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Posts Tagged ‘search engine optimization’

Effective Business Advertising: Four Obsolete Marketing Methods in the Digital Age

Sunday, February 24th, 2013

Welcome to 2013! The internet and mobile revolution has brought on many changes to business marketing strategies. Advertising that once worked splendidly has lost impact due to the changes in the way consumers communicate and seek out information. Many people, for example, forgo a home phone and every member of the household has a cell phone. With the advance of computers, laptops, tablets, and smartphones in virtually every aspect of our lives, people are reading more of their information from online sources than any other. This changed reality has resulted in an array of new and inexpensive advertising opportunities that allow you to reach your target audience any time day or night, no matter where they are or what they are doing, and in more personal and meaningful ways.

 

Online Advertising

Technology is everywhere: At home and work, when playing and shopping, sitting down and on the go.

 

Companies that are slow to embrace new technologies and continue to focus their advertising budgets on methods that worked decades ago are being quickly outpaced by more modern competitors. As a result, they are losing potential customers every day. A business with outdated advertising practices that wishes to remain competitive must modernize and optimize their advertising strategies to eliminate ineffective marketing methods. In most industries, increasing the effectiveness of marketing investments means embracing the digital era and moving their advertising efforts to the internet.

 

How can a business, currently entrenched in marketing methods that worked a decade ago, take advantage of the upgraded advertising opportunities available to them and get ahead digital era? This article is designed to detail four obsolete business marketing methods, why not to use them for your modern business, and how to replace them with more effective advertising technologies. Stop wasting your money on advertising that simply does not work. Abandoning these four obsolete methods of traditional business promotion can lead to an increased return on investment when they are switched to more cost-effective methods online.

 

 

Telemarketing

Cold CallingTelemarketing, or cold calling, was a popular form of marketing for many years. The concept works similar to door-to-door sales, only over the phone. Simply obtain a list of potential clients, call them at their home or business, and read a professionally written script. Ideally, the phone calls are made quickly with minimal talk time, with an attempt to talk to as many people as possible while minimizing rejections.

 

Why not?

This may sound like a great marketing strategy, however, there is a major downside. People generally have become annoyed with these types of calls. When the concept was fresh, people happily answered their phones and many of them would listen to what you had to say. In today’s world, people are used to communicating quickly and have access to a wealth of information digitally, eliminating the need to learn about products or services over a forced and disruptive telephone call.

 

In addition, call screening and gatekeepers have become common. Digital telephone systems exist that screen out calls from unwanted parties. With the increased use of smartphones, many people have downloaded apps specifically designed to identify and block telemarketing calls. Because of all these factors, it is unlikely that your target audience will be reachable by phone, making telemarketing obsolete.

 

What’s better?

Use social media to your advantage for a much improved, non-intrusive way of reaching potential customers. A professional marketing campaign on sites such as LinkedIn or Facebook can help your business target and reach out directly to people who have already expressed interest in or a need for your services. With the use of marketing content such as website landing pages, infographics, and videos, you are able to provide useful information and advertise your business to potential clients. In general, people are more receptive to companies they find via their favorite social websites, especially when they recognize one of their friends as having ‘liked’ or endorsed your business in the past. This form of promotion is inexpensive for the value and, when done correctly, can produce a much higher return on investment than telemarketing.

 

 

Direct Mail

Junk MailDirect mail is one of the oldest forms of promoting products or services. Businesses gather a mailing list of potential clients, usually tens of thousands, and put together a clever letter or post card. This method is most commonly used for coupons, store newsletters, or as a way to inform people about new products. The material is then mailed to the target client’s home or business address. Often times a single ad from one company is combined with dozens of ads from multiple companies, resulting in a single mailer of ads sent via bulk mail to the advertiser’s targeted list.

 

Why not?

Direct mail has another term associated with it: “junk mail.” These mailings often go directly into the trash can and are often not read. This creates an inconvenience to the client and is a waste to businesses. It can become expensive to print and distribute high color advertisements via mail, so it is important to see a high return when using them. Unfortunately, “Junk mail” does not usually result in a high sales return.

 

In addition, the United States Postal Service has begun to limit its services, offering limited services on Saturday and no service on Sunday. In recent years, the mail industry has seen a seen a heavy decline is overall sales. Businesses are now limited to advertising via this method Monday through Friday, the busiest days of the week for most people and the days where they are least likely to have time to sift through disruptive advertisements. Plus, if addresses are written incorrectly or the client has moved, it is even less likely they will see the advisement. High cost, poor targeting availability, and low return on investment has made advertising by direct mail obsolete.

 

What’s better?

The better solution to reach tens of thousands of people in a cost-effective way is by building an internet marketing strategy using video and social media advertising campaigns on popular sites such as Facebook, Twitter, Google+, and YouTube. Advertising via social media allows your businesses to reach targets based on highly specialized criteria, narrowing down your targeting to people who are specifically interested in your message. This form of business promotion is far less limiting than a piece of paper, giving you the opportunity to present your potential client with videos, long pieces of information, images, or interactive content. This can be used to create an overall deeper relationship with the client, giving them a greater sense of loyalty to your brand. “Going Green” with your advertising will not only result in less wasted paper and an overall better outlook for the environment, it will also result in lower marketing cost with a much higher return. And, unlike sending “junk mail” with the USPS, there’s nothing to print, no postage to buy, and you can reach people any time day or night, seven days a week.

 

 

Yellow Pages

Phone Book AdsThe yellow pages within a phone book are a listing of all the businesses in a particular area organized by category and name. Businesses can buy ad space for their respected categories, up to a full page, in hopes they will catch the eye of the person seeking the type of service or product the company offers. Phone books with yellow pages are often dropped off at a telephone customer’s home or business address, usually in a bag on the ground near the door.

 

Why not?

People readily access most information online or on the go with a cell phone, making an advertisement in the phone book yellow pages rather ineffective. The printed copies of business directories often make their way into the trash bin immediately upon delivery. While many yellow page directory services have created online versions to go along with the printed book, these are equally as ineffective. No one uses business directories to locate information on products or services, preferring instead to directly search for information on a search engine such as Google or Bing, or via social search in Facebook. Due to the high cost of advertising in yellow page and directory services, and the dwindling number of people looking to them for answers, the Yellow Pages are obsolete when it comes to advertising your business.

 

What’s better?

People go directly to search engines to search for service providers in their area, and use search engine relating mapping services provided by Google or Bing to locate products or services nearby. Creating search engine listings and having a modern website listed in online search is vastly superior to yellow page advertising. With search marketing, instead of a small, single advertisement on a piece of paper, you are able to drive interested customers to a website full of robust pages of information, contact forms, interactive media, videos, and integrated social media components unique to your business. As a bonus, search engines are available on the go, so potential clients can find you while on the road and away from home. In addition, these searches are conducted using keywords typed in to a search box, allowing you to laser focus your advertising to only those people who are most likely to need your products or services. Search engine marketing provides your business with a quick, accurate, round-the-clock advertising method, helping you drive interested clients straight to your location or website.

 

 

Newspaper and Magazine Ads

Magazine AdsNewspapers and magazines are a common place for advertisements, especially for local products or services. Each newspaper or magazine is printed and distributed to thousands of client’s doorsteps on a daily, weekly, or monthly basis. The ads can be placed in a number of different sizes ranging from as little as one forty-eighth of a page to a two page ad, depending on the paper.

 

Why not?

Print newspapers and magazines are becoming less and less common. It’s a dying industry with rapidly shrinking readership. This is due to the ease of finding information, including news, online. Many traditional newspapers are no longer existent or have moved their operations online in the form of dedicated blogs or E-newspapers. Most magazines have replaced printing in favor of digital copies that incorporate video as well as images.

 

Traditional newspaper ads can also get quite costly depending on the size of the ad and the following the newspaper has. While small ads are often available at a reduced cost, they may be overlooked by readers depending on the placement. The traditional paper size is 15 by 22 and a half inches, and one forty-eighth of that amounts to a tiny ad space, a little over an inch. The fact that readership of printed magazines and newspapers has declined, and your tiny ad often blends in with the page and is seldom seen, makes advertising in paper newspapers and magazines obsolete.

 

What’s better?

Online display advertising allows you to publish high quality color advertising images and online videos to targeted websites at a fraction of the cost of a printed ad in a newspaper or magazine. Many of these websites are visited on a regular basis by your ideal customers, so a steady flow of potential clients will see your ad. In addition, online display ads can link those viewers directly to your website, putting them just a click away from a wealth of information about your products or services. Display advertising allows you to target readers with a particular focus, making it possible to specialize further and show your ad only to people who are likely interested in what you offer.

 

From a creative standpoint, this type of promotion is far less limiting. It is possible to have full color, beautiful ads for your business, where as a traditional newspaper will usually limit the ads to black and white or low-quality color ink. This means that not only are you targeting potential clients effectively, but you are creating more interactive ads that allow you to engage your target audience in meaningful ways. Display advertising ultimately provides a higher return on investment than printed newspapers and magazines, allowing you to provide more relative, higher performing ads for less.

 

 

In addition to all of the benefits outlined above, there are several additional reasons why digital advertising methods via search engines, websites, and social media far outpace telemarketing, direct mail, yellow pages, or newspapers and magazines:

 

  • Advertisement Performance Tracking and Analytics: Internet advertising provides the ability to measure advertising effectiveness. You can quickly compare cost vs. performance via mechanisms that track the number of times your ads were viewed and the number of times they were acted upon. Detailed performance tracking makes it easy to determine if your advertising is working or needs to be adjusted.
  • Advertising Campaign Scheduling: Online ads can be scheduled to run according to your precise needs. You can run ads at only certain times of the day, certain days of the week, or start and stop advertising as necessary based on the needs of your business.
  • Detailed Control Over Budget: With internet advertising, you are not trapped into a pre-determined set price for your ads. You can allocate the budget that’s right for your business at the time, and increase or decrease your advertising budget as your goals change.

 

This is the dawn of the digital age. Looking at your business advertising plan and reallocating it now is a wise decision. While finding the most effective marketing strategy for your business can be a difficult task, eliminating useless business advertising methods is a good first step towards that goal. If your business is investing in any one of the aforementioned methods, you are probably wasting your money that could be better invested online. Add up how much you are spending monthly and yearly on useless business advertisements and write that number down. That’s the amount of money you should be investing into high impact internet advertising instead.

 

It’s common sense to advertise where your potential clients are, and chances are good that most of them are online. Roughly 80% of Americans use the internet for an extended period of time on a daily basis, and that number continues to grow each year. Compare to the only 23% that read printed newspapers on a semi-frequent basis. Because internet advertising is significantly less expensive than traditional marketing methods, and most of your competitors haven’t yet figured this out, promoting your business digitally will yield higher results. Get started now to help establish your company early on and gain the competitive edge.

 

So, what’s the next best step after making the decision to replace outdated advertising with digital marketing? If you want quick and reliable results, find an expert internet marketing company in your area that is knowledgeable in the pros and cons of marketing your business online. These firms can help you create a new, custom marketing strategy based on a professional website, content marketing, display advertising, social media ads, search engine optimization, search engine marketing, and interactive online videos. The right company can help your stand out from the competition, allowing you to grow in a modern and highly-effective way.

 

 

 



seenBEST Web Design

What is Search Engine Optimization (SEO)?

Sunday, December 9th, 2012

 

Search Engine Optimization, commonly referred to as SEO, is an internet marketing strategy that will make it easier to find information about your business online. SEO serves as the backbone of every successful internet marketing campaign you run and can help to increase website traffic and sales.

 

In order to create a powerful SEO campaign, an SEO team will determine the composition of your industry, the makeup of your customer, search statistics, and the advertising media that you plan to target such as Google Search or Facebook.

 

Next, the SEO team will analyze your domain name and server, advertising copy, website content, code, and structure. Good SEO will improve the appeal of your website on search engines, making it easier to match what you do with the customers who are searching for you.

 

An effective SEO team consists of a professional website designer, developer, internet marketing expert, and content writer. These professionals create articles, videos, and other interesting content to increase lead generation.

 

The quality of your SEO has a profound impact on the success of all of your paid search engine marketing campaigns. If your goal is to attract more customers from the internet, having better SEO than your industry competitors and maintaining your SEO campaign on a regular basis is crucial.

 



seenBEST Web Design

How to Design a Website That Generates New Leads

Monday, October 22nd, 2012

Learning how to build a website isn’t as simple as picking up a book on HTML and creating a basic website. Yes, a website design like that would be perfectly functional, but it wouldn’t help your conversion rates and doesn’t do your business any favors. Wondering how to design a website that’s exciting and relevant to all of the unique aspects your business? More importantly, would you like to design a website that will generate new leads from the internet? Here are six important elements you’ll need to implement in a website design to help generate leads:

 

Perfect Your Platforms

Mobile devices are increasingly connected to the Internet. In fact, almost 20% of all Internet traffic is coming from mobile devices this year, with that number likely to double in the next few years. If you want to get people to convert, you need to know how to design a site that works in different browsers and on different devices. Knowing how to make a website for just one browser or just one operating system is no longer good enough. Focus on web design that is responsive, which means it will preserve the same look and layout throughout all devices. Designing a website that loads quickly and is easy to use on computers as well as tablets and smartphones ensures that your potential leads stick around long enough to commit to your product or service.

 

Distinct Design

Why design a website that looks exactly like all your competitors? If you do not stand out from the competition and offer value to your visitors they will be less inclined to utilize your services. Go for a modern and sleek design that sets you apart from the competition and does a better job of providing your visitors what they are looking for. Hiring a web designer who understands the importance of internet marketing will result in a beautiful website design that gives the extra oomph your website needs to succeed.

 

Clear and Relevant Copy

Don’t waste your users’ time. Visitors to your website have come there seeking out information about your business. They are evaluating how to contact you, if you provide the products or services they are looking for, and in some cases to get a clearer picture about your industry. It’s important for your website to provide clear copy and interesting images that match what your ideal customer is looking for. Relevant website copy is created from a careful blend of market research, industry knowledge, and details about your business that would be helpful to both new and existing customers. A good website design and internet marketing team will take the time to sit down to meet with you, generating a complete understanding of your business before moving forward with the design process.

 

Contact Information

Even though it’s a simple task to provide contact information, many websites eliminate this entirely. Don’t be one of them. Your customers need to know how to contact your business before they can purchase your products or services. Having clear and concise contact information, multiple ways to contact you, and a highly visible and obvious call to action will help increase your conversion rates.

 

Strong SEO

Knowing how to design a website that’s beautiful and has great information is just one piece of the internet marketing puzzle. If you want to achieve success, SEO, or Search Engine Optimization, is equally critical. The creation of an SEO strategy is a complicated process that involves competitor research, industry research, keyword analysis, website programming, copy editing, and content generation. Make sure you consult with an internet marketing team that is skilled in the area of SEO and is able to utilize Search Engine Optimization correctly to increase visibility for your brand.

 

Easy to Find Information

Today’s shoppers are incredibly savvy and they often research and compare products or services from several competing companies before finally making a purchase. Your website must be structured correctly in a way that quickly provides them the information they need when researching. In addition to providing easy access to information, your website should provide information that is trustworthy and factual to get customers on your side. Having useful information on your website establishes your company as the best company to buy from in the eyes of the consumer.

 

Learning how to build a website that generates leads is a complex process. Your site needs to be beautiful, interesting, relevant and well-designed. It must be formed on a strong SEO strategy, with easy to find information and firm calls to action. It’s critical that you get the process right if you want to generate leads. Consulting with an expert web design and internet marketing company can help you create the perfect website for your business. Don’t miss out on the thousands of customers that are searching for you every month! Make the most of your online presence and internet marketing investment by working with professionals to design your next website!

 



seenBEST Web Design

Stop Spending Money and Start Making It – Invest in Internet Marketing!

Monday, September 10th, 2012

One of the reasons some companies have thrived while others have faltered over the past several years comes down to smart marketing decisions. Smart marketing involves looking at your overall marketing budget and increasing marketing methods that work while decreasing, changing, or eliminating the ones that don’t. One smart marketing method that provides a low cost and high return on investment is online marketing because internet marketing provides an excellent ROI. Why?

  • Because a well setup online marketing campaign works with amazing efficiency and
  • Because the cost of internet marketing is low compared to most other forms of paid marketing

 

Internet marketing, because it is so affordable and generates the highest number of new customers, is a necessity for any modern businesses today.

 

Money that your company allocates to advertise your brand, business, products or services online is a smart investment when done in a structurally planned way. However, many business owners are still not aware of the immense potential of online marketing and feel that advertising a business over the internet is not necessary and a waste of money. Occasionally we meet with a new client who uses the phrase “spend money” to describe search engine marketing or social media marketing. While that phrase may be correct when hiring the wrong internet marketing firm, when done correctly internet marketing is actually an investment in business growth.

 

Spending Vs. Investing

In any economy, marketing and advertising is mandatory for all kinds of businesses, small, medium or large. Even the strongest of businesses risks failure when the influx of new customers comes to an end. Expenses incurred in the generation of new customers should be considered an investment if those expenses deliver direct or indirect monetary returns. Only when they do not deliver any kind of direct or indirect monetary benefits should it be considered spending. Allocating budget to marketing aimed at increasing sales or revenues, generating awareness about your business, brand, or products, or influencing customer buying behaviors is often a wise investment for future success.

 

Internet Marketing is a Powerful Investment for Your Business

An investment in internet marketing can help you:

  • Create a positive online reputation – Sound online marketing and search engine optimization practices help create an emphatic online reputation. It helps in strengthening your brand presence online and impacts existing and potential customers in a way that results in direct and indirect fiscal benefits.
  • Capture the modern consumer – Online marketing is the fastest and most affordable way to reach thousands or millions of potential new customers. You can connect with people who have never heard about your business before and even target your ideal client with your ads, allowing you to focus your advertising message. This increases the visibility of your product or brand.
  • Generate direct sales leads – Search engine marketing activities like display advertising, PPC campaigns, etc., drive direct sales leads to your landing page where visitors can then place direct orders or ask for help. This provides a direct and immediate financial benefit to your business.
  • Beat the competition – The modern consumer is online and more connected than ever. By incorporating an effective use of online marketing, website optimization, and social media marketing, you can beat the competition. This allows you to be certain that thousands of potential customers see you first online, not your competition.

Increased visibility, brand awareness, direct leads, and beating your competition to new customers are the benefits you gain through an investment in internet marketing. While it’s important for your business to invest in online marketing, it is even more important that you choose the right internet marketing company to help. An internet marketing expert will greatly increase profits while reducing marketing cost. Hiring an online expert is a wise business investment that can make you more money.



seenBEST Web Design

What Type of Facebook Page Should You Select for Your Business?

Monday, August 20th, 2012

One of the most common mistakes people make when attempting to market a business on Facebook is selecting the wrong page type. Facebook offers a wide range of business page types, and using each of them correctly will result in a greater chance of success for your social media marketing campaign. This article will walk you through different types of Facebook pages, their relevancy to your business, and how each one can impact your marketing results.

 

Before we begin and, if you’re new to marketing a business on Facebook, let’s make one thing clear. A Facebook page is different from a Facebook profile. Facebook profiles are meant to be assigned to people, not companies or brands. If you’re planning to market a business on Facebook you’ll want to have already created a personal profile for you as an individual. Once that is done, visit www.facebook.com/pages and click the “Create Page” button to create a new page.

 

Facebook Page Types

When you create a new Facebook page, you’ll be asked to select from the following six options. Select carefully! Each option has unique benefits:

  1. Local Business or Place – If you own a local business offering a set of services or products to your customers within a limited geographical region, usually a metro area, this option is for you. In this category, you get some specific fields to fill out relevant information, like open hours, parking options, and the ability for your visitors to check in using Facebook pages. It is very important to fill in accurate details in order to maximize your reach among customers. However, if your business serves customers regionally, nationally, or globally this option is not suitable for you.
  2. Company, Organization, or Institution – This type of Facebook page is the most ideal match for a company, organization, or institution with more than one physical address. In some cases, a company sells products and services to customers in a limited area but at multiple locations. Additionally, if your company is regional, national, or global in reach you will want to select this option.
  3. Brand or Product – This Facebook page type is dedicated to brands or products being sold through more than one reseller or website. What makes this option different from the Company, Organization, or Institution option? A Company, Organization, or Institution page has brands and products that are sold by the same company at different locations, whereas in this page type, the brands and products are sold by different companies with different websites.
  4. Artist, Band or Public Figure – As the name suggests, this category is dedicated to celebrity fan pages. Each category in this option asks for relevant information according to the type selected. For example, if you select the Politician category, you’ll be asked to enter your political affiliation and views. This page type is often used by local celebrities who have reached the limit of 5,000 friends on Facebook. When switching from a personal profile to a Celebrity Facebook page you are provided more advanced options to market yourself as the brand.
  5. Entertainment – This page type is dedicated to the Entertainment industry. For example a TV show produced by a media house should not be included in Brand or Product category. Entertainment is the right choice for such page types. If you are an author and your aim is to promote your upcoming book on Facebook, Artist, Band or Public Figure is not the right choice, Entertainment is the most suitable option, if you want to promote your book.
  6. Cause or Community – This page type is specifically meant for a cause or community. If you are willing to encourage people to join a social or global cause and run a movement on Facebook. Select this page type.

 

Selecting the correct Facebook page type is the first step to success in Facebook Marketing. With the right selection, your brand, product, or organization will be better received and represented online.

 

Beyond the creation of a page, social media provides an effective way to advertise. You may need help creating or branding your new Facebook page. You may also need help taking it further, using your page to bring on new clients. It may save you a lot of time and money to seek out the help of an internet marketing expert. seenBEST provides a complete team of internet marketing experts, with all of the resources your business needs to:

  • Launch a strategic Facebook marketing campaign based on your budget and goals
  • Create, brand, and design your Facebook pages
  • Perform intelligent search engine optimization for your Facebook page text
  • Create fresh and creative content marketing campaigns
  • Convert your existing network of connections to Facebook page fans
  • Help you expand your page fans with new, targeted prospects
  • Bring in new leads and sales from Facebook
  • Train your entire staff how to use Facebook to promote your business
  • Develop Facebook apps to help expand your reach or provide value to your fans
  • Help you get the most out of your social media budget, big or small

 

Thanks for visiting! We hope you enjoyed the article, please click the +1 and Like buttons at the top left of our website. If you would like to share this article with a friend, click on the + Share / Save tool below.



seenBEST Web Design

Beware of Fake SEO Companies and Consultants

Monday, July 23rd, 2012

Search Engine Optimization (SEO) is a critical service for business of any size. Experienced SEO makes the difference between wasting a lot of money failing in your efforts to advertise online and success through maximum online business leads generation. Since good SEO often results in the highest possible marketing ROI, Search Engine Optimization services have become a business necessity.

 

Unfortunately, not all SEO companies are created equal. From the hundreds of SEO companies that have probably cropped up in your area, only a handful of them are competent and technically strong enough to provide quality SEO and website optimization services. Despite claims, most self-proclaimed SEO and web marketing companies don’t exactly know how SEO really works or how to optimize a website correctly for search engines.

 

SEO is not an easy task. It involves several practices from different fields. An SEO expert should have a deep understanding of the best web design principles, SEO friendly web development techniques, knowledge of the latest ranking mechanisms of search engines, expertise with quality SEO practices, content marketing knowledge, and online social networking skills.

 

A Case Study by seenBest

At seenBest we are committed to offering the best SEO and SEM services to our clients. We’d like to share an experience we recently had with one of our clients which clearly illustrates the difference between an experienced SEO company like seenBest and a fake SEO company.

 

Many years ago a local business owner came to our office asking for help in ranking his website on the first page of Google for searches pertaining to his industry. After an extensive campaign we were able to achieve great success for this area company. In fact, we got their website to appear on the first page of Google in the top position for nearly every search related to their core business.

 

Recently our client hired a new employee and that new employee had a friend that worked for a competing SEO company. That friend/employee convinced our client to move services away from us to the competing company with bold claims of improved search results and lower prices. Before long, our former client agreed to a total redesign of their existing website which did, in fact, get results. Unfortunately the results were opposite of what our former client had hoped! They lost all rankings at the top of the search engine and disappeared from page 1 completely.

 

The newly hired web company ruined our months of hard work and SEO results, literally overnight. Curious, we performed an analysis and found the following:

  • An analysis of the code on the new website revealed the new company does not know SEO
  • All of the on-page SEO code we had built, so vital to their awesome rankings in the past, was completely gone
  • The new company didn’t make use of any industry standard SEO tags on the new pages

 

Unfortunately the local business in the aforementioned case had no idea what could happen to their brand and business by switching to a different company. They needlessly paid for a redesign of their already flawless website and received a less functional website with absolutely zero SEO in return. Now many of their area competitors rank above them in search and are taking away business that once belonged to them. One poor decision to switch internet marketing companies has lost them potentially tens of thousands of dollars in new business.

 

Two Tell-Tale Signs of a Fake SEO Company

Fake SEO companies are easy to spot if you know what to look for. Are you interviewing SEO companies for your business? Start by asking them for proven examples of their ability to rank website pages at the top of Google. What happens?

 

  1. If they show you Google results for business names it’s a fake SEO company. Getting a business ranked at the top of page 1 for their own name is not good SEO, anyone can do that and it usually happens automatically. When someone is looking for a company to clean their carpet they will never search for ‘Amy’s Fantastic Carpet Service’, unless they happen to already know of that business directly. The purpose of SEO is to capture customers who search for industry terms unrelated to business name, such as ‘carpet cleaning phoenix’.
  1. If they show you Google results for obscure terms it’s a fake SEO company. It’s not difficult to get a website ranked at the top of page 1 for far-off terms that no one searches for because there’s no competition. Ranking a website high for the search ‘dirty red carpet and rug cleaning’ is easy. Getting a website ranked high for ‘Rug Cleaning Phoenix’ is not.

So, what are some examples of difficult terms with high SEO rankings? Let’s demonstrate a few competitive search terms where seenBEST has obtained high results through SEO:

  • SEO Websites Phoenix (seenBEST Ranks high on page 1 for this)
  • Arizona Business Directory (seenBEST client Social Network Arizona ranks high on page 1)
  • Business Networking Tempe (seenBEST client Tempe Professionals ranks high on page 1)
  • Computer Repair Phoenix (seenBEST client my PC Techs  ranks high on page 1)
  • Auto Repair Tempe (seenBEST client Mile Auto Repair ranks high on page 1)

 

To help your business learn about affordable, high quality solutions pertaining to SEO and website design we recently published an article titled, The Top 20 Website Marketing Terms Your Next Web Design Company Should Know“. Please feel free to use this article as a guide to help you distinguish between a truly skilled and competent SEO company with proven service or a company whose only motive is to sell you services you don’t need.

 

Thanks for visiting! We hope you enjoyed the article, please click the +1 and Like buttons at the top left of our website. If you would like to share this article with a friend, click on the + Share / Save tool below.



seenBEST Web Design

The Top 20 Web Marketing Concepts Your Next Website Design Company Should Know

Thursday, July 5th, 2012

Marketing strategy is hands down the most important area of focus for any business. Owning a business and working on one’s own terms is a common dream shared by many, but creating a constant funnel of potential customers and converting them to real customer is not an easy task. Failure to bring on new business is the single most common reason why most companies fail. If you want to be a business owner and enjoy all the freedoms of working for yourself, you must bring on sales and you must first master marketing strategy.

 

All that glitters is not gold! The intelligent use of your marketing budget is what separates success from failure, and online marketing one of the most effective ways to get noticed by a large pool of potential customers. The key component of every single marketing campaign, whether on or offline, is the company website because that’s where most customers go to evaluate a company and make the final decision to buy. Having the right website design and web marketing strategy in place is critical, so it’s important to hire the right website company to help.

 

An expert in web design and online marketing will know the importance of the topics listed in this article. If you are looking for a company that can help you build a great website and effective internet marketing strategy, find out how knowledgeable they are with the following concepts:

 

Twenty Important Website Marketing Concepts

 

Go down the list one by one, asking your next potential website design company to explain how they can help build your website with each term in mind. Listen carefully to their response. While some companies are good at knowing a lot about very little and will try to bluff their way through the conversation, the right company will have more than just a quick one-line response. They will be able to describe to you at length the pros and cons of each term and how that aspect of web marketing applies to your specific website marketing strategy and goals.

 

Why is all of this important? Remember, the marketing success of your business depends in large part on the web marketing qualities of your website. An expert web company can design a brilliant website without compromising search engine friendliness.

 

Creating a buzz around your brand, getting your website found by potential new customers, and encouraging people to buy is a tough task. It requires a detailed knowledge of web design best practices, market research, internet marketing, website optimization techniques, and social media promotion. Hiring the wrong company to handle your next website project could result in failure and wasted budget. Hiring the right web design and internet marketing company will result in a website that consumes less of your time and money overall, provides fantastic lead generation for your business, and avoids the need to do the entire website project over again because the first company missed the mark.

 

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