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Posts Tagged ‘linked’

Google+ for brands offers seamless integration across the web

Thursday, November 17th, 2011

Google+

I have come to appreciate the strategic advantage that Google has over the competition with Google+. Let’s face it, Google+ can do some very cool things that no other social network can do simply because it is, well… Google.

 

One of the most useful strategy decisions from a brand perspective that Google has implemented in Google+ is the ability to integrate the +1 experience throughout the entire web in a way that really gives the largest return on investment to a business engaged in online marketing.

 

Most people know what you can do with Facebook when it comes to your brand. You can create a branded Facebook business page, and you can place a Facebook like button on your website.

 

Now consider what you can do with Google+. With Google+ you can also create a branded business page, and you can also place a +1 button on your website. However, there is a list of things you can also do with Google+ that Facebook can never do because Facebook is not, well… Google. Such as:

 

– Associate the like button with website search results, as all website search results do have a +1 button.

 

– Associate the like button with Adwords pay-per-click ads, as all PPC ads do have a +1 button.

 

Why does this matter? With the recent releases and updates to Google+, Google has linked all of your +1 data together to make the +1 experience a seamless integration across the entirety of the internet. With Facebook, you often had one set of likes on your business Facebook page and a completely different set of likes on your website Facebook button. The two weren’t necessarily connected and promotion to generate likes was wasteful. You had to drive money to your website for one set of likes and more money to Facebook pages for another set of likes.

 

Google+ however has made your online advertising spend a cumulative endeavor. With the right code on your website and the right social extension settings in your adwords campaign, the +1 data is completely shared throughout all of your online properties. If someone gives your website button a +1, the +1 data increments on your branded Google+ page as well. The same for your PPC ad, when linked to your Google+ page, those +1 clicks are also stored and updated.

 

This all adds up to maximization of your internet marketing spend. If you are spending money to promote your business with PPC ads, and spending money to promote your website through other means, the +1 counter throughout all pages are incremented to reflect the total social value of your brand across the internet. I’m sure it’s only a matter of time before Google+ targeted ads come out as well, which will only further increase the +1 value of your online portfolio. It’s nice to know that Google has taken such care to plan out the +1 integration in such a way that maximizes the return on your internet marketing investment.

 

If you’re not making the most of Google+ for your small business, contact seenBEST Web Design today. We can help you create branded Google+ pages, establish a +1 button on your website or design a website for you with a Google+ button integrated, link your website to your branded Google+ page, and even help you link your PPC ads to the +1 data so you can achieve maximum results with your internet marketing budget. Give us a call today to setup a free consultation (480) 256-9010.

 


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seenBEST Web Design

Strategy, More than Just an Eight Letter Word

Monday, September 20th, 2010

What a mess we’re in.

The online marketing industry right now is saturated with poorly trained freelancers, scam artists, and under-skilled web design companies that know little, promise much, and eventually wind up under-performing. When a business owner responds to a piece of spam that promises him SEO that will deliver 3,000 new leads per day for $20 a month, buys it, and gets nothing in return it really hurts the perception he has towards this industry. In his mind, SEO doesn’t work, and it’s very difficult from that moment forward to change his opinion. So many people have been burned this way and they are hesitant to participate again, even after they come in contact with a firm that really can deliver proven online marketing results.

Adding to the problem is the fact that online marketing methods have become confusing and difficult to follow for many business owners. SEM, SEO, PPC, Keywords, Blog, Social Media, PR, Linking, Meta Tags. Most people just scratch their heads and turn away. They don’t have time to figure this out, and most people don’t purchase services they can’t fully understand. Why should they? It’s hard to see real value in any service if you don’t first understand how it works.

Marketing StrategyAdding even FURTHER to the problem is the basic fact that strategy is more than just an eight letter word. Sure, you could go out and hire a self-proclaimed “Social Media Guru”, but what good is that going to do you when those efforts are not intelligently linked to your overall marketing efforts? Very little unfortunately and therein lays the dilemma. Business owners who have been burned in the past, do not understand the industry, but are willing to give it another try often end up trying some type of piecemeal approach where they hire several different people or companies. They may have a web design person, a social media person, an SEO person, some company in another state handling search engine marketing. Usually most of these organizations never sit down or meet with the business owner. This is a recipe for failure. These strangers, each handling some different aspect of your business presence, do not care whether or not your business generates new leads. They will be more than happy to take your money, however, and as a result you will end up with poor results and the attitude once again that online marketing does not work for you. Wash, rinse, repeat. The cycle continues.

If you own a business and want to become wildly successful you absolutely must establish a successful online marketing strategy. That strategy cannot consist of a piecemeal approach. The game has become very complex and, much like football, it is going to take a trained, well-coordinated team effort to win. Imagine if the owner of the Arizona Cardinals walked outside, pulled 11 complete strangers together that have never met before into the stadium, and had them play a quick pickup game against his team without any prior practice. What would happen? Those poor guys would get crushed. In similar fashion, your business will get crushed by your competition if you don’t hire a complete team that knows the game and has a solid game plan.

seenBEST Web Design knows the detailed methods of online marketing, how to make them work for you, and more importantly how critical it is for all of them to work together in order to bring success to your business. Our team will sit down with you, determine exactly what your business goals are, and then explain to you point by point the online marketing methods that are most cost effective for you to achieve results. We will not suggest driving traffic to your website, for example, without first making sure that your website is adequately designed to convert those visitors into leads. We will not suggest that you build a killer new website without first giving you pointers on ways to design it that will make it easier to market it once it’s complete.

We do these things at no additional cost, first because we understand the industry and we can, and second because the success of our clients is very important to us. SEO, SEM, Social Media, Email Marketing, Blogging, and Web Design are all interlinked with each other. You need to think outside of the box to target, plan for, and achieve business success. The way to do this is through an expert team that will communicate with you, educate you, and work together with your company to bring in real profits! Break the cycle, pull your online marketing team together, and let’s start generating new sales.



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