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Posts Tagged ‘internet marketing company’

Effective Business Advertising: Four Obsolete Marketing Methods in the Digital Age

Sunday, February 24th, 2013

Welcome to 2013! The internet and mobile revolution has brought on many changes to business marketing strategies. Advertising that once worked splendidly has lost impact due to the changes in the way consumers communicate and seek out information. Many people, for example, forgo a home phone and every member of the household has a cell phone. With the advance of computers, laptops, tablets, and smartphones in virtually every aspect of our lives, people are reading more of their information from online sources than any other. This changed reality has resulted in an array of new and inexpensive advertising opportunities that allow you to reach your target audience any time day or night, no matter where they are or what they are doing, and in more personal and meaningful ways.

 

Online Advertising

Technology is everywhere: At home and work, when playing and shopping, sitting down and on the go.

 

Companies that are slow to embrace new technologies and continue to focus their advertising budgets on methods that worked decades ago are being quickly outpaced by more modern competitors. As a result, they are losing potential customers every day. A business with outdated advertising practices that wishes to remain competitive must modernize and optimize their advertising strategies to eliminate ineffective marketing methods. In most industries, increasing the effectiveness of marketing investments means embracing the digital era and moving their advertising efforts to the internet.

 

How can a business, currently entrenched in marketing methods that worked a decade ago, take advantage of the upgraded advertising opportunities available to them and get ahead digital era? This article is designed to detail four obsolete business marketing methods, why not to use them for your modern business, and how to replace them with more effective advertising technologies. Stop wasting your money on advertising that simply does not work. Abandoning these four obsolete methods of traditional business promotion can lead to an increased return on investment when they are switched to more cost-effective methods online.

 

 

Telemarketing

Cold CallingTelemarketing, or cold calling, was a popular form of marketing for many years. The concept works similar to door-to-door sales, only over the phone. Simply obtain a list of potential clients, call them at their home or business, and read a professionally written script. Ideally, the phone calls are made quickly with minimal talk time, with an attempt to talk to as many people as possible while minimizing rejections.

 

Why not?

This may sound like a great marketing strategy, however, there is a major downside. People generally have become annoyed with these types of calls. When the concept was fresh, people happily answered their phones and many of them would listen to what you had to say. In today’s world, people are used to communicating quickly and have access to a wealth of information digitally, eliminating the need to learn about products or services over a forced and disruptive telephone call.

 

In addition, call screening and gatekeepers have become common. Digital telephone systems exist that screen out calls from unwanted parties. With the increased use of smartphones, many people have downloaded apps specifically designed to identify and block telemarketing calls. Because of all these factors, it is unlikely that your target audience will be reachable by phone, making telemarketing obsolete.

 

What’s better?

Use social media to your advantage for a much improved, non-intrusive way of reaching potential customers. A professional marketing campaign on sites such as LinkedIn or Facebook can help your business target and reach out directly to people who have already expressed interest in or a need for your services. With the use of marketing content such as website landing pages, infographics, and videos, you are able to provide useful information and advertise your business to potential clients. In general, people are more receptive to companies they find via their favorite social websites, especially when they recognize one of their friends as having ‘liked’ or endorsed your business in the past. This form of promotion is inexpensive for the value and, when done correctly, can produce a much higher return on investment than telemarketing.

 

 

Direct Mail

Junk MailDirect mail is one of the oldest forms of promoting products or services. Businesses gather a mailing list of potential clients, usually tens of thousands, and put together a clever letter or post card. This method is most commonly used for coupons, store newsletters, or as a way to inform people about new products. The material is then mailed to the target client’s home or business address. Often times a single ad from one company is combined with dozens of ads from multiple companies, resulting in a single mailer of ads sent via bulk mail to the advertiser’s targeted list.

 

Why not?

Direct mail has another term associated with it: “junk mail.” These mailings often go directly into the trash can and are often not read. This creates an inconvenience to the client and is a waste to businesses. It can become expensive to print and distribute high color advertisements via mail, so it is important to see a high return when using them. Unfortunately, “Junk mail” does not usually result in a high sales return.

 

In addition, the United States Postal Service has begun to limit its services, offering limited services on Saturday and no service on Sunday. In recent years, the mail industry has seen a seen a heavy decline is overall sales. Businesses are now limited to advertising via this method Monday through Friday, the busiest days of the week for most people and the days where they are least likely to have time to sift through disruptive advertisements. Plus, if addresses are written incorrectly or the client has moved, it is even less likely they will see the advisement. High cost, poor targeting availability, and low return on investment has made advertising by direct mail obsolete.

 

What’s better?

The better solution to reach tens of thousands of people in a cost-effective way is by building an internet marketing strategy using video and social media advertising campaigns on popular sites such as Facebook, Twitter, Google+, and YouTube. Advertising via social media allows your businesses to reach targets based on highly specialized criteria, narrowing down your targeting to people who are specifically interested in your message. This form of business promotion is far less limiting than a piece of paper, giving you the opportunity to present your potential client with videos, long pieces of information, images, or interactive content. This can be used to create an overall deeper relationship with the client, giving them a greater sense of loyalty to your brand. “Going Green” with your advertising will not only result in less wasted paper and an overall better outlook for the environment, it will also result in lower marketing cost with a much higher return. And, unlike sending “junk mail” with the USPS, there’s nothing to print, no postage to buy, and you can reach people any time day or night, seven days a week.

 

 

Yellow Pages

Phone Book AdsThe yellow pages within a phone book are a listing of all the businesses in a particular area organized by category and name. Businesses can buy ad space for their respected categories, up to a full page, in hopes they will catch the eye of the person seeking the type of service or product the company offers. Phone books with yellow pages are often dropped off at a telephone customer’s home or business address, usually in a bag on the ground near the door.

 

Why not?

People readily access most information online or on the go with a cell phone, making an advertisement in the phone book yellow pages rather ineffective. The printed copies of business directories often make their way into the trash bin immediately upon delivery. While many yellow page directory services have created online versions to go along with the printed book, these are equally as ineffective. No one uses business directories to locate information on products or services, preferring instead to directly search for information on a search engine such as Google or Bing, or via social search in Facebook. Due to the high cost of advertising in yellow page and directory services, and the dwindling number of people looking to them for answers, the Yellow Pages are obsolete when it comes to advertising your business.

 

What’s better?

People go directly to search engines to search for service providers in their area, and use search engine relating mapping services provided by Google or Bing to locate products or services nearby. Creating search engine listings and having a modern website listed in online search is vastly superior to yellow page advertising. With search marketing, instead of a small, single advertisement on a piece of paper, you are able to drive interested customers to a website full of robust pages of information, contact forms, interactive media, videos, and integrated social media components unique to your business. As a bonus, search engines are available on the go, so potential clients can find you while on the road and away from home. In addition, these searches are conducted using keywords typed in to a search box, allowing you to laser focus your advertising to only those people who are most likely to need your products or services. Search engine marketing provides your business with a quick, accurate, round-the-clock advertising method, helping you drive interested clients straight to your location or website.

 

 

Newspaper and Magazine Ads

Magazine AdsNewspapers and magazines are a common place for advertisements, especially for local products or services. Each newspaper or magazine is printed and distributed to thousands of client’s doorsteps on a daily, weekly, or monthly basis. The ads can be placed in a number of different sizes ranging from as little as one forty-eighth of a page to a two page ad, depending on the paper.

 

Why not?

Print newspapers and magazines are becoming less and less common. It’s a dying industry with rapidly shrinking readership. This is due to the ease of finding information, including news, online. Many traditional newspapers are no longer existent or have moved their operations online in the form of dedicated blogs or E-newspapers. Most magazines have replaced printing in favor of digital copies that incorporate video as well as images.

 

Traditional newspaper ads can also get quite costly depending on the size of the ad and the following the newspaper has. While small ads are often available at a reduced cost, they may be overlooked by readers depending on the placement. The traditional paper size is 15 by 22 and a half inches, and one forty-eighth of that amounts to a tiny ad space, a little over an inch. The fact that readership of printed magazines and newspapers has declined, and your tiny ad often blends in with the page and is seldom seen, makes advertising in paper newspapers and magazines obsolete.

 

What’s better?

Online display advertising allows you to publish high quality color advertising images and online videos to targeted websites at a fraction of the cost of a printed ad in a newspaper or magazine. Many of these websites are visited on a regular basis by your ideal customers, so a steady flow of potential clients will see your ad. In addition, online display ads can link those viewers directly to your website, putting them just a click away from a wealth of information about your products or services. Display advertising allows you to target readers with a particular focus, making it possible to specialize further and show your ad only to people who are likely interested in what you offer.

 

From a creative standpoint, this type of promotion is far less limiting. It is possible to have full color, beautiful ads for your business, where as a traditional newspaper will usually limit the ads to black and white or low-quality color ink. This means that not only are you targeting potential clients effectively, but you are creating more interactive ads that allow you to engage your target audience in meaningful ways. Display advertising ultimately provides a higher return on investment than printed newspapers and magazines, allowing you to provide more relative, higher performing ads for less.

 

 

In addition to all of the benefits outlined above, there are several additional reasons why digital advertising methods via search engines, websites, and social media far outpace telemarketing, direct mail, yellow pages, or newspapers and magazines:

 

  • Advertisement Performance Tracking and Analytics: Internet advertising provides the ability to measure advertising effectiveness. You can quickly compare cost vs. performance via mechanisms that track the number of times your ads were viewed and the number of times they were acted upon. Detailed performance tracking makes it easy to determine if your advertising is working or needs to be adjusted.
  • Advertising Campaign Scheduling: Online ads can be scheduled to run according to your precise needs. You can run ads at only certain times of the day, certain days of the week, or start and stop advertising as necessary based on the needs of your business.
  • Detailed Control Over Budget: With internet advertising, you are not trapped into a pre-determined set price for your ads. You can allocate the budget that’s right for your business at the time, and increase or decrease your advertising budget as your goals change.

 

This is the dawn of the digital age. Looking at your business advertising plan and reallocating it now is a wise decision. While finding the most effective marketing strategy for your business can be a difficult task, eliminating useless business advertising methods is a good first step towards that goal. If your business is investing in any one of the aforementioned methods, you are probably wasting your money that could be better invested online. Add up how much you are spending monthly and yearly on useless business advertisements and write that number down. That’s the amount of money you should be investing into high impact internet advertising instead.

 

It’s common sense to advertise where your potential clients are, and chances are good that most of them are online. Roughly 80% of Americans use the internet for an extended period of time on a daily basis, and that number continues to grow each year. Compare to the only 23% that read printed newspapers on a semi-frequent basis. Because internet advertising is significantly less expensive than traditional marketing methods, and most of your competitors haven’t yet figured this out, promoting your business digitally will yield higher results. Get started now to help establish your company early on and gain the competitive edge.

 

So, what’s the next best step after making the decision to replace outdated advertising with digital marketing? If you want quick and reliable results, find an expert internet marketing company in your area that is knowledgeable in the pros and cons of marketing your business online. These firms can help you create a new, custom marketing strategy based on a professional website, content marketing, display advertising, social media ads, search engine optimization, search engine marketing, and interactive online videos. The right company can help your stand out from the competition, allowing you to grow in a modern and highly-effective way.

 

 

 



seenBEST Web Design

Bring in New Customers for Your Business | Stand Out and Get Seen

Monday, November 5th, 2012

How can seenBEST Web Design, Arizona’s best website design and internet marketing company, help your company grow?

 

 

You want to stand out from the competition. With the best website, you’ll get seen by the right people. The problem is finding an experienced team of web professionals that can provide high quality services at affordable prices. seenBEST provides comprehensive solutions for all your website and internet marketing needs. Let’s look at what’s involved in getting a website design you’ll love and a marketing program with proven results for the best return on investment.

 

You can’t get more business until you attract more web traffic. Sure, a pretty website is great, but you can’t grow without a professional custom website, web application development, content management, and social media, integrated with marketing and lead generation strategies. You can make your site stand out in your industry and be found by appealing to your ideal customers and presenting a professional appearance.

 

First, you need a functional website design that considers all the features of the site that your visitors need and expect…that’s how you get them to take the action you want –sign up…call…buy! Then, apply search engine optimization and marketing strategies to generate new leads and increase sales, and pull it all together with storyboards to see the whole picture. At this point, you’re probably thinking … With all these things to consider, I need a team!

 

That’s where seenBEST can help. Our team can build a custom website as the centerpiece of your online marketing strategy. From small businesses to corporations in any industry, seenBEST produces professional websites that showcase your business as the best in your industry, with high quality at affordable prices.  Having the perfect website is important, but it’s not enough. You need an internet marketing strategy that drives the right people to your site, so that you can achieve your desired return on investment.

 

To make your website stand out from the competition and get seen by more people, you can’t rely on traditional marketing programs. This is where many businesses get hung up. To get results online, you need search engine marketing, traffic building, social media campaigns, and web analytics. seenBEST gets you to the top of search engine rankings with search engine optimization based on keyword research. That’s how ready buyers get to your site. It takes quality content such as blog articles, website text and landing pages, an integrated social media campaign designed to target the right people and increase visibility, and professional videos that market your business and bring in new customers.

 

seenBEST is Arizona’s best website design and internet marketing company. Our local team of experts is ready to help. Don’t lose another day of sales. Why not call for a free consultation now? Call 480-256-9010 and learn how you can make your sales grow!

 



seenBEST Web Design

How to Design a Website That Generates New Leads

Monday, October 22nd, 2012

Learning how to build a website isn’t as simple as picking up a book on HTML and creating a basic website. Yes, a website design like that would be perfectly functional, but it wouldn’t help your conversion rates and doesn’t do your business any favors. Wondering how to design a website that’s exciting and relevant to all of the unique aspects your business? More importantly, would you like to design a website that will generate new leads from the internet? Here are six important elements you’ll need to implement in a website design to help generate leads:

 

Perfect Your Platforms

Mobile devices are increasingly connected to the Internet. In fact, almost 20% of all Internet traffic is coming from mobile devices this year, with that number likely to double in the next few years. If you want to get people to convert, you need to know how to design a site that works in different browsers and on different devices. Knowing how to make a website for just one browser or just one operating system is no longer good enough. Focus on web design that is responsive, which means it will preserve the same look and layout throughout all devices. Designing a website that loads quickly and is easy to use on computers as well as tablets and smartphones ensures that your potential leads stick around long enough to commit to your product or service.

 

Distinct Design

Why design a website that looks exactly like all your competitors? If you do not stand out from the competition and offer value to your visitors they will be less inclined to utilize your services. Go for a modern and sleek design that sets you apart from the competition and does a better job of providing your visitors what they are looking for. Hiring a web designer who understands the importance of internet marketing will result in a beautiful website design that gives the extra oomph your website needs to succeed.

 

Clear and Relevant Copy

Don’t waste your users’ time. Visitors to your website have come there seeking out information about your business. They are evaluating how to contact you, if you provide the products or services they are looking for, and in some cases to get a clearer picture about your industry. It’s important for your website to provide clear copy and interesting images that match what your ideal customer is looking for. Relevant website copy is created from a careful blend of market research, industry knowledge, and details about your business that would be helpful to both new and existing customers. A good website design and internet marketing team will take the time to sit down to meet with you, generating a complete understanding of your business before moving forward with the design process.

 

Contact Information

Even though it’s a simple task to provide contact information, many websites eliminate this entirely. Don’t be one of them. Your customers need to know how to contact your business before they can purchase your products or services. Having clear and concise contact information, multiple ways to contact you, and a highly visible and obvious call to action will help increase your conversion rates.

 

Strong SEO

Knowing how to design a website that’s beautiful and has great information is just one piece of the internet marketing puzzle. If you want to achieve success, SEO, or Search Engine Optimization, is equally critical. The creation of an SEO strategy is a complicated process that involves competitor research, industry research, keyword analysis, website programming, copy editing, and content generation. Make sure you consult with an internet marketing team that is skilled in the area of SEO and is able to utilize Search Engine Optimization correctly to increase visibility for your brand.

 

Easy to Find Information

Today’s shoppers are incredibly savvy and they often research and compare products or services from several competing companies before finally making a purchase. Your website must be structured correctly in a way that quickly provides them the information they need when researching. In addition to providing easy access to information, your website should provide information that is trustworthy and factual to get customers on your side. Having useful information on your website establishes your company as the best company to buy from in the eyes of the consumer.

 

Learning how to build a website that generates leads is a complex process. Your site needs to be beautiful, interesting, relevant and well-designed. It must be formed on a strong SEO strategy, with easy to find information and firm calls to action. It’s critical that you get the process right if you want to generate leads. Consulting with an expert web design and internet marketing company can help you create the perfect website for your business. Don’t miss out on the thousands of customers that are searching for you every month! Make the most of your online presence and internet marketing investment by working with professionals to design your next website!

 



seenBEST Web Design

Social Media and Website SEO – Linking Your Business to Success

Monday, September 17th, 2012

A majority of the buzz today about using social media for business marketing focuses exclusively on strategies limited to a few closed networks such as Facebook or LinkedIn. But there’s a whole world out there, and while social media and especially Facebook have become essential aspects of modern advertising, they are more effective when used as part of a broader overall internet marketing strategy. This article explains why in demand social media channels are an excellent tool for SEO and why Facebook, Twitter, Google+, Pinterest, etc. work best when used in conjunction with a well-designed website, content, and SEO strategy.

 

Link Building the Old Fashioned Way

Prior to 2012 a large aspect of search engine optimization involved link building. After on-page SEO was performed and website code and page text had been optimized to perfection, the next goal for internet marketing experts was to achieve as many back links as possible to a website. The result of these activities was increased search engine position, with search engines like Google giving higher rank to websites with large numbers of backlinks. Over time, many shady practices developed to acquire backlinks through paid link acquisition, duplicate article submission, link exchanges, and robotic blog spamming methods. Today, these practices have been made obsolete.

 

Search engines have become smarter with recent algorithm updates. They have been programmed to filter between relevant and irrelevant backlinks easily and are no longer fooled by spamming blind link building robots. Penguin, a Google update, has penalized millions of websites worldwide for having bad quality and irrelevant back links pointing to their website.

 

Social Media – Not Your Father’s Link Building

The introduction of social media into web advertising has drastically changed the landscape of link building and website promotion. Since the primary purpose of any SEO campaign is to drive traffic to a website, SEO experts have taken to social media tools like Facebook, Twitter, YouTube, Google+, LinkedIn, Pinterest, and more. These social media channels have changed the entire concept of inbound link building.

 

The real potential of these social media tools is sharing. Rather than trying to spam the internet with links to a website, attaching a single link to helpful information in social media can later evolve into hundreds, thousands, or millions of links through social sharing. Experienced internet marketers focus on social networks to help build awareness of website content and use networks of people in social media to help spread the word. Whether the goal is driving traffic, lead generation, or creating instant buzz for a brand or products, social media is an exceptional medium to help quickly multiply the inbound links to associated content on a business website.

 

It’s All About the Content

Practically everyone wants friends and family to share and engage with their social media posts, but it’s tough and doesn’t happen very often for most. To really become successful at posting social media content that others want to share you need to find compelling content for your readers to share. That’s where a blended strategy involving the company website, SEO, content creation, and social media can be extremely valuable.

 

If you plan to promote your brand or business online, consider implementing a strategy to do it right from the start. With everything clicking all at once, your strategy should:

  • Include all social media properties applicable to your business with branding that matches the official website
  • Include a plan to acquire new social media followers on all platforms
  • Include a plan to create quality content relevant to your business on a regular basis
  • Include plans to distribute the content socially in a way that promotes sharing
  • Include a strategy to tie the content to your website for inbound link generation
  • Include a website SEO review process to increase visibility in search
  • Carry over SEO research from the website to use similar terminology on your social media pages

 

Combining social media with a good website and SEO plan will result in guaranteed maximum online visibility for your brand or business website. Better yet, when you hire the right team of internet marketing experts, you can save a lot of money over a piecemeal approach.

 

The branding that goes into your website can, in many cases, easily carry over to social media channels so it makes sense to a hire a company that has the expertise to help you with both website design and social media all at once. The SEO that goes into your website should also be applied to your social media channels, so the right company should be able to provide both SEO optimization and social media optimization (SMO). Sharable content should be created for both social media and website distribution. An internet marketing company that has a firm grasp of content creation and blogging can help you tie great content together with social media and SEO in a cost effective way.

 

seenBEST is one such company with expertise in all involved areas: SEO, website design, social media, blogging, content creation, and internet marketing strategy. Rather than focusing on just social media without SEO or vice versa,  we create powerful custom solutions that are comprehensive in scope and uniquely tailored to your goals and needs. Give us a call for a free one hour consultation to discuss the creation of a unique internet marketing strategy for your business.



seenBEST Web Design

Stop Spending Money and Start Making It – Invest in Internet Marketing!

Monday, September 10th, 2012

One of the reasons some companies have thrived while others have faltered over the past several years comes down to smart marketing decisions. Smart marketing involves looking at your overall marketing budget and increasing marketing methods that work while decreasing, changing, or eliminating the ones that don’t. One smart marketing method that provides a low cost and high return on investment is online marketing because internet marketing provides an excellent ROI. Why?

  • Because a well setup online marketing campaign works with amazing efficiency and
  • Because the cost of internet marketing is low compared to most other forms of paid marketing

 

Internet marketing, because it is so affordable and generates the highest number of new customers, is a necessity for any modern businesses today.

 

Money that your company allocates to advertise your brand, business, products or services online is a smart investment when done in a structurally planned way. However, many business owners are still not aware of the immense potential of online marketing and feel that advertising a business over the internet is not necessary and a waste of money. Occasionally we meet with a new client who uses the phrase “spend money” to describe search engine marketing or social media marketing. While that phrase may be correct when hiring the wrong internet marketing firm, when done correctly internet marketing is actually an investment in business growth.

 

Spending Vs. Investing

In any economy, marketing and advertising is mandatory for all kinds of businesses, small, medium or large. Even the strongest of businesses risks failure when the influx of new customers comes to an end. Expenses incurred in the generation of new customers should be considered an investment if those expenses deliver direct or indirect monetary returns. Only when they do not deliver any kind of direct or indirect monetary benefits should it be considered spending. Allocating budget to marketing aimed at increasing sales or revenues, generating awareness about your business, brand, or products, or influencing customer buying behaviors is often a wise investment for future success.

 

Internet Marketing is a Powerful Investment for Your Business

An investment in internet marketing can help you:

  • Create a positive online reputation – Sound online marketing and search engine optimization practices help create an emphatic online reputation. It helps in strengthening your brand presence online and impacts existing and potential customers in a way that results in direct and indirect fiscal benefits.
  • Capture the modern consumer – Online marketing is the fastest and most affordable way to reach thousands or millions of potential new customers. You can connect with people who have never heard about your business before and even target your ideal client with your ads, allowing you to focus your advertising message. This increases the visibility of your product or brand.
  • Generate direct sales leads – Search engine marketing activities like display advertising, PPC campaigns, etc., drive direct sales leads to your landing page where visitors can then place direct orders or ask for help. This provides a direct and immediate financial benefit to your business.
  • Beat the competition – The modern consumer is online and more connected than ever. By incorporating an effective use of online marketing, website optimization, and social media marketing, you can beat the competition. This allows you to be certain that thousands of potential customers see you first online, not your competition.

Increased visibility, brand awareness, direct leads, and beating your competition to new customers are the benefits you gain through an investment in internet marketing. While it’s important for your business to invest in online marketing, it is even more important that you choose the right internet marketing company to help. An internet marketing expert will greatly increase profits while reducing marketing cost. Hiring an online expert is a wise business investment that can make you more money.



seenBEST Web Design

Increase Your Conversion Rate – Use Fewer Website Form Fields

Tuesday, August 7th, 2012

The goal of an online marketing campaign is to generate as many leads as possible, but the process to create the ultimate lead generating system can often be difficult and time consuming. Modifying graphics, changing ad copy, improving landing page copy, creating special offers, updating keywords, and revising targets are some of the obvious ways an internet marketing campaign can be fine-tuned. Don’t waste your Google Adwords budget! If results continue to disappoint after all of the above changes have been implemented, it could be that your website form fields are to blame. A few simple changes to your forms can help increase ROI.

 

The Importance of Website Forms

Website forms are invaluable for the collection of essential contact information from your visitors. While some website visitors may call or email, many more potential customers prefer to simply complete a form and submit it. Web forms are exceptionally effective because they simplify the communication process, providing the easiest possible way to solve a problem or gather information. Once a web form has been completed, the burden to solve a problem shifts from the consumer to the business at the receiving end of the contact form. Website forms help to significantly decrease cost per acquisition, which is the amount you spend to acquire each new lead.

 

Website Forms and Conversion Rate

Some of the most successful companies in the world have extremely simple sign-up processes. To get started on Facebook, for example, it is only necessary to provide a name, email address, password, gender, and birthdate on the initial form. Over 1 billion users later, Facebook teaches us that the more simplistic you can make a lead collection form; the easier it will be to attract new leads.

 

How can you optimize the form fields on your landing page to improve results? Here are a few ways to optimize contact forms, applications, sign-up forms, or any other form where you’d like to convert a higher percentage of your visitors into leads:

  • Make all fields optional if not 100 percent necessary as required.
  • Remove all fields collecting information that you do not absolutely need in order to move to the next part of the sales process.
  • Remove all fields that your potential customer will view as unnecessary, or cause them to question the security of their submission or integrity of your website. Date of birth, social security numbers, and personal questions are all good examples of this.

 

Multiple form fields annoy users, the more fields you have on your lead collection form the lower your conversion rate will be. Most people are looking for fast answers and small, optimized forms provide them an ideal solution and a good browsing experience. Narrow your form down to the smallest number of form fields possible, keeping in mind the fact that you should always follow-up a web form submission with an in-person meeting or telephone consultation after initial contact. You can collect other details needed at that time.

 

An expert internet marketing company can perform an analysis to help measure the impact your contact forms are having on your conversions. In addition to looking over your PPC ads, cost per click, and traffic sources, they can also help analyze the bounce trends of your visitors and help optimize your forms to a lower cost per acquisition. This process works for lead generating sites as well as e-commerce websites, where lengthy checkout forms also serve as the main reason people click out of the process – resulting in lost sales. Sometimes the most simple of changes, even the removal of a single form field on an ecommerce payment page, can result in a noticeable increase in sales. A website contact form is similar to any other call to action; the easier it is to understand the better it will perform.

 

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seenBEST Web Design

Modernizing an Old Website Design

Tuesday, July 3rd, 2012

Is your website more than a couple of years old? It’s probably time for an upgrade. Revitalize your old website with a redesign, and add a few vital elements along the way, such as:

  • A CMS platform with an associated blog
  • Facebook, Twitter, Google+ links and icons
  • Facebook like button, Google+ +1 button
  • Embedded video
  • A modern contact form
  • Embedded map with directions to your office
  • Embedded SEO code behind all pages, images, and content
  • An updated design with easy to read pages

 

A website is a powerful unifying platform for all internet marketing efforts and can be the greatest advertising tool available for your business. Potential customers look here first, so provide them with a clean and modern representation of your brand, products, and services.

 

Why Redesign an Old Website?

Many people ask this question, “I already have a website and it is getting good traffic, so why spend money and time on a website redesign?” The answer is simple. Over the past couple of years, web technologies have witnessed a complete transformation. The look and feel of websites and the way users interact with them has changed considerably. Many of your competitors have taken advantage of this and are already using redesigned websites to outpace you.

 

Ask yourself this, “If I put my website up against my five biggest competitors right now, would my website beat them in the eyes of my potential customers?” potential customers are researching online now more than ever. They will look at your competition and when that happens, if your website doesn’t stack up, you’re probably losing business. Some areas to compare with competitor websites:

  • Does your website look modern?
  • Is it crisp and clean?
  • Does it clearly distance your brand and provide value?
  • Is it easy to use?
  • Does it offer useful information?

 

The benefits of modernizing an old website are plentiful:

 

  1. With a new design, a website can become more search engine friendly and visually appealing to customers, resulting in increased traffic
  2. Integration of the latest web components helps change the user’s perception of your company and enhances brand identity
  3. Stand out from the competition and capture increased sales from potential customers who are researching your industry
  4. Upgraded websites with content management systems (CMS) save you time and reduce the effort required in adding, editing, or managing content and graphics
  5. Adding CRM components like Live Chat Support and Social media integration results in better customer relations
  6. Adding online stores and e-Commerce applications allow you to process payments and post products for sale online

 

When faced with the prospect of a redesign, it’s not uncommon for people to worry about losing the time and effort invested in their existing website. However, there’s no need to worry about losing data, traffic, or momentum when you hire an expert web design and internet marketing company. Any company with comprehensive experience in the areas of design and marketing will take care to preserve your existing SEO, data (page text, graphics, contact information, etc.), and functionality. They can help migrate to an improved website with a new design and features while preserving and bringing over the best things about your existing website.

 

If you own a business and aren’t happy with your current website, make it a point to consult a comprehensive website design and internet marketing company to analyze what you have right now. They can help you with a successful website redesign to enhance your brand and start bringing on new customers from the internet.



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