Facebook business pages stand as one of the most effective online marketing tools in use by modern businesses today. To make them easier to maintain, Facebook has recently added several new features. If your business is utilizing the power of Facebook business pages to advertise, have you noticed the additions that allow you to assign various roles for page admins?
These changes make it easier for teams of people to work together on Facebook pages. Different types of page admin roles allow the distribution of different tasks between different people administering a specific business page. The new types of different admin roles are Manager, Content Creator, Moderator, Advertiser and Insights Analyst. Here’s a quick look at the different abilities assigned to page admin types:
The changes don’t seem significant at first glance. However, a closer look at the details behind these distributed roles helps point out the real beauty behind the update. In the past, if you wanted a team of people to help manage a page, each individual person on that team needed to be granted full administrative rights. As a result, they could delete other page admins and essentially do anything with a page that the original owner of the page could do. Any error made by one admin, no matter how small you wanted their role on the project to be, had the potential to become a much larger problem. Facebook has eliminated any such possibility by introducing this new feature.
For pages with high volume and lots of fans it is now possible to have a single page owner in charge of role assignment for the team, with multiple other people assigned less powerful rights to handle smaller aspects of page management. One user can be assigned to respond to user comments, for example, without granting that same person rights to create new posts or modify information about the company. You can grant people with unique skill sets (such as content creators) the ability to create new posts without worrying that they will delete other page admins. Multiple people assigned with varying roles allows a full-scale team management approach that was not possible only last month.
How to Create Multiple Admins and Assign Roles
To find the new feature and assign different roles according to individual assignments:
- Login to your account
- Switch to the page where you want multiple admins
- Click on “Edit Page” (the first link in top right of Admin Panel)
- Select “Admin Roles” from left navigation.
Here you will see a list of all the page admins. Depending upon the nature of their assignments you can change their roles by clicking on their existing role just below their name. This new feature for Facebook Business Pages allows internet marketing teams to assign social media specialists to Facebook campaigns in different ways. Overall, it will allow for a more effective and robust management of marketing campaigns on Facebook.