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Posts Tagged ‘landing page’

What is Pay Per Click Advertising (PPC)?

Sunday, December 9th, 2012

 

Pay Per Click Advertising, otherwise known as PPC, is a modern internet advertising method used to drive targeted traffic to a website.

 

Businesses most commonly utilize PPC advertising to buy listings on Google and Bing. These paid ads then appear in the search engine alongside other non-paid search results. Since ads are sold at auction, your individual bid determines how high your listing appears on the page. The cost you pay per click varies greatly depending on your industry and other factors, such as the quality of your website and advertising copy.

 

Any time a potential customer clicks on your PPC ad while searching, they are sent to your website and arrive on what’s called a “landing page”. This is a page that is relevant to your visitor’s interests and helps convert those visitors into a lead or sale. Some of the many advantages of pay per click, when done correctly, are:

  • You can begin to generate new customers almost immediately
  • You have complete control over the days or hours your ads are displayed
  • You can use a vast array of media to market your business including videos, images, custom website pages, and online stores
  • It is possible to track the effectiveness of your ads in detail
  • PPC ads costs a fraction of what you’d pay with other forms of paid advertising
  • Since your marketing budget is delivered to a highly targeted group, your return on investment is much higher than with other forms of paid advertising

 

The goal of PPC campaigns is to attract better qualified visitors to your website who are more likely to buy. Through the use of keyword phrases, PPC campaigns limit the visibility of your ads to only those customers in your target market who are searching for your products or services.

 

Working with an experienced internet marketing firm to build your next pay per click campaign can maximize your return on investment and stretch your marketing budget further. When using the right combination of complex Google Adwords configurations, keyword strategies, advertising copy, and website design techniques, a PPC advertising campaign can be an extremely powerful and cost effective way to increase profits.

 



seenBEST Web Design

Increase Your Conversion Rate – Use Fewer Website Form Fields

Tuesday, August 7th, 2012

The goal of an online marketing campaign is to generate as many leads as possible, but the process to create the ultimate lead generating system can often be difficult and time consuming. Modifying graphics, changing ad copy, improving landing page copy, creating special offers, updating keywords, and revising targets are some of the obvious ways an internet marketing campaign can be fine-tuned. Don’t waste your Google Adwords budget! If results continue to disappoint after all of the above changes have been implemented, it could be that your website form fields are to blame. A few simple changes to your forms can help increase ROI.

 

The Importance of Website Forms

Website forms are invaluable for the collection of essential contact information from your visitors. While some website visitors may call or email, many more potential customers prefer to simply complete a form and submit it. Web forms are exceptionally effective because they simplify the communication process, providing the easiest possible way to solve a problem or gather information. Once a web form has been completed, the burden to solve a problem shifts from the consumer to the business at the receiving end of the contact form. Website forms help to significantly decrease cost per acquisition, which is the amount you spend to acquire each new lead.

 

Website Forms and Conversion Rate

Some of the most successful companies in the world have extremely simple sign-up processes. To get started on Facebook, for example, it is only necessary to provide a name, email address, password, gender, and birthdate on the initial form. Over 1 billion users later, Facebook teaches us that the more simplistic you can make a lead collection form; the easier it will be to attract new leads.

 

How can you optimize the form fields on your landing page to improve results? Here are a few ways to optimize contact forms, applications, sign-up forms, or any other form where you’d like to convert a higher percentage of your visitors into leads:

  • Make all fields optional if not 100 percent necessary as required.
  • Remove all fields collecting information that you do not absolutely need in order to move to the next part of the sales process.
  • Remove all fields that your potential customer will view as unnecessary, or cause them to question the security of their submission or integrity of your website. Date of birth, social security numbers, and personal questions are all good examples of this.

 

Multiple form fields annoy users, the more fields you have on your lead collection form the lower your conversion rate will be. Most people are looking for fast answers and small, optimized forms provide them an ideal solution and a good browsing experience. Narrow your form down to the smallest number of form fields possible, keeping in mind the fact that you should always follow-up a web form submission with an in-person meeting or telephone consultation after initial contact. You can collect other details needed at that time.

 

An expert internet marketing company can perform an analysis to help measure the impact your contact forms are having on your conversions. In addition to looking over your PPC ads, cost per click, and traffic sources, they can also help analyze the bounce trends of your visitors and help optimize your forms to a lower cost per acquisition. This process works for lead generating sites as well as e-commerce websites, where lengthy checkout forms also serve as the main reason people click out of the process – resulting in lost sales. Sometimes the most simple of changes, even the removal of a single form field on an ecommerce payment page, can result in a noticeable increase in sales. A website contact form is similar to any other call to action; the easier it is to understand the better it will perform.

 

Thanks for visiting! We hope you enjoyed the article, please click the +1 and Like buttons at the top left of our website. If you would like to share this article with a friend, click on the + Share / Save tool below.



seenBEST Web Design

Ad and Website Copy Relevancy – Giving Visitors Exactly What They Are Looking For

Wednesday, August 1st, 2012

This article is part of a series of twenty articles. Click to read: The Top 20 Web Marketing Concepts Your Next Website Design Company Should Know

 

It’s no secret, driving targeted traffic to a company website via Search Engine Marketing (SEM) will result in one of the highest marketing investment returns currently available. One critical step in the process to create a winning search engine marketing campaign is the writing of compelling ad copy. A perfectly written ad copy can enhance CTR (Click-Through-Rate) and will dramatically increase the amount of useful traffic to a website. However, even if an ad is perfectly written, if it is not relevant to your website it’s practically useless.

 

Ad and Website Relevancy, Why Does It Matter?

It is a fairly common to find SEM campaigns that fail to convert even though ads in the campaign have been clicked on at a high level. The number one reason for the lack of sales from a campaign with high click-through-rates is irrelevant ad copy. SEM ad copy and the copy on your website landing pages work hand in hand during the online lead generation process. While ad copy is the lure that draws potential customers in, the web copy and content is what converts those visitors to leads and sales. Ad copy that compels someone to click on your ad with a landing page that doesn’t mention what’s offered in your ad will almost always result in failure to convert.

 

Keeping a high level of relevancy between your landing page and ad copy ensures that visitors are not surprised when they visit your website. The way to maintain relevancy is to ensure that all keywords triggering your ads are found prominently on both the ad copy and the landing page itself. If you maintain a close relation between ad copies, keywords, and landing page your rankings will increase, the cost-per-click will go down, and your conversion rates will skyrocket.

 

Tips for well-written PPC campaign ad copy:

  1. Write several copies of ads, each targeting different important keywords
  2. Address the needs of different types of buyers separately
  3. Keep the psychology of your visitors (customers) in mind
  4. Be creative and include compelling calls to action
  5. Analyze performance of your past ad copies and make necessary amendments
  6. Always keep the contents of your landing pages in mind
  7. Perform variation testing of ad copy on a regular basis

 

Tips for landing pages that convert:

  1. Create one landing page for each distinct product or service being offered via ad copy
  2. Focus exclusively on the specific keywords related to the ads that drive your visitors
  3. Include appropriate content discussing the benefits of products or services being offered
  4. The landing page should contain a clear call to action

 

Well written ad copy, proper relevancy between your ad copy and search phrases, and website landing pages that contain matching sales copy will result in an extremely high return on investment. If you’re looking to create search engine marketing campaigns that convert, with compelling ad copy and relevant landing pages, consider hiring an expert, local internet marketing team to assist. Contact seenBEST to help you rapidly grow your business and bring on new clients from the internet. In addition to high conversion rates and increased sales, the added benefits of an expert internet marketing review are improved search rankings, a higher number of relevant visitors, reduced CPC, and customers who are satisfied by the usefulness of your website.

 

Thanks for visiting! We hope you enjoyed the article, please click the +1 and Like buttons at the top left of our website. If you would like to share this article with a friend, click on the + Share / Save tool below.

 



seenBEST Web Design

Social Media Viral Contest: Show Me the Money! Case Study

Sunday, January 22nd, 2012

A CASE STUDY IN VIRAL SOCIAL CONTESTS and GIVEAWAYS.

 

 

seenBEST Web Design is currently running a Show Me the Money! giveaway.

 

The Goal: Increase social metrics (+1, Page Likes), social connections, and backlinks for on-page SEO.

 

The Offering: Something appealing to just about everyone ($100 in cash) to encourage participation.

 

Best Case Scenario: The sharing goes viral and results in viral growth due to participation/sharing.

 

 
Starting Monday we will begin the process of driving targeted traffic to the page.

 

 
Making it Work for You:

 

When done correctly, contests that use social media for distribution are a great way to increase visibility for your business. In our example, we have put together a website page and have used modern tools to blend together sharing on both Google+ and Facebook.

 

When done from within Social Media itself, your reach is limited. Hosting your content on an external website page allows you to blend together multiple social networks for a single contest.

 

seenBEST Web Design can help you get a social media marketing contest off the ground in a number of ways:

  • Help you brand the contest with a memorable theme
  • Develop a landing page for your contest on an existing website (or create a new website page for you)
  • Tie together various social tools into a single package (Google+, Facebook, Twitter)
  • Drive affordable yet targeted and effective traffic at your contest page to get involvement
  • Track results

 

Specific Example:

 

How could a social contest like this work for your business?
  • Offer something of value to your existing clients through Social Media and an Email Newsletter
  • Link it directly to your lead generation website and tie it into your existing social channels
  • Provide them a way to share it with their own network of friends and family
  • You expand your connection base to people you didn’t already know
  • Use those new social connections! Post property updates and industry specific information to social media for increased brand awareness

 

 
Contest website example page: http://www.seenbest-web-design.com/show-me-the-money.php

 

Show Me the Money!

 


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