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Posts Tagged ‘promote’

The right website design: Do your web pages reflect your business philosophy?

Thursday, September 9th, 2010

You are a business owner, you have a website, and you’ve worked hard to promote your website on the internet. Yet, for some reason, you fail to generate income or significant leads or calls online. Consider for a moment the possibility that you are using the wrong message, or marketing techniques. As a website service provider, I have seen this on more than once occasion. A company will come to us looking for help with their internet marketing. Everything seems to be right. They have strong traffic, they have a good product. Big warning signs go off, however, upon further examination of their website.

A good website that results in sales must include several elements that are critical to making a sale. Effective calls to action, easy to use navigation, a pleasing look, crisp and clean images, and clarity of message. These elements aren’t easy to wrap together, especially when a website has been pieced together over years – and that’s exactly what happens. Most companies have a website designed all at once, and then spend several years hacking in pictures, text, and little snippets of code here and there to add features. Usually it’s all done without aid of a professional website designer which makes matters worse.

The first thing we will evaluate when a client comes to us with this problem is whether or not it’s worth the time to ‘save’ the website. Some websites in disrepair can be salvaged, and it makes financial sense to do so. Other websites, on the other hand, are so badly managed that the best way to go is a complete re-design. A website should be a copy of your business, an extension of your companies values and benefits. The information must be presented in an easy to read format and must quickly make a positive impression on the visitor. In most cases, it’s easier to start from scratch and design a new, modern website that captures these necessary elements.

Think from a customer’s point of view. It’s very easy to get wrapped up in your website, after all, it’s yours! And if you’ve worked on it yourself, you could be proud of what you’ve done. But it’s often more beneficial to stand outside of the role of business owner and look at your website from the eyes of a complete stranger. Will they really care about what your website is saying to them? If they are in a rush, will they have the time to read through long pages of text? If they have never seen your website before, will it be obvious to them how to find the information they are looking for? And most importantly, will the website be attractive to all customers, not just a few people who are ‘in your industry’?

There really is no point in designing a website without first evaluating all of these ideas. A good website design firm will sit down and meet with you, then they will make a genuine effort to understand your industry. They will understand what your business provides, the values, the benefits. And they will try to understand the philosophy of your company. Quite simply, all of the words, pictures, videos, blog content, links, background colors, links, tabs, and everything else pertaining to your website should be fashioned in a way that matches YOUR business and appeals to YOUR customers.

Your website is the very best tool available to offer up an image of your company to the world. Get that image wrong, and you’ll find that you have a colorful website and no new business. Make sure that your web design company is ready, willing, and available to take the time to understand YOUR needs and your wants and will help design a website accordingly.

seenBEST Web Design is a Phoenix, Arizona web design and online marketing company.

We offer professional web design services. Our initial contact with you will be a free consultation, where we will talk to you about your exact needs and wants for a website or online marketing campaign. After this consultation we will be in a better position to provide you with exactly the right package for your needs. Please feel free to give us a call anytime for a free consultation: (602) 456-0150.



seenBEST Web Design

Web design- It’s like word of mouth for your business

Friday, September 3rd, 2010

From my experience with the web design, online marketing and SEO industry, I know what it’s like for a lot of business owners to struggle with marketing questions. Website design is similar to word of mouth marketing. Think of it this way. If someone is speaking about your products or services to friends and colleagues on a regular basis, it will provide your business with opportunities that you wouldn’t have otherwise known about.

The same case applies with online marketing. When you promote your business and your website with proper SEO techniques and your efforts are linked with social marketing sites, opportunities present themselves to you. Traffic towards your site, and potential clients for your services, will be automatically generated every day and as a result you will receive new business. In today’s economy, this is exactly what most business owners need. The business is out there, but most people are completely unaware of the volume of money that is changing hands now online. The belief in internet branding will open several doors for your potential to increase sales and grow your business.

Online Marketing SuccessA great website is similar to a great song. When the song is picked up by a singer with great talent, the impact is priceless. However, when the wrong singer takes the song and presents it, not even the best lyrics can help the dull voice. With your website, even if the design is perfect, a lack of online marketing or no marketing done poorly will leave your website without visitors, and your company without sales.

There is great care taken in the field of online marketing and SEO to ensure that you are delivering a clear message to customers who are ready to buy. That’s where InfoClicks comes in. We help you create the most effective marketing strategy for your business within the budget you have available, no matter how big or small. Using an array of modern techniques including SEM, SEO, and Social Media we help you create gain new customers. The customers are out there. They can either go to you, or to your competition.

seenBEST Web Design provides professional website design, online marketing and SEO solutions to rapidly grow your business.



seenBEST Web Design

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