Phoenix, Arizona, businesses are increasing their customer base and sales by leveraging their online marketing presence. Are you? Or are you still stuck using the marketing techniques of the 1900s that no longer work effectively to grow your business? Consider this: when is the last time you…

• used a printed phone book?
• read a print newspaper?
• purchased something that was advertised via junk mail?
• paid attention to radio and TV ads?

Was it yesterday? Last month? A year ago? Or longer? You may still encounter those types of advertising from time to time, we all do. However, if you’re like most people, the first thing you will do before making the decision to purchase a product or service is research that product or service online. Reaching the new breed of consumer at this critical moment, at the time they are researching and formulating their purchasing decision on the internet, is the most cost effective form of advertising available to businesses today.

Over 78% of people in the U.S. look for information about products and services on the Internet before they buy. That number is rapidly growing as sales for mobile devices and televisions with internet enabled browsers take off. Even if a friend gave you a referral, you likely still used the Internet to find a phone number, an address, a list of products and services, a price list, or customer reviews.

When your Arizona business markets on the web, anyone anywhere can find information about your company. As a 21st century business owner or manager, connecting with and educating your customers through Internet marketing gives you a competitive edge. To develop your web presence and online marketing campaign, consider these key elements:

• Web design
• Pay per click (PPC) advertising
• Search engine optimization (SEO)
• Social media marketing (Faceook, Twitter, Google+)
• Blogging and content writing
• Online video marketing
• Email marketing

Over the next few weeks, we’ll cover the basics of these online marketing elements and share tips for maximizing your online presence and increasing your customer base. Our next blog article will focus on web design, giving immediate tips to boost effectiveness and longer-term strategies for extended success.

An online marketing expert from seenBEST Web Design can give your Phoenix area business the best ROI for your marketing dollars by developing an integrated campaign. We are savvy in all areas of online marketing, and will custom tailor an online marketing campaign to effectively meet the needs of your business. Making sense of the new age of online marketing does not have to be confusing or expensive! We are your complete online marketing team, with affordable prices designed to maximize your return on investment.

Please give us a call for your free, no obligation one hour consultation to discuss the needs of your business and the ways we can help you today: (602) 456-0150

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When marketing products and services via social networking, a completely new and different approach must be taken from conventional marketing strategy. The difference here is in the way people think about social networking. It is a fact that when marketing via social networking, you must be prepared to engage in more conversation and relationship building than ever before. For some types of products, the increased time requirement to make social media marketing a success simply does not make sense. For others, social media marketing can be just as effective as traditional word of mouth.

In times of economic uncertainty, most people like to do a lot of research and learn as much as they can about a product or service before they buy it. Favorable reviews are very helpful to convince potential customers to go through with the sale. In such cases, it becomes easier to sell your products when they are linked to social networking sites that host interaction with existing customers and positive reviews of your business. An important component of your marketing strategy should be a Facebook integration, allowing your customers a way to interact with your business outside of your own website.

Word of mouth has proven itself, time and time again, as the single most effective method to grow a business and increase sales. More than just promoting your products and services on social networks, there are ways you can convince other people to begin talking for you. Viral marketing ideas come in many forms, but the element of success is always the same. You put something out that there captures the minds of the viewer or entertains them in such a way that they are compelling to post about it on their own social networking pages, blog about it, or email it to friends.

Google announced today major changes to the user interface of the popular Google search engine. For over a month, beta testers have been testing a new instant results search feature that displays search results instantly on the page as they are typed into the search box. Rather than displaying a list of terms, the entire page itself changes to reveal all results that match your term the moment a new key is pressed.

Individual reviews of this new feature have been mixed. Some found value in the new feature, others found it annoying, some didn’t care either way.

It will be interesting to watch, over time, the progression this feature will have on search as we know it. Will users continue to formulate search phrases in their minds, typing them into the search box to find what they’re after before looking at the results? Or will they simply enter a single word for a term, then let the search itself guide them to the complete phrase? Whatever the outcome, this change will have some impact on online marketing and SEO, especially page impressions. Expect the number of impressions to skyrocket for high ranking pages of basic terms, but click through rates to plummet as searches plow right past those initial pages for more specific searches.

The technology behind this feature is an absolute beast. The volume of data processed through the previous method of search was astounding! Now Google has transformed each key press into a ‘search’ button click. The ability of their systems to process this type of intense data processing demonstrates two things: One, Google likes to show off, and two, they can because they are miles ahead of the competition.

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