail sales strength, steady manufacturing performance steady and housing market resurgence all point to sustained corporate profitability in the coming year.

 

Business Metrics – Up: Kiplinger estimates the U.S. economy will grow about 2.3% in 2012, a bit faster than the 1.8% pace in 2011, and businesses appear willing to invest in new equipment to expand production after several years of slowed production. A Reuters report observed manufacturing grew at its fastest pace in six months in December, capping a late-year upswing, and a rise in new orders for manufactured goods suggested momentum going into 2012. Another report showed U.S. construction spending neared an 18-month high in November.

 

Consumers – Polling Optimistic: An Associated Press poll result suggests 62% of Americans are optimistic about the economy in coming year, while 78% are hopeful about the year their family will have in 2012. The public’s expectations for this year’s economy reached their highest point since last spring.

 

What Is Your Internet Marketing Agenda in 2012?

Being first to spot an oncoming tide is vital both to boaters and to business owners. Given these economic climate trends, now is the time for small business owners to re-evaluate and re-energize their online marketing campaign. Over the next four weeks, we’ll give you insights and tips for creating websites, SEO/SEM strategies, social media campaigns, and other tools to build your Internet marketing presence and success.

 

1. If you don’t have a website, now is the time to get one. Truly, if you don’t have a viable website, then you are almost certainly missing tremendous business opportunities. If your website has not been redesigned in over three years, it might as well be an old phone book: outdated and not terribly practical. Rather than rush into new marketing channels, it makes sense to build a website that helps establish your brand and reputation while it produces leads and sales. With more online customers out there, you can’t afford to ignore them.

 

2. If you do have a website but don’t show up near the top of the search results page, now is the time to invest in strategic Internet marketing. More than just techie buzz words, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) help propel you to the all-important top spots in relevant searches for your products and services. What strategies will make the biggest impact on lead generation for your business? Pay per click advertising via search engine marketing (SEM) and search engine optimization (SEO) can be the most effective forms of marketing activities for your business in 2012.

 

Staying on top of the latest trends is not an easy task. While you focus on the day to day operations of your business, hiring the right SEO and internet marketing company can save you time, money, and increase the bottom line. Google is making more changes to their system in 2012. New website analytics are coming as well. Hiring experts to help update your website design and SEO will keep your business in front of potential customers under the current Google system and continuing as Google evolves.

 

At the same time, consumer Internet use patterns and preferences are favoring social media as well. Webmarketing’s report also showed 55% of companies closed deals from social media leads, and social media is expected to see the biggest increase in investment moving into 2012 as it impacts all facets of marketing strategy.

 

3. If you don’t have an ongoing relationship with your clients, now is the time to establish social media and email campaigns. Social media helps develop interlocking communities, building relationships with site owners, publishers, and bloggers, which in turn bring new link opportunities for SEO. The landscape is diverse, with many areas to focus on including Facebook, YouTube, Twitter, Google+, and LinkedIn. A competent internet marketing firm with the experience to help tie all of these social networks together with your overall SEO and SEM plan will position your business for future success.

 

Experts agree that tapping into social media empowers small businesses with limited budgets (or low cost items) to market to a receptive audience and even create brand recognition and trust. Michael Brito of Social Business News suggests focusing “on building trust with the community first, then figuring out how to monetize (or get a lead).” A company with the right social media strategy can reach and out to customers like never before.

 

4. If you have some Internet marketing pieces but not all, it may be time to compliment what you’re doing with video marketing, PR campaigns, blogging and quality content. Which of these Internet features make sense for your business? Hiring the right internet marketing firm that has a solid understanding of what’s out there and how it can best help your business is key. The companies with the best internet marketing strategies, using the most cost effective marketing techniques that are custom to their business model will outpace the field by generating and converting more leads than the competition.

 

Wow! But Can I Do Any of These Great Things?

To learn how to ski or surf, your best bet is to get an expert skier or surfer to teach you. The expert sets you up with the right equipment, shows you the right moves and why, and stays with you as you learn. You may not need the expert forever, but the coaching prepares you to move forward on your own when you’re ready. And so it is with Internet marketing and website design. The experts at seenBEST Web Design in Phoenix, Arizona, will help you create a successful online marketing campaign using the latest technologies in web design, search engine optimization, social media marketing, video marketing, and internet marketing. Call today (480) 256-9010 for a free consultation and catch the wave to prosperity in 2012!


>> Did you like this article? Ping it!

 



seenBEST Web Design

Website Design on Purpose

Thursday, November 10th, 2011

A website is today’s key marketing collateral piece. It’s your online brochure, providing your company profile and the benefits of your offerings. It offers useful information for your target audience and is an interactive communication vehicle between your visitors, the people they forward your link to, and you.

 

Your website creates people’s first impression of your business. Website visitors judge your business in less than 10 seconds. A professionally designed website uses the latest technology and tools to attract your target audience, get their attention quickly, keep them on your site longer and address their needs. This is how you achieve your main purpose for the site. So, what is the purpose of your website?

 

Every website should be designed with a purpose in mind.

For most small businesses, there are two primary purposes for a website:

  1. To make sales.
  2. To generate leads.

 

Consider also the many possible secondary purposes:

  1. Provide information.
  2. Promote offerings.
  3. Create brand awareness.
  4. Position yourself as an expert.
  5. Increase subscriptions.
  6. Receive applications.
  7. Reduce printing and direct mail expenses.
  8. Build trust.

 

To create a successful website, you must know the primary purpose of the website. All aspects of website design – layout, functionality, content, graphics, links, buttons, navigation, security, SEO, SEM – must contribute to the primary purpose. Incorporating content to achieve your secondary purposes will ultimately lead you to either increasing sales or generating leads. As you evaluate every aspect of your website, ask yourself: Does this contribute to making sales or generating leads? If it doesn’t, no matter how much you like it, you need to let it go. An irrelevant element only distracts your audience.

 

Create an effective user experience on your website.

The next step – ask yourself: What actions do you want your visitor to take when he views your site? What does your visitor want to achieve on your site? Designing your website based on the answers to these questions will create a much more positive and effective experience for the visitor or “user.” “Everything the user experiences should be the result of a conscious decision on your part,” explains Jesse James Garrett in his book, The Elements of User Experience: User-Centered Design for the Web. “The practice of creating engaging, efficient user experiences is called user-centered design. The concept of user-centered design is very simple: Every step of the way, take the user into account as you develop your product.”

 

A professional design team knows how to achieve your goals.

You should select a design team that has the ability to understand your needs and then reflect those needs in the design and functionality of the new site. A professional web design team will ask you a number of questions to learn and understand:

  • Your business
  • Your industry
  • Your target audience
  • Your business objectives
  • Your online marketing goals
  • Your reason for having a website

 

The team at seenBEST Web Design in Phoenix, Arizona, will meet with you face-to-face to learn about your company and your goals. Our comprehensive web design services are performed by highly experienced web professionals who know the right questions to ask. We will develop a user-centered design process to target and attract potential customers to your website…and take your web marketing results to unparalleled levels of success. Call today, (602) 456-0150 to schedule a free consultation.

 


>> Did you like this article? Ping it!

 



seenBEST Web Design

Why Internet Marketing Works

Wednesday, November 2nd, 2011

The Internet marketing industry has existed since only 1994, and sales have grown from $300 million in the U.S. in 1996 to an astounding $200+ billion in 2010. Online marketing is thriving, and businesses that have invested in successful Internet marketing campaigns are reaping the rewards today.

 

Internet marketing stands as an essential business development tool for today’s successful companies, as traditional “old school” marketing has seen a substantial decline. Internet marketing makes information about your business available anytime consumers or clients are looking for it. But traditional marketing – print and media ads, telemarketing, and direct mail – relies on pushing out a message and hoping someone will want what the company is offering at the time they see the ad. Joseph Jaffe, consultant and author of Life After the 30-Second Spot, suggests, “Consumers are starting to outgrow us. They know what to buy and where to buy it, and they don’t need us to tell them anymore.” Accepting and addressing this major change in consumer behavior is the key to why Internet marketing works.

 

Internet marketing is successful because:

 

  • It is more cost effective than traditional marketing methods. Internet marketing campaigns are inexpensive compared to the thousands of dollars spent on traditional ads.
  • You can target specific audiences. A personalized message encourages people to take the action you desire. The Internet provides endless opportunities to tweak and tailor your message for every type of buyer wherever they may be. And your message is there when they’re looking for it – when they are ready to buy.
  • Your return on investment is much higher. A well-orchestrated Internet marketing campaign can deliver substantial increases in profits, with a much lower cost per lead than traditional marketing. Even a small budget campaign can produce an impressive ROI and the viral nature of Internet marketing keeps your campaign moving and expanding, providing a steady stream of leads.
  • There are many ways to measure results. Traffic to your site, conversions, number of sales or subscribers, inbound links, brand image…these are just a few of the numerous web metrics and analytics you can track to determine the success of your campaign. Having this information at your fingertips allows you to make changes on a regular basis, even daily if necessary, to improve results.

 

For local businesses, Internet marketing can be especially successful. The Pew Research Center ‘s Internet & American Life Project’s Spring Tracking Survey 2011 found that 78% of American adults who use the Internet look for information about a service or product they are thinking of buying. Small companies can compete head to head with larger businesses, and companies in smaller towns can compete with companies in major cities. The cost effectiveness of internet marketing makes it possible for you to compete on a small budget and go up against much larger competitors. An attractive and effective new website for your business can make your small business appear more attractive to a potential customer than larger competitors, especially if you are providing local services. Online marketing using SEO and SEM targeted to you area also helps to create a level playing field. Finally, there are several affordable internet marketing tools that can be employed for client retention and content distribution, including social media branding and email marketing.

 

One necessary ingredient in a successful Internet marketing campaign is patience. To see the results of your efforts, it takes time and requires constant monitoring and analyzing of web analytics and metrics. Using an Internet marketing expert to help you develop and maintain your campaign is the best way to achieve your goals. The professional Internet marketing team at seenBest Web Design in Phoenix, Arizona are experts in all aspects of Internet marketing and will work with you to design an effective campaign. Are you ready to build leads, increase sales, and maximize profits for your business? Call seenBest Web Design today at (602) 456-0150 and put their Internet marketing experience to work for you!

 

 


>> Did you like this article? Ping it!

 

 



seenBEST Web Design

SEO May Be the Best Investment for Your Small Business

Tuesday, September 6th, 2011

For most businesses with a website, the foremost source of traffic to their website is user searches. Over 70% of users click only on the top 10 results from a search, and ignore the search results that fall further down on the page or beyond the first page. How do companies get the number one spot? Or one of the top 10? Or at least one in the top half of the first page? Answer: by recognizing the power of optimizing their websites for search engines. Search engines such as Google, Yahoo, Bing, etc., use complex algorithms to determine the order in which companies will appear in the search results. These algorithms include hundreds of ranking factors that determine the position a company website will appear when a user search is made.

 

SEO – search engine optimization – is one of the most important marketing tools a small business can invest in. SEO can produce an extraordinary return on investment (ROI) by increasing a website’s online visibility, thereby attracting visitors who convert into customers. Company listings displaying in the top half of page one search results capture 99% of consumers, which could mean hundreds of thousands of dollars in revenue per year. Most business owners miss out on the vast majority of internet traffic, and sales, that would otherwise be theirs if their website was optimized for search. Small business owners must not underestimate the value of SEO and its impact on the bottom line.

 

Online marketing success requires setting goals and developing a strategic plan to achieve those goals. Some of the elements of search engine marketing – SEM – strategy include:

  • creating an attractive website with rich, constantly updated content
  • developing a carefully researched and employed keyword list to use in headlines and copy
  • properly designing video, photos, graphics and other website features
  • having all of website code reviewed and optimized by an SEO expert
  • developing a strategy to acquire high quality inbound links to the website
  • using metrics to track traffic and rankings

 

A well executed SEM campaign assures your advertisement and website link appear immediately at the top section of page one in the search engines. How sure can you be that SEM will work? How long will the process take? As with other forms of marketing – newspaper, yellow pages, TV, radio, direct mail – there are no guarantees. However, unlike other forms of marketing, SEM allows the small business owner to track rankings, traffic and sales to see quantifiable results.

 

Let’s go on a short journey into cyberspace and review an example of what this might look like.

  • Let’s pretend you are a hair stylist.
  • You cater to the Phoenix, Arizona market.
  • Your business name is “Swank Salon.”
  • A Google search for “Swank Salon” lists you at Page 1, Rank 1.
  • Fantastic!

 

As the owner, you might be overjoyed that you rank well for that search term, but does a high ranking on your name profit you? Probably not! Searches on your company’s name will rank your company high in search engines. But searching on your business name only works when the user already knows it. Usually, new customers will not know the name of your business. They may only be searching for a company that can help them fulfill a need and will instead search for a keyword or phrase that describes what they are looking for in their own words. If your goal is to increase traffic to your site and attract new clients, you need more than high ranking on your name – you need to rank well for the right keywords.

 

Are you using the right keywords in your content for your local market and target audience? Let’s Google “hair salon phoenix” to find Swank Salon. Are you attracting the largest number of local visitors possible to your site with these keywords? At this point, comprehensive research is needed to determine the search terms your business should be ranking well for based on the amount of search engine traffic tied to those terms. This research draws upon specific information collected from the business owner about the top competition, target client, and the industry.

 

As we conduct deep research for Swank Salon in SEO for the hair stylist industry, we learn:

  • 2.8 million people search for “haircut salons” every month
  • 2.3 million people search for “haircuts” every month
  • 1.8 million people search for “hair salon” every month
  • Fewer than 100 people search for “swank salon” every month

 

From this research, the company that can gain the most business from online shoppers is optimized to rank well for “haircut salons.” Only a proper SEO review can ensure that your website is using the correct terms to rank well. If Swank Salon relied on the keywords “beauty salon haircut” for SEO or the keywords “swank salon”, they would get fewer than 300 searches per month. The salon would lose out on the 2.8 million other consumers interested in their services who are searching on “haircut salons.”

 

So how does Swank Salon rank in “haircut salons phoenix”? Doing a Google search places them near the top of the list. But they are not the top. The sites at the very top are pulling in 70% more traffic from these 2.8 million consumers. Swank could use an SEM and SEO campaign to get the number one spot. Is search engine optimization all you need to bring in business? Not quite…

 

What happens when you click on the link to the Swank Salon website? Ugh! The poorly designed website will cause most of those 2.8 million visitors to back out of the page and find a salon with an attractive website that is easy to use. For a small business to achieve a high return on their SEO efforts, visitors must both (a) see the site listed near the top of search results and (b) like what they see so they stay on the site long enough to make a purchase. For example, take Cloud 9 Spa, a competitor to Swank Salon. While Cloud 9 Spa has a superior website design that appeals to their target client, their ranking is horrible. By appearing on page 2 for most relevant searches, they are getting very little of the total traffic available. Their website may be superior, but they suffer from low visibility. They could benefit from increased SEO and SEM that would place them above Swan Salon. Their superior website design would then capture thousands of dollars in increased revenue as a result.

 

SEO is one of the most successful marketing tools today. To take advantage of the tremendous online opportunity to grow your small business, you have to invest either money or time. As a small business owner, do you have time to become an SEO expert? SEO success takes a lot of work and time to achieve, even with the most sophisticated SEO techniques and skills. You may be able to learn the basics, but your business will grow much faster and you’ll see a greater ROI much sooner by using an online marketing firm experienced in web design, SEO, and content writing. You will also save a lot of money, by investing your marketing budget into the proper areas immediately via the expert strategy and guidance your SEO team provides.

 

In addition to expert search engine optimization, you should find a firm that will do more than promise to drive traffic to your website. As demonstrated in the example above, money spent to drive traffic to a poorly designed website will most likely result in lost sales. The professional team at seenBest Web Design in Phoenix, Arizona, provide you with comprehensive online marketing services at affordable rates. We provide you a complete team of experts in the fields of online marketing, content writing, web design, SEO, SEM, programming, and social media. We will design the best website for your business. Then we will drive traffic to your website, and get your website ranked above all of your competitors.

 

Can you afford to let your competitors capture the bulk of the sales from your target market? Give us a call and let us design the best website for your company, and then put expert online marketing strategies in place to get your website seen first, before the competition. We offer a free one hour consultation and will sit down with you to learn about your business and provide a custom plan tailored for your needs, call (602) 456-0150 to learn more.

 

 


>> Did you like this article? Ping it!



seenBEST Web Design

seenBEST Web Design, the Best Web Design and Internet Marketing Strategies For Your Phoenix or Scottsdale Area Business.

seenbest web design and online marketing


Specializing in website design and internet marketing services for these Arizona cities: Apache Junction, Ahwatukee, Carefree, Cave Creek, Chandler, Chandler Heights, Fountain Hills, Gilbert, Glendale, Higley, Laveen, Mesa, Paradise Valley, Peoria, Phoenix, Scottsdale, Tempe