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Posts Tagged ‘owners’

Are Your Marketing Dollars Working for You or Against You?

Thursday, October 27th, 2011

I recently spoke with a small business owner in Ahwatukee who called with some questions about Internet marketing. He was spending over $1,000 a month on magazine and yellow page ads, but heard that Internet marketing was more affordable and could be more effective than other types of advertising. Like many small businesses today, his operating budgets are tight and marketing expenses are often the first to be cut.

 

When a new client comes to me and is considering Internet marketing for the first time, I usually ask if the business has some kind of method in place to track the effectiveness of current marketing expenditures. How does your business track the source of inbound leads? Many companies don’t have even basic leads tracking systems in place, such as asking new callers how they heard about the company and recording their responses. Owners often don’t know:

 

  • How prospects find them.
  • How to track results to determine which marketing programs are working effectively.
  • How much money they’re spending on ineffective marketing programs.

 

The owner followed my suggestion and began asking all new customers “how did you hear about us” when they contacted his company. He trained his staff to ask the same question when answering any new inbound call and had everyone record the answers. He was shocked to learn that over a 30-day period, not a single new inbound lead came from those magazine or yellow page ads. The end result? We learned that he was wasting a lot of money on advertising that did not work.

 

If your traditional marketing programs aren’t producing a reasonable return on investment (ROI), consider redirecting those dollars to a more effective method, such as Internet marketing.

 

 

Be Where Your Audience Is Looking

 

Consider the stats: 78% of U.S. adults use the Internet and 78% of those search for information about a product or service they’re considering buying (Pew Internet and American Life Project Tracking surveys). Given the sheer numbers of potential buyers online, business owners can no longer ignore the power of the Internet for marketing.

 

People today access information any time they want it via Internet marketing (websites, social media sites, blogs). People increasingly control how, when and where they receive information. They are also finding more ways to ignore unsolicited information coming via traditional marketing (TV, radio, print ads, direct mail). Consider this:

 

  • Television ads are often avoided through the use of TV capture devices such as TiVo
  • Radio ads are often avoided through the use of Pandora and/or advertisement free satellite radio stations
  • Many magazine and newspaper companies have gone out of business – the same information that was once printed can now be obtained for less cost online

 

The internet has made it possible for people to obtain the information they need at the exact moment they want to find it. That driving force can lead to overwhelming success for your business. Web marketing allows your business to display advertisements only when an interested person is searching for your products or services, or is reading information that is relevant to your business. With Internet marketing, your marketing is delivered with laser-like focus to a highly targeted crowd of interested buyers.

 

In order to increase ROI through effective Internet marketing, you need to know:

 

  • Who your target audience is.
  • What they may be thinking about when they need your product or service.
  • Who your competition is and what is their message.
  • Which of the many Internet marketing technologies are best suited to produce results for your business.

 

The answers to these questions build the base upon which an Internet marketing campaign is created. An experienced internet marketing firm can help you achieve success by:

 

  • Developing effective branding for your products and services.
  • Creating clear and concise marketing messages.
  • Clearly communicating value to your potential clients.
  • Evaluating your marketing budget to employ the technologies that are most effective within that range to accomplish your goals.

 

Your campaign may be comprised of a mixture of various technologies, including websites, social media, SEO, online promotions, content, blogs, email marketing, and PR. They can all blend together seamlessly as part of a well-defined strategy. However, once you create your ideal online marketing platform, the work isn’t finished. These digital tools allow you to go further than ever before with your marketing, and give you the resources to constantly analyze online marketing effectiveness to make changes as needed that will help you maintain a competitive edge.

 

Measuring Internet Marketing Results


So, how will you know if your internet marketing campaign is providing you the results your business needs to succeed? How can you know what changes need to be made and when to make them? Have you seen an increase in:

 

  • Website traffic?
  • Conversions?
  • Click-throughs?
  • Visibility/brand image?
  • Sales revenue?
  • Number of subscribers?

 

The ability to track every aspect of your marketing campaign is one of the most powerful results of marketing on the internet. Virtually every statistic can be measured and, more importantly, adjusted in real time to increase results in specific areas. A well-planned Internet marketing campaign will start off with advanced configurations, and grow and shift over time as the needs of your business also change. Online marketing is flexible, allowing you to modify, in real-time, factors such as ad scheduling, ad copy, your budget, geographic targeting and more.

 

The ability to modify your campaign in real-time, monitor it, and improve it will allow your business to create awareness, build trust, and develop more leads than ever before, resulting in increased sales and repeat business.

 

If you could increase visibility, leads and sales while decreasing marketing costs, how long would you wait to start? Investing in a marketing campaign designed by Internet marketing experts like seenBest Web Design in Phoenix, Arizona, will cost no more than a few traditional ads, but can produce greater long-term results. Contact seenBest Web Design today at (602) 456-0150 to schedule a free consultation and find out just how successful an effective Internet marketing campaign can be.

 

 


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seenBEST Web Design

SEO May Be the Best Investment for Your Small Business

Tuesday, September 6th, 2011

For most businesses with a website, the foremost source of traffic to their website is user searches. Over 70% of users click only on the top 10 results from a search, and ignore the search results that fall further down on the page or beyond the first page. How do companies get the number one spot? Or one of the top 10? Or at least one in the top half of the first page? Answer: by recognizing the power of optimizing their websites for search engines. Search engines such as Google, Yahoo, Bing, etc., use complex algorithms to determine the order in which companies will appear in the search results. These algorithms include hundreds of ranking factors that determine the position a company website will appear when a user search is made.

 

SEO – search engine optimization – is one of the most important marketing tools a small business can invest in. SEO can produce an extraordinary return on investment (ROI) by increasing a website’s online visibility, thereby attracting visitors who convert into customers. Company listings displaying in the top half of page one search results capture 99% of consumers, which could mean hundreds of thousands of dollars in revenue per year. Most business owners miss out on the vast majority of internet traffic, and sales, that would otherwise be theirs if their website was optimized for search. Small business owners must not underestimate the value of SEO and its impact on the bottom line.

 

Online marketing success requires setting goals and developing a strategic plan to achieve those goals. Some of the elements of search engine marketing – SEM – strategy include:

  • creating an attractive website with rich, constantly updated content
  • developing a carefully researched and employed keyword list to use in headlines and copy
  • properly designing video, photos, graphics and other website features
  • having all of website code reviewed and optimized by an SEO expert
  • developing a strategy to acquire high quality inbound links to the website
  • using metrics to track traffic and rankings

 

A well executed SEM campaign assures your advertisement and website link appear immediately at the top section of page one in the search engines. How sure can you be that SEM will work? How long will the process take? As with other forms of marketing – newspaper, yellow pages, TV, radio, direct mail – there are no guarantees. However, unlike other forms of marketing, SEM allows the small business owner to track rankings, traffic and sales to see quantifiable results.

 

Let’s go on a short journey into cyberspace and review an example of what this might look like.

  • Let’s pretend you are a hair stylist.
  • You cater to the Phoenix, Arizona market.
  • Your business name is “Swank Salon.”
  • A Google search for “Swank Salon” lists you at Page 1, Rank 1.
  • Fantastic!

 

As the owner, you might be overjoyed that you rank well for that search term, but does a high ranking on your name profit you? Probably not! Searches on your company’s name will rank your company high in search engines. But searching on your business name only works when the user already knows it. Usually, new customers will not know the name of your business. They may only be searching for a company that can help them fulfill a need and will instead search for a keyword or phrase that describes what they are looking for in their own words. If your goal is to increase traffic to your site and attract new clients, you need more than high ranking on your name – you need to rank well for the right keywords.

 

Are you using the right keywords in your content for your local market and target audience? Let’s Google “hair salon phoenix” to find Swank Salon. Are you attracting the largest number of local visitors possible to your site with these keywords? At this point, comprehensive research is needed to determine the search terms your business should be ranking well for based on the amount of search engine traffic tied to those terms. This research draws upon specific information collected from the business owner about the top competition, target client, and the industry.

 

As we conduct deep research for Swank Salon in SEO for the hair stylist industry, we learn:

  • 2.8 million people search for “haircut salons” every month
  • 2.3 million people search for “haircuts” every month
  • 1.8 million people search for “hair salon” every month
  • Fewer than 100 people search for “swank salon” every month

 

From this research, the company that can gain the most business from online shoppers is optimized to rank well for “haircut salons.” Only a proper SEO review can ensure that your website is using the correct terms to rank well. If Swank Salon relied on the keywords “beauty salon haircut” for SEO or the keywords “swank salon”, they would get fewer than 300 searches per month. The salon would lose out on the 2.8 million other consumers interested in their services who are searching on “haircut salons.”

 

So how does Swank Salon rank in “haircut salons phoenix”? Doing a Google search places them near the top of the list. But they are not the top. The sites at the very top are pulling in 70% more traffic from these 2.8 million consumers. Swank could use an SEM and SEO campaign to get the number one spot. Is search engine optimization all you need to bring in business? Not quite…

 

What happens when you click on the link to the Swank Salon website? Ugh! The poorly designed website will cause most of those 2.8 million visitors to back out of the page and find a salon with an attractive website that is easy to use. For a small business to achieve a high return on their SEO efforts, visitors must both (a) see the site listed near the top of search results and (b) like what they see so they stay on the site long enough to make a purchase. For example, take Cloud 9 Spa, a competitor to Swank Salon. While Cloud 9 Spa has a superior website design that appeals to their target client, their ranking is horrible. By appearing on page 2 for most relevant searches, they are getting very little of the total traffic available. Their website may be superior, but they suffer from low visibility. They could benefit from increased SEO and SEM that would place them above Swan Salon. Their superior website design would then capture thousands of dollars in increased revenue as a result.

 

SEO is one of the most successful marketing tools today. To take advantage of the tremendous online opportunity to grow your small business, you have to invest either money or time. As a small business owner, do you have time to become an SEO expert? SEO success takes a lot of work and time to achieve, even with the most sophisticated SEO techniques and skills. You may be able to learn the basics, but your business will grow much faster and you’ll see a greater ROI much sooner by using an online marketing firm experienced in web design, SEO, and content writing. You will also save a lot of money, by investing your marketing budget into the proper areas immediately via the expert strategy and guidance your SEO team provides.

 

In addition to expert search engine optimization, you should find a firm that will do more than promise to drive traffic to your website. As demonstrated in the example above, money spent to drive traffic to a poorly designed website will most likely result in lost sales. The professional team at seenBest Web Design in Phoenix, Arizona, provide you with comprehensive online marketing services at affordable rates. We provide you a complete team of experts in the fields of online marketing, content writing, web design, SEO, SEM, programming, and social media. We will design the best website for your business. Then we will drive traffic to your website, and get your website ranked above all of your competitors.

 

Can you afford to let your competitors capture the bulk of the sales from your target market? Give us a call and let us design the best website for your company, and then put expert online marketing strategies in place to get your website seen first, before the competition. We offer a free one hour consultation and will sit down with you to learn about your business and provide a custom plan tailored for your needs, call (602) 456-0150 to learn more.

 

 


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seenBEST Web Design

Successful Twenty-First Century Selling Uses the Advantages of Social Media Marketing

Thursday, September 1st, 2011

If you think social media marketing is not worth doing, your competitors on Facebook, Google+, YouTube, Twitter, and Linked In will thank you for all the new business you let them get because you’re not there.

 

Today’s small business (SMB) owners recognize the need for an online presence: over 90% have a website. But with thousands of businesses online, the companies getting the most exposure are those that have websites AND social media sites. This powerhouse combination gives SMB owners a chance to reach hundreds or thousands of new prospects every day!

 

“But isn’t word-of-mouth the best source of business growth?” It certainly is – and social media marketing (SMM) is the 21st century word-of-mouth. Instead of face-to-face or telephone contact, many people now talk online. Give your company a voice in the the online conversation by having a social media presence professionally created and branded. Then leverage the power of social media to begin forging a relationship with past, current, and future clients. Every person you connect with pushes your visibility out to their connections, which increases your exposure exponentially!

 

What are the advantages for small businesses of having an SMM strategy?

Increased sales

Positive brand recognition

Broader business base

Increased traffic to website

Much lower costs than traditional advertising

Higher search engine rankings

Continuous lead generation

 

For a small business on a tight advertising budget, there is no better way to reach thousands of prospects at no cost. It does, however require strategy. Here are some tips for maximizing your SMM plan:

1. Set up profiles on the top-ranked sites. The most popular social media sites are Facebook, Google+, Twitter, YouTube, and LinkedIn. For a small business looking to remain competitive in a rapidly changing age of digital marketing, it is important to be familiar with and utilize all of these tools as part of your overall marketing plan.

2. Keep content current. Create valuable content, provide frequent new offerings, and target your content to the audience on each site.

3. Monitor your ROI. Consumers are talking about your company in online conversations, and you need to know what they’re saying to protect your brand reputation. There are a number of tools to help you track where your customers are coming from, which sites are giving you the highest conversion rates, and many other useful metrics.

4. Cross market your sites. List all of your social media links on all of your social media profiles. The more ways consumers have to find your company, the faster your social media reputation will grow. Additionally, adding the power of SEO to your social properties will allow each social media account to achieve higher visibility in search.

5. Maximize your SMM time. Invest time by visiting, commenting and interacting on other social media accounts to increase your visibility.

 

“But how do I find time to learn and do all this?” You don’t have to struggle alone. Locate social media experts who can cost effectively launch and maintain your SMM outreach.

 

It doesn’t cost a dime to call or email us at seenBest Web Design in Phoenix, Arizona. Find out how we can save you time by creating your social media presence and helping you maximize your online exposure. Our cutting edge internet marketing strategies and talented social media team are already energizing other SMBs, so let’s talk about how they can work for your business today.

 

The economy may not be getting better, so your marketing tools have to be. Contact us at seenBest Web Design – and yes, we have a social media marketing presence, too!

 

 


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seenBEST Web Design

Web Design Company Offers Job to Phoenix, Arizona

Wednesday, June 15th, 2011

Web design and online marketing company seenBEST Web Design offers new job to Phoenix, Arizona

seenBEST Web Design is a rapidly growing website design, web development, and online marketing company in Phoenix, Arizona looking to expand its team of experts. We are looking for a fresh and energetic internet guru who loves to code PHP, has a good understanding of web design methods, and is familiar with SEO, SEM, and social marketing concepts. You should be well rounded, with a good understanding of the following:

 

  • PHP, JQuery, HTML, JavaScript, AJAX, and CSS
  • Zen Cart, Magento
  • mySQL and Cpanel
  • Drupal, WordPress, Joomla
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM), Google Adwords
  • Dreamweaver, Photoshop
  • Knowledge of additional languages and architectures A+

 

We are located in beautiful Ahwatukee at 46th St. and Chandler, conveniently located just west of the I-10. This is a temporary contract to hire position with flexible working hours.

 

Why seenBEST Web Design?

 

  • Unlimited potential to grow your career
  • We value your creative and innovative solutions
  • Flexible working hours
  • Family owned, family friendly company
  • You WILL learn a lot! We are at the cutting edge of internet development and have many projects and ideas for new projects that will challenge your abilities

 

Do not send over project portfolios, there will be time to discuss your past projects and designs during our interview. To ensure the integrity of our work and the security of our clients’ data, a full background check will be performed prior to the hiring of any candidate. If you don’t feel that you can pass a criminal background check please DO NOT apply. This is a temporary contract to hire position and will be based out of our office. Interested? Send a detailed resume in Word or PDF to jobs@seenbest-web-design.com

 

***SERIOUS INQUIRIES ONLY! THIS IS AN IN-HOUSE POSITION, NO OUT OF STATE OR OVERSEAS CANDIDATES WILL BE CONSIDERED***

 

 

 


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seenBEST Web Design

Job Offer: Web Design, Website Development, SEO in Phoenix, Arizona

Friday, January 14th, 2011


seenBEST Web Design is a rapidly growing Phoenix Web Design, Online Marketing and SEO company in Phoenix, Arizona. Due to rapid acquisition of clients we are looking to add more talent to our team.

seenBEST Web Design, a division of my PC Techs, is a team of ‘tech people’ that does things differently – in ways that you will appreciate! Here are a few of the benefits you will enjoy:

  • Unlimited growth potential
  • The ability to apply creative and innovative solutions to problems
  • Complete and total control over your projects
  • Flexible working hours
  • Located in beautiful Ahwatukee at 46th St. and Chandler, conveniently located just off of the I-10 and Chandler
  • You WILL learn a lot! We have many projects and ideas for new projects that will challenge your abilities
  • Work for a tech company, with tech owners, and a team that understands YOU and YOUR needs

The right candidate is someone that has a well-rounded set of web skills. You should have experience with web design AND development, with at least basic knowledge of search engine marketing, search engine optimization, and social networking. If this is you, schedule your interview today! This position is contract to hire and will be based in our Ahwatukee office.

Interested? Send a detailed resume in Word or PDF to [Click Here to Email Your Resume]. Please do not send over design samples, there will be time to discuss your past projects and designs during our interview.

To ensure the integrity of our work and the security of our clients’ data, a full background check will be performed prior to the hiring of any candidate. If you don’t feel that you can pass a criminal background check please DO NOT apply. Thank you!

***SERIOUS INQUIRIES ONLY! THIS IS AN IN-HOUSE POSITION, NO OUT OF STATE OR OVERSEAS CANDIDATES WILL BE CONSIDERED***


 Requirements

  • Must have a good working knowledge of PHP, JQuery, HTML, JavaScript, AJAX, and CSS
  • Must know your way around mySQL and Cpanel
  • Must have Photoshop and Dreamweaver experience
  • Must keep good notes and be able to place clear and concise comments in code
  • Should have a good understanding of Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google Adwords, Google Analytics

Bonus Points:

  • WordPress, Joomla, Drupal, Magento, Zen Cart
  • Web Video, Video Editing
  • Illustrator and Flash
  • .NET, Actionscript, ColdFusion
  • Social networking, Facebook, and Twitter
  • Email Marketing


seenBEST Web Design

Computer Repair and IT Support Company my PC Techs Announces New Web Design, SEO, and Online Marketing Division

Monday, September 6th, 2010

Phoenix, Arizona, September 06, 2010

my PC Techs, privately owned provider of expert computer repair and IT support solutions, today announced a new web design and online marketing division. The new division, “seenBEST Web Design,” will specialize in web design, website development, search engine optimization, and online marketing. my PC Techs has provided expert computer repair and website solutions for several years under the single brand my PC Techs. The decision was made to offer web site design, SEO and internet marketing solutions under a new product name, separate from computer repair services, due to rapid company growth in both areas. As a result, both companies are now in an even better position to continue building upon their reputation of exceptional customer service and affordable pricing to new and existing business clients.

With a complete range of website solutions, seenBEST Web Design seamlessly blends traditional website design and development services together with cutting-edge online marketing and website promotion technologies. The result provides clients with websites that not only look amazing, but also get found by prospective customers, resulting in increased sales and leads while drastically reducing advertising costs.

Here is an overview of services now provided by seenBEST Web Design:

Web Design and Development Solutions

  • New Website Design
  • Web Page Redesign
  • eCommerce and Online Shopping Carts
  • ColdFusion, PHP, .NET Programs
  • Blogs, Forums, Web Applications
  • Custom MS SQL and MySQL Database Solutions
  • Content Management Systems (CMS)
  • Joomla, WordPress, and Magento Development
  • Web Hosting and Domains
  • Email Services
  • Flash, Animation, and Web Video

Search Engine Optimization and Online Marketing Solutions

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Landing Pages
  • Usability and Site Analysis
  • Local Search, Targeted Search Solutions
  • Pay Per Click (PPC) Campaigns
  • Keyword Research and Development
  • Social Media Marketing
  • Email Campaigns

The Founder and co-owner of both my PC Techs and seenBEST Web Design, Andre Morris, explains the company change: “We are excited about the creation of our new division for web services. Whereas my PC Techs on site technology services are primarily offered to clients in the Phoenix metro area, and Arizona, seenBEST Web Design will allow us to open up our marketing efforts to a national audience. We believe that our new business structure will make it even easier for us to help business owners reduce costly and ineffective print, radio, and television marketing campaigns with low cost, highly effective website and online marketing solutions.”

Unlike traditional web design companies, seenBEST Web Design staffs a team of online marketing and social media experts and is more of an online marketing agency than just another design firm. Their positioning statement, “When you want the best website. When you need it to be seen.” is an accurate summation of the types of services they provide. They aim to educate business owners of one fact: A website is worthless if no one ever visits it. Unfortunately, many businesses fall into the trap of overpaying for website design and development and wind up with a fancy website and little else. This is due, largely in part, to the fact that most web site design companies know very little about online marketing. As a result, they fail to mention these important options to prospective clients.

seenBEST Web Design goes far beyond basic web design services and combines web site design packages with online marketing and search engine optimization. During an initial free consultation, clients will work with a seenBEST Web Specialist who will explain all of the various options available and will help put together a custom design and marketing package based specifically on company objectives and budget. The result is an amazing website complete with integrated online marketing solutions.

For information on web design and online marketing solutions provided by seenBEST Web Design, the company can be contacted by phone at (602)-456-0150 or visit the website at www.seenbest-web-design.com

###

Contact Information:
Sabrina Pellegrino
602-456-0150
sabrina@mypctechs.com
http://www.mypctechs.com


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