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Posts Tagged ‘pages’

Adding a Google+ Button to Your Website

Wednesday, November 9th, 2011

It is now possible to add a Google+ button to your website that takes visitors to your new Google+ business page. Take a look at the following:

More information: https://developers.google.com/+/plugins/badge/

 

To see an example, look to the right of this page for the orange G+ button. That button will take you directly to the seenBEST Web Design Google+ Business Page!

 


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https://developers.google.com/+/plugins/badge/



seenBEST Web Design

Leave Your Competition in the Dust.

Thursday, September 9th, 2010

For a couple of years now I have watched beautiful things happen to a business that has put together an effective web design, coupled with a solid SEO and online marketing plan. There are tools that we use in the industry to track traffic, and you can literally watch traffic climb higher and higher with every passing day. Comparing the traffic reports of company websites, before they began focusing on going after online business, and after, is a real eye opener. If you haven’t already seen it for yourself you would be amazed at the difference in traffic between a top ranked page and one that falls further down the list, several pages deep.

Guess what all of this traffic results in? More sales, more phone calls, more opportunities. I shudder when I find a client that tells me they can’t afford to spend as little as $80 promoting their website. First, because it’s not really spending. You are investing in your business – the goal is to recover those costs, and a whole lot more, via increased business. Second, because it’s so affordable. I’ve seen clients waste thousands of dollars on marketing that doesn’t work – like yellow page ads, printing up fliers, etc. then turn around and tell me that they can’t afford an $80 online marketing plan. It’s nuts!

I’m not saying that people don’t have valid reasons for not wanting to spend money. There are so many people out to scam businesses in our industry. You see spam email every day of SEO providers that promise results. Some people have come to us after being taken by these companies and tell us – well, I’ve done that, it didn’t work. Guess what? It didn’t work because the people took your money and didn’t deliver! That’s the toughest thing about working in this industry, there’s a constant need to prove your worth, prove that you can deliver what you say you can, because other people have placed doubt into the minds of many. In this regards, online marketing and SEO is a lot like automobile repair. Sure, there are a lot of people out to rip you off – they take advantage of the fact that you don’t really know the details of what they are selling you, so you can’t verify that you’re getting anything in return. But the flip side to that is, every once in a while, you find an honest mechanic. Just like auto repair, there are honest companies out there that can and will work wonders for your traffic and sales.

Leaving your competition in the dust

(PS, if you live in the Phoenix area and you need an honest mechanic that does great work, let me know. My friend owns a business called Mile Auto Repair in Tempe. Always honest service!)

Anyways, back to the point. Investing (not spending) a little extra money to build your business base through SEO and online marketing is worth it in every way. Simply adding your business link to a few online directories and making a Facebook page is not enough to expect results. You need to engage in a serious effort to get found, with strategy and planning that will put your products and services in front of the people that are ready to buy from you. It all starts with a keyword analysis and a consultation to determine exactly who your ideal target client is, and the best ways to reach them. There are multiple tools that get called into play to help do research and isolate important keyword phrases that will help your website perform its best. At the end of the day, your website shows up and the competition does not.

Soon you will see more people asking you for business. If you’re not doing this right now, you’re being beaten by companies who are. If you’re trying and you’re not seeing results, you’re being beaten by competition who is. Building your website for higher traffic and positions is like leaving your competition in the dust. The higher your ranking, the better response from new customers, and the further behind your competitors will fall to your trail. Remember, it’s called the information SUPER highway for a reason. Online search is the future of all business transacted and if you’re driving along in an old, beat-up pinto – sooner or later you’re going to break down.


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seenBEST Web Design

Web design tips for women focused product and services websites

Tuesday, September 7th, 2010

Being a woman myself, I know the importance of making your business website ‘just right’ when it comes time to market women only services.  Imagine that you own a fashion products business with women are your prime customers. What types of subtle and not so subtle design elements should be included to appeal to your target customer? This consideration must begin at the very early stages of design, and carry itself throughout the entire project in order to reach maximum conversion rates.

Some key elements will matter more to a site targeted at women and must be kept in mind: Attractiveness, content friendly, understandable, eye catching, and customer focused. Women are not a fan of boring websites, and the quickest way to turn them off is to produce a bland or boring look. Web pages that represent social aspects, including pictures of other women using and enjoying your products, will add a lot of value to your project.

My experience thus far with website design and online marketing has taught me of one sure-fire way to impress female customers: video marketing. The use of compelling and relevant videos on your website will do wonders for building word of mouth marketing amongst your clientele. Video marketing and media linking is just another tool in the SEO toolbox, with value that goes far beyond page rank. Marketing to women using video is especially important because women like to see body language and expressions. That level of business to client interaction is impossible when using static images alone.

Decision making processes with women are, of course, very different from men. Color schemes, styles, images and videos are processed differently in the female mind. It is important to hire a web design firm that understands these subtle differences when developing websites for gender specific products. Everything from the inclusion of emotional elements to Social Networking geared towards relationship forming can be on the table and open for discussion. The modern website has become a wonderful source for word of mouth opportunities. Provide a home for women on your website and you will find that they’ve started to recommend your website to other women, all on their own.

For intelligent websites that marketing products and services effectively, based on the needs of your business, visit seenBEST Web Design. We are your best solution when you want the best website and you need it to be seen.



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