Web Design, Internet Marketing, and SEO News

by seenBEST Web Design in Phoenix, Arizona

RSS feed for seenBEST Web Design news Entries (RSS)
Comments (RSS)
About Us
Log in
POLL QUESTION:  

Which social network do you use most often?

View Results

Loading ... Loading ...

Posts Tagged ‘seenBEST Web Design’

Marketing, Why the Slow Times are the Best Times

Friday, November 18th, 2011

Why 10 Leading Marketing and Business Experts Warn Against the All Too Common Mistake of Cutting Marketing Budgets in a Slow Economy

 

Imagine reading a newspaper that has one and only one advertisement.  You would notice that advertisement.  You might even marvel at it. Now imagine the same newspaper with 50 advertisements.  Would you still notice that one advertisement?  Not likely.

 

When all other advertisers cease their marketing efforts, the advertiser who stays in the media is the one who catches the readers’ and buyers’ attention. But don’t take our word for it: consider what the experts say.

 

“Successful companies do not abandon their marketing strategies in a recession; they adapt them.” The venerable Harvard Business Review instructs business owners in “How to Market in a Recession” to adapt marketing strategies rather than cut them. “Instead of cutting the market research budget, you need to know more than ever how consumers are redefining value and responding to the recession….This is not the time to cut advertising….Brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.”

 

“Prospects are more likely to recall marketing messages delivered consistently during a fragile economy, even if they are smaller and less frequently delivered.” Jay Levison, veteran marketing consultant and author, warns in his book, Guerilla Marketing During Tough Times, that “…many companies have scrubbed or reduced their marketing budgets to combat tough times and that it will cost those firms three dollars for every dollar formerly spent to reach the same level of consumer recognition and share of mind they previously enjoyed.”

 

“Cutting your marketing spending is a sure way to give ground to competitors who may be more aggressive during the downturn.” An article published on business mogul Bloomberg’s BusinessWeek, “5 Don’ts for Marketing in Down Times,” offers that “just as the savviest investors view down markets as a time to buy when everybody else is selling, the savviest marketers know recessions are a great time to pick up market share. They understand that by maintaining their budgets (or even increasing them) they may not come out ahead during the down times, but they can pick up market share that will pay off in the long run.”

 

“Research shows that companies that consistently advertise even during recessions perform better in the long run.” A Wharton University article, “When the Going Gets Tough, the Tough Don’t Skimp on Their Ad Budgets,” urges business owners to continue advertising. “A McGraw-Hill Research study looking at 600 companies from 1980 to 1985 found that those businesses which chose to maintain or raise their level of advertising expenditures during the 1981 and 1982 recession had significantly higher sales after the economy recovered. Specifically, companies that advertised aggressively during the recession had sales 256% higher than those that did not continue to advertise.”

 

“Become proactive rather than reactive.” The book, How to Up Your Profit in a Down Economy, by author and advertising copywriter Robert Boduch, encourages business owners “to make it a habit to reach new prospects every week – better yet, every day….To generate new customers consistently, you need a continuous marketing action plan.”

 

“With the right advertising tactics, a downturn can actually provide opportunities for online marketers.” A Google Adwords acticle, “Top Tactics for Tough Times,” suggests that “Now more than ever, your customers are relying on the Internet to help them make the best purchase decisions during tight times.”

 

Online “communities and social networking sites are cost-effective and have a measurable impact on prospects’ decisions in the consideration stage, which will be important to companies under recessionary pressures.” Josh Bernoff, Sr. VP Idea Development for Forrester Research, one of the leading IT, marketing, and technology research and consulting companies, writes in “Strategies for Interactive Marketing in a Recession” that “interactive marketing programs are now fueled by measurable results.” Bernoff suggests that “interactive marketers should stop toe-dipping and invest only in programs that can deliver on measurable metrics.”

 

“What you have to think about is whether increased spending will give you an even greater return.” An article in the Search Engine Guide, “How to Get the Most Value From Your SEO Investment,” explains that “spending less would be nice, but you have to get out of that mindset. Target, Walmart, Pepsi and Coke all continue to spend, spend, spend on their marketing because they know it gets results. And the second they stop spending, they know they lose market share to their competition.”

 

“Today, as web browsing has become more and more pervasive, the way people shop has changed.” Google’s Jim Lecinski defines “What the ‘Zero Moment of Truth’ Means for Marketers” and explains that “long before shoppers find products on a store shelf, they search for the best options online. By the time they make a purchase, they have read reviews, compared prices and fully evaluated their options, whether they are buying a pillow or a Porsche.”

 

“As Americans spend more time online for information and entertainment purposes, digital advertising and marketing has emerged as one of the most effective tools businesses have to attract and retain customers.” The Interactive Advertising Bureau (IAB) reported “Internet Advertising Revenues Hit $7.3 Billion in Q1 ’11,”a 23 percent increase in the first quarter of 2011 over the same period in 2010. “This marks the highest first-quarter revenue level ever for the industry and a significant increase over last year’s first-quarter revenue level, which had been the highest on record to date,” stated the IAB. “The consistent and considerable year-over-year growth we’re seeing demonstrates that digital media is an increasingly popular destination for ad dollars, and for good reason,” said IAB President and CEO Randall Rothenberg.

 

“Now is exactly the time to take advantage of marketing, and to use it strategically, proactively and effectively,” counsels Allen Levine, a respected marketing consultant to the legal industry, in his article “Marketing in Tough Times.”

 

Ready to take advantage of this challenging economic period and make your business stand out from the competition? A professional online marketing team will give Phoenix small business owners the best ROI for their marketing dollars by developing an integrated campaign. The experts at seenBest Web Design, Phoenix, Arizona, are savvy in all areas of marketing on the internet and can tailor a campaign to effectively and affordably meet the small business owner’s budget and business goals. Call us today for a free consultation, (602) 456-0150!

 


>> Did you like this article? Ping it!

 



seenBEST Web Design

Why Internet Marketing Works

Wednesday, November 2nd, 2011

The Internet marketing industry has existed since only 1994, and sales have grown from $300 million in the U.S. in 1996 to an astounding $200+ billion in 2010. Online marketing is thriving, and businesses that have invested in successful Internet marketing campaigns are reaping the rewards today.

 

Internet marketing stands as an essential business development tool for today’s successful companies, as traditional “old school” marketing has seen a substantial decline. Internet marketing makes information about your business available anytime consumers or clients are looking for it. But traditional marketing – print and media ads, telemarketing, and direct mail – relies on pushing out a message and hoping someone will want what the company is offering at the time they see the ad. Joseph Jaffe, consultant and author of Life After the 30-Second Spot, suggests, “Consumers are starting to outgrow us. They know what to buy and where to buy it, and they don’t need us to tell them anymore.” Accepting and addressing this major change in consumer behavior is the key to why Internet marketing works.

 

Internet marketing is successful because:

 

  • It is more cost effective than traditional marketing methods. Internet marketing campaigns are inexpensive compared to the thousands of dollars spent on traditional ads.
  • You can target specific audiences. A personalized message encourages people to take the action you desire. The Internet provides endless opportunities to tweak and tailor your message for every type of buyer wherever they may be. And your message is there when they’re looking for it – when they are ready to buy.
  • Your return on investment is much higher. A well-orchestrated Internet marketing campaign can deliver substantial increases in profits, with a much lower cost per lead than traditional marketing. Even a small budget campaign can produce an impressive ROI and the viral nature of Internet marketing keeps your campaign moving and expanding, providing a steady stream of leads.
  • There are many ways to measure results. Traffic to your site, conversions, number of sales or subscribers, inbound links, brand image…these are just a few of the numerous web metrics and analytics you can track to determine the success of your campaign. Having this information at your fingertips allows you to make changes on a regular basis, even daily if necessary, to improve results.

 

For local businesses, Internet marketing can be especially successful. The Pew Research Center ‘s Internet & American Life Project’s Spring Tracking Survey 2011 found that 78% of American adults who use the Internet look for information about a service or product they are thinking of buying. Small companies can compete head to head with larger businesses, and companies in smaller towns can compete with companies in major cities. The cost effectiveness of internet marketing makes it possible for you to compete on a small budget and go up against much larger competitors. An attractive and effective new website for your business can make your small business appear more attractive to a potential customer than larger competitors, especially if you are providing local services. Online marketing using SEO and SEM targeted to you area also helps to create a level playing field. Finally, there are several affordable internet marketing tools that can be employed for client retention and content distribution, including social media branding and email marketing.

 

One necessary ingredient in a successful Internet marketing campaign is patience. To see the results of your efforts, it takes time and requires constant monitoring and analyzing of web analytics and metrics. Using an Internet marketing expert to help you develop and maintain your campaign is the best way to achieve your goals. The professional Internet marketing team at seenBest Web Design in Phoenix, Arizona are experts in all aspects of Internet marketing and will work with you to design an effective campaign. Are you ready to build leads, increase sales, and maximize profits for your business? Call seenBest Web Design today at (602) 456-0150 and put their Internet marketing experience to work for you!

 

 


>> Did you like this article? Ping it!

 

 



seenBEST Web Design

Are Your Marketing Dollars Working for You or Against You?

Thursday, October 27th, 2011

I recently spoke with a small business owner in Ahwatukee who called with some questions about Internet marketing. He was spending over $1,000 a month on magazine and yellow page ads, but heard that Internet marketing was more affordable and could be more effective than other types of advertising. Like many small businesses today, his operating budgets are tight and marketing expenses are often the first to be cut.

 

When a new client comes to me and is considering Internet marketing for the first time, I usually ask if the business has some kind of method in place to track the effectiveness of current marketing expenditures. How does your business track the source of inbound leads? Many companies don’t have even basic leads tracking systems in place, such as asking new callers how they heard about the company and recording their responses. Owners often don’t know:

 

  • How prospects find them.
  • How to track results to determine which marketing programs are working effectively.
  • How much money they’re spending on ineffective marketing programs.

 

The owner followed my suggestion and began asking all new customers “how did you hear about us” when they contacted his company. He trained his staff to ask the same question when answering any new inbound call and had everyone record the answers. He was shocked to learn that over a 30-day period, not a single new inbound lead came from those magazine or yellow page ads. The end result? We learned that he was wasting a lot of money on advertising that did not work.

 

If your traditional marketing programs aren’t producing a reasonable return on investment (ROI), consider redirecting those dollars to a more effective method, such as Internet marketing.

 

 

Be Where Your Audience Is Looking

 

Consider the stats: 78% of U.S. adults use the Internet and 78% of those search for information about a product or service they’re considering buying (Pew Internet and American Life Project Tracking surveys). Given the sheer numbers of potential buyers online, business owners can no longer ignore the power of the Internet for marketing.

 

People today access information any time they want it via Internet marketing (websites, social media sites, blogs). People increasingly control how, when and where they receive information. They are also finding more ways to ignore unsolicited information coming via traditional marketing (TV, radio, print ads, direct mail). Consider this:

 

  • Television ads are often avoided through the use of TV capture devices such as TiVo
  • Radio ads are often avoided through the use of Pandora and/or advertisement free satellite radio stations
  • Many magazine and newspaper companies have gone out of business – the same information that was once printed can now be obtained for less cost online

 

The internet has made it possible for people to obtain the information they need at the exact moment they want to find it. That driving force can lead to overwhelming success for your business. Web marketing allows your business to display advertisements only when an interested person is searching for your products or services, or is reading information that is relevant to your business. With Internet marketing, your marketing is delivered with laser-like focus to a highly targeted crowd of interested buyers.

 

In order to increase ROI through effective Internet marketing, you need to know:

 

  • Who your target audience is.
  • What they may be thinking about when they need your product or service.
  • Who your competition is and what is their message.
  • Which of the many Internet marketing technologies are best suited to produce results for your business.

 

The answers to these questions build the base upon which an Internet marketing campaign is created. An experienced internet marketing firm can help you achieve success by:

 

  • Developing effective branding for your products and services.
  • Creating clear and concise marketing messages.
  • Clearly communicating value to your potential clients.
  • Evaluating your marketing budget to employ the technologies that are most effective within that range to accomplish your goals.

 

Your campaign may be comprised of a mixture of various technologies, including websites, social media, SEO, online promotions, content, blogs, email marketing, and PR. They can all blend together seamlessly as part of a well-defined strategy. However, once you create your ideal online marketing platform, the work isn’t finished. These digital tools allow you to go further than ever before with your marketing, and give you the resources to constantly analyze online marketing effectiveness to make changes as needed that will help you maintain a competitive edge.

 

Measuring Internet Marketing Results


So, how will you know if your internet marketing campaign is providing you the results your business needs to succeed? How can you know what changes need to be made and when to make them? Have you seen an increase in:

 

  • Website traffic?
  • Conversions?
  • Click-throughs?
  • Visibility/brand image?
  • Sales revenue?
  • Number of subscribers?

 

The ability to track every aspect of your marketing campaign is one of the most powerful results of marketing on the internet. Virtually every statistic can be measured and, more importantly, adjusted in real time to increase results in specific areas. A well-planned Internet marketing campaign will start off with advanced configurations, and grow and shift over time as the needs of your business also change. Online marketing is flexible, allowing you to modify, in real-time, factors such as ad scheduling, ad copy, your budget, geographic targeting and more.

 

The ability to modify your campaign in real-time, monitor it, and improve it will allow your business to create awareness, build trust, and develop more leads than ever before, resulting in increased sales and repeat business.

 

If you could increase visibility, leads and sales while decreasing marketing costs, how long would you wait to start? Investing in a marketing campaign designed by Internet marketing experts like seenBest Web Design in Phoenix, Arizona, will cost no more than a few traditional ads, but can produce greater long-term results. Contact seenBest Web Design today at (602) 456-0150 to schedule a free consultation and find out just how successful an effective Internet marketing campaign can be.

 

 


>> Did you like this article? Ping it!

 



seenBEST Web Design

Get a Google+ Account

Wednesday, October 5th, 2011

The Social Network Princess with seenBEST Web Design helps you get a new account on Google+, the hot new social networking platform. Google+ is free for anyone to join. This video explains step-by-step how to get a Google account and then use that to create your new Google+ account.

 

Visit Social Network Arizona for elite social networking seminars in Phoenix. We teach you powerful strategies to grow your business in social media. Google+ is one of the accounts that we cover as part of our seminars. We also discuss Facebook, Twitter, LinkedIn, and YouTube.
http://www.socialnetworkarizona.com

 

 


>> Did you like this article? Ping it!
 



seenBEST Web Design

Email Marketing: Keeping Clients Informed

Saturday, September 24th, 2011

This article is part of a series of twenty articles. Click to read: The Top 20 Web Marketing Concepts Your Next Website Design Company Should Know

 
Email marketing is one of the easiest, most inexpensive ways to keep the name of your business in front of your clients on a frequent, consistent basis, and has become an exceptionally popular form of advertising. If you aren’t taking advantage of the benefits of email marketing, consider these statistics:

 

  • A study by the Direct Marketing Association estimated that email marketing would generate an ROI of $42.08 for every dollar spent on it in 2010, outperforming all the other direct marketing channels studied.
  • Nearly 90% of consumers use email (2010 Digital Marketing Fact Book).
  • In 2011, 88% of business-to-consumer firms and 71% of business-to-business firms are using email marketing (Forrester Research).
  • U.S. online retail sales (excluding auto, travel, and prescription drugs) are forecast to reach $248.7 billion by 2014 (Forrester Research).

 

So – what is email marketing?

 

Email marketing is sending electronic mail to a list of customers and prospects to deliver your marketing messages and help you stay in contact with people on your list. Companies send regularly scheduled emails to build customer loyalty and trust, increase sales, and strengthen brand recognition.

 

However, a successful email marketing campaign today is not just about selling your products or services. It is important to understand: consumers don’t want to be sold. According to the Custom Content Council, 73% of consumers prefer to get helpful articles rather than ads from companies. And 61% are more likely to buy from those companies. By sending relevant, informative email communications on a regular basis, you can build a strong relationship with your readers. This relationship will set you apart from the competition, companies that send messages that are often viewed as SPAM in the eyes of the recipients.

 

What are some of the benefits of email marketing?

 

  1. Save money and time – Email is an inexpensive and fast way to reach large numbers of people.
  2. Build your company’s reputation as an expert – If you are too busy to generate your own content, a professional online marketing firm can generate and publish industry specific content for your business.
  3. Grow your prospect list – There are multiple ways to expand your list of email contacts, from website embedded subscription forms, to social media, giveaways, events, and more.
  4. Keep your company visible – Put your name in front of people often so they’ll remember you when they or their friends need you.
  5. Track results easily – Numerous web analytics are available to learn how effective each email was and how to improve future email performance.
  6. All marketing campaigns increase in effectiveness – Combine email with social media, website, newspaper ads, bulk mail, and radio … and multiply the results.
  7. Communicate with people who want your email – Use opt-in lists and advanced email marketing tools to ensure the highest open rates and avoid being blacklisted.

 

There are several important ingredients that must be present in order for an email marketing campaign to achieve the desired results. Great content is only one of those ingredients, successful email marketers know that other processes must be followed closely. To create powerful results, email marketing campaigns must:

 

  • Provide fresh and relevant content.
  • Utilize regularly updated sources of email contacts.
  • Brand the email message properly at time of distribution.
  • Use a compelling subject line to cut through the clutter.
  • Maintain proper controls over the system of email distribution.
  • Empower email marketing with social media and sharing tools to help spread the message further.

 

Our team of online marketing experts at seenBest Web Design in Phoenix, Arizona, help your business maximize email marketing results. We help build email lists from client databases and other sources and then import those lists into the proper email marketing software, based on marketing objectives. We then help brand the email message to match your business cards, websites, and other marketing collateral. We provide content writing services that will create fresh, regular content to use in email marketing campaigns and help inform and energize your client base. From start to finish, we help your company create and manage a regular newsletter email campaign, including template design and content selection. We help embed newsletter/email sign-up forms on websites and utilize other sources, such as social networks, to expand your list and maximize the distribution of your message.

 

We have been helping businesses achieve their marketing goals throughout the Phoenix, Arizona, metro area since 1995. Contact us today for a free expert consultation and find out how we can help your business increase sales and maximize ROI through the use of email marketing. Call (602) 456-0150.

 


>> Did you like this article? Ping it!

 



seenBEST Web Design

Why Small Business Owners Should Be Taking Advantage of Pay-Per-Click Advertising

Thursday, September 8th, 2011

This article is part of a series of twenty articles. Click to read: The Top 20 Web Marketing Concepts Your Next Website Design Company Should Know

 

Pay Per Click (PPC) advertising undoubtedly ranks as the most effective form of paid advertising available to small business owners today. The results can be almost immediate, with new leads coming in the day the account is created, configured, and made live.

 

PPC is the price an advertiser pays each time a user clicks on an ad. Unlike most other types of advertising where you pay to have ads printed or distributed, with Pay Per Click you only pay when someone clicks on your ad and visits your website. The power in this form of marketing is the assurance that you only pay when your marketing message is seen. PPC advertising puts your site at the top of search engine results for your product or service every time someone uses the keywords you chose for your ad. Using a number of advanced research tools to determine the best keywords and ad copy, you can generate qualified visitor traffic and increase the conversion rate of click-throughs to sales— guaranteeing a competitive, profitable PPC campaign.

 

The Benefits of Using PPC

 

1. Targeted marketing message. The reason PPC is so effective in generating sales? PPC reaches potential clients or consumers at the exact moment they are ready to buy. Unlike other forms of marketing that require you to convince the general public that they need your products or services, PPC ads deliver a targeted marketing message directly to targeted buyers at the instant they are searching for what you offer. It’s already in their mind that they need it … and then your ad appears in the top of the search results.

 

More than 300 million searches are conducted every day, and up to 80 percent of people use the Internet to find local products and services. The more often your ad appears at the top, the more credibility and trust your company will gain with consumers.

 

2. Cost effectiveness. A typical PPC investment is anywhere from $500 to $3,000 per month, depending on the client and their services. While a one-time full page ad in a magazine can run over $1,000 and bring in only a handful of leads (if any at all), that same $1,000 spent in PPC can bring in two or three new clients EVERY DAY over an extended period of time.

 

PPC can be extremely cost effective when using the right combination of complex configurations and campaign strategies. Without the right configurations and analysis mechanisms in place, PPC can be a budget drain producing few to no results. At best, you may have a lucky accident and see some short-term success. But for long-term success in this highly competitive market, you need to create the most efficient marketing campaign possible: optimize the PPC landing pages, use the right combination of filters, and manage your PPC campaigns across multiple search engines to make sure every dollar is working maximally to deliver the highest possible return on investment (ROI).

 

3. Flexible ad schedule. Because advertisers have a high level of control over their PPC ads, this can be the single most effective form of marketing available. Unlike many other types of ads, you can enable or disable PPC ads based on the daily changing needs of the business. Some advertisers may increase or decrease their ad budget, turn off the ads temporarily for health or staffing reasons, or run ads seasonally based on their business. There is even detailed control over the days or hours ads are displayed, and the schedule can be adjusted to exactly match the working hours of your office to ensure that someone is available to answer the phone when new inbound leads are generated.

 

PPC Tracking Gives Precise, Measureable ROI

How many people came to your website from the most recent print ad? How many sales did you make from the radio ad? PPC is the only form of advertising that allows you to find out exactly how many people actually saw your ad, how many of those people came to your store (website), and how many of the people who saw your ad bought your product. With PPC, there are a wide variety of tools to measure and track the effectiveness of your campaigns. Some of the metrics available include:

  • Click-through rate tells you how many people are clicking through from your ad to your site, which helps to determine if your ad text is effective.
  • Conversion rate tells you how often people are buying your product or service after clicking through to your site.
  • Cost per acquisition tells you the average cost per sale or lead and which keywords are most effective.
  • Return on Investment (ROI) tells you whether the profits from the campaign are meeting your financial goals.

 

The goal of PPC campaigns is to attract better qualified visitors to your website who are more likely to buy. Working with experienced PPC consultants can result in a significantly higher rate of return on your investment. The team online marketing experts at seenBest Web Design in Phoenix, Arizona, will relieve you from the time drain of learning how to create a PPC campaign…and will work with your goals and your budget to design a winning campaign. Call us today at (602) 456-0150 to schedule a free one hour consultation and let us demonstrate to you how we provide your Arizona business with the best online marketing solutions and greatest return on investment for your limited marketing budgets.


>> Did you like this article? Ping it!



seenBEST Web Design

SEO May Be the Best Investment for Your Small Business

Tuesday, September 6th, 2011

For most businesses with a website, the foremost source of traffic to their website is user searches. Over 70% of users click only on the top 10 results from a search, and ignore the search results that fall further down on the page or beyond the first page. How do companies get the number one spot? Or one of the top 10? Or at least one in the top half of the first page? Answer: by recognizing the power of optimizing their websites for search engines. Search engines such as Google, Yahoo, Bing, etc., use complex algorithms to determine the order in which companies will appear in the search results. These algorithms include hundreds of ranking factors that determine the position a company website will appear when a user search is made.

 

SEO – search engine optimization – is one of the most important marketing tools a small business can invest in. SEO can produce an extraordinary return on investment (ROI) by increasing a website’s online visibility, thereby attracting visitors who convert into customers. Company listings displaying in the top half of page one search results capture 99% of consumers, which could mean hundreds of thousands of dollars in revenue per year. Most business owners miss out on the vast majority of internet traffic, and sales, that would otherwise be theirs if their website was optimized for search. Small business owners must not underestimate the value of SEO and its impact on the bottom line.

 

Online marketing success requires setting goals and developing a strategic plan to achieve those goals. Some of the elements of search engine marketing – SEM – strategy include:

  • creating an attractive website with rich, constantly updated content
  • developing a carefully researched and employed keyword list to use in headlines and copy
  • properly designing video, photos, graphics and other website features
  • having all of website code reviewed and optimized by an SEO expert
  • developing a strategy to acquire high quality inbound links to the website
  • using metrics to track traffic and rankings

 

A well executed SEM campaign assures your advertisement and website link appear immediately at the top section of page one in the search engines. How sure can you be that SEM will work? How long will the process take? As with other forms of marketing – newspaper, yellow pages, TV, radio, direct mail – there are no guarantees. However, unlike other forms of marketing, SEM allows the small business owner to track rankings, traffic and sales to see quantifiable results.

 

Let’s go on a short journey into cyberspace and review an example of what this might look like.

  • Let’s pretend you are a hair stylist.
  • You cater to the Phoenix, Arizona market.
  • Your business name is “Swank Salon.”
  • A Google search for “Swank Salon” lists you at Page 1, Rank 1.
  • Fantastic!

 

As the owner, you might be overjoyed that you rank well for that search term, but does a high ranking on your name profit you? Probably not! Searches on your company’s name will rank your company high in search engines. But searching on your business name only works when the user already knows it. Usually, new customers will not know the name of your business. They may only be searching for a company that can help them fulfill a need and will instead search for a keyword or phrase that describes what they are looking for in their own words. If your goal is to increase traffic to your site and attract new clients, you need more than high ranking on your name – you need to rank well for the right keywords.

 

Are you using the right keywords in your content for your local market and target audience? Let’s Google “hair salon phoenix” to find Swank Salon. Are you attracting the largest number of local visitors possible to your site with these keywords? At this point, comprehensive research is needed to determine the search terms your business should be ranking well for based on the amount of search engine traffic tied to those terms. This research draws upon specific information collected from the business owner about the top competition, target client, and the industry.

 

As we conduct deep research for Swank Salon in SEO for the hair stylist industry, we learn:

  • 2.8 million people search for “haircut salons” every month
  • 2.3 million people search for “haircuts” every month
  • 1.8 million people search for “hair salon” every month
  • Fewer than 100 people search for “swank salon” every month

 

From this research, the company that can gain the most business from online shoppers is optimized to rank well for “haircut salons.” Only a proper SEO review can ensure that your website is using the correct terms to rank well. If Swank Salon relied on the keywords “beauty salon haircut” for SEO or the keywords “swank salon”, they would get fewer than 300 searches per month. The salon would lose out on the 2.8 million other consumers interested in their services who are searching on “haircut salons.”

 

So how does Swank Salon rank in “haircut salons phoenix”? Doing a Google search places them near the top of the list. But they are not the top. The sites at the very top are pulling in 70% more traffic from these 2.8 million consumers. Swank could use an SEM and SEO campaign to get the number one spot. Is search engine optimization all you need to bring in business? Not quite…

 

What happens when you click on the link to the Swank Salon website? Ugh! The poorly designed website will cause most of those 2.8 million visitors to back out of the page and find a salon with an attractive website that is easy to use. For a small business to achieve a high return on their SEO efforts, visitors must both (a) see the site listed near the top of search results and (b) like what they see so they stay on the site long enough to make a purchase. For example, take Cloud 9 Spa, a competitor to Swank Salon. While Cloud 9 Spa has a superior website design that appeals to their target client, their ranking is horrible. By appearing on page 2 for most relevant searches, they are getting very little of the total traffic available. Their website may be superior, but they suffer from low visibility. They could benefit from increased SEO and SEM that would place them above Swan Salon. Their superior website design would then capture thousands of dollars in increased revenue as a result.

 

SEO is one of the most successful marketing tools today. To take advantage of the tremendous online opportunity to grow your small business, you have to invest either money or time. As a small business owner, do you have time to become an SEO expert? SEO success takes a lot of work and time to achieve, even with the most sophisticated SEO techniques and skills. You may be able to learn the basics, but your business will grow much faster and you’ll see a greater ROI much sooner by using an online marketing firm experienced in web design, SEO, and content writing. You will also save a lot of money, by investing your marketing budget into the proper areas immediately via the expert strategy and guidance your SEO team provides.

 

In addition to expert search engine optimization, you should find a firm that will do more than promise to drive traffic to your website. As demonstrated in the example above, money spent to drive traffic to a poorly designed website will most likely result in lost sales. The professional team at seenBest Web Design in Phoenix, Arizona, provide you with comprehensive online marketing services at affordable rates. We provide you a complete team of experts in the fields of online marketing, content writing, web design, SEO, SEM, programming, and social media. We will design the best website for your business. Then we will drive traffic to your website, and get your website ranked above all of your competitors.

 

Can you afford to let your competitors capture the bulk of the sales from your target market? Give us a call and let us design the best website for your company, and then put expert online marketing strategies in place to get your website seen first, before the competition. We offer a free one hour consultation and will sit down with you to learn about your business and provide a custom plan tailored for your needs, call (602) 456-0150 to learn more.

 

 


>> Did you like this article? Ping it!



seenBEST Web Design

Need a digital presence for your business?
Piece of cake! Call Us Now (480) 256-9010


Request a Free Quote

NAME:*
EMAIL:*
PHONE:*
MESSAGE:*
CAPTCHA*