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Posts Tagged ‘landing pages’

Effective Business Advertising: Four Obsolete Marketing Methods in the Digital Age

Sunday, February 24th, 2013

Welcome to 2013! The internet and mobile revolution has brought on many changes to business marketing strategies. Advertising that once worked splendidly has lost impact due to the changes in the way consumers communicate and seek out information. Many people, for example, forgo a home phone and every member of the household has a cell phone. With the advance of computers, laptops, tablets, and smartphones in virtually every aspect of our lives, people are reading more of their information from online sources than any other. This changed reality has resulted in an array of new and inexpensive advertising opportunities that allow you to reach your target audience any time day or night, no matter where they are or what they are doing, and in more personal and meaningful ways.

 

Online Advertising

Technology is everywhere: At home and work, when playing and shopping, sitting down and on the go.

 

Companies that are slow to embrace new technologies and continue to focus their advertising budgets on methods that worked decades ago are being quickly outpaced by more modern competitors. As a result, they are losing potential customers every day. A business with outdated advertising practices that wishes to remain competitive must modernize and optimize their advertising strategies to eliminate ineffective marketing methods. In most industries, increasing the effectiveness of marketing investments means embracing the digital era and moving their advertising efforts to the internet.

 

How can a business, currently entrenched in marketing methods that worked a decade ago, take advantage of the upgraded advertising opportunities available to them and get ahead digital era? This article is designed to detail four obsolete business marketing methods, why not to use them for your modern business, and how to replace them with more effective advertising technologies. Stop wasting your money on advertising that simply does not work. Abandoning these four obsolete methods of traditional business promotion can lead to an increased return on investment when they are switched to more cost-effective methods online.

 

 

Telemarketing

Cold CallingTelemarketing, or cold calling, was a popular form of marketing for many years. The concept works similar to door-to-door sales, only over the phone. Simply obtain a list of potential clients, call them at their home or business, and read a professionally written script. Ideally, the phone calls are made quickly with minimal talk time, with an attempt to talk to as many people as possible while minimizing rejections.

 

Why not?

This may sound like a great marketing strategy, however, there is a major downside. People generally have become annoyed with these types of calls. When the concept was fresh, people happily answered their phones and many of them would listen to what you had to say. In today’s world, people are used to communicating quickly and have access to a wealth of information digitally, eliminating the need to learn about products or services over a forced and disruptive telephone call.

 

In addition, call screening and gatekeepers have become common. Digital telephone systems exist that screen out calls from unwanted parties. With the increased use of smartphones, many people have downloaded apps specifically designed to identify and block telemarketing calls. Because of all these factors, it is unlikely that your target audience will be reachable by phone, making telemarketing obsolete.

 

What’s better?

Use social media to your advantage for a much improved, non-intrusive way of reaching potential customers. A professional marketing campaign on sites such as LinkedIn or Facebook can help your business target and reach out directly to people who have already expressed interest in or a need for your services. With the use of marketing content such as website landing pages, infographics, and videos, you are able to provide useful information and advertise your business to potential clients. In general, people are more receptive to companies they find via their favorite social websites, especially when they recognize one of their friends as having ‘liked’ or endorsed your business in the past. This form of promotion is inexpensive for the value and, when done correctly, can produce a much higher return on investment than telemarketing.

 

 

Direct Mail

Junk MailDirect mail is one of the oldest forms of promoting products or services. Businesses gather a mailing list of potential clients, usually tens of thousands, and put together a clever letter or post card. This method is most commonly used for coupons, store newsletters, or as a way to inform people about new products. The material is then mailed to the target client’s home or business address. Often times a single ad from one company is combined with dozens of ads from multiple companies, resulting in a single mailer of ads sent via bulk mail to the advertiser’s targeted list.

 

Why not?

Direct mail has another term associated with it: “junk mail.” These mailings often go directly into the trash can and are often not read. This creates an inconvenience to the client and is a waste to businesses. It can become expensive to print and distribute high color advertisements via mail, so it is important to see a high return when using them. Unfortunately, “Junk mail” does not usually result in a high sales return.

 

In addition, the United States Postal Service has begun to limit its services, offering limited services on Saturday and no service on Sunday. In recent years, the mail industry has seen a seen a heavy decline is overall sales. Businesses are now limited to advertising via this method Monday through Friday, the busiest days of the week for most people and the days where they are least likely to have time to sift through disruptive advertisements. Plus, if addresses are written incorrectly or the client has moved, it is even less likely they will see the advisement. High cost, poor targeting availability, and low return on investment has made advertising by direct mail obsolete.

 

What’s better?

The better solution to reach tens of thousands of people in a cost-effective way is by building an internet marketing strategy using video and social media advertising campaigns on popular sites such as Facebook, Twitter, Google+, and YouTube. Advertising via social media allows your businesses to reach targets based on highly specialized criteria, narrowing down your targeting to people who are specifically interested in your message. This form of business promotion is far less limiting than a piece of paper, giving you the opportunity to present your potential client with videos, long pieces of information, images, or interactive content. This can be used to create an overall deeper relationship with the client, giving them a greater sense of loyalty to your brand. “Going Green” with your advertising will not only result in less wasted paper and an overall better outlook for the environment, it will also result in lower marketing cost with a much higher return. And, unlike sending “junk mail” with the USPS, there’s nothing to print, no postage to buy, and you can reach people any time day or night, seven days a week.

 

 

Yellow Pages

Phone Book AdsThe yellow pages within a phone book are a listing of all the businesses in a particular area organized by category and name. Businesses can buy ad space for their respected categories, up to a full page, in hopes they will catch the eye of the person seeking the type of service or product the company offers. Phone books with yellow pages are often dropped off at a telephone customer’s home or business address, usually in a bag on the ground near the door.

 

Why not?

People readily access most information online or on the go with a cell phone, making an advertisement in the phone book yellow pages rather ineffective. The printed copies of business directories often make their way into the trash bin immediately upon delivery. While many yellow page directory services have created online versions to go along with the printed book, these are equally as ineffective. No one uses business directories to locate information on products or services, preferring instead to directly search for information on a search engine such as Google or Bing, or via social search in Facebook. Due to the high cost of advertising in yellow page and directory services, and the dwindling number of people looking to them for answers, the Yellow Pages are obsolete when it comes to advertising your business.

 

What’s better?

People go directly to search engines to search for service providers in their area, and use search engine relating mapping services provided by Google or Bing to locate products or services nearby. Creating search engine listings and having a modern website listed in online search is vastly superior to yellow page advertising. With search marketing, instead of a small, single advertisement on a piece of paper, you are able to drive interested customers to a website full of robust pages of information, contact forms, interactive media, videos, and integrated social media components unique to your business. As a bonus, search engines are available on the go, so potential clients can find you while on the road and away from home. In addition, these searches are conducted using keywords typed in to a search box, allowing you to laser focus your advertising to only those people who are most likely to need your products or services. Search engine marketing provides your business with a quick, accurate, round-the-clock advertising method, helping you drive interested clients straight to your location or website.

 

 

Newspaper and Magazine Ads

Magazine AdsNewspapers and magazines are a common place for advertisements, especially for local products or services. Each newspaper or magazine is printed and distributed to thousands of client’s doorsteps on a daily, weekly, or monthly basis. The ads can be placed in a number of different sizes ranging from as little as one forty-eighth of a page to a two page ad, depending on the paper.

 

Why not?

Print newspapers and magazines are becoming less and less common. It’s a dying industry with rapidly shrinking readership. This is due to the ease of finding information, including news, online. Many traditional newspapers are no longer existent or have moved their operations online in the form of dedicated blogs or E-newspapers. Most magazines have replaced printing in favor of digital copies that incorporate video as well as images.

 

Traditional newspaper ads can also get quite costly depending on the size of the ad and the following the newspaper has. While small ads are often available at a reduced cost, they may be overlooked by readers depending on the placement. The traditional paper size is 15 by 22 and a half inches, and one forty-eighth of that amounts to a tiny ad space, a little over an inch. The fact that readership of printed magazines and newspapers has declined, and your tiny ad often blends in with the page and is seldom seen, makes advertising in paper newspapers and magazines obsolete.

 

What’s better?

Online display advertising allows you to publish high quality color advertising images and online videos to targeted websites at a fraction of the cost of a printed ad in a newspaper or magazine. Many of these websites are visited on a regular basis by your ideal customers, so a steady flow of potential clients will see your ad. In addition, online display ads can link those viewers directly to your website, putting them just a click away from a wealth of information about your products or services. Display advertising allows you to target readers with a particular focus, making it possible to specialize further and show your ad only to people who are likely interested in what you offer.

 

From a creative standpoint, this type of promotion is far less limiting. It is possible to have full color, beautiful ads for your business, where as a traditional newspaper will usually limit the ads to black and white or low-quality color ink. This means that not only are you targeting potential clients effectively, but you are creating more interactive ads that allow you to engage your target audience in meaningful ways. Display advertising ultimately provides a higher return on investment than printed newspapers and magazines, allowing you to provide more relative, higher performing ads for less.

 

 

In addition to all of the benefits outlined above, there are several additional reasons why digital advertising methods via search engines, websites, and social media far outpace telemarketing, direct mail, yellow pages, or newspapers and magazines:

 

  • Advertisement Performance Tracking and Analytics: Internet advertising provides the ability to measure advertising effectiveness. You can quickly compare cost vs. performance via mechanisms that track the number of times your ads were viewed and the number of times they were acted upon. Detailed performance tracking makes it easy to determine if your advertising is working or needs to be adjusted.
  • Advertising Campaign Scheduling: Online ads can be scheduled to run according to your precise needs. You can run ads at only certain times of the day, certain days of the week, or start and stop advertising as necessary based on the needs of your business.
  • Detailed Control Over Budget: With internet advertising, you are not trapped into a pre-determined set price for your ads. You can allocate the budget that’s right for your business at the time, and increase or decrease your advertising budget as your goals change.

 

This is the dawn of the digital age. Looking at your business advertising plan and reallocating it now is a wise decision. While finding the most effective marketing strategy for your business can be a difficult task, eliminating useless business advertising methods is a good first step towards that goal. If your business is investing in any one of the aforementioned methods, you are probably wasting your money that could be better invested online. Add up how much you are spending monthly and yearly on useless business advertisements and write that number down. That’s the amount of money you should be investing into high impact internet advertising instead.

 

It’s common sense to advertise where your potential clients are, and chances are good that most of them are online. Roughly 80% of Americans use the internet for an extended period of time on a daily basis, and that number continues to grow each year. Compare to the only 23% that read printed newspapers on a semi-frequent basis. Because internet advertising is significantly less expensive than traditional marketing methods, and most of your competitors haven’t yet figured this out, promoting your business digitally will yield higher results. Get started now to help establish your company early on and gain the competitive edge.

 

So, what’s the next best step after making the decision to replace outdated advertising with digital marketing? If you want quick and reliable results, find an expert internet marketing company in your area that is knowledgeable in the pros and cons of marketing your business online. These firms can help you create a new, custom marketing strategy based on a professional website, content marketing, display advertising, social media ads, search engine optimization, search engine marketing, and interactive online videos. The right company can help your stand out from the competition, allowing you to grow in a modern and highly-effective way.

 

 

 



seenBEST Web Design

The Top 20 Web Marketing Concepts Your Next Website Design Company Should Know

Thursday, July 5th, 2012

Marketing strategy is hands down the most important area of focus for any business. Owning a business and working on one’s own terms is a common dream shared by many, but creating a constant funnel of potential customers and converting them to real customer is not an easy task. Failure to bring on new business is the single most common reason why most companies fail. If you want to be a business owner and enjoy all the freedoms of working for yourself, you must bring on sales and you must first master marketing strategy.

 

All that glitters is not gold! The intelligent use of your marketing budget is what separates success from failure, and online marketing one of the most effective ways to get noticed by a large pool of potential customers. The key component of every single marketing campaign, whether on or offline, is the company website because that’s where most customers go to evaluate a company and make the final decision to buy. Having the right website design and web marketing strategy in place is critical, so it’s important to hire the right website company to help.

 

An expert in web design and online marketing will know the importance of the topics listed in this article. If you are looking for a company that can help you build a great website and effective internet marketing strategy, find out how knowledgeable they are with the following concepts:

 

Twenty Important Website Marketing Concepts

 

Go down the list one by one, asking your next potential website design company to explain how they can help build your website with each term in mind. Listen carefully to their response. While some companies are good at knowing a lot about very little and will try to bluff their way through the conversation, the right company will have more than just a quick one-line response. They will be able to describe to you at length the pros and cons of each term and how that aspect of web marketing applies to your specific website marketing strategy and goals.

 

Why is all of this important? Remember, the marketing success of your business depends in large part on the web marketing qualities of your website. An expert web company can design a brilliant website without compromising search engine friendliness.

 

Creating a buzz around your brand, getting your website found by potential new customers, and encouraging people to buy is a tough task. It requires a detailed knowledge of web design best practices, market research, internet marketing, website optimization techniques, and social media promotion. Hiring the wrong company to handle your next website project could result in failure and wasted budget. Hiring the right web design and internet marketing company will result in a website that consumes less of your time and money overall, provides fantastic lead generation for your business, and avoids the need to do the entire website project over again because the first company missed the mark.

 

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Facebook Landing Pages Gone on Business Pages Via the Timeline Update

Wednesday, February 29th, 2012

Facebook today rolled out the Timeline update to business pages. While there are many positive changes associated with this update, I want to focus on a negative change that many of you should be aware of: Landing Pages are Gone. If you have a Facebook business page that take visitors first to a custom designed page and call to action, you will lose that once the Timeline update hits your page. Those of you who attended my social media seminars will know that landing tabs using apps, when designed correctly, have been proven to increase ROI and “likes” to a page by an astounding 70% or more. This update is a big dose of unwelcome news for small business owners trying hard to maximize conversion rates on small budgets.

 

For now, your business page will not be impacted unless you first manually update it. For example, the next time you log in to your business page you will be prompted to preview what the Timeline updates will do to your page layout. Here’s an example of what you will see:

 

You have until March 30, 2012 before the change will be forced on your page. During this time you can make changes to the look of your business Facebook page before you publish it publicly. That means you have time to work out a strategy to replace your custom landing page app. Or, if you’re adventurous, you can elect to update your page manually right now and just run with it. The timeline update is a positive change for the most part. It’s a lot cleaner, and definitely much easier to work with overall. But the removal of the landing tabs is a huge deal that I will definitely miss and you will want to avoid the page update until you develop a replacement solution. That replacement is called a cover image, see the end of this article for more details.

 

This is an example Facebook page using the old style custom static HTML landing page

 

The above default Facebook landing page is no longer possible once you update your page. A landing page like this was great, and made it possible to present new visitors with:

  • A detailed and customized page of business information
  • Layouts that didn’t change and didn’t need constant management
  • Interaction with elements such as branded video, links away to a company website, and storefront elements
  • A call to action such as “like my page” that prompted new users to ‘do something’ on their first visit – leading to amazingly higher conversion rates

 

With the new timeline update, tabs like the one above are still possible but they are hidden and cannot be made as the default page for a new visitor. That means your custom designed tab will rarely generate a click and people will probably never visit it unless you specifically send them to it via ads. This is a bummer.

 

There are many ways your page can interact on Facebook without using ads (for example, posting a question). In these instances, only the name of your business is shown and the link to your page is placed by Facebook automatically, taking visitors to your main Facebook landing page, and that functionality cannot be changed. It means that a lot of internal Facebook traffic will be diverted away from your custom tab making custom development on Facebook far less valuable. It also means that you can no longer generate the same level of SEO value from your default Facebook page. The links that had been custom crafted to website pages and YouTube pages will now be hidden under an extra layer.

 

Why Facebook decided to take away our ability to pick and choose which page we want as a default I don’t know, but I think it was a bad decision overall. Moving past all of this, you will find some big advantages to the new layout. Using the large cover image makes it possible to brand your wall in a way that looks cleaner with a clear message. Keep in mind, though, that it’s against the Facebook terms of service to use the cover image to encourage ‘likes’. You can also get in trouble for using any form of call to action on your cover image. How’s that for marketing 101? 🙂

 

seenBEST provides you with expert social media advertising services. We can help you overcome the loss of your landing page by providing you with a sharply designed cover image instead. Additionally, we can help you manage your individual posts and calls to action from within your page. In the new Facebook, social media management is more important than ever! Hire a company with the experience to help you produce results. Give us a call for a free consultation (480) 256-9010 and see how we can increase engagement for your brand today.

 

Click here for Social Network Arizona on Facebook to see an example of our design services on the new Facebook Timeline for Pages.

 

What do you think of these changes to the Facebook business page? Please leave your comments below.

 

 

 


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Why Small Business Owners Should Be Taking Advantage of Pay-Per-Click Advertising

Thursday, September 8th, 2011

This article is part of a series of twenty articles. Click to read: The Top 20 Web Marketing Concepts Your Next Website Design Company Should Know

 

Pay Per Click (PPC) advertising undoubtedly ranks as the most effective form of paid advertising available to small business owners today. The results can be almost immediate, with new leads coming in the day the account is created, configured, and made live.

 

PPC is the price an advertiser pays each time a user clicks on an ad. Unlike most other types of advertising where you pay to have ads printed or distributed, with Pay Per Click you only pay when someone clicks on your ad and visits your website. The power in this form of marketing is the assurance that you only pay when your marketing message is seen. PPC advertising puts your site at the top of search engine results for your product or service every time someone uses the keywords you chose for your ad. Using a number of advanced research tools to determine the best keywords and ad copy, you can generate qualified visitor traffic and increase the conversion rate of click-throughs to sales— guaranteeing a competitive, profitable PPC campaign.

 

The Benefits of Using PPC

 

1. Targeted marketing message. The reason PPC is so effective in generating sales? PPC reaches potential clients or consumers at the exact moment they are ready to buy. Unlike other forms of marketing that require you to convince the general public that they need your products or services, PPC ads deliver a targeted marketing message directly to targeted buyers at the instant they are searching for what you offer. It’s already in their mind that they need it … and then your ad appears in the top of the search results.

 

More than 300 million searches are conducted every day, and up to 80 percent of people use the Internet to find local products and services. The more often your ad appears at the top, the more credibility and trust your company will gain with consumers.

 

2. Cost effectiveness. A typical PPC investment is anywhere from $500 to $3,000 per month, depending on the client and their services. While a one-time full page ad in a magazine can run over $1,000 and bring in only a handful of leads (if any at all), that same $1,000 spent in PPC can bring in two or three new clients EVERY DAY over an extended period of time.

 

PPC can be extremely cost effective when using the right combination of complex configurations and campaign strategies. Without the right configurations and analysis mechanisms in place, PPC can be a budget drain producing few to no results. At best, you may have a lucky accident and see some short-term success. But for long-term success in this highly competitive market, you need to create the most efficient marketing campaign possible: optimize the PPC landing pages, use the right combination of filters, and manage your PPC campaigns across multiple search engines to make sure every dollar is working maximally to deliver the highest possible return on investment (ROI).

 

3. Flexible ad schedule. Because advertisers have a high level of control over their PPC ads, this can be the single most effective form of marketing available. Unlike many other types of ads, you can enable or disable PPC ads based on the daily changing needs of the business. Some advertisers may increase or decrease their ad budget, turn off the ads temporarily for health or staffing reasons, or run ads seasonally based on their business. There is even detailed control over the days or hours ads are displayed, and the schedule can be adjusted to exactly match the working hours of your office to ensure that someone is available to answer the phone when new inbound leads are generated.

 

PPC Tracking Gives Precise, Measureable ROI

How many people came to your website from the most recent print ad? How many sales did you make from the radio ad? PPC is the only form of advertising that allows you to find out exactly how many people actually saw your ad, how many of those people came to your store (website), and how many of the people who saw your ad bought your product. With PPC, there are a wide variety of tools to measure and track the effectiveness of your campaigns. Some of the metrics available include:

  • Click-through rate tells you how many people are clicking through from your ad to your site, which helps to determine if your ad text is effective.
  • Conversion rate tells you how often people are buying your product or service after clicking through to your site.
  • Cost per acquisition tells you the average cost per sale or lead and which keywords are most effective.
  • Return on Investment (ROI) tells you whether the profits from the campaign are meeting your financial goals.

 

The goal of PPC campaigns is to attract better qualified visitors to your website who are more likely to buy. Working with experienced PPC consultants can result in a significantly higher rate of return on your investment. The team online marketing experts at seenBest Web Design in Phoenix, Arizona, will relieve you from the time drain of learning how to create a PPC campaign…and will work with your goals and your budget to design a winning campaign. Call us today at (602) 456-0150 to schedule a free one hour consultation and let us demonstrate to you how we provide your Arizona business with the best online marketing solutions and greatest return on investment for your limited marketing budgets.


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SEO – The Fast Track to Business Profits

Tuesday, September 7th, 2010

Of all forms of marketing available to your business, effective SEO is the MOST effective and least costly method to keep you moving towards further growth, success, and profits. So many companies have struggled with growth in this economy. Yet, I have personally watched businesses reach record profits, even through a recession. The secret has been the same for all, strong online presence. It’s true that if you supply effective SEO your business website you will grow. The reason is simple. Most businesses, your competitors, do not yet grasp the importance of the internet on the mind and purchasing habits of their target clients. That makes it easy for the few that ‘get it’ to rake in record profits.

Linking your business sites to relevant areas where customers will be searching for your services is a difficult task. There are many factors involved, and an entire industry of specialists has been formed to make sure that your website beats out the competition. If growth is your goal, you should immediately seek out these experts and ask them to start marketing your business to your clients today. But the secret to selling online goes beyond just knowing where the customers are searching. Your website must become a digital handshake between you and your client. You need a compact, easy to use website that has been optimized for your target client and marketed to the right people.

So many website providers today focus on only one element of the process. They either design a website, or they market your website. Rarely do you find a company that does both, and does them both well. However, that’s exactly what you’ll need to be a success. It does little good if people find your website only to turn away because they aren’t getting the information they need from your pages. It also does little good if your website is perfect, but can’t be found by your customers.

It’s time to upgrade the techniques of your outsourced web team. Look for companies that utilize cutting-edge online marketing strategies, combined with effective page design, and are willing to sit down with you to understand your business and goals. These elements are crucial to making your efforts count. Year by year I have observed new trends in the website industry. Your website solutions provider must stay on top of the latest and greatest methods and incorporate new ideas when promoting your business.

Website Marketing and Design

Web Marketing Elements

After all, this is the future of your business on the line! If your website company cannot explain to you the benefits of SEO, blogging, tweets, social media, landing pages, click tracking, page speed, custom search, Google caffeine, article distribution, video linking, or PPC, it’s time to find another company. Further, if they can’t demonstrate to you effective past performance, you also need to move on. In today’s economy, time is too short and the risks are too large to play games with your ROI.

Once you find that company that is willing to sit down with you, work with your business, and knows all elements of the industry – both online marketing and page design, keep them. They will keep your business on the fast track to profits.



seenBEST Web Design

Computer Repair and IT Support Company my PC Techs Announces New Web Design, SEO, and Online Marketing Division

Monday, September 6th, 2010

Phoenix, Arizona, September 06, 2010

my PC Techs, privately owned provider of expert computer repair and IT support solutions, today announced a new web design and online marketing division. The new division, “seenBEST Web Design,” will specialize in web design, website development, search engine optimization, and online marketing. my PC Techs has provided expert computer repair and website solutions for several years under the single brand my PC Techs. The decision was made to offer web site design, SEO and internet marketing solutions under a new product name, separate from computer repair services, due to rapid company growth in both areas. As a result, both companies are now in an even better position to continue building upon their reputation of exceptional customer service and affordable pricing to new and existing business clients.

With a complete range of website solutions, seenBEST Web Design seamlessly blends traditional website design and development services together with cutting-edge online marketing and website promotion technologies. The result provides clients with websites that not only look amazing, but also get found by prospective customers, resulting in increased sales and leads while drastically reducing advertising costs.

Here is an overview of services now provided by seenBEST Web Design:

Web Design and Development Solutions

  • New Website Design
  • Web Page Redesign
  • eCommerce and Online Shopping Carts
  • ColdFusion, PHP, .NET Programs
  • Blogs, Forums, Web Applications
  • Custom MS SQL and MySQL Database Solutions
  • Content Management Systems (CMS)
  • Joomla, WordPress, and Magento Development
  • Web Hosting and Domains
  • Email Services
  • Flash, Animation, and Web Video

Search Engine Optimization and Online Marketing Solutions

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Landing Pages
  • Usability and Site Analysis
  • Local Search, Targeted Search Solutions
  • Pay Per Click (PPC) Campaigns
  • Keyword Research and Development
  • Social Media Marketing
  • Email Campaigns

The Founder and co-owner of both my PC Techs and seenBEST Web Design, Andre Morris, explains the company change: “We are excited about the creation of our new division for web services. Whereas my PC Techs on site technology services are primarily offered to clients in the Phoenix metro area, and Arizona, seenBEST Web Design will allow us to open up our marketing efforts to a national audience. We believe that our new business structure will make it even easier for us to help business owners reduce costly and ineffective print, radio, and television marketing campaigns with low cost, highly effective website and online marketing solutions.”

Unlike traditional web design companies, seenBEST Web Design staffs a team of online marketing and social media experts and is more of an online marketing agency than just another design firm. Their positioning statement, “When you want the best website. When you need it to be seen.” is an accurate summation of the types of services they provide. They aim to educate business owners of one fact: A website is worthless if no one ever visits it. Unfortunately, many businesses fall into the trap of overpaying for website design and development and wind up with a fancy website and little else. This is due, largely in part, to the fact that most web site design companies know very little about online marketing. As a result, they fail to mention these important options to prospective clients.

seenBEST Web Design goes far beyond basic web design services and combines web site design packages with online marketing and search engine optimization. During an initial free consultation, clients will work with a seenBEST Web Specialist who will explain all of the various options available and will help put together a custom design and marketing package based specifically on company objectives and budget. The result is an amazing website complete with integrated online marketing solutions.

For information on web design and online marketing solutions provided by seenBEST Web Design, the company can be contacted by phone at (602)-456-0150 or visit the website at www.seenbest-web-design.com

###

Contact Information:
Sabrina Pellegrino
602-456-0150
sabrina@mypctechs.com
http://www.mypctechs.com


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