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Posts Tagged ‘Google’

Effective Business Advertising: Four Obsolete Marketing Methods in the Digital Age

Sunday, February 24th, 2013

Welcome to 2013! The internet and mobile revolution has brought on many changes to business marketing strategies. Advertising that once worked splendidly has lost impact due to the changes in the way consumers communicate and seek out information. Many people, for example, forgo a home phone and every member of the household has a cell phone. With the advance of computers, laptops, tablets, and smartphones in virtually every aspect of our lives, people are reading more of their information from online sources than any other. This changed reality has resulted in an array of new and inexpensive advertising opportunities that allow you to reach your target audience any time day or night, no matter where they are or what they are doing, and in more personal and meaningful ways.

 

Online Advertising

Technology is everywhere: At home and work, when playing and shopping, sitting down and on the go.

 

Companies that are slow to embrace new technologies and continue to focus their advertising budgets on methods that worked decades ago are being quickly outpaced by more modern competitors. As a result, they are losing potential customers every day. A business with outdated advertising practices that wishes to remain competitive must modernize and optimize their advertising strategies to eliminate ineffective marketing methods. In most industries, increasing the effectiveness of marketing investments means embracing the digital era and moving their advertising efforts to the internet.

 

How can a business, currently entrenched in marketing methods that worked a decade ago, take advantage of the upgraded advertising opportunities available to them and get ahead digital era? This article is designed to detail four obsolete business marketing methods, why not to use them for your modern business, and how to replace them with more effective advertising technologies. Stop wasting your money on advertising that simply does not work. Abandoning these four obsolete methods of traditional business promotion can lead to an increased return on investment when they are switched to more cost-effective methods online.

 

 

Telemarketing

Cold CallingTelemarketing, or cold calling, was a popular form of marketing for many years. The concept works similar to door-to-door sales, only over the phone. Simply obtain a list of potential clients, call them at their home or business, and read a professionally written script. Ideally, the phone calls are made quickly with minimal talk time, with an attempt to talk to as many people as possible while minimizing rejections.

 

Why not?

This may sound like a great marketing strategy, however, there is a major downside. People generally have become annoyed with these types of calls. When the concept was fresh, people happily answered their phones and many of them would listen to what you had to say. In today’s world, people are used to communicating quickly and have access to a wealth of information digitally, eliminating the need to learn about products or services over a forced and disruptive telephone call.

 

In addition, call screening and gatekeepers have become common. Digital telephone systems exist that screen out calls from unwanted parties. With the increased use of smartphones, many people have downloaded apps specifically designed to identify and block telemarketing calls. Because of all these factors, it is unlikely that your target audience will be reachable by phone, making telemarketing obsolete.

 

What’s better?

Use social media to your advantage for a much improved, non-intrusive way of reaching potential customers. A professional marketing campaign on sites such as LinkedIn or Facebook can help your business target and reach out directly to people who have already expressed interest in or a need for your services. With the use of marketing content such as website landing pages, infographics, and videos, you are able to provide useful information and advertise your business to potential clients. In general, people are more receptive to companies they find via their favorite social websites, especially when they recognize one of their friends as having ‘liked’ or endorsed your business in the past. This form of promotion is inexpensive for the value and, when done correctly, can produce a much higher return on investment than telemarketing.

 

 

Direct Mail

Junk MailDirect mail is one of the oldest forms of promoting products or services. Businesses gather a mailing list of potential clients, usually tens of thousands, and put together a clever letter or post card. This method is most commonly used for coupons, store newsletters, or as a way to inform people about new products. The material is then mailed to the target client’s home or business address. Often times a single ad from one company is combined with dozens of ads from multiple companies, resulting in a single mailer of ads sent via bulk mail to the advertiser’s targeted list.

 

Why not?

Direct mail has another term associated with it: “junk mail.” These mailings often go directly into the trash can and are often not read. This creates an inconvenience to the client and is a waste to businesses. It can become expensive to print and distribute high color advertisements via mail, so it is important to see a high return when using them. Unfortunately, “Junk mail” does not usually result in a high sales return.

 

In addition, the United States Postal Service has begun to limit its services, offering limited services on Saturday and no service on Sunday. In recent years, the mail industry has seen a seen a heavy decline is overall sales. Businesses are now limited to advertising via this method Monday through Friday, the busiest days of the week for most people and the days where they are least likely to have time to sift through disruptive advertisements. Plus, if addresses are written incorrectly or the client has moved, it is even less likely they will see the advisement. High cost, poor targeting availability, and low return on investment has made advertising by direct mail obsolete.

 

What’s better?

The better solution to reach tens of thousands of people in a cost-effective way is by building an internet marketing strategy using video and social media advertising campaigns on popular sites such as Facebook, Twitter, Google+, and YouTube. Advertising via social media allows your businesses to reach targets based on highly specialized criteria, narrowing down your targeting to people who are specifically interested in your message. This form of business promotion is far less limiting than a piece of paper, giving you the opportunity to present your potential client with videos, long pieces of information, images, or interactive content. This can be used to create an overall deeper relationship with the client, giving them a greater sense of loyalty to your brand. “Going Green” with your advertising will not only result in less wasted paper and an overall better outlook for the environment, it will also result in lower marketing cost with a much higher return. And, unlike sending “junk mail” with the USPS, there’s nothing to print, no postage to buy, and you can reach people any time day or night, seven days a week.

 

 

Yellow Pages

Phone Book AdsThe yellow pages within a phone book are a listing of all the businesses in a particular area organized by category and name. Businesses can buy ad space for their respected categories, up to a full page, in hopes they will catch the eye of the person seeking the type of service or product the company offers. Phone books with yellow pages are often dropped off at a telephone customer’s home or business address, usually in a bag on the ground near the door.

 

Why not?

People readily access most information online or on the go with a cell phone, making an advertisement in the phone book yellow pages rather ineffective. The printed copies of business directories often make their way into the trash bin immediately upon delivery. While many yellow page directory services have created online versions to go along with the printed book, these are equally as ineffective. No one uses business directories to locate information on products or services, preferring instead to directly search for information on a search engine such as Google or Bing, or via social search in Facebook. Due to the high cost of advertising in yellow page and directory services, and the dwindling number of people looking to them for answers, the Yellow Pages are obsolete when it comes to advertising your business.

 

What’s better?

People go directly to search engines to search for service providers in their area, and use search engine relating mapping services provided by Google or Bing to locate products or services nearby. Creating search engine listings and having a modern website listed in online search is vastly superior to yellow page advertising. With search marketing, instead of a small, single advertisement on a piece of paper, you are able to drive interested customers to a website full of robust pages of information, contact forms, interactive media, videos, and integrated social media components unique to your business. As a bonus, search engines are available on the go, so potential clients can find you while on the road and away from home. In addition, these searches are conducted using keywords typed in to a search box, allowing you to laser focus your advertising to only those people who are most likely to need your products or services. Search engine marketing provides your business with a quick, accurate, round-the-clock advertising method, helping you drive interested clients straight to your location or website.

 

 

Newspaper and Magazine Ads

Magazine AdsNewspapers and magazines are a common place for advertisements, especially for local products or services. Each newspaper or magazine is printed and distributed to thousands of client’s doorsteps on a daily, weekly, or monthly basis. The ads can be placed in a number of different sizes ranging from as little as one forty-eighth of a page to a two page ad, depending on the paper.

 

Why not?

Print newspapers and magazines are becoming less and less common. It’s a dying industry with rapidly shrinking readership. This is due to the ease of finding information, including news, online. Many traditional newspapers are no longer existent or have moved their operations online in the form of dedicated blogs or E-newspapers. Most magazines have replaced printing in favor of digital copies that incorporate video as well as images.

 

Traditional newspaper ads can also get quite costly depending on the size of the ad and the following the newspaper has. While small ads are often available at a reduced cost, they may be overlooked by readers depending on the placement. The traditional paper size is 15 by 22 and a half inches, and one forty-eighth of that amounts to a tiny ad space, a little over an inch. The fact that readership of printed magazines and newspapers has declined, and your tiny ad often blends in with the page and is seldom seen, makes advertising in paper newspapers and magazines obsolete.

 

What’s better?

Online display advertising allows you to publish high quality color advertising images and online videos to targeted websites at a fraction of the cost of a printed ad in a newspaper or magazine. Many of these websites are visited on a regular basis by your ideal customers, so a steady flow of potential clients will see your ad. In addition, online display ads can link those viewers directly to your website, putting them just a click away from a wealth of information about your products or services. Display advertising allows you to target readers with a particular focus, making it possible to specialize further and show your ad only to people who are likely interested in what you offer.

 

From a creative standpoint, this type of promotion is far less limiting. It is possible to have full color, beautiful ads for your business, where as a traditional newspaper will usually limit the ads to black and white or low-quality color ink. This means that not only are you targeting potential clients effectively, but you are creating more interactive ads that allow you to engage your target audience in meaningful ways. Display advertising ultimately provides a higher return on investment than printed newspapers and magazines, allowing you to provide more relative, higher performing ads for less.

 

 

In addition to all of the benefits outlined above, there are several additional reasons why digital advertising methods via search engines, websites, and social media far outpace telemarketing, direct mail, yellow pages, or newspapers and magazines:

 

  • Advertisement Performance Tracking and Analytics: Internet advertising provides the ability to measure advertising effectiveness. You can quickly compare cost vs. performance via mechanisms that track the number of times your ads were viewed and the number of times they were acted upon. Detailed performance tracking makes it easy to determine if your advertising is working or needs to be adjusted.
  • Advertising Campaign Scheduling: Online ads can be scheduled to run according to your precise needs. You can run ads at only certain times of the day, certain days of the week, or start and stop advertising as necessary based on the needs of your business.
  • Detailed Control Over Budget: With internet advertising, you are not trapped into a pre-determined set price for your ads. You can allocate the budget that’s right for your business at the time, and increase or decrease your advertising budget as your goals change.

 

This is the dawn of the digital age. Looking at your business advertising plan and reallocating it now is a wise decision. While finding the most effective marketing strategy for your business can be a difficult task, eliminating useless business advertising methods is a good first step towards that goal. If your business is investing in any one of the aforementioned methods, you are probably wasting your money that could be better invested online. Add up how much you are spending monthly and yearly on useless business advertisements and write that number down. That’s the amount of money you should be investing into high impact internet advertising instead.

 

It’s common sense to advertise where your potential clients are, and chances are good that most of them are online. Roughly 80% of Americans use the internet for an extended period of time on a daily basis, and that number continues to grow each year. Compare to the only 23% that read printed newspapers on a semi-frequent basis. Because internet advertising is significantly less expensive than traditional marketing methods, and most of your competitors haven’t yet figured this out, promoting your business digitally will yield higher results. Get started now to help establish your company early on and gain the competitive edge.

 

So, what’s the next best step after making the decision to replace outdated advertising with digital marketing? If you want quick and reliable results, find an expert internet marketing company in your area that is knowledgeable in the pros and cons of marketing your business online. These firms can help you create a new, custom marketing strategy based on a professional website, content marketing, display advertising, social media ads, search engine optimization, search engine marketing, and interactive online videos. The right company can help your stand out from the competition, allowing you to grow in a modern and highly-effective way.

 

 

 



seenBEST Web Design

What is Pay Per Click Advertising (PPC)?

Sunday, December 9th, 2012

 

Pay Per Click Advertising, otherwise known as PPC, is a modern internet advertising method used to drive targeted traffic to a website.

 

Businesses most commonly utilize PPC advertising to buy listings on Google and Bing. These paid ads then appear in the search engine alongside other non-paid search results. Since ads are sold at auction, your individual bid determines how high your listing appears on the page. The cost you pay per click varies greatly depending on your industry and other factors, such as the quality of your website and advertising copy.

 

Any time a potential customer clicks on your PPC ad while searching, they are sent to your website and arrive on what’s called a “landing page”. This is a page that is relevant to your visitor’s interests and helps convert those visitors into a lead or sale. Some of the many advantages of pay per click, when done correctly, are:

  • You can begin to generate new customers almost immediately
  • You have complete control over the days or hours your ads are displayed
  • You can use a vast array of media to market your business including videos, images, custom website pages, and online stores
  • It is possible to track the effectiveness of your ads in detail
  • PPC ads costs a fraction of what you’d pay with other forms of paid advertising
  • Since your marketing budget is delivered to a highly targeted group, your return on investment is much higher than with other forms of paid advertising

 

The goal of PPC campaigns is to attract better qualified visitors to your website who are more likely to buy. Through the use of keyword phrases, PPC campaigns limit the visibility of your ads to only those customers in your target market who are searching for your products or services.

 

Working with an experienced internet marketing firm to build your next pay per click campaign can maximize your return on investment and stretch your marketing budget further. When using the right combination of complex Google Adwords configurations, keyword strategies, advertising copy, and website design techniques, a PPC advertising campaign can be an extremely powerful and cost effective way to increase profits.

 



seenBEST Web Design

Social Media Integration – Strategy is Necessary for Marketing Success

Monday, August 13th, 2012

This article is part of a series of twenty articles. Click to read: The Top 20 Web Marketing Concepts Your Next Website Design Company Should Know

 

Social media has become an important part of the regular marketing plan for most successful businesses. Few other advertising vehicles can match social media’s ability to reach people from every walk of life in practically any corner of the globe. If your business is in a competitive industry and plans to stick around awhile, the intelligent utilization of social media for marketing is mandatory. Even if you’re not using social media right now, the chances are good that your competitors are, and they’re reaching thousands of potential clients every day.

 

How to Integrate Social Media with Your Business

In these digital times people are increasingly connected to the internet ‘round the clock using their home computers, work computers, smart phones, tablets, and other internet enabled devices. They spend a majority of their online time using social media platforms like Facebook, Twitter, and Google+.  They absorb information and research via blogs, websites, and forums. They watch videos on YouTube. They search for jobs and networking professionally via LinkedIn.

 

People who spend much of their time using social media have developed a tendency to associate with the brands and businesses they see most often on their favorite social platforms. Developing a presence on those social media platforms for your business allows you to reach these internet power users where they spend most of their time.

 

However, social media integration doesn’t mean simply creating a Facebook page and making a post every once in a while. True social media integration is a strategic process that involves the intelligent promotion of your social media channels everywhere, including:

  • The  use of social media badges and links on your website
  • Placing social media links and icons on all printed materials including business cards
  • Cross linking social media to blogs, and even other social media properties
  • Using social media in your PPC ad campaigns
  • Marketing through social media directly to targeted prospects
  • Specifically creating content for social media to help achieve your marketing goals

 

The most effective way to promote social media for a business is to talk about your social media presence everywhere. Not only on a website, but also business stationery, product brochures, flyers, business cards, television ads, etc.

 

Social media strategy and business integration also involves training to educate staff, teaching them how to use social media as part of their official job duties to build a positive corporate identity. Teaching them limitations, establishing guidelines of what employees should and should not do in social media properties while representing the company. And finally, a checklist of steps to take that will help amplify the effects of the official social media campaigns currently being sponsored by the company.

Benefits of Social Media Integration

Including your social media profile details throughout all available channels helps to build a network of loyal customers who are connected to and engaged with you on a regular basis. The following are important benefits of social media integration for your business:

 

Expanding your business network – Social media connections (fans and followers) are often the first to see the latest news about your products or services and have an ability to easily share that information with their network of friends. This helps with indirect and rapid promotion of your business, brand, products, and services across a wide audience.

 

Enhanced credibility – Social networks can help enhance the credibility of a business. If someone notices that a friend or other trusted person in their network has mentioned your company in a positive light, they are more likely to trust and use your product or service.

 

Improved sales – Several surveys and statistics confirm that the proper use of social media helps to improve business sales by increasing brand visibility and awareness.

 

Making social media work for business is fairly complex, mostly due to the way people are currently using it and what they expect to see there. People are easily turned off by direct advertising on these types of networks, so getting social media wrong can actually do more harm than good. When seeking to maximize your marketing budget, it’s always best to hire a team of social media optimization experts. Whereas a self-proclaimed social media guru may be able to deliver short-lived success, an experienced internet marketing company will have the knowledge and resources to create effective strategies based on your budget and goals that will deliver consistent and meaningful results.

 

Thanks for visiting! We hope you enjoyed the article, please click the +1 and Like buttons at the top left of our website. If you would like to share this article with a friend, click on the + Share / Save tool below.



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Using Google+ Events to Promote Your Local Business

Wednesday, July 18th, 2012

Are you a local restaurant owner looking to advertise to new customers? Use Google+ Events to promote your next happy hour. Are you a local dance instructor trying to find new students? Use Google+ Events to help organize your next public concert. No matter what type of business you are in, Google+ Events can be an excellent marketing tool to help promote it. Targeted use of the Events invitation feature as an advertising resource can help you grow your business by connecting you with potential clients interested in your products or services.

 

Local Business Advertising via Events

Do you want to attract new customers with a small marketing budget? Engage your local prospects and give them something fun to do with targeted, local events. An event is a great way to bring on new business, create a regular customer base, and create valuable word-of-mouth publicity.

 

For example, if you are a salon owner in Phoenix you could introduce a new range of beauty products to your customers by creating an event, inviting select customers from your area to attend, and providing a free demonstration of your new products to the attendees. To help drive interest, include a contest with your invitation and give away a free haircut to the first 10 guests who RSVP. Engaging your local community and providing them value will help create positive buzz for your business.

 

Here are just a few event ideas to help connect your business to local, targeted customers:

  • Concerts
  • Conferences
  • Seminars
  • Product Demonstrations
  • Cooking Classes
  • Wine Tastings
  • Charity Fundraisers
  • Holiday Parties

 

After you have planned on the type of event you will host, consider using Google+ Events as part of your overall event promotion and organization strategy. In addition to Facebook, your website and newsletter, and press releases, Google+ can help you invite and draw attendees. During the promotional drive, whether offline or online, direct all attendees to the Google+ Events engine and manage them via an easy to use events management interface.

 

Once the event begins, use the Google+ “On Air” features to broadcast your event and reach a wider audience beyond those who could attend. For concerts and conferences, this feature will allow people to attend virtually from anywhere in the country.

 

Product awareness is crucial for the success of any local businesses, and Google+ Events is another useful tool to help increase awareness of your brand in the community. Although Google+ makes the process of event creation a snap, to realize the full potential of Google+ Events and event promotion it would be helpful for you to consult with a local online business optimization expert in your area. seenBEST can help you strategize your next event, build up the necessary tools to promote it, provide technical training to your staff, and even come out and help you record it and promote the video to the masses.

 

We hope you enjoyed reading our article, please take a moment to click the ‘+1’ and ‘Like’ buttons at the top left of our website. Thank you!



seenBEST Web Design

Using Google+ Events – Before, During, and After

Tuesday, July 17th, 2012

Google+ Events promises to change the way businesses manage events online. This article walks through usage scenarios for Google+ Events before, during, and after an event takes place.

 

Creating a Google+ Event (Before)

 

Creating a Google+ Event is easy for existing users. You will see the Events option in the left navigation of your Google+ home page. Click that, or visit www.google.com/+/learnmore/events/ to get more details.

 

To create a new event, advance through the form and provide the following details:

  • Name and a brief description of the event
  • Start Time (You can also mention end time if you have one)
  • Location Details (it will automatically link to Google Maps)
  • You can include some advanced fields too, like website URL, YouTube URL, and the Ticket seller URL (if participants need to purchase a ticket).
  • Transit and Parking Information
  • Invite people from your Google+ circles, people from your Gmail Contacts, or anyone else who simply has an email address.
  • You can also allow your guests to invite others to the event and permit them to add photos.

 

These are the basics required to great an Event using Google+, but to take it further you can use the built-in options to personalize your event and make it more interactive for participants. There are also ways to integrate your event with Google Calendar for sharing across the web.

 

Collaborating in Real-Time (During)

 

 

This is where Google+ Events outshines similar services. The Party Mode allows participants to take photos and videos at the event and then upload them to the events page itself. All participants have the ability to add content in real-time when Party Mode is on.

 

While the event is taking place, share the most memorable moments on the big screen in Slideshow mode. People can comment on and +1 the photos and videos, which appear sorted automatically by the name of the person who took the picture. This real-time organization means you don’t have the hassle of organizing them after the fact.

 

Invitees who were unable to make the event can benefit and still take part by hanging out on the events page during the event. They will have access to the media that is being posted and, if the Google+ Events On-Air feature is being utilized, by viewing the public broadcast of the event in real time.

 

Remembering What Took Place (After)

Google+ Events gives value to all participants long after the event has ended. Google+ Events will remind attendees to upload their photos taken while participating, and all invitees have their own folder where they can add photos and videos easily.

 

Are you on Google+? Connect with us by following our seenBEST Google+ page, we look forward to hearing about your next event through Google+!

 

Want to read more about Google+ Events? Read the other articles in this series:

 

Thanks for visiting! We hope you enjoyed the article, please click the +1 and Like buttons at the top left of our website. If you would like to share this article with a friend, click on the + Share / Save tool below.



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Google+ Events – The Missing Feature You’ve Been Waiting For

Monday, July 16th, 2012

Google+ Events

 

Google I/O, the annual Google event, is usually the place to be if you’re looking for surprising product announcements aimed at making the Internet more usable, scalable, and personalized. Held June 27-29, 2012, this year’s Google I/O highlights were Jelly Bean, Nexus 7, and the surprise addition of an Events feature to the Google Plus social networking platform.

 

Google+ Events in a Nutshell

The introduction of an events engine is a big deal for the young Google+ social network. Events have long been regarded as the most business friendly feature found in Facebook, with event management being an operational tool many businesses use on a regular basis. The introduction of Google+ Events is a welcome first step towards a more useful Google Plus for business.

 

An event is the perfect social activity for a social network, providing a means to organize your friends and everyone you know for that important meeting or party. Like many other features found in Google+, event management has been improved beyond the common functionality found on similar services. Google+ Events covers all aspects of an event, Google says, for all the moments that matter — before, during and after.

 

With Google+ Events, one can:

  • Create an event for any occasion (Birthday, Anniversary, or Product Launch)
  • Send attractive invitations using predefined templates or by using their own graphics
  • Share photos instantly with other participants using Party Mode
  • See everyone’s pictures in one place
  • Stay in sync with Google Calendar integration

 

Google+ Events is an attempt to improve the way social events are managed online. You can read how the revolutionary idea came to Vic Gundotra, Senior Vice President of Engineering, during his visit to Yosemite. (Link to Mashable: http://mashable.com/2012/06/28/google-plus-events)

 

What’s So Special About Google+ Events?

Google+ Events is one of several free online event management solutions, so what’s so special about it? Not only can you invite all of your existing Google+ friends and users to your new Google+ Event, you can also invite those who are not currently using Google+. It’s possible to invite attendees to your list as long as you have their email address. That is quite different than many other similar services that are isolated to existing users. Also, by using the Google+ Events Party Mode, it is possible for participants to add images and videos in real time. In fact, real-time collaboration options for event participants are amongst the most useful innovations found in Google+. Finally, Google+ Events easily integrates with Google Calendar, providing a robust and simple solution to list and promote your events throughout the internet and other websites.

 

Google has hit the ball out of the park with Google+ Events and the advantages of this service are plentiful. To try Google+ Events for your business, all you need is a Google+ account, which you can get that by visiting plus.google.com. Once you have an account head over to create your first event.

 

Are you on Google+? We would love to connect with you! Please visit our seenBEST Google+ page then +1 and follow us. Thanks, we look forward to hearing about your next event through Google+!

 

Want to read more about Google+ Events? Continue to the next article in this series:

 

Thanks for visiting! We hope you enjoyed the article, please click the +1 and Like buttons at the top left of our website. If you would like to share this article with a friend, click on the + Share / Save tool below.



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Google+ Has a Birthday! One Year Later, Using Google Plus for Business Visibility

Monday, June 18th, 2012

Google+ Birthday

Google+ (popularly referred as Google Plus or G+) is having a birthday! Launched on June 28th, 2011, the social networking platform owned and operated by the search engine giant Google will soon be one year old. While still relatively new, it has already acquired more than 170 million users (as of April, 2012). Here we take a look at some of the existing ways to use, advertise on, and grow your business with Google+.

 

Business Uses for Google+

The launch of Google+ was an effort by Google to tap into the immense potential social networking for business. Therefore, Google kept business advertising in mind when developing features. Some of the most popular ways to put Google+ to work for your professional needs:

 

Use the Google +1 button – This feature is similar to the Facebook like button. The +1 button can be placed just about everywhere. Some important places for you to incorporate the +1 button are on website pages, blogs, and Adwords ads. Using the +1 button, visitors to pages can +1 the content to show that they like it. A +1 on your business website pages directly impacts search engine rankings. The number of Google+ interactions on a page holds significance in search results algorithms and can help your website gain additional visibility.

 

Participate in HangoutsGoogle+ hangouts is easily one of the most business friendly features offered by any of the social networking platforms. People can conference with up to ten Google+ users at a time using voice and video. Hangout participants can also share their screens, watch YouTube videos together, or use the chat functionality to exchange information. This is a one of a kind feature that has the potential to become a valuable business communication tool for many. The fast setup, ease of use, and wide range of support makes Google+ hangouts ideal for long distance business meetings, multi-site collaborations, and remote sales presentations.

 

Make Use of Circles – Using Google+ circles, people can quickly organize their contacts into groups and is similar to the lists feature of Facebook. The added benefit of Google+ Circles over Facebook lists is ease of use and management. You only need to drag a person to add them to a relevant circle. This feature allows you to easily control the way you share information on Google+. You may have one circle for co-workers, for example, where you share company specific information. You can then use an entirely different circle for clients, and group them into different interests, sharing product information with one group of contacts while excluding others who may not be as interested.

 

Edit Posts – One of the most useful advantages Google+ has over Facebook is the ability to edit a post after publishing. In Facebook, you can delete a post that has errors but you cannot delete it. In Google+, you can edit the text of a post after it has been made live and you can also disable commenting on individual status updates. This makes it easier for you to correct spelling mistakes or add updated information to popular posts after the fact.

 

Get Local – For local businesses and service providers, it is very easy to make your company visible to customers living nearby. To help promote your business locally, Google+ provides Google Local, a merge of Google Places and Google+ pages. Create a Google+ page for your local business, enter in your correct address, and your Google+ business page will show up whenever people nearby search for you on Google or in Google Maps. You can also create a Google+ badge for your website and use Google+ direct connect to create quick and direct engagements with people.

 

Enhance Performance in Search Results – Recommendations are perhaps the most powerful Google+ feature for business, combining the +1 button for pages and Google local pages. Whenever someone searches for a particular keyword and one of their contacts has recommended any particular link matching with the search term, the linked page is more likely to appear high in the results. As a result, business recommendations via Google+ have become an effective way to generate word of mouth testimonials online. Since Google+ recommendations affect the search algorithm, using Google+ is an excellent way for you to drive more traffic to your website and gain visibility.

 

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