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Posts Tagged ‘links’

Website Design on Purpose

Thursday, November 10th, 2011

A website is today’s key marketing collateral piece. It’s your online brochure, providing your company profile and the benefits of your offerings. It offers useful information for your target audience and is an interactive communication vehicle between your visitors, the people they forward your link to, and you.

 

Your website creates people’s first impression of your business. Website visitors judge your business in less than 10 seconds. A professionally designed website uses the latest technology and tools to attract your target audience, get their attention quickly, keep them on your site longer and address their needs. This is how you achieve your main purpose for the site. So, what is the purpose of your website?

 

Every website should be designed with a purpose in mind.

For most small businesses, there are two primary purposes for a website:

  1. To make sales.
  2. To generate leads.

 

Consider also the many possible secondary purposes:

  1. Provide information.
  2. Promote offerings.
  3. Create brand awareness.
  4. Position yourself as an expert.
  5. Increase subscriptions.
  6. Receive applications.
  7. Reduce printing and direct mail expenses.
  8. Build trust.

 

To create a successful website, you must know the primary purpose of the website. All aspects of website design – layout, functionality, content, graphics, links, buttons, navigation, security, SEO, SEM – must contribute to the primary purpose. Incorporating content to achieve your secondary purposes will ultimately lead you to either increasing sales or generating leads. As you evaluate every aspect of your website, ask yourself: Does this contribute to making sales or generating leads? If it doesn’t, no matter how much you like it, you need to let it go. An irrelevant element only distracts your audience.

 

Create an effective user experience on your website.

The next step – ask yourself: What actions do you want your visitor to take when he views your site? What does your visitor want to achieve on your site? Designing your website based on the answers to these questions will create a much more positive and effective experience for the visitor or “user.” “Everything the user experiences should be the result of a conscious decision on your part,” explains Jesse James Garrett in his book, The Elements of User Experience: User-Centered Design for the Web. “The practice of creating engaging, efficient user experiences is called user-centered design. The concept of user-centered design is very simple: Every step of the way, take the user into account as you develop your product.”

 

A professional design team knows how to achieve your goals.

You should select a design team that has the ability to understand your needs and then reflect those needs in the design and functionality of the new site. A professional web design team will ask you a number of questions to learn and understand:

  • Your business
  • Your industry
  • Your target audience
  • Your business objectives
  • Your online marketing goals
  • Your reason for having a website

 

The team at seenBEST Web Design in Phoenix, Arizona, will meet with you face-to-face to learn about your company and your goals. Our comprehensive web design services are performed by highly experienced web professionals who know the right questions to ask. We will develop a user-centered design process to target and attract potential customers to your website…and take your web marketing results to unparalleled levels of success. Call today, (602) 456-0150 to schedule a free consultation.

 


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seenBEST Web Design

Web Design 2011, Build It and They Won’t Come

Monday, October 17th, 2011

Too many businesses make the mistake of thinking, “All I need to do is build a fabulous website that looks amazing and throngs of people will flock to it.” Not true. The question is: How are people going to find it? Investing in creating the best website on the Internet will not make it be seen if you don’t also invest the same or greater amount in creating visibility for the website.

 

Visibility and design work hand in hand. Great design without targeted visibility is wasted because qualified visitors won’t find it to see it, and high levels of traffic with poor site design is wasted because no one will stay on the site long enough to take the action you want. Before you can design an effective website, you must determine:

  1. How to drive targeted traffic to your website to get the most visibility, and
  2. How to design an attractive website that appeals to the target audience and does the job it is intended to do.

 

Who Is “They” and How Will “They” Find You?

 

“They” is your target audience, the people who are looking for what you offer. To design a website that attracts and appeals to your target audience, you need to develop a target audience profile with information such as:

  • Is your target audience consumers (B2C) or other businesses (B2B)?
  • What would a person visiting your website be looking for?
  • Are the people in your target audience computer savvy or are they computer novices?

 

Once you know who your target audience is, you can design a website and start marketing online and offline to drive people to your site. The fastest way to get people to your site is with pay-per-click advertising. You can also:

  • Improve your search ranking by using SEO to optimize your website and providing relevant content.
  • Build your social networking presence.
  • Submit your site to all the major search engines.
  • Put your web address on everything – business cards, letterhead, brochures, signs, fliers.
  • Tell everyone you know about your website and ask them to visit.
  • Issue press releases and announcements.

 

Build It So They Will Come and Take the Action You Desire

 

The average first-time visitor to a website spends just 40 seconds on the website. The longer a visitor stays on your site, the more likely they will take the action you desire. Usability is the key. To keep your visitors longer, consider the visual appeal (layout, graphics, colors, balance, fonts), functionality (navigation, call to action, email subscription, social media links), and relevant content (high quality writing, interesting, informative, no errors). In 2007, the Nielsen Norman Group found that designing a website for usability averaged an 83% ROI, a substantial return for online marketing efforts.

 

Without a design that incorporates these ideas, your website will confuse the visitors and fail to produce results. In the book, 100 Things Every Designer Needs to Know About People, author Susan Weinschenk suggests that, “The shorter the distance to the goal, the more motivated people are to reach it. People are even more motivated when the end is in sight.” Make it easy for the visitor to find you and to know what you want them to do, and you’ll see your business grow.

 

A good internet marketing firm can do all this and more. The team of experts at seenBest Web Design in Phoenix, AZ, knows the latest trends in the Internet industry and has a solid background in user-centered design, programming, SEO, search engine marketing, social media marketing, testing, web analytics, content writing, and all of the tools necessary to design a website that will generate sales leads. Give us a call today at (602) 456-0150 to schedule your strategic internet marketing review and let us demonstrate ways we can help your business succeed in the digital age.

 

 


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Arizona Social Network Business Directory

Wednesday, August 24th, 2011

Are you an Arizona business owner or manager? Have you been looking for a way to expand your social network, while at the same time get visibility for your Facebook, Google+, Twitter, YouTube, or LinkedIN profiles?

 

Social Network Arizona has created a new Social Network and Social Media link directory for Arizona businesses. In conjunction with local social networking seminars, the directory is currently free for all Arizona business. At the seminars you will learn strategies for utilizing social networking for business and can connect with other businesses in attendance.

 

To RSVP for the next Social Network Arizona seminar, click here and like the Social Network Arizona page on Facebook.

 

To add your Arizona business to the directory, click here to visit the signup form and enter your information.

 


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Content is King – The Value of Blogging

Thursday, September 9th, 2010
Content is King

Content is King

Let’s face it, the online competition for eyeballs of your target audience is tough for most industries, and it’s getting tougher every day.  How can you expect success online when facing challenges from hundreds of people all going after the same prize? The key is content and knowing your industry. So many posts and updates and blog posts days are junk. It seems like anyone will post just about anything, as long as they think someone will spend a microsecond of time to read it. Unfortunately, this leads to a tremendous amount of clutter everywhere. Facebook, blogs, email – clogged full of garbage. The way you push your message through all of this mess and reach your target is by posting quality content, based on real-life experience, and loaded with industry knowledge.

Let’s say you have an amazing new product that you would like to announce to the world. The first thing that most people think they SHOULD do to market that product is start making a multitude of posts and updates in many areas as possible. Linking to the product, talking about the product, trying to convince others of the effectiveness of that new product. However, that is not the way to win over the hearts and minds of new customers. A better solution is for you to start describing experiences. What adventures did you encounter while creating your product? In what ways did your product help a customer, or make someones life easier? People are far more likely to respond favorably to stories of others than they are to a bland, one line promotional pitch.

Blogging about your products and services services is a great way to get the word out. When generating content for your blog, think about tips, advice, and ways you can help your target customers. Engaging customers with stories on your blog is a powerful form of word of mouth marketing, similar to having a face to face conversation. It helps to use that mindset when posting, what would you say to a client if they were standing right in front of you right now? When making blog posts, try to think from your clients point of view and make postings that will appeal to their interests.

Generate your blog posts in this way and you will, over time, build traffic and build interest. Content is King, so make sure your content is relevant and make sure you have a lot of it.



seenBEST Web Design

The right website design: Do your web pages reflect your business philosophy?

Thursday, September 9th, 2010

You are a business owner, you have a website, and you’ve worked hard to promote your website on the internet. Yet, for some reason, you fail to generate income or significant leads or calls online. Consider for a moment the possibility that you are using the wrong message, or marketing techniques. As a website service provider, I have seen this on more than once occasion. A company will come to us looking for help with their internet marketing. Everything seems to be right. They have strong traffic, they have a good product. Big warning signs go off, however, upon further examination of their website.

A good website that results in sales must include several elements that are critical to making a sale. Effective calls to action, easy to use navigation, a pleasing look, crisp and clean images, and clarity of message. These elements aren’t easy to wrap together, especially when a website has been pieced together over years – and that’s exactly what happens. Most companies have a website designed all at once, and then spend several years hacking in pictures, text, and little snippets of code here and there to add features. Usually it’s all done without aid of a professional website designer which makes matters worse.

The first thing we will evaluate when a client comes to us with this problem is whether or not it’s worth the time to ‘save’ the website. Some websites in disrepair can be salvaged, and it makes financial sense to do so. Other websites, on the other hand, are so badly managed that the best way to go is a complete re-design. A website should be a copy of your business, an extension of your companies values and benefits. The information must be presented in an easy to read format and must quickly make a positive impression on the visitor. In most cases, it’s easier to start from scratch and design a new, modern website that captures these necessary elements.

Think from a customer’s point of view. It’s very easy to get wrapped up in your website, after all, it’s yours! And if you’ve worked on it yourself, you could be proud of what you’ve done. But it’s often more beneficial to stand outside of the role of business owner and look at your website from the eyes of a complete stranger. Will they really care about what your website is saying to them? If they are in a rush, will they have the time to read through long pages of text? If they have never seen your website before, will it be obvious to them how to find the information they are looking for? And most importantly, will the website be attractive to all customers, not just a few people who are ‘in your industry’?

There really is no point in designing a website without first evaluating all of these ideas. A good website design firm will sit down and meet with you, then they will make a genuine effort to understand your industry. They will understand what your business provides, the values, the benefits. And they will try to understand the philosophy of your company. Quite simply, all of the words, pictures, videos, blog content, links, background colors, links, tabs, and everything else pertaining to your website should be fashioned in a way that matches YOUR business and appeals to YOUR customers.

Your website is the very best tool available to offer up an image of your company to the world. Get that image wrong, and you’ll find that you have a colorful website and no new business. Make sure that your web design company is ready, willing, and available to take the time to understand YOUR needs and your wants and will help design a website accordingly.

seenBEST Web Design is a Phoenix, Arizona web design and online marketing company.

We offer professional web design services. Our initial contact with you will be a free consultation, where we will talk to you about your exact needs and wants for a website or online marketing campaign. After this consultation we will be in a better position to provide you with exactly the right package for your needs. Please feel free to give us a call anytime for a free consultation: (602) 456-0150.



seenBEST Web Design

High time for high traffic

Thursday, September 9th, 2010

How important are high rankings for your business website? The higher you rank, the higher the traffic, and no surprise, the more you’ll generate in new business. SEO is an investment well worth it. You’re not spending, you are investing in your company. To me, spending money on marketing is when you print 5,000 fliers and pass them around town. That’s not really an investment, because 99% of those fliers are going to wind up in the trash and you’ll never see any result. On the other hand, online marketing when done correctly is building long term traffic to your website, which results in permanent links, which results in more traffic. It’s a cumulative effect that will increase your traffic, and new business, gradually over time.

If you’re not already invested in internet marketing, you’re really missing out. Businesses in your industry that have already started marketing online have since gained a considerable advantage over you, and the longer you wait, the harder it will be to take traffic away from them. The time is now to start thinking about the future of your business. This isn’t a get quick rich scheme, but it’s a proven mechanism to building wealth over time. Even a small investment now will pay off big for you later.



seenBEST Web Design

SEO – An effective way to organically press release your products

Friday, September 3rd, 2010

I’ve been in the SEO and web design business long enough to witness first hand the power for true SEO and the positive effect it can have on a business. Whether your website is already public, or still under creation, it is very important to invest in good SEO as soon as possible.

An example of what is possible is the Google search for Affordable Phoenix SEO. Our company, my PC Techs, appears anywhere from three to four times on page one for this search term, depending on the time of day. That’s three or four links at the SAME TIME on page one. Being on the first page of search results in this way increases our chances of gaining the business of anyone who searches for that term considerably.

Imagine you are launching a new product of your business and you are thinking of ways, including press releases, to make the news public. It can get costly to promote through paid channels, unless your website already generates significant traffic organically. When you begin to generate organic traffic, your announcement has just become easier. The traffic that visits your site will be targeted customers already interested in the types of products your company typically sells, and thanks to the wonders of social networking sites, those visitors will probably help you in the promotion process.

There have been many changes and advancements with search engine optimization and website design over the past couple of years. By hiring an affordable, local company to help you stay on the cutting-edge you will be investing in greater profits for your business.I have met many people that come to think of online marketing as an expense. It’s not, when done properly. It is an investment that can return multiple times what you pay out in new income.

Getting Found OnlineWe can help you link blogging, articles, social media marketing, SEM, SEO and other techniques into a strategy that will help you generate traffic. With any new website design, we provide complete SEO and online marketing package options. If you’d like to create a website from scratch ready to go we can help. If you already have a website and need it to turn into a marketing machine, we can also help.

The times are changing and no other marketing method exists that is as powerful as online marketing. Everyone now uses mobile devices and personal computers to locate service providers and products. Don’t be left behind in this digital revolution.



seenBEST Web Design

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