Web Design, Internet Marketing, and SEO News

by seenBEST Web Design in Phoenix, Arizona

RSS feed for seenBEST Web Design news Entries (RSS)
Comments (RSS)
About Us
Log in
POLL QUESTION:  

Which social network do you use most often?

View Results

Loading ... Loading ...

Posts Tagged ‘results’

Business Marketing Tip: Focus on the Positive

Wednesday, February 6th, 2013

Focus on the PositiveHave you struggled to achieve satisfactory results from past business marketing efforts? You’re not alone. Most entrepreneurs waste lots of valuable time struggling to find effective advertising solutions. Trying to grow a business and spending a small fortune in the process, only to get back very little in return, is a painful and unpleasant experience. The failure to bring on new clients via effective advertising will keep you from becoming successful. This inability to generate leads is common in new businesses, and forces most one-time business owners to abandon their dreams, back to the safety of a 9 to 5.

 

Don’t let past marketing efforts that failed to produce new clients lead to a fear of failure, or convince you to abandon advertising completely. It takes money to make money, all successful business owners and managers embrace this fact. New clients are a necessity for any business to grow and remain strong, without them your business will fail. So, the question is not whether you should market your business, the question is how can you best market your business? Yes it takes money to make money, but that money needs to work smart to make an impact. You need to find out how to allocate the money you do have into advertising methods that guarantee higher margins of profitability, and invest your advertising budget in new lead generation techniques that result in a measurable increase in new clients.

 

How could a profitable advertising campaign help your business grow? Visualize the success you want, and then focus your resources on the positive to make it happen. A positive outlook could provide the spark you need to evaluate and learn from negative advertising experiences, and create a successful marketing plan from past failures. Here’s how:

  • Go back and make note of every advertising method you have ever tried in the past
  • Now examine and make note of all of the current ways you are spending money to advertise your business
  • List each marketing type above in a spreadsheet
  • For each method in the list, write down the total amount of money spent on that advertising method to date
  • You should also calculate in the cost of time allocated by staff members to the total amount spent for each
  • Now add up how much projected revenue you’ve gained from each of those methods to date
  • Including recurring revenue from clients who found you via that one method but used your services multiple times

 

Your list may resemble the following, an example marketing analysis data provided by a Phoenix area IT firm:

 

Marketing Methods Analysis

 

How can you take a list like this one, built with data from your own business, and focus on the positive to turn around negative advertising adventures? To start, look at your list as a framework to learn from and build upon. The first step is to identify which advertising methods work and discard all others. It’s important to avoid wasting marketing budget if you want your business to grow. See the following graphic, we went through our sample list and crossed out all forms of marketing that resulted in wasted budget:

 

 

The above methods, crossed out in red, cost a total of $142,112 but only resulted in a total of $12,224 in revenues. That’s a total loss of $129,888. The first step towards success in marketing is eliminating those methods that fail to generate more revenue than they expend. If you are losing money, consider another medium. Your most important resource as a business owner is time, so don’t wait forever to take action. Reallocate your budget immediately by eliminating every advertising method you’re spending money on that isn’t working (those items in red above). Once you free up this money, you can either move those funds to advertising methods on your list that are proven to be profitable, or try new marketing avenues that you haven’t yet explored.

 

Focus on the Positive to Improve Your Advertising

To improve on advertising methods that are not as profitable as they could be, the solution is to focus on the positive. The return for methods on your list that are close to break-even can usually be improved by making a few adjustments. In our example above, the question was how can we improve our video ads to make them more profitable? For your list, evaluate your products and services from the your customer’s point of view. What service or product are you currently providing that existing clients really like? Think about all the positive qualities of your product, service, and offer, and hone in on what your customers are looking for. Next, change up the message in your lower performing advertising methods to better deliver on the needs and wants of your ideal client. It doesn’t matter if you’re creating articles for content marketing or producing videos for social media sites. Pour your enthusiasm and pack value into what you’re doing, the main idea here is to focus on the positive. In our case, for a recent video content marketing campaign, we re-thought the entire campaign to come up with ways we could produce higher quality videos that were more engaging, entertaining, and useful for our target clients.

 

Whatever you do, keep a positive mindset and don’t be afraid to invest in your business. Remember, it takes money to make money. While you should definitely try new things, you should also keep a watchful eye on your investments and tend to them on a regular basis to maximize results. Doing so will allow you to eliminate obstacles and negative investments, focus in on those things that are working well, and create powerful new marketing messages to attract new customers.

 

 



seenBEST Web Design

Four Things You Need to Know to Compete Successfully Online

Tuesday, May 8th, 2012

A core part of your business marketing strategy should be online marketing. The more time you spend researching and testing before developing your online marketing plans, the more effectively you can focus your time and efforts to gain a strategic advantage over your competitors. Before you move forward with an online marketing campaign, you need to know the following:

 

1. What your competitors are doing online

One of the fundamental processes in developing an online marketing strategy is learning all you can about your competition and who they are. Spend time reviewing their websites, social media pages, blogs and videos to learn what they’re doing to promote their businesses, to increase visibility, to position themselves as leaders, and to keep visitors on their sites longer – a key to increased conversions. Test a variety of keywords to learn where each of your competitors is ranking. This process will advance your SEO strategy development. Ask yourself: Where do people find your competitors?

 

2. How your target audience is looking for your offerings online

Testing keywords helps you determine what your potential clients are searching for. More importantly, the right keywords attract the right audience – people who want what you offer. Create a list of all the words and strings of words you can think of that people would use to describe your offering, and test them all. You may be surprised to learn that the keywords you assumed would bring in the best visitors don’t work. Ask yourself: What attracts your target audience?

 

3. How to write compelling content to attract visitors

Writing for an online audience is not the same as writing print material. Web readers are looking for information to address a problem or to fulfill a need. Strong, clear headlines and titles attract web readers who scan search results for text that sparks their curiosity and makes them want to click through to read the content. Once they reach your page, write concisely and focus on one or two main ideas. Remember that web readers don’t want to read a sales pitch – they want useable information. Enrich your writing with keywords to attract search engines and improve your search ranking. Ask yourself: Who is looking for your information?

 

4. How to analyze online marketing results

Online marketing programs should be analyzed frequently – at least weekly. Google Analytics gives you a wide variety of stats to determine the effectiveness of your online marketing strategy: if your hit numbers are up or down, which blog posts are getting the most hits and comments, how long visitors are staying on your site, what your bounce rate is, and what your conversion rates are for each of your sites. You can even determine the ROI of your social media sites. The point is to be on top of your online performance constantly and make tweaks and changes to your sites to continuously improve online marketing results. Ask yourself: How do you measure your online marketing success?

 

Doing your due diligence in advance can measurably updgrade your web presence. But if you’re like most of today’s small business owners, you have limited experience working with web marketing strategies and technologies. To achieve the level of success you desire in the most cost effective and timely manner, contact the online marketing experts at seenBEST Web Design, Tempe. The professionals at seenBEST will work closely with you to make sure your online marketing program is achieving the results you want, when you want them.

 

 


>> Did you like this article? Ping it!

 



seenBEST Web Design

Why Is Quality Content So Important to Online Marketing?

Thursday, May 3rd, 2012

Quality content has become one of the most important elements of online marketing. Search engines are constantly revising their algorithms to improve search results and satisfy online consumers who want to find information and solutions. Sites with high quality, legitimate, credible content are among the top results. Sophisticated search engine algorithms penalize sites that provide a poor user experience with low quality content, awarding such sites low search rankings.

 

Internet savvy marketing professionals recognize the need for quality content in online marketing strategies. A Content Marketing Institute study found that “93% of marketing professionals create, or plan to create, content marketing as part of their overall programs in 2012.” Why?

  • Original, relevant content improves search engine rankings and increases conversion rates.
  • Informative, useful content generates targeted website traffic and provides new sales leads.
  • Great content pieces are shared by visitors and can spread quickly – virally – further improving search rankings.
  • Quality content builds trust and establishes a reputation of leadership, resulting in customer loyalty and referrals.

 

What constitutes “quality” content?

 

Consumers search the web for information to help them solve a problem or to learn something. They don’t want a sales pitch. That fact means companies must rethink their approach to online promotion. A highly effective emerging strategy for writing content pieces is to fashion them so they don’t overtly look or sound like they are selling. So how can you write such quality content?

  • Deliver content that is well-crafted, customized, and professionally written. It should engage the visitor, keep them on the page longer, and represent you as an authority on the topic.
  • Focus on addressing one topic in a content piece. To gather the material for an article, for example, you might select a topic and make a list of questions and answers that address the topic thoroughly. Visitors who find the information they seek will be encouraged to stay longer on your site and to share your content, which will improve search engine rankings.
  • Review a list of questions Google uses in assessing “higher-quality” sites vs “lower-quality” sites. Fresh, quality content, frequently updated, helps your site rank high for the long-term.

 

Social content, blogs, videos, articles, press releases, posts, reports, surveys – all aim to provide content that your visitors will enjoy reading, watching or listening to, and sharing with their family, friends, and colleagues. Attracting more targeted visitors and earning their respect with quality content will build a strong network of linking and extended visit times, putting your site among the top search rankings and ultimately increasing sales!

 

Your online marketing program must include quality content writing and expert web design to be successful. Contact the professionals at seenBEST Internet Marketing in Phoenix, Arizona to create a winning web strategy…and you’ll soon begin reaping the benefits of quality content and online marketing!

 

 


>> Did you like this article? Ping it!

 



seenBEST Web Design

3 Ways SEO Can Propel Your Online Business

Tuesday, January 17th, 2012

Are your online business revenues disappointing? Are you overwhelmed by the sheer number of competitors fighting for your potential client base? If so, then it’s time to seek the services of an SEO Phoenix expert.

 

Here are 3 ways our SEO Phoenix services company can help boost your client base and your earnings:

 

  1. Improve your website’s Google ranking: By targeting relevant SEO keywords and building high quality content, your website will be seen by more people in Phoenix and you’ll achieve higher search rankings. It’s a fact that over three quarters of Americans on the Web use search engines to find information about the products or services they’re thinking of buying. And two thirds of those searches are on Google. Company listings displaying in the top half of page one Google search results capture 99% of consumers, which could mean hundreds of thousands of dollars in revenue per year. Thus, if your website does not appear in the top 10 of Google results, you’re losing the earnings potential of this major business marketing tool. SEO Scottsdale or Phoenix can help by targeting relevant keywords and building high quality content.
  2. Increase sales: By employing SEO strategies, your website’s Google rank can be improved, which will lead to increased traffic. But high traffic is not enough to guarantee increased sales. In order to make potential customers buy your products or services, you need to convince prospects that what you offer best meets their needs. With the services of an SEO Scottsdale expert and content writer, you can fill your website with attention-grabbing articles that demonstrate your expertise and experience. Sales will go up and cash will flow in. After all, what ultimately matters for your business is revenue.
  3. Rise above the competition: By designing and optimizing your website with SEO keywords and appealing features, tools, applications and content, you’ll achieve increased traffic and sales. The battle for the most popular website has a lot of money at stake. The rule of survival of the fittest holds true in this battle, and using a Phoenix web designer and SEO Scottsdale expert will help you win the battle. They know the tricks to optimize your website. For example, websites using Flash are hard for Google to track, which reduces these sites’ Google rankings. The SEO Phoenix team at seenBEST Web Design in Phoenix can prevent Google rank disasters and help your website move ahead of the competition!

>> Did you like this article? Ping it!

 



seenBEST Web Design

Are Your Marketing Dollars Working for You or Against You?

Thursday, October 27th, 2011

I recently spoke with a small business owner in Ahwatukee who called with some questions about Internet marketing. He was spending over $1,000 a month on magazine and yellow page ads, but heard that Internet marketing was more affordable and could be more effective than other types of advertising. Like many small businesses today, his operating budgets are tight and marketing expenses are often the first to be cut.

 

When a new client comes to me and is considering Internet marketing for the first time, I usually ask if the business has some kind of method in place to track the effectiveness of current marketing expenditures. How does your business track the source of inbound leads? Many companies don’t have even basic leads tracking systems in place, such as asking new callers how they heard about the company and recording their responses. Owners often don’t know:

 

  • How prospects find them.
  • How to track results to determine which marketing programs are working effectively.
  • How much money they’re spending on ineffective marketing programs.

 

The owner followed my suggestion and began asking all new customers “how did you hear about us” when they contacted his company. He trained his staff to ask the same question when answering any new inbound call and had everyone record the answers. He was shocked to learn that over a 30-day period, not a single new inbound lead came from those magazine or yellow page ads. The end result? We learned that he was wasting a lot of money on advertising that did not work.

 

If your traditional marketing programs aren’t producing a reasonable return on investment (ROI), consider redirecting those dollars to a more effective method, such as Internet marketing.

 

 

Be Where Your Audience Is Looking

 

Consider the stats: 78% of U.S. adults use the Internet and 78% of those search for information about a product or service they’re considering buying (Pew Internet and American Life Project Tracking surveys). Given the sheer numbers of potential buyers online, business owners can no longer ignore the power of the Internet for marketing.

 

People today access information any time they want it via Internet marketing (websites, social media sites, blogs). People increasingly control how, when and where they receive information. They are also finding more ways to ignore unsolicited information coming via traditional marketing (TV, radio, print ads, direct mail). Consider this:

 

  • Television ads are often avoided through the use of TV capture devices such as TiVo
  • Radio ads are often avoided through the use of Pandora and/or advertisement free satellite radio stations
  • Many magazine and newspaper companies have gone out of business – the same information that was once printed can now be obtained for less cost online

 

The internet has made it possible for people to obtain the information they need at the exact moment they want to find it. That driving force can lead to overwhelming success for your business. Web marketing allows your business to display advertisements only when an interested person is searching for your products or services, or is reading information that is relevant to your business. With Internet marketing, your marketing is delivered with laser-like focus to a highly targeted crowd of interested buyers.

 

In order to increase ROI through effective Internet marketing, you need to know:

 

  • Who your target audience is.
  • What they may be thinking about when they need your product or service.
  • Who your competition is and what is their message.
  • Which of the many Internet marketing technologies are best suited to produce results for your business.

 

The answers to these questions build the base upon which an Internet marketing campaign is created. An experienced internet marketing firm can help you achieve success by:

 

  • Developing effective branding for your products and services.
  • Creating clear and concise marketing messages.
  • Clearly communicating value to your potential clients.
  • Evaluating your marketing budget to employ the technologies that are most effective within that range to accomplish your goals.

 

Your campaign may be comprised of a mixture of various technologies, including websites, social media, SEO, online promotions, content, blogs, email marketing, and PR. They can all blend together seamlessly as part of a well-defined strategy. However, once you create your ideal online marketing platform, the work isn’t finished. These digital tools allow you to go further than ever before with your marketing, and give you the resources to constantly analyze online marketing effectiveness to make changes as needed that will help you maintain a competitive edge.

 

Measuring Internet Marketing Results


So, how will you know if your internet marketing campaign is providing you the results your business needs to succeed? How can you know what changes need to be made and when to make them? Have you seen an increase in:

 

  • Website traffic?
  • Conversions?
  • Click-throughs?
  • Visibility/brand image?
  • Sales revenue?
  • Number of subscribers?

 

The ability to track every aspect of your marketing campaign is one of the most powerful results of marketing on the internet. Virtually every statistic can be measured and, more importantly, adjusted in real time to increase results in specific areas. A well-planned Internet marketing campaign will start off with advanced configurations, and grow and shift over time as the needs of your business also change. Online marketing is flexible, allowing you to modify, in real-time, factors such as ad scheduling, ad copy, your budget, geographic targeting and more.

 

The ability to modify your campaign in real-time, monitor it, and improve it will allow your business to create awareness, build trust, and develop more leads than ever before, resulting in increased sales and repeat business.

 

If you could increase visibility, leads and sales while decreasing marketing costs, how long would you wait to start? Investing in a marketing campaign designed by Internet marketing experts like seenBest Web Design in Phoenix, Arizona, will cost no more than a few traditional ads, but can produce greater long-term results. Contact seenBest Web Design today at (602) 456-0150 to schedule a free consultation and find out just how successful an effective Internet marketing campaign can be.

 

 


>> Did you like this article? Ping it!

 



seenBEST Web Design

Email Marketing: Keeping Clients Informed

Saturday, September 24th, 2011

This article is part of a series of twenty articles. Click to read: The Top 20 Web Marketing Concepts Your Next Website Design Company Should Know

 
Email marketing is one of the easiest, most inexpensive ways to keep the name of your business in front of your clients on a frequent, consistent basis, and has become an exceptionally popular form of advertising. If you aren’t taking advantage of the benefits of email marketing, consider these statistics:

 

  • A study by the Direct Marketing Association estimated that email marketing would generate an ROI of $42.08 for every dollar spent on it in 2010, outperforming all the other direct marketing channels studied.
  • Nearly 90% of consumers use email (2010 Digital Marketing Fact Book).
  • In 2011, 88% of business-to-consumer firms and 71% of business-to-business firms are using email marketing (Forrester Research).
  • U.S. online retail sales (excluding auto, travel, and prescription drugs) are forecast to reach $248.7 billion by 2014 (Forrester Research).

 

So – what is email marketing?

 

Email marketing is sending electronic mail to a list of customers and prospects to deliver your marketing messages and help you stay in contact with people on your list. Companies send regularly scheduled emails to build customer loyalty and trust, increase sales, and strengthen brand recognition.

 

However, a successful email marketing campaign today is not just about selling your products or services. It is important to understand: consumers don’t want to be sold. According to the Custom Content Council, 73% of consumers prefer to get helpful articles rather than ads from companies. And 61% are more likely to buy from those companies. By sending relevant, informative email communications on a regular basis, you can build a strong relationship with your readers. This relationship will set you apart from the competition, companies that send messages that are often viewed as SPAM in the eyes of the recipients.

 

What are some of the benefits of email marketing?

 

  1. Save money and time – Email is an inexpensive and fast way to reach large numbers of people.
  2. Build your company’s reputation as an expert – If you are too busy to generate your own content, a professional online marketing firm can generate and publish industry specific content for your business.
  3. Grow your prospect list – There are multiple ways to expand your list of email contacts, from website embedded subscription forms, to social media, giveaways, events, and more.
  4. Keep your company visible – Put your name in front of people often so they’ll remember you when they or their friends need you.
  5. Track results easily – Numerous web analytics are available to learn how effective each email was and how to improve future email performance.
  6. All marketing campaigns increase in effectiveness – Combine email with social media, website, newspaper ads, bulk mail, and radio … and multiply the results.
  7. Communicate with people who want your email – Use opt-in lists and advanced email marketing tools to ensure the highest open rates and avoid being blacklisted.

 

There are several important ingredients that must be present in order for an email marketing campaign to achieve the desired results. Great content is only one of those ingredients, successful email marketers know that other processes must be followed closely. To create powerful results, email marketing campaigns must:

 

  • Provide fresh and relevant content.
  • Utilize regularly updated sources of email contacts.
  • Brand the email message properly at time of distribution.
  • Use a compelling subject line to cut through the clutter.
  • Maintain proper controls over the system of email distribution.
  • Empower email marketing with social media and sharing tools to help spread the message further.

 

Our team of online marketing experts at seenBest Web Design in Phoenix, Arizona, help your business maximize email marketing results. We help build email lists from client databases and other sources and then import those lists into the proper email marketing software, based on marketing objectives. We then help brand the email message to match your business cards, websites, and other marketing collateral. We provide content writing services that will create fresh, regular content to use in email marketing campaigns and help inform and energize your client base. From start to finish, we help your company create and manage a regular newsletter email campaign, including template design and content selection. We help embed newsletter/email sign-up forms on websites and utilize other sources, such as social networks, to expand your list and maximize the distribution of your message.

 

We have been helping businesses achieve their marketing goals throughout the Phoenix, Arizona, metro area since 1995. Contact us today for a free expert consultation and find out how we can help your business increase sales and maximize ROI through the use of email marketing. Call (602) 456-0150.

 


>> Did you like this article? Ping it!

 



seenBEST Web Design

Why Small Business Owners Should Be Taking Advantage of Pay-Per-Click Advertising

Thursday, September 8th, 2011

This article is part of a series of twenty articles. Click to read: The Top 20 Web Marketing Concepts Your Next Website Design Company Should Know

 

Pay Per Click (PPC) advertising undoubtedly ranks as the most effective form of paid advertising available to small business owners today. The results can be almost immediate, with new leads coming in the day the account is created, configured, and made live.

 

PPC is the price an advertiser pays each time a user clicks on an ad. Unlike most other types of advertising where you pay to have ads printed or distributed, with Pay Per Click you only pay when someone clicks on your ad and visits your website. The power in this form of marketing is the assurance that you only pay when your marketing message is seen. PPC advertising puts your site at the top of search engine results for your product or service every time someone uses the keywords you chose for your ad. Using a number of advanced research tools to determine the best keywords and ad copy, you can generate qualified visitor traffic and increase the conversion rate of click-throughs to sales— guaranteeing a competitive, profitable PPC campaign.

 

The Benefits of Using PPC

 

1. Targeted marketing message. The reason PPC is so effective in generating sales? PPC reaches potential clients or consumers at the exact moment they are ready to buy. Unlike other forms of marketing that require you to convince the general public that they need your products or services, PPC ads deliver a targeted marketing message directly to targeted buyers at the instant they are searching for what you offer. It’s already in their mind that they need it … and then your ad appears in the top of the search results.

 

More than 300 million searches are conducted every day, and up to 80 percent of people use the Internet to find local products and services. The more often your ad appears at the top, the more credibility and trust your company will gain with consumers.

 

2. Cost effectiveness. A typical PPC investment is anywhere from $500 to $3,000 per month, depending on the client and their services. While a one-time full page ad in a magazine can run over $1,000 and bring in only a handful of leads (if any at all), that same $1,000 spent in PPC can bring in two or three new clients EVERY DAY over an extended period of time.

 

PPC can be extremely cost effective when using the right combination of complex configurations and campaign strategies. Without the right configurations and analysis mechanisms in place, PPC can be a budget drain producing few to no results. At best, you may have a lucky accident and see some short-term success. But for long-term success in this highly competitive market, you need to create the most efficient marketing campaign possible: optimize the PPC landing pages, use the right combination of filters, and manage your PPC campaigns across multiple search engines to make sure every dollar is working maximally to deliver the highest possible return on investment (ROI).

 

3. Flexible ad schedule. Because advertisers have a high level of control over their PPC ads, this can be the single most effective form of marketing available. Unlike many other types of ads, you can enable or disable PPC ads based on the daily changing needs of the business. Some advertisers may increase or decrease their ad budget, turn off the ads temporarily for health or staffing reasons, or run ads seasonally based on their business. There is even detailed control over the days or hours ads are displayed, and the schedule can be adjusted to exactly match the working hours of your office to ensure that someone is available to answer the phone when new inbound leads are generated.

 

PPC Tracking Gives Precise, Measureable ROI

How many people came to your website from the most recent print ad? How many sales did you make from the radio ad? PPC is the only form of advertising that allows you to find out exactly how many people actually saw your ad, how many of those people came to your store (website), and how many of the people who saw your ad bought your product. With PPC, there are a wide variety of tools to measure and track the effectiveness of your campaigns. Some of the metrics available include:

  • Click-through rate tells you how many people are clicking through from your ad to your site, which helps to determine if your ad text is effective.
  • Conversion rate tells you how often people are buying your product or service after clicking through to your site.
  • Cost per acquisition tells you the average cost per sale or lead and which keywords are most effective.
  • Return on Investment (ROI) tells you whether the profits from the campaign are meeting your financial goals.

 

The goal of PPC campaigns is to attract better qualified visitors to your website who are more likely to buy. Working with experienced PPC consultants can result in a significantly higher rate of return on your investment. The team online marketing experts at seenBest Web Design in Phoenix, Arizona, will relieve you from the time drain of learning how to create a PPC campaign…and will work with your goals and your budget to design a winning campaign. Call us today at (602) 456-0150 to schedule a free one hour consultation and let us demonstrate to you how we provide your Arizona business with the best online marketing solutions and greatest return on investment for your limited marketing budgets.


>> Did you like this article? Ping it!



seenBEST Web Design

Need a digital presence for your business?
Piece of cake! Call Us Now (480) 256-9010


Request a Free Quote

NAME:*
EMAIL:*
PHONE:*
MESSAGE:*
CAPTCHA*