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Posts Tagged ‘reputation’

Email Marketing: Keeping Clients Informed

Saturday, September 24th, 2011

This article is part of a series of twenty articles. Click to read: The Top 20 Web Marketing Concepts Your Next Website Design Company Should Know

 
Email marketing is one of the easiest, most inexpensive ways to keep the name of your business in front of your clients on a frequent, consistent basis, and has become an exceptionally popular form of advertising. If you aren’t taking advantage of the benefits of email marketing, consider these statistics:

 

  • A study by the Direct Marketing Association estimated that email marketing would generate an ROI of $42.08 for every dollar spent on it in 2010, outperforming all the other direct marketing channels studied.
  • Nearly 90% of consumers use email (2010 Digital Marketing Fact Book).
  • In 2011, 88% of business-to-consumer firms and 71% of business-to-business firms are using email marketing (Forrester Research).
  • U.S. online retail sales (excluding auto, travel, and prescription drugs) are forecast to reach $248.7 billion by 2014 (Forrester Research).

 

So – what is email marketing?

 

Email marketing is sending electronic mail to a list of customers and prospects to deliver your marketing messages and help you stay in contact with people on your list. Companies send regularly scheduled emails to build customer loyalty and trust, increase sales, and strengthen brand recognition.

 

However, a successful email marketing campaign today is not just about selling your products or services. It is important to understand: consumers don’t want to be sold. According to the Custom Content Council, 73% of consumers prefer to get helpful articles rather than ads from companies. And 61% are more likely to buy from those companies. By sending relevant, informative email communications on a regular basis, you can build a strong relationship with your readers. This relationship will set you apart from the competition, companies that send messages that are often viewed as SPAM in the eyes of the recipients.

 

What are some of the benefits of email marketing?

 

  1. Save money and time – Email is an inexpensive and fast way to reach large numbers of people.
  2. Build your company’s reputation as an expert – If you are too busy to generate your own content, a professional online marketing firm can generate and publish industry specific content for your business.
  3. Grow your prospect list – There are multiple ways to expand your list of email contacts, from website embedded subscription forms, to social media, giveaways, events, and more.
  4. Keep your company visible – Put your name in front of people often so they’ll remember you when they or their friends need you.
  5. Track results easily – Numerous web analytics are available to learn how effective each email was and how to improve future email performance.
  6. All marketing campaigns increase in effectiveness – Combine email with social media, website, newspaper ads, bulk mail, and radio … and multiply the results.
  7. Communicate with people who want your email – Use opt-in lists and advanced email marketing tools to ensure the highest open rates and avoid being blacklisted.

 

There are several important ingredients that must be present in order for an email marketing campaign to achieve the desired results. Great content is only one of those ingredients, successful email marketers know that other processes must be followed closely. To create powerful results, email marketing campaigns must:

 

  • Provide fresh and relevant content.
  • Utilize regularly updated sources of email contacts.
  • Brand the email message properly at time of distribution.
  • Use a compelling subject line to cut through the clutter.
  • Maintain proper controls over the system of email distribution.
  • Empower email marketing with social media and sharing tools to help spread the message further.

 

Our team of online marketing experts at seenBest Web Design in Phoenix, Arizona, help your business maximize email marketing results. We help build email lists from client databases and other sources and then import those lists into the proper email marketing software, based on marketing objectives. We then help brand the email message to match your business cards, websites, and other marketing collateral. We provide content writing services that will create fresh, regular content to use in email marketing campaigns and help inform and energize your client base. From start to finish, we help your company create and manage a regular newsletter email campaign, including template design and content selection. We help embed newsletter/email sign-up forms on websites and utilize other sources, such as social networks, to expand your list and maximize the distribution of your message.

 

We have been helping businesses achieve their marketing goals throughout the Phoenix, Arizona, metro area since 1995. Contact us today for a free expert consultation and find out how we can help your business increase sales and maximize ROI through the use of email marketing. Call (602) 456-0150.

 


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Successful Twenty-First Century Selling Uses the Advantages of Social Media Marketing

Thursday, September 1st, 2011

If you think social media marketing is not worth doing, your competitors on Facebook, Google+, YouTube, Twitter, and Linked In will thank you for all the new business you let them get because you’re not there.

 

Today’s small business (SMB) owners recognize the need for an online presence: over 90% have a website. But with thousands of businesses online, the companies getting the most exposure are those that have websites AND social media sites. This powerhouse combination gives SMB owners a chance to reach hundreds or thousands of new prospects every day!

 

“But isn’t word-of-mouth the best source of business growth?” It certainly is – and social media marketing (SMM) is the 21st century word-of-mouth. Instead of face-to-face or telephone contact, many people now talk online. Give your company a voice in the the online conversation by having a social media presence professionally created and branded. Then leverage the power of social media to begin forging a relationship with past, current, and future clients. Every person you connect with pushes your visibility out to their connections, which increases your exposure exponentially!

 

What are the advantages for small businesses of having an SMM strategy?

Increased sales

Positive brand recognition

Broader business base

Increased traffic to website

Much lower costs than traditional advertising

Higher search engine rankings

Continuous lead generation

 

For a small business on a tight advertising budget, there is no better way to reach thousands of prospects at no cost. It does, however require strategy. Here are some tips for maximizing your SMM plan:

1. Set up profiles on the top-ranked sites. The most popular social media sites are Facebook, Google+, Twitter, YouTube, and LinkedIn. For a small business looking to remain competitive in a rapidly changing age of digital marketing, it is important to be familiar with and utilize all of these tools as part of your overall marketing plan.

2. Keep content current. Create valuable content, provide frequent new offerings, and target your content to the audience on each site.

3. Monitor your ROI. Consumers are talking about your company in online conversations, and you need to know what they’re saying to protect your brand reputation. There are a number of tools to help you track where your customers are coming from, which sites are giving you the highest conversion rates, and many other useful metrics.

4. Cross market your sites. List all of your social media links on all of your social media profiles. The more ways consumers have to find your company, the faster your social media reputation will grow. Additionally, adding the power of SEO to your social properties will allow each social media account to achieve higher visibility in search.

5. Maximize your SMM time. Invest time by visiting, commenting and interacting on other social media accounts to increase your visibility.

 

“But how do I find time to learn and do all this?” You don’t have to struggle alone. Locate social media experts who can cost effectively launch and maintain your SMM outreach.

 

It doesn’t cost a dime to call or email us at seenBest Web Design in Phoenix, Arizona. Find out how we can save you time by creating your social media presence and helping you maximize your online exposure. Our cutting edge internet marketing strategies and talented social media team are already energizing other SMBs, so let’s talk about how they can work for your business today.

 

The economy may not be getting better, so your marketing tools have to be. Contact us at seenBest Web Design – and yes, we have a social media marketing presence, too!

 

 


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Computer Repair and IT Support Company my PC Techs Announces New Web Design, SEO, and Online Marketing Division

Monday, September 6th, 2010

Phoenix, Arizona, September 06, 2010

my PC Techs, privately owned provider of expert computer repair and IT support solutions, today announced a new web design and online marketing division. The new division, “seenBEST Web Design,” will specialize in web design, website development, search engine optimization, and online marketing. my PC Techs has provided expert computer repair and website solutions for several years under the single brand my PC Techs. The decision was made to offer web site design, SEO and internet marketing solutions under a new product name, separate from computer repair services, due to rapid company growth in both areas. As a result, both companies are now in an even better position to continue building upon their reputation of exceptional customer service and affordable pricing to new and existing business clients.

With a complete range of website solutions, seenBEST Web Design seamlessly blends traditional website design and development services together with cutting-edge online marketing and website promotion technologies. The result provides clients with websites that not only look amazing, but also get found by prospective customers, resulting in increased sales and leads while drastically reducing advertising costs.

Here is an overview of services now provided by seenBEST Web Design:

Web Design and Development Solutions

  • New Website Design
  • Web Page Redesign
  • eCommerce and Online Shopping Carts
  • ColdFusion, PHP, .NET Programs
  • Blogs, Forums, Web Applications
  • Custom MS SQL and MySQL Database Solutions
  • Content Management Systems (CMS)
  • Joomla, WordPress, and Magento Development
  • Web Hosting and Domains
  • Email Services
  • Flash, Animation, and Web Video

Search Engine Optimization and Online Marketing Solutions

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Landing Pages
  • Usability and Site Analysis
  • Local Search, Targeted Search Solutions
  • Pay Per Click (PPC) Campaigns
  • Keyword Research and Development
  • Social Media Marketing
  • Email Campaigns

The Founder and co-owner of both my PC Techs and seenBEST Web Design, Andre Morris, explains the company change: “We are excited about the creation of our new division for web services. Whereas my PC Techs on site technology services are primarily offered to clients in the Phoenix metro area, and Arizona, seenBEST Web Design will allow us to open up our marketing efforts to a national audience. We believe that our new business structure will make it even easier for us to help business owners reduce costly and ineffective print, radio, and television marketing campaigns with low cost, highly effective website and online marketing solutions.”

Unlike traditional web design companies, seenBEST Web Design staffs a team of online marketing and social media experts and is more of an online marketing agency than just another design firm. Their positioning statement, “When you want the best website. When you need it to be seen.” is an accurate summation of the types of services they provide. They aim to educate business owners of one fact: A website is worthless if no one ever visits it. Unfortunately, many businesses fall into the trap of overpaying for website design and development and wind up with a fancy website and little else. This is due, largely in part, to the fact that most web site design companies know very little about online marketing. As a result, they fail to mention these important options to prospective clients.

seenBEST Web Design goes far beyond basic web design services and combines web site design packages with online marketing and search engine optimization. During an initial free consultation, clients will work with a seenBEST Web Specialist who will explain all of the various options available and will help put together a custom design and marketing package based specifically on company objectives and budget. The result is an amazing website complete with integrated online marketing solutions.

For information on web design and online marketing solutions provided by seenBEST Web Design, the company can be contacted by phone at (602)-456-0150 or visit the website at www.seenbest-web-design.com

###

Contact Information:
Sabrina Pellegrino
602-456-0150
sabrina@mypctechs.com
http://www.mypctechs.com


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