Quality content has become one of the most important elements of online marketing. Search engines are constantly revising their algorithms to improve search results and satisfy online consumers who want to find information and solutions. Sites with high quality, legitimate, credible content are among the top results. Sophisticated search engine algorithms penalize sites that provide a poor user experience with low quality content, awarding such sites low search rankings.
Internet savvy marketing professionals recognize the need for quality content in online marketing strategies. A Content Marketing Institute study found that “93% of marketing professionals create, or plan to create, content marketing as part of their overall programs in 2012.” Why?
Informative, useful content generates targeted website traffic and provides new sales leads.
Great content pieces are shared by visitors and can spread quickly – virally – further improving search rankings.
Quality content builds trust and establishes a reputation of leadership, resulting in customer loyalty and referrals.
What constitutes “quality” content?
Consumers search the web for information to help them solve a problem or to learn something. They don’t want a sales pitch. That fact means companies must rethink their approach to online promotion. A highly effective emerging strategy for writing content pieces is to fashion them so they don’t overtly look or sound like they are selling. So how can you write such quality content?
Deliver content that is well-crafted, customized, and professionally written. It should engage the visitor, keep them on the page longer, and represent you as an authority on the topic.
Focus on addressing one topic in a content piece. To gather the material for an article, for example, you might select a topic and make a list of questions and answers that address the topic thoroughly. Visitors who find the information they seek will be encouraged to stay longer on your site and to share your content, which will improve search engine rankings.
Review a list of questions Google uses in assessing “higher-quality” sites vs “lower-quality” sites. Fresh, quality content, frequently updated, helps your site rank high for the long-term.
Social content, blogs, videos, articles, press releases, posts, reports, surveys – all aim to provide content that your visitors will enjoy reading, watching or listening to, and sharing with their family, friends, and colleagues. Attracting more targeted visitors and earning their respect with quality content will build a strong network of linking and extended visit times, putting your site among the top search rankings and ultimately increasing sales!
Your online marketing program must include quality content writing and expert web design to be successful. Contact the professionals at seenBEST Internet Marketing in Phoenix, Arizona to create a winning web strategy…and you’ll soon begin reaping the benefits of quality content and online marketing!
plus.google.com (Google+) is the fastest growing website in history, according to analytics firm comScore. As of July 24, less than one month after the Google plus test site was launched, 25 million invitation-only users are organizing, sharing, and communicating with people through Google’s Circle technology.
Social networks are only as interesting as the content they provide to the user, that content coming in the way of status updates and posts from users in your network. Google+ has quickly become a major social network, and users are looking for more ways to search for and connect with other Google Plus users. Would you like to find more users to interact with on Google+, increase the usefulness of your network, and fill your stream with news and information that closely matches your own interests? Check out the following Google+ Directories. At the end of this post you’ll have the ability to post your own Google+ profile, where others can find your profile and circle you!
1. Find People On Plus. This Google Plus directory was introduced by Google to make searching on specific Google Plus profiles much easier. You can search not only on names but on all specific profile fields provided on Google Plus. As of August 4, nearly 10 million Google Plus users have been indexed on this site.
You’ll find an indexed list of the most popular Google Plus users on the FindPeopleOnPlus.com home page. On the left sidebar, choose filter parameters in categories such as Relationship, Looking for, Gender, Occupation, and City from the category shortcuts. Click on the People Directory link to surf profiles and track people.
Twitter users can also find out which of their followers and friends are on Google Plus. Go to www.findpeopleonplus.com/twitter2plus/ and type in your Twitter name.
2. GPEEP. GPEEP is a Google Plus search engine where you can search for people on Google Plus. Just type the person’s profile name or other search term in the Find People on G Plus box at the top of the home page. You can circle the profiles you’re interested in, and read, comment on, and share their posts. Or just for fun, click on Google’s famous I Feel Lucky button in the left sidebar and see who you meet!
Make it easy for people to find you, too. Click Add Yourself Now in the upper left hand corner of the page and provide the simple information requested. Be sure to tag yourself with as many search criteria as you can think of. Your profile can be found immediately on GPEEP. You can even let people know what type of product or service or job qualifications you offer by clicking on Add a Pitch or a Deal near the top right of the home page.
3. Google. An easy way to find Google+ users is just to use Google itself. Enter this search term – site:plus.google.com – and any parameter, such as a profession, town, type of business, or even a name. Users who have created public profiles are searchable, as are their updates and posts. Privacy options may protect some user profile information from search results, but most of the data provided on the Google Plus About page and in the profile fields is currently public.
An additional way to use Google+ to connect with other similar minded potential friends is the “Find People” link, located within the Circles tab of Google+. To use this feature, click the “Circles” tab at the top of your Google+ profile. From there, click on the “Find People” link. You will be presented with a list of suggested users, allowing you to drag and drop them into any of your circles, or create a new circle out of recommended users only. Google closely matches the suggested users with interests you’ve listed in your profile, and Sparks, so be sure to fill out your profile and select topics of interests from the Sparks tab in order to benefit the most from this feature.
4. Women of G Plus. The WoG Plus site started as a way for Google Plus women users to connect and share their ideas. Although the designer insists “this is not a women vs. men thing,” it is primarily a networking resource for Google Plus women, who currently comprise 33 percent of Google Plus users. The site provides articles and blogs from Featured Women of Google Plus, and offers tips to “Optimize Your Google Plus Profile” and other Google Plus tutorials and how-tos. If you want to contribute, click on the Want to Be Featured? tab at the top of the page.
Want to read more? Connect with these Google+ profiles for more interesting information in your stream:
Share your own comments and suggestions for Google Plus users in the comments box below. Know of any other useful Google+ Directories, be sure to also list them in the comments box.
Post a link to your own Google Plus profile in the comments area below so that other visitors to this page can find and circle you!
Google+ tutorial for new Google Plus users. Get started using Google+ even if Google+ seems confusing or you’re not sure how to use it.
How to sign up and log in
Edit your profile
Invite friends to Google+ and manage circles
Setup interests with sparks, find and add suggested friends
How to use Google+ Streams, and interact with other Google+ users and posts
Post and share on Google Plus and control where it goes
Upload and share Photographs
The video has a complete range of tips and instructions aimed to help you get up and running right away!
Let’s face it, the online competition for eyeballs of your target audience is tough for most industries, and it’s getting tougher every day. How can you expect success online when facing challenges from hundreds of people all going after the same prize? The key is content and knowing your industry. So many posts and updates and blog posts days are junk. It seems like anyone will post just about anything, as long as they think someone will spend a microsecond of time to read it. Unfortunately, this leads to a tremendous amount of clutter everywhere. Facebook, blogs, email – clogged full of garbage. The way you push your message through all of this mess and reach your target is by posting quality content, based on real-life experience, and loaded with industry knowledge.
Let’s say you have an amazing new product that you would like to announce to the world. The first thing that most people think they SHOULD do to market that product is start making a multitude of posts and updates in many areas as possible. Linking to the product, talking about the product, trying to convince others of the effectiveness of that new product. However, that is not the way to win over the hearts and minds of new customers. A better solution is for you to start describing experiences. What adventures did you encounter while creating your product? In what ways did your product help a customer, or make someones life easier? People are far more likely to respond favorably to stories of others than they are to a bland, one line promotional pitch.
Blogging about your products and services services is a great way to get the word out. When generating content for your blog, think about tips, advice, and ways you can help your target customers. Engaging customers with stories on your blog is a powerful form of word of mouth marketing, similar to having a face to face conversation. It helps to use that mindset when posting, what would you say to a client if they were standing right in front of you right now? When making blog posts, try to think from your clients point of view and make postings that will appeal to their interests.
Generate your blog posts in this way and you will, over time, build traffic and build interest. Content is King, so make sure your content is relevant and make sure you have a lot of it.
seenBEST Web Design, the Best Web Design and Internet Marketing Strategies For Your Phoenix or Scottsdale Area Business.
Specializing in website design and internet marketing services for these Arizona cities: Apache Junction, Ahwatukee, Carefree, Cave Creek, Chandler, Chandler Heights, Fountain Hills, Gilbert, Glendale, Higley, Laveen, Mesa, Paradise Valley, Peoria, Phoenix, Scottsdale, Tempe
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