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Posts Tagged ‘online’

Web Design 2011, Build It and They Won’t Come

Monday, October 17th, 2011

Too many businesses make the mistake of thinking, “All I need to do is build a fabulous website that looks amazing and throngs of people will flock to it.” Not true. The question is: How are people going to find it? Investing in creating the best website on the Internet will not make it be seen if you don’t also invest the same or greater amount in creating visibility for the website.

 

Visibility and design work hand in hand. Great design without targeted visibility is wasted because qualified visitors won’t find it to see it, and high levels of traffic with poor site design is wasted because no one will stay on the site long enough to take the action you want. Before you can design an effective website, you must determine:

  1. How to drive targeted traffic to your website to get the most visibility, and
  2. How to design an attractive website that appeals to the target audience and does the job it is intended to do.

 

Who Is “They” and How Will “They” Find You?

 

“They” is your target audience, the people who are looking for what you offer. To design a website that attracts and appeals to your target audience, you need to develop a target audience profile with information such as:

  • Is your target audience consumers (B2C) or other businesses (B2B)?
  • What would a person visiting your website be looking for?
  • Are the people in your target audience computer savvy or are they computer novices?

 

Once you know who your target audience is, you can design a website and start marketing online and offline to drive people to your site. The fastest way to get people to your site is with pay-per-click advertising. You can also:

  • Improve your search ranking by using SEO to optimize your website and providing relevant content.
  • Build your social networking presence.
  • Submit your site to all the major search engines.
  • Put your web address on everything – business cards, letterhead, brochures, signs, fliers.
  • Tell everyone you know about your website and ask them to visit.
  • Issue press releases and announcements.

 

Build It So They Will Come and Take the Action You Desire

 

The average first-time visitor to a website spends just 40 seconds on the website. The longer a visitor stays on your site, the more likely they will take the action you desire. Usability is the key. To keep your visitors longer, consider the visual appeal (layout, graphics, colors, balance, fonts), functionality (navigation, call to action, email subscription, social media links), and relevant content (high quality writing, interesting, informative, no errors). In 2007, the Nielsen Norman Group found that designing a website for usability averaged an 83% ROI, a substantial return for online marketing efforts.

 

Without a design that incorporates these ideas, your website will confuse the visitors and fail to produce results. In the book, 100 Things Every Designer Needs to Know About People, author Susan Weinschenk suggests that, “The shorter the distance to the goal, the more motivated people are to reach it. People are even more motivated when the end is in sight.” Make it easy for the visitor to find you and to know what you want them to do, and you’ll see your business grow.

 

A good internet marketing firm can do all this and more. The team of experts at seenBest Web Design in Phoenix, AZ, knows the latest trends in the Internet industry and has a solid background in user-centered design, programming, SEO, search engine marketing, social media marketing, testing, web analytics, content writing, and all of the tools necessary to design a website that will generate sales leads. Give us a call today at (602) 456-0150 to schedule your strategic internet marketing review and let us demonstrate ways we can help your business succeed in the digital age.

 

 


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SEO May Be the Best Investment for Your Small Business

Tuesday, September 6th, 2011

For most businesses with a website, the foremost source of traffic to their website is user searches. Over 70% of users click only on the top 10 results from a search, and ignore the search results that fall further down on the page or beyond the first page. How do companies get the number one spot? Or one of the top 10? Or at least one in the top half of the first page? Answer: by recognizing the power of optimizing their websites for search engines. Search engines such as Google, Yahoo, Bing, etc., use complex algorithms to determine the order in which companies will appear in the search results. These algorithms include hundreds of ranking factors that determine the position a company website will appear when a user search is made.

 

SEO – search engine optimization – is one of the most important marketing tools a small business can invest in. SEO can produce an extraordinary return on investment (ROI) by increasing a website’s online visibility, thereby attracting visitors who convert into customers. Company listings displaying in the top half of page one search results capture 99% of consumers, which could mean hundreds of thousands of dollars in revenue per year. Most business owners miss out on the vast majority of internet traffic, and sales, that would otherwise be theirs if their website was optimized for search. Small business owners must not underestimate the value of SEO and its impact on the bottom line.

 

Online marketing success requires setting goals and developing a strategic plan to achieve those goals. Some of the elements of search engine marketing – SEM – strategy include:

  • creating an attractive website with rich, constantly updated content
  • developing a carefully researched and employed keyword list to use in headlines and copy
  • properly designing video, photos, graphics and other website features
  • having all of website code reviewed and optimized by an SEO expert
  • developing a strategy to acquire high quality inbound links to the website
  • using metrics to track traffic and rankings

 

A well executed SEM campaign assures your advertisement and website link appear immediately at the top section of page one in the search engines. How sure can you be that SEM will work? How long will the process take? As with other forms of marketing – newspaper, yellow pages, TV, radio, direct mail – there are no guarantees. However, unlike other forms of marketing, SEM allows the small business owner to track rankings, traffic and sales to see quantifiable results.

 

Let’s go on a short journey into cyberspace and review an example of what this might look like.

  • Let’s pretend you are a hair stylist.
  • You cater to the Phoenix, Arizona market.
  • Your business name is “Swank Salon.”
  • A Google search for “Swank Salon” lists you at Page 1, Rank 1.
  • Fantastic!

 

As the owner, you might be overjoyed that you rank well for that search term, but does a high ranking on your name profit you? Probably not! Searches on your company’s name will rank your company high in search engines. But searching on your business name only works when the user already knows it. Usually, new customers will not know the name of your business. They may only be searching for a company that can help them fulfill a need and will instead search for a keyword or phrase that describes what they are looking for in their own words. If your goal is to increase traffic to your site and attract new clients, you need more than high ranking on your name – you need to rank well for the right keywords.

 

Are you using the right keywords in your content for your local market and target audience? Let’s Google “hair salon phoenix” to find Swank Salon. Are you attracting the largest number of local visitors possible to your site with these keywords? At this point, comprehensive research is needed to determine the search terms your business should be ranking well for based on the amount of search engine traffic tied to those terms. This research draws upon specific information collected from the business owner about the top competition, target client, and the industry.

 

As we conduct deep research for Swank Salon in SEO for the hair stylist industry, we learn:

  • 2.8 million people search for “haircut salons” every month
  • 2.3 million people search for “haircuts” every month
  • 1.8 million people search for “hair salon” every month
  • Fewer than 100 people search for “swank salon” every month

 

From this research, the company that can gain the most business from online shoppers is optimized to rank well for “haircut salons.” Only a proper SEO review can ensure that your website is using the correct terms to rank well. If Swank Salon relied on the keywords “beauty salon haircut” for SEO or the keywords “swank salon”, they would get fewer than 300 searches per month. The salon would lose out on the 2.8 million other consumers interested in their services who are searching on “haircut salons.”

 

So how does Swank Salon rank in “haircut salons phoenix”? Doing a Google search places them near the top of the list. But they are not the top. The sites at the very top are pulling in 70% more traffic from these 2.8 million consumers. Swank could use an SEM and SEO campaign to get the number one spot. Is search engine optimization all you need to bring in business? Not quite…

 

What happens when you click on the link to the Swank Salon website? Ugh! The poorly designed website will cause most of those 2.8 million visitors to back out of the page and find a salon with an attractive website that is easy to use. For a small business to achieve a high return on their SEO efforts, visitors must both (a) see the site listed near the top of search results and (b) like what they see so they stay on the site long enough to make a purchase. For example, take Cloud 9 Spa, a competitor to Swank Salon. While Cloud 9 Spa has a superior website design that appeals to their target client, their ranking is horrible. By appearing on page 2 for most relevant searches, they are getting very little of the total traffic available. Their website may be superior, but they suffer from low visibility. They could benefit from increased SEO and SEM that would place them above Swan Salon. Their superior website design would then capture thousands of dollars in increased revenue as a result.

 

SEO is one of the most successful marketing tools today. To take advantage of the tremendous online opportunity to grow your small business, you have to invest either money or time. As a small business owner, do you have time to become an SEO expert? SEO success takes a lot of work and time to achieve, even with the most sophisticated SEO techniques and skills. You may be able to learn the basics, but your business will grow much faster and you’ll see a greater ROI much sooner by using an online marketing firm experienced in web design, SEO, and content writing. You will also save a lot of money, by investing your marketing budget into the proper areas immediately via the expert strategy and guidance your SEO team provides.

 

In addition to expert search engine optimization, you should find a firm that will do more than promise to drive traffic to your website. As demonstrated in the example above, money spent to drive traffic to a poorly designed website will most likely result in lost sales. The professional team at seenBest Web Design in Phoenix, Arizona, provide you with comprehensive online marketing services at affordable rates. We provide you a complete team of experts in the fields of online marketing, content writing, web design, SEO, SEM, programming, and social media. We will design the best website for your business. Then we will drive traffic to your website, and get your website ranked above all of your competitors.

 

Can you afford to let your competitors capture the bulk of the sales from your target market? Give us a call and let us design the best website for your company, and then put expert online marketing strategies in place to get your website seen first, before the competition. We offer a free one hour consultation and will sit down with you to learn about your business and provide a custom plan tailored for your needs, call (602) 456-0150 to learn more.

 

 


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Successful Twenty-First Century Selling Uses the Advantages of Social Media Marketing

Thursday, September 1st, 2011

If you think social media marketing is not worth doing, your competitors on Facebook, Google+, YouTube, Twitter, and Linked In will thank you for all the new business you let them get because you’re not there.

 

Today’s small business (SMB) owners recognize the need for an online presence: over 90% have a website. But with thousands of businesses online, the companies getting the most exposure are those that have websites AND social media sites. This powerhouse combination gives SMB owners a chance to reach hundreds or thousands of new prospects every day!

 

“But isn’t word-of-mouth the best source of business growth?” It certainly is – and social media marketing (SMM) is the 21st century word-of-mouth. Instead of face-to-face or telephone contact, many people now talk online. Give your company a voice in the the online conversation by having a social media presence professionally created and branded. Then leverage the power of social media to begin forging a relationship with past, current, and future clients. Every person you connect with pushes your visibility out to their connections, which increases your exposure exponentially!

 

What are the advantages for small businesses of having an SMM strategy?

Increased sales

Positive brand recognition

Broader business base

Increased traffic to website

Much lower costs than traditional advertising

Higher search engine rankings

Continuous lead generation

 

For a small business on a tight advertising budget, there is no better way to reach thousands of prospects at no cost. It does, however require strategy. Here are some tips for maximizing your SMM plan:

1. Set up profiles on the top-ranked sites. The most popular social media sites are Facebook, Google+, Twitter, YouTube, and LinkedIn. For a small business looking to remain competitive in a rapidly changing age of digital marketing, it is important to be familiar with and utilize all of these tools as part of your overall marketing plan.

2. Keep content current. Create valuable content, provide frequent new offerings, and target your content to the audience on each site.

3. Monitor your ROI. Consumers are talking about your company in online conversations, and you need to know what they’re saying to protect your brand reputation. There are a number of tools to help you track where your customers are coming from, which sites are giving you the highest conversion rates, and many other useful metrics.

4. Cross market your sites. List all of your social media links on all of your social media profiles. The more ways consumers have to find your company, the faster your social media reputation will grow. Additionally, adding the power of SEO to your social properties will allow each social media account to achieve higher visibility in search.

5. Maximize your SMM time. Invest time by visiting, commenting and interacting on other social media accounts to increase your visibility.

 

“But how do I find time to learn and do all this?” You don’t have to struggle alone. Locate social media experts who can cost effectively launch and maintain your SMM outreach.

 

It doesn’t cost a dime to call or email us at seenBest Web Design in Phoenix, Arizona. Find out how we can save you time by creating your social media presence and helping you maximize your online exposure. Our cutting edge internet marketing strategies and talented social media team are already energizing other SMBs, so let’s talk about how they can work for your business today.

 

The economy may not be getting better, so your marketing tools have to be. Contact us at seenBest Web Design – and yes, we have a social media marketing presence, too!

 

 


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Online Marketing Gives Your Business the Competitive Edge

Thursday, August 11th, 2011

Phoenix, Arizona, businesses are increasing their customer base and sales by leveraging their online marketing presence. Are you? Or are you still stuck using the marketing techniques of the 1900s that no longer work effectively to grow your business? Consider this: when is the last time you…

  • used a printed phone book?
  • read a print newspaper?
  • purchased something that was advertised via junk mail?
  • paid attention to radio and TV ads?

 

Was it yesterday? Last month? A year ago? Or longer? You may still encounter those types of advertising from time to time, we all do. However, if you’re like most people, the first thing you will do before making the decision to purchase a product or service is research that product or service online. Reaching the new breed of consumer at this critical moment, at the time they are researching and formulating their purchasing decision on the internet, is the most cost effective form of advertising available to businesses today.

 

Over 78% of people in the U.S. look for information about products and services on the Internet before they buy. That number is rapidly growing as sales for mobile devices and televisions with internet enabled browsers take off. Even if a friend gave you a referral, you likely still used the Internet to find a phone number, an address, a list of products and services, a price list, or customer reviews.

 

When your Arizona business markets on the web, anyone anywhere can find information about your company. As a 21st century business owner or manager, connecting with and educating your customers through Internet marketing gives you a competitive edge. To develop your web presence and online marketing campaign, consider these key elements:

  • Web design
  • Pay per click (PPC) advertising
  • Search engine optimization (SEO)
  • Social media marketing (Faceook, Twitter, Google+)
  • Blogging and content writing
  • Online video marketing
  • Email marketing

 

Over the next few weeks, we’ll cover the basics of these online marketing elements and share tips for maximizing your online presence and increasing your customer base. Our next blog article will focus on web design, giving immediate tips to boost effectiveness and longer-term strategies for extended success.

 

An online marketing expert from seenBEST Web Design can give your Phoenix area business the best ROI for your marketing dollars by developing an integrated campaign. We are savvy in all areas of online marketing, and will custom tailor an online marketing campaign to effectively meet the needs of your business. Making sense of the new age of online marketing does not have to be confusing or expensive! We are your complete online marketing team, with affordable prices designed to maximize your return on investment.E-Commerce and Online Marketing

 

Please give us a call for your free, no obligation one hour consultation to discuss the needs of your business and the ways we can help you today: (602) 456-0150

 


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Your Website Can Be The Perfect Sales Pitch

Monday, September 27th, 2010

Imagine yourself in a crowded room packed full of hundreds of interested customers who are there to learn about your products and services. You’ve prepared, have ample materials, and a projector with a screen and a video presentation ready to go. If you deliver the perfect sales pitch you’re going to convert almost everyone in that room and your business will skyrocket. Does this sound too good to be true? It shouldn’t. The internet is that crowded room packed full of interested customers and your website can be the perfect sales pitch.

Everything you can do at a sales meeting can be done through your website. Product information, pictures, video samples, testimonials, and sales materials can be made available to interested parties at the click of a button. If your business is not generating significant new leads from your website my question to you is ‘why not’? This is a proven marketing method for thousands of local business owners who have found the secret. Your problem could be anywhere and your existing processes must be thoroughly inspected:

  • Not enough traffic
  • Inaccurate marketing messages for your current visitors
  • Competitor websites with a more appealing message
  • Lack of a clear call to action

At seenBEST Web Design we take care of your complete marketing platform. From web design, to development, promotion, marketing, and lead generation. We are your complete solution to digital success. We will design the best website for your business and then make sure that your website is seen by customers at the moment they are ready to buy. If your sales are down or you are not generating significant profit from online marketing activities first ask why, then give us a call. We will meet with you face to face, learn about your business, then offer you the most effective web and online marketing solutions available. Make your website the perfect sales pitch today, call (602) 456-0150.



seenBEST Web Design

High time for high traffic

Thursday, September 9th, 2010

How important are high rankings for your business website? The higher you rank, the higher the traffic, and no surprise, the more you’ll generate in new business. SEO is an investment well worth it. You’re not spending, you are investing in your company. To me, spending money on marketing is when you print 5,000 fliers and pass them around town. That’s not really an investment, because 99% of those fliers are going to wind up in the trash and you’ll never see any result. On the other hand, online marketing when done correctly is building long term traffic to your website, which results in permanent links, which results in more traffic. It’s a cumulative effect that will increase your traffic, and new business, gradually over time.

If you’re not already invested in internet marketing, you’re really missing out. Businesses in your industry that have already started marketing online have since gained a considerable advantage over you, and the longer you wait, the harder it will be to take traffic away from them. The time is now to start thinking about the future of your business. This isn’t a get quick rich scheme, but it’s a proven mechanism to building wealth over time. Even a small investment now will pay off big for you later.



seenBEST Web Design

Leave Your Competition in the Dust.

Thursday, September 9th, 2010

For a couple of years now I have watched beautiful things happen to a business that has put together an effective web design, coupled with a solid SEO and online marketing plan. There are tools that we use in the industry to track traffic, and you can literally watch traffic climb higher and higher with every passing day. Comparing the traffic reports of company websites, before they began focusing on going after online business, and after, is a real eye opener. If you haven’t already seen it for yourself you would be amazed at the difference in traffic between a top ranked page and one that falls further down the list, several pages deep.

Guess what all of this traffic results in? More sales, more phone calls, more opportunities. I shudder when I find a client that tells me they can’t afford to spend as little as $80 promoting their website. First, because it’s not really spending. You are investing in your business – the goal is to recover those costs, and a whole lot more, via increased business. Second, because it’s so affordable. I’ve seen clients waste thousands of dollars on marketing that doesn’t work – like yellow page ads, printing up fliers, etc. then turn around and tell me that they can’t afford an $80 online marketing plan. It’s nuts!

I’m not saying that people don’t have valid reasons for not wanting to spend money. There are so many people out to scam businesses in our industry. You see spam email every day of SEO providers that promise results. Some people have come to us after being taken by these companies and tell us – well, I’ve done that, it didn’t work. Guess what? It didn’t work because the people took your money and didn’t deliver! That’s the toughest thing about working in this industry, there’s a constant need to prove your worth, prove that you can deliver what you say you can, because other people have placed doubt into the minds of many. In this regards, online marketing and SEO is a lot like automobile repair. Sure, there are a lot of people out to rip you off – they take advantage of the fact that you don’t really know the details of what they are selling you, so you can’t verify that you’re getting anything in return. But the flip side to that is, every once in a while, you find an honest mechanic. Just like auto repair, there are honest companies out there that can and will work wonders for your traffic and sales.

Leaving your competition in the dust

(PS, if you live in the Phoenix area and you need an honest mechanic that does great work, let me know. My friend owns a business called Mile Auto Repair in Tempe. Always honest service!)

Anyways, back to the point. Investing (not spending) a little extra money to build your business base through SEO and online marketing is worth it in every way. Simply adding your business link to a few online directories and making a Facebook page is not enough to expect results. You need to engage in a serious effort to get found, with strategy and planning that will put your products and services in front of the people that are ready to buy from you. It all starts with a keyword analysis and a consultation to determine exactly who your ideal target client is, and the best ways to reach them. There are multiple tools that get called into play to help do research and isolate important keyword phrases that will help your website perform its best. At the end of the day, your website shows up and the competition does not.

Soon you will see more people asking you for business. If you’re not doing this right now, you’re being beaten by companies who are. If you’re trying and you’re not seeing results, you’re being beaten by competition who is. Building your website for higher traffic and positions is like leaving your competition in the dust. The higher your ranking, the better response from new customers, and the further behind your competitors will fall to your trail. Remember, it’s called the information SUPER highway for a reason. Online search is the future of all business transacted and if you’re driving along in an old, beat-up pinto – sooner or later you’re going to break down.


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