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Posts Tagged ‘ideas’

Get an Advantage Over Your Competition With Strategic Internet Marketing

Sunday, January 29th, 2012

If you have a website now but it’s not topping the search results page, then it’s time to invest in strategic Internet marketing. Business crucially depends on marketing. To make a profit, you need to develop a marketing strategy to attract the right customers and keep them. In years past, the strategy combined physical location, signage, TV and radio ads, newspaper and Yellow Pages ads, fliers, and other print media. Today, people make buying decisions by searching online to find everything from armoires to zhu zhu pets, from accountants to zumba classes. So your marketing strategy needs to have a strong Internet component.

 

How will strategic Internet marketing help your business?

 

Your website can powerfully market for you 24/7. A well-designed website can be your most rewarding business-generating investment when used as the cornerstone of your strategic online marketing campaign. A carefully planned campaign will create awareness, build trust, and develop leads, which will result in increased sales and repeat business.

 

An Internet marketing campaign should begin with an effectively designed website and be integrated with:

  • SEO. Your website needs to rank well on search engines to be seen. SEO keyword strategies help improve your ranking. For local companies wanting local business, be sure to include your city or neighborhood in your keywords.
  • Social media. Facebook, YouTube, Twitter, LinkedIn…social media marketing is perfect for small businesses with limited budgets. The more “friends” and “followers” and “connections” you get, the more people will see you.
  • Pay per click advertising. Ads placed on the right websites with the right customers and lots of traffic can be a very efficient method of promoting your business.
  • Content. Fresh content added frequently, at least once a week, increases your search ranking and attracts new customers.
  • Blogs. Blogs are one of the easiest ways to drive people to your site. Add to your blog at least one-two times weekly. And comment on other blogs so you can link back to your website, another way to improve your rankings.
  • Online promotions. Everyone loves a deal. Drive people to your site with specials only available online or only advertised online.
  • Email marketing. Your email list targets only the people who want to hear from you. Use an appealing subject line, persuasive content, and a call to action to convert more readers to customers and to grow your email list.
  • PR. Submit press releases to multiple online PR sites for more visibility.

 

Five ideas to get your strategic Internet marketing campaign moving

 

  1. Invest in pay per click advertising. Google rankings are either “organic” (resulting from its algorithms) or “paid” (such as pay per click ads).  Organic search can take many months, even years, to get you to the top – if ever. With pay per click advertising, you get higher and immediate Google priority ranking.
  2. Create an SEO content strategy. Make a list of the keywords that you would like the site to rank well on, then take a look at how to insert those keywords throughout your existing content. It’s possible to overuse keywords or use them inappropriately – Google’s “black hat” policy looks for misleading use of keywords and can ban websites from their search results.
  3. Create new content. Regularly updated content, such as articles and blog posts, help a site rank well. Google prioritizes sites with frequent updates, assuming they must be more relevant. The number of incoming links from external sites is a huge way to climb in search rankings, so get other sites to link to your great content.
  4. Advertise on Facebook. Facebook offers small companies an advertising package that provides a more targeted campaign for companies on a low budget. With over 400 million active users logged on to Facebook in any given day (Source: Facebook’s Press Room), a well planned and executed Facebook ad campaign has proven to be a cost effective method of marketing a small business.
  5. Create and execute a social media marketing campaign. Use Facebook, Twitter, LinkedIn, and YouTube to engage in conversation with your customers or prospects. Keep in mind that the conversations should not, for the most part, be a sales pitch.

 

Internet marketing success requires patience

 

One critical ingredient in a successful Internet marketing campaign is patience. The results of your efforts take time and require constant monitoring and analyzing. An Internet marketing expert can help you develop and maintain your campaign to achieve your goals. The professional Internet marketing team at seenBest Web Design in Phoenix, Arizona, has extensive experience in all aspects of Internet marketing and will work with you to design an effective campaign. Call seenBest Web Design today and learn how strategic Internet marketing can work for you!

 


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seenBEST Web Design

The right website design: Do your web pages reflect your business philosophy?

Thursday, September 9th, 2010

You are a business owner, you have a website, and you’ve worked hard to promote your website on the internet. Yet, for some reason, you fail to generate income or significant leads or calls online. Consider for a moment the possibility that you are using the wrong message, or marketing techniques. As a website service provider, I have seen this on more than once occasion. A company will come to us looking for help with their internet marketing. Everything seems to be right. They have strong traffic, they have a good product. Big warning signs go off, however, upon further examination of their website.

A good website that results in sales must include several elements that are critical to making a sale. Effective calls to action, easy to use navigation, a pleasing look, crisp and clean images, and clarity of message. These elements aren’t easy to wrap together, especially when a website has been pieced together over years – and that’s exactly what happens. Most companies have a website designed all at once, and then spend several years hacking in pictures, text, and little snippets of code here and there to add features. Usually it’s all done without aid of a professional website designer which makes matters worse.

The first thing we will evaluate when a client comes to us with this problem is whether or not it’s worth the time to ‘save’ the website. Some websites in disrepair can be salvaged, and it makes financial sense to do so. Other websites, on the other hand, are so badly managed that the best way to go is a complete re-design. A website should be a copy of your business, an extension of your companies values and benefits. The information must be presented in an easy to read format and must quickly make a positive impression on the visitor. In most cases, it’s easier to start from scratch and design a new, modern website that captures these necessary elements.

Think from a customer’s point of view. It’s very easy to get wrapped up in your website, after all, it’s yours! And if you’ve worked on it yourself, you could be proud of what you’ve done. But it’s often more beneficial to stand outside of the role of business owner and look at your website from the eyes of a complete stranger. Will they really care about what your website is saying to them? If they are in a rush, will they have the time to read through long pages of text? If they have never seen your website before, will it be obvious to them how to find the information they are looking for? And most importantly, will the website be attractive to all customers, not just a few people who are ‘in your industry’?

There really is no point in designing a website without first evaluating all of these ideas. A good website design firm will sit down and meet with you, then they will make a genuine effort to understand your industry. They will understand what your business provides, the values, the benefits. And they will try to understand the philosophy of your company. Quite simply, all of the words, pictures, videos, blog content, links, background colors, links, tabs, and everything else pertaining to your website should be fashioned in a way that matches YOUR business and appeals to YOUR customers.

Your website is the very best tool available to offer up an image of your company to the world. Get that image wrong, and you’ll find that you have a colorful website and no new business. Make sure that your web design company is ready, willing, and available to take the time to understand YOUR needs and your wants and will help design a website accordingly.

seenBEST Web Design is a Phoenix, Arizona web design and online marketing company.

We offer professional web design services. Our initial contact with you will be a free consultation, where we will talk to you about your exact needs and wants for a website or online marketing campaign. After this consultation we will be in a better position to provide you with exactly the right package for your needs. Please feel free to give us a call anytime for a free consultation: (602) 456-0150.



seenBEST Web Design

SEO – The Fast Track to Business Profits

Tuesday, September 7th, 2010

Of all forms of marketing available to your business, effective SEO is the MOST effective and least costly method to keep you moving towards further growth, success, and profits. So many companies have struggled with growth in this economy. Yet, I have personally watched businesses reach record profits, even through a recession. The secret has been the same for all, strong online presence. It’s true that if you supply effective SEO your business website you will grow. The reason is simple. Most businesses, your competitors, do not yet grasp the importance of the internet on the mind and purchasing habits of their target clients. That makes it easy for the few that ‘get it’ to rake in record profits.

Linking your business sites to relevant areas where customers will be searching for your services is a difficult task. There are many factors involved, and an entire industry of specialists has been formed to make sure that your website beats out the competition. If growth is your goal, you should immediately seek out these experts and ask them to start marketing your business to your clients today. But the secret to selling online goes beyond just knowing where the customers are searching. Your website must become a digital handshake between you and your client. You need a compact, easy to use website that has been optimized for your target client and marketed to the right people.

So many website providers today focus on only one element of the process. They either design a website, or they market your website. Rarely do you find a company that does both, and does them both well. However, that’s exactly what you’ll need to be a success. It does little good if people find your website only to turn away because they aren’t getting the information they need from your pages. It also does little good if your website is perfect, but can’t be found by your customers.

It’s time to upgrade the techniques of your outsourced web team. Look for companies that utilize cutting-edge online marketing strategies, combined with effective page design, and are willing to sit down with you to understand your business and goals. These elements are crucial to making your efforts count. Year by year I have observed new trends in the website industry. Your website solutions provider must stay on top of the latest and greatest methods and incorporate new ideas when promoting your business.

Website Marketing and Design

Web Marketing Elements

After all, this is the future of your business on the line! If your website company cannot explain to you the benefits of SEO, blogging, tweets, social media, landing pages, click tracking, page speed, custom search, Google caffeine, article distribution, video linking, or PPC, it’s time to find another company. Further, if they can’t demonstrate to you effective past performance, you also need to move on. In today’s economy, time is too short and the risks are too large to play games with your ROI.

Once you find that company that is willing to sit down with you, work with your business, and knows all elements of the industry – both online marketing and page design, keep them. They will keep your business on the fast track to profits.



seenBEST Web Design

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