Visitors to a website begin to form initial opinions about a new web page they are visiting within a matter of seconds. One of the most significant factors that helps determine that first impression, good or bad, is the color scheme. The colors and graphics used on the site play a very important role in helping to shape the way a new visitor thinks about your company.
When designing new websites, an expert website design and internet marketing team will assess the thought patterns of your potential visitors. By focusing on your targeted audience and through the knowledge of color psychology, they can device a strategic use of suitable colors that will leave a positive impact on visitors. The correct use of colors can help you increase sales (whether directly or indirectly) by demonstrating to your visitors that you understand and relate to their needs.
Implementing Color Themes
The selection of relevant colors and graphics can work wonders. The human brain has been programmed by most cultures to recognize different colors and assign each of them to various emotional states. The following are examples of basic color groups with descriptions of how individual colors are generally perceived by most people.
Red: Dangerous, Energetic, Powerful, Romantic
Orange: Warm and Exciting
Yellow: Happy, Energetic, Cheery
White: Innocent, Clean, Spacious
Grey: Detached, Calm, Cold, Mature
Brown: Comfortable, Secure, Down to Earth
Black: Powerful, Depressing, Mysterious
Blue: Calm, Peaceful, Soothing
Purple: Wealthy, Passionate, Exotic
Green: Lucky, Healthy, Wealthy
Various Shades and Geographical Differences of Color Psychology
Along with the base emotions that each color represents, various shades (lighter or darker) can change the way each color is received. For example, a lighter gray can evoke feelings of calm while a darker gray may evoke stronger feelings of maturity. Additionally, the meaning of each color can change with region. For example, the color blue represents immortality in China; protectiveness in the middle-east, and in India it has religious importance. When designing regional or international websites it is helpful to understand geographical color psychologies.
A website should always be designed with the end user in mind. Part of the planning process when you sit down with an internet marketing expert to discuss a new website will be a determination of who your target visitors are. The resulting design should ultimately match your corporate identity as well as make use of colors that are a perfect fit for your target audience.
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