Web Design, Internet Marketing, and SEO News

by seenBEST Web Design in Phoenix, Arizona

RSS feed for seenBEST Web Design news Entries (RSS)
Comments (RSS)
About Us
Log in
POLL QUESTION:  

Which social network do you use most often?

View Results

Loading ... Loading ...

Posts Tagged ‘print’

Inbound vs Outbound Marketing: It’s Not an Either/Or Debate

Monday, April 23rd, 2012

This article is part of a series of twenty articles. Click to read: The Top 20 Web Marketing Concepts Your Next Website Design Company Should Know

 
There is a time and place for both inbound marketing – search engine optimization (SEO), blogs, content publishing, subscriber emails, and social media – and outbound marketing – print and TV/radio advertising, telemarketing, trade shows, and cold calling.

 

The debate should not be about which one is better, because both have merit. But for small business owners who can’t afford a large marketing staff and don’t have a large advertising budget, the debate should focus on where to spend your limited time and advertising dollars to get the highest ROI (return on investment).

 

That said, the reality is that people are increasingly going to the Internet to learn about the products and services they want to buy and to find places to buy them. Last week I decided to buy a patio umbrella. I wanted to make sure it can withstand wind and rain, and would not fade in one summer. Did I want to wait to get a direct mail piece selling patio umbrellas? No. Did I want to wait for a radio, TV, magazine or newspaper ad to tell me where to find one? No. And even if I did see an ad, how much can they possibly tell me about patio umbrellas in a 30-second spot or a 4” ad? I don’t have time to wait for an ad or drive around to several stores until I find what I want. In a few minutes online I found several manufacturers’ and local stores’ websites, read consumer reviews, and learned all I needed to know about patio umbrellas, including prices. I chose a nearby store from the ones I found online, and when I went to the store to look at the umbrellas, I already knew they carried what I was looking for. All I needed to do was decide which color I liked best, buy it, and bring it home. I saved gas, time, and money using the Internet to do my leg work. That experience shows the power of inbound marketing.

 

Inbound (“digital”) marketing “pulls” people to your products or services. Inbound marketing strategies and techniques are designed to attract people at the moment they are online looking for information about something they want to buy. Companies must to provide useful information and tools, interact with potential customers, and develop relationships to meet the expectations of today’s online consumer.

 

Outbound (“traditional”) marketing “pushes” information about your products or services to the public. Promoting your business with outbound marketing keeps your name in the public view and creates a sense of urgency to buy what you sell.

 

What is the trend in marketing today? Industry sources estimate the ROI on email marketing at 4,300%, making it the most popular form of marketing by small businesses. Numerous studies and surveys indicate a movement toward inbound and away from outbound marketing. Consider:

    • 84% of Americans do Internet research before going to a store. (Google – Zero Moment of Truth)
    • 70% of consumers trust online consumer reviews, an increase of 15% in four years, more than any other source of brand information and messaging except referrals from friends and family. (Nielson)
    • 42% of total retail sales in 2009 (online and offline) were affected by the Web, with sales growing to 53% by 2014. (Forrester)
    • 87% of companies now employ Twitter as part of their social media marketing strategy, while 82% use Facebook.(eConsultancy.com)
    • 86% of TV viewers skip ads. (The Guardian)
    • 44% of junk mail is thrown away unopened. (About.com Environmental Issues)
    • 74% brand recall is experienced by consumers when the advertiser’s integrated strategy is carried across mobile, TV and online. (NYTimes/Google)

 

The bottom line: Your inbound marketing strategy is critical to the long-term growth of your business. Get your share of the $224.2 billion estimated online sales in 2012. Contact seenBEST Web Design to help you develop an online marketing strategy that gets results.

 

 


>> Did you like this article? Ping it!



seenBEST Web Design

InDesign Print Booklet White Lines Issue

Monday, December 5th, 2011

There is a strange problem with InDesign going all the way back to the CS3 version. Several people have posted about this online, but a solution is yet to be found for the issue.

 

The current bug involves InDesign CS5. Whenever the ‘print booklet’ feature is used, strange white lines appear in the output. The same white lines are not visible when viewing the document on the screen or when using the regular print command, or export to image commands. The lines appear in ‘Print Booklet’ no matter what format is used to export, whether PDF, PS, XPS, or some other document format.

 

They also appear when using ‘Print Booklet’ to print direct to a printer.

 

See these examples:

 

White Lines in the Print Booklet Output

 

No White Lines in the JPG Export

 

The only solution that was found online previously suggested that it was a Adobe Reader rendering issue, and that the lines would not be visible in a final printed output. We can rule that out since the lines also appear in a XPS that was generated via ‘Print Booklet’, and also appear when printing directly from InDesign via ‘Print Booklet’ to a printer.

 

We have posted a question at the Adobe InDesign Forums and will keep you posted if a solution is found!

 

 


>> Did you like this article? Ping it!

 



seenBEST Web Design

Why Internet Marketing Works

Wednesday, November 2nd, 2011

The Internet marketing industry has existed since only 1994, and sales have grown from $300 million in the U.S. in 1996 to an astounding $200+ billion in 2010. Online marketing is thriving, and businesses that have invested in successful Internet marketing campaigns are reaping the rewards today.

 

Internet marketing stands as an essential business development tool for today’s successful companies, as traditional “old school” marketing has seen a substantial decline. Internet marketing makes information about your business available anytime consumers or clients are looking for it. But traditional marketing – print and media ads, telemarketing, and direct mail – relies on pushing out a message and hoping someone will want what the company is offering at the time they see the ad. Joseph Jaffe, consultant and author of Life After the 30-Second Spot, suggests, “Consumers are starting to outgrow us. They know what to buy and where to buy it, and they don’t need us to tell them anymore.” Accepting and addressing this major change in consumer behavior is the key to why Internet marketing works.

 

Internet marketing is successful because:

 

  • It is more cost effective than traditional marketing methods. Internet marketing campaigns are inexpensive compared to the thousands of dollars spent on traditional ads.
  • You can target specific audiences. A personalized message encourages people to take the action you desire. The Internet provides endless opportunities to tweak and tailor your message for every type of buyer wherever they may be. And your message is there when they’re looking for it – when they are ready to buy.
  • Your return on investment is much higher. A well-orchestrated Internet marketing campaign can deliver substantial increases in profits, with a much lower cost per lead than traditional marketing. Even a small budget campaign can produce an impressive ROI and the viral nature of Internet marketing keeps your campaign moving and expanding, providing a steady stream of leads.
  • There are many ways to measure results. Traffic to your site, conversions, number of sales or subscribers, inbound links, brand image…these are just a few of the numerous web metrics and analytics you can track to determine the success of your campaign. Having this information at your fingertips allows you to make changes on a regular basis, even daily if necessary, to improve results.

 

For local businesses, Internet marketing can be especially successful. The Pew Research Center ‘s Internet & American Life Project’s Spring Tracking Survey 2011 found that 78% of American adults who use the Internet look for information about a service or product they are thinking of buying. Small companies can compete head to head with larger businesses, and companies in smaller towns can compete with companies in major cities. The cost effectiveness of internet marketing makes it possible for you to compete on a small budget and go up against much larger competitors. An attractive and effective new website for your business can make your small business appear more attractive to a potential customer than larger competitors, especially if you are providing local services. Online marketing using SEO and SEM targeted to you area also helps to create a level playing field. Finally, there are several affordable internet marketing tools that can be employed for client retention and content distribution, including social media branding and email marketing.

 

One necessary ingredient in a successful Internet marketing campaign is patience. To see the results of your efforts, it takes time and requires constant monitoring and analyzing of web analytics and metrics. Using an Internet marketing expert to help you develop and maintain your campaign is the best way to achieve your goals. The professional Internet marketing team at seenBest Web Design in Phoenix, Arizona are experts in all aspects of Internet marketing and will work with you to design an effective campaign. Are you ready to build leads, increase sales, and maximize profits for your business? Call seenBest Web Design today at (602) 456-0150 and put their Internet marketing experience to work for you!

 

 


>> Did you like this article? Ping it!

 

 



seenBEST Web Design

Are Your Marketing Dollars Working for You or Against You?

Thursday, October 27th, 2011

I recently spoke with a small business owner in Ahwatukee who called with some questions about Internet marketing. He was spending over $1,000 a month on magazine and yellow page ads, but heard that Internet marketing was more affordable and could be more effective than other types of advertising. Like many small businesses today, his operating budgets are tight and marketing expenses are often the first to be cut.

 

When a new client comes to me and is considering Internet marketing for the first time, I usually ask if the business has some kind of method in place to track the effectiveness of current marketing expenditures. How does your business track the source of inbound leads? Many companies don’t have even basic leads tracking systems in place, such as asking new callers how they heard about the company and recording their responses. Owners often don’t know:

 

  • How prospects find them.
  • How to track results to determine which marketing programs are working effectively.
  • How much money they’re spending on ineffective marketing programs.

 

The owner followed my suggestion and began asking all new customers “how did you hear about us” when they contacted his company. He trained his staff to ask the same question when answering any new inbound call and had everyone record the answers. He was shocked to learn that over a 30-day period, not a single new inbound lead came from those magazine or yellow page ads. The end result? We learned that he was wasting a lot of money on advertising that did not work.

 

If your traditional marketing programs aren’t producing a reasonable return on investment (ROI), consider redirecting those dollars to a more effective method, such as Internet marketing.

 

 

Be Where Your Audience Is Looking

 

Consider the stats: 78% of U.S. adults use the Internet and 78% of those search for information about a product or service they’re considering buying (Pew Internet and American Life Project Tracking surveys). Given the sheer numbers of potential buyers online, business owners can no longer ignore the power of the Internet for marketing.

 

People today access information any time they want it via Internet marketing (websites, social media sites, blogs). People increasingly control how, when and where they receive information. They are also finding more ways to ignore unsolicited information coming via traditional marketing (TV, radio, print ads, direct mail). Consider this:

 

  • Television ads are often avoided through the use of TV capture devices such as TiVo
  • Radio ads are often avoided through the use of Pandora and/or advertisement free satellite radio stations
  • Many magazine and newspaper companies have gone out of business – the same information that was once printed can now be obtained for less cost online

 

The internet has made it possible for people to obtain the information they need at the exact moment they want to find it. That driving force can lead to overwhelming success for your business. Web marketing allows your business to display advertisements only when an interested person is searching for your products or services, or is reading information that is relevant to your business. With Internet marketing, your marketing is delivered with laser-like focus to a highly targeted crowd of interested buyers.

 

In order to increase ROI through effective Internet marketing, you need to know:

 

  • Who your target audience is.
  • What they may be thinking about when they need your product or service.
  • Who your competition is and what is their message.
  • Which of the many Internet marketing technologies are best suited to produce results for your business.

 

The answers to these questions build the base upon which an Internet marketing campaign is created. An experienced internet marketing firm can help you achieve success by:

 

  • Developing effective branding for your products and services.
  • Creating clear and concise marketing messages.
  • Clearly communicating value to your potential clients.
  • Evaluating your marketing budget to employ the technologies that are most effective within that range to accomplish your goals.

 

Your campaign may be comprised of a mixture of various technologies, including websites, social media, SEO, online promotions, content, blogs, email marketing, and PR. They can all blend together seamlessly as part of a well-defined strategy. However, once you create your ideal online marketing platform, the work isn’t finished. These digital tools allow you to go further than ever before with your marketing, and give you the resources to constantly analyze online marketing effectiveness to make changes as needed that will help you maintain a competitive edge.

 

Measuring Internet Marketing Results


So, how will you know if your internet marketing campaign is providing you the results your business needs to succeed? How can you know what changes need to be made and when to make them? Have you seen an increase in:

 

  • Website traffic?
  • Conversions?
  • Click-throughs?
  • Visibility/brand image?
  • Sales revenue?
  • Number of subscribers?

 

The ability to track every aspect of your marketing campaign is one of the most powerful results of marketing on the internet. Virtually every statistic can be measured and, more importantly, adjusted in real time to increase results in specific areas. A well-planned Internet marketing campaign will start off with advanced configurations, and grow and shift over time as the needs of your business also change. Online marketing is flexible, allowing you to modify, in real-time, factors such as ad scheduling, ad copy, your budget, geographic targeting and more.

 

The ability to modify your campaign in real-time, monitor it, and improve it will allow your business to create awareness, build trust, and develop more leads than ever before, resulting in increased sales and repeat business.

 

If you could increase visibility, leads and sales while decreasing marketing costs, how long would you wait to start? Investing in a marketing campaign designed by Internet marketing experts like seenBest Web Design in Phoenix, Arizona, will cost no more than a few traditional ads, but can produce greater long-term results. Contact seenBest Web Design today at (602) 456-0150 to schedule a free consultation and find out just how successful an effective Internet marketing campaign can be.

 

 


>> Did you like this article? Ping it!

 



seenBEST Web Design

seenBEST Web Design, the Best Web Design and Internet Marketing Strategies For Your Phoenix or Scottsdale Area Business.

seenbest web design and online marketing


Specializing in website design and internet marketing services for these Arizona cities: Apache Junction, Ahwatukee, Carefree, Cave Creek, Chandler, Chandler Heights, Fountain Hills, Gilbert, Glendale, Higley, Laveen, Mesa, Paradise Valley, Peoria, Phoenix, Scottsdale, Tempe