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Posts Tagged ‘impression’

Website Design on Purpose

Thursday, November 10th, 2011

A website is today’s key marketing collateral piece. It’s your online brochure, providing your company profile and the benefits of your offerings. It offers useful information for your target audience and is an interactive communication vehicle between your visitors, the people they forward your link to, and you.

 

Your website creates people’s first impression of your business. Website visitors judge your business in less than 10 seconds. A professionally designed website uses the latest technology and tools to attract your target audience, get their attention quickly, keep them on your site longer and address their needs. This is how you achieve your main purpose for the site. So, what is the purpose of your website?

 

Every website should be designed with a purpose in mind.

For most small businesses, there are two primary purposes for a website:

  1. To make sales.
  2. To generate leads.

 

Consider also the many possible secondary purposes:

  1. Provide information.
  2. Promote offerings.
  3. Create brand awareness.
  4. Position yourself as an expert.
  5. Increase subscriptions.
  6. Receive applications.
  7. Reduce printing and direct mail expenses.
  8. Build trust.

 

To create a successful website, you must know the primary purpose of the website. All aspects of website design – layout, functionality, content, graphics, links, buttons, navigation, security, SEO, SEM – must contribute to the primary purpose. Incorporating content to achieve your secondary purposes will ultimately lead you to either increasing sales or generating leads. As you evaluate every aspect of your website, ask yourself: Does this contribute to making sales or generating leads? If it doesn’t, no matter how much you like it, you need to let it go. An irrelevant element only distracts your audience.

 

Create an effective user experience on your website.

The next step – ask yourself: What actions do you want your visitor to take when he views your site? What does your visitor want to achieve on your site? Designing your website based on the answers to these questions will create a much more positive and effective experience for the visitor or “user.” “Everything the user experiences should be the result of a conscious decision on your part,” explains Jesse James Garrett in his book, The Elements of User Experience: User-Centered Design for the Web. “The practice of creating engaging, efficient user experiences is called user-centered design. The concept of user-centered design is very simple: Every step of the way, take the user into account as you develop your product.”

 

A professional design team knows how to achieve your goals.

You should select a design team that has the ability to understand your needs and then reflect those needs in the design and functionality of the new site. A professional web design team will ask you a number of questions to learn and understand:

  • Your business
  • Your industry
  • Your target audience
  • Your business objectives
  • Your online marketing goals
  • Your reason for having a website

 

The team at seenBEST Web Design in Phoenix, Arizona, will meet with you face-to-face to learn about your company and your goals. Our comprehensive web design services are performed by highly experienced web professionals who know the right questions to ask. We will develop a user-centered design process to target and attract potential customers to your website…and take your web marketing results to unparalleled levels of success. Call today, (602) 456-0150 to schedule a free consultation.

 


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Web Design that Captures Visitors and Creates New Customers

Monday, August 22nd, 2011

Why is professional web design so important for the success of your business? It has a lot to do with packaging, which is one of the most important aspects of marketing. Imagine that you’re interviewing a dozen candidates for a new assistant position to work for you directly. Who are you more likely to hire: A candidate who shows up late in torn jeans, doesn’t seem interested in the job, and doesn’t speak to what you’re looking for? Or the well-polished candidate who is dressed nicely, friendly, knowledgeable about your company, and hits it off with you right from the start?

 

Website the Sales Rep

Packaging is the process of glamorizing your products or services in order to attract the customer’s attention. When there are hundreds or thousands of other websites offering the same products or services as your business, would you rather be the poorly dressed applicant with a communication problem or the sharply dressed and crisply spoken candidate that appeals to your customer’s needs? Most people on first glance will choose the business that presents the most pride in their company by exuding a professional image through their website.

 

A website makes a statement about your company. It is often the first and only impression potential clients have of your company. Attractive web design lends credibility to your business and leaves a positive impression on visitors. Researchers have found that people form an opinion of a website and the company it represents in less than one second. If that opinion is not positive, they will immediately click off your site to go to another site. With so many options available to the digital consumer, how do you create and design a successful website that sets you apart from the competition?

 

Designing a website that stands above the competition requires a combination of several unique talents that are often difficult or impossible to obtain in one place. There are a lot of ‘web designers’, ‘web design companies’, and ‘do it yourself website’ packages out there. Unfortunately, very few of these available options master the complex art of successful web design that will result in increased sales and business leads. Doing this correctly in a way that doesn’t waste your time or your money requires:

 

  • A good understanding of web psychology
  • Extensive experience with marketing technique
  • Current knowledge of web usability issues
  • The unique ability to position one company apart from and above all others
  • A grasp of modern design standards and skills with the manipulation of digital imagery to tell a story

 

A professionally designed website will capture visitors in those crucial first seconds, stand out from the competition, build customer base and increase sales. Consider these elements when looking for help to design your next corporate website:

 

  • Adoption of user experience conventions. Users expect to find certain things on every website, such as a clear to understand company logo and message, ease of navigation, and the ability to quickly find the information they are looking for.
  • Principles of layout design and proximity. Design must consider the psychological effect of such elements and principles as graphics, white space, cleanliness, placement above and below “the fold,” and grouping like items.
  • Valuable, quality content. Users want information about your company’s products and services. Quality content will improve your search engine rankings.
  • Load time. Speed is key. Users will wait no more than 8-10 seconds for a page to load. And search engines will rank your site higher when pages load faster.
  • Browser compatibility. Your website must follow standard protocols to open properly in any browser.
  • Search engine optimization (SEO). Sites listed in the top half of the first page of search results capture 99% of all new business generated online. Keyword selection, localization, and constant updating of content are some of the elements necessary to get a high website ranking.

 

Today, over 86% of small businesses have a website. With so much competition, making your website stand out is challenging. A professionally-designed website will reach more people and give your company the image you want to portray. seenBest Web Design employ a team of online marketing experts with over a decade of experience designing successful websites that get results. Contact us today for more information (602) 456-0150.

 

 


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The right website design: Do your web pages reflect your business philosophy?

Thursday, September 9th, 2010

You are a business owner, you have a website, and you’ve worked hard to promote your website on the internet. Yet, for some reason, you fail to generate income or significant leads or calls online. Consider for a moment the possibility that you are using the wrong message, or marketing techniques. As a website service provider, I have seen this on more than once occasion. A company will come to us looking for help with their internet marketing. Everything seems to be right. They have strong traffic, they have a good product. Big warning signs go off, however, upon further examination of their website.

A good website that results in sales must include several elements that are critical to making a sale. Effective calls to action, easy to use navigation, a pleasing look, crisp and clean images, and clarity of message. These elements aren’t easy to wrap together, especially when a website has been pieced together over years – and that’s exactly what happens. Most companies have a website designed all at once, and then spend several years hacking in pictures, text, and little snippets of code here and there to add features. Usually it’s all done without aid of a professional website designer which makes matters worse.

The first thing we will evaluate when a client comes to us with this problem is whether or not it’s worth the time to ‘save’ the website. Some websites in disrepair can be salvaged, and it makes financial sense to do so. Other websites, on the other hand, are so badly managed that the best way to go is a complete re-design. A website should be a copy of your business, an extension of your companies values and benefits. The information must be presented in an easy to read format and must quickly make a positive impression on the visitor. In most cases, it’s easier to start from scratch and design a new, modern website that captures these necessary elements.

Think from a customer’s point of view. It’s very easy to get wrapped up in your website, after all, it’s yours! And if you’ve worked on it yourself, you could be proud of what you’ve done. But it’s often more beneficial to stand outside of the role of business owner and look at your website from the eyes of a complete stranger. Will they really care about what your website is saying to them? If they are in a rush, will they have the time to read through long pages of text? If they have never seen your website before, will it be obvious to them how to find the information they are looking for? And most importantly, will the website be attractive to all customers, not just a few people who are ‘in your industry’?

There really is no point in designing a website without first evaluating all of these ideas. A good website design firm will sit down and meet with you, then they will make a genuine effort to understand your industry. They will understand what your business provides, the values, the benefits. And they will try to understand the philosophy of your company. Quite simply, all of the words, pictures, videos, blog content, links, background colors, links, tabs, and everything else pertaining to your website should be fashioned in a way that matches YOUR business and appeals to YOUR customers.

Your website is the very best tool available to offer up an image of your company to the world. Get that image wrong, and you’ll find that you have a colorful website and no new business. Make sure that your web design company is ready, willing, and available to take the time to understand YOUR needs and your wants and will help design a website accordingly.

seenBEST Web Design is a Phoenix, Arizona web design and online marketing company.

We offer professional web design services. Our initial contact with you will be a free consultation, where we will talk to you about your exact needs and wants for a website or online marketing campaign. After this consultation we will be in a better position to provide you with exactly the right package for your needs. Please feel free to give us a call anytime for a free consultation: (602) 456-0150.



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