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Need an Amazing Website? Get seenBEST Web Design.

Tuesday, February 5th, 2013

Thank you for your interest in seenBEST. If you are looking for the best website design, affordable advertising solutions that will help you increase sales, or intelligent social media and web application development…

 

seenBEST will amaze you!

 

We are locally owned and operated, and dedicated to providing you with high quality service at competitive prices. Unlike most unreliable internet marketing companies out there, we never trap you in lengthy contracts with cookie cutter solutions that don’t work. At seenBEST, a web expert meets with you to learn details about your business, goals, unique challenges and expectations.

 

Our professional team then uses this knowledge to provide custom, high impact solutions perfectly designed for your specific needs and budget.

 

Get seen BEST and gain the competitive edge online. To find out why we are the BEST choice when you need to get seen online, submit the form on our homepage for a free copy of our book @ www.seenbest-web-design.com

 

Then make your next web project as simple as a free consultation with our expert team.

 

Call now to schedule, (480) 256-9010

 

Thank you!



seenBEST Web Design

Why Small Business Owners Should Be Taking Advantage of Pay-Per-Click Advertising

Thursday, September 8th, 2011

This article is part of a series of twenty articles. Click to read: The Top 20 Web Marketing Concepts Your Next Website Design Company Should Know

 

Pay Per Click (PPC) advertising undoubtedly ranks as the most effective form of paid advertising available to small business owners today. The results can be almost immediate, with new leads coming in the day the account is created, configured, and made live.

 

PPC is the price an advertiser pays each time a user clicks on an ad. Unlike most other types of advertising where you pay to have ads printed or distributed, with Pay Per Click you only pay when someone clicks on your ad and visits your website. The power in this form of marketing is the assurance that you only pay when your marketing message is seen. PPC advertising puts your site at the top of search engine results for your product or service every time someone uses the keywords you chose for your ad. Using a number of advanced research tools to determine the best keywords and ad copy, you can generate qualified visitor traffic and increase the conversion rate of click-throughs to sales— guaranteeing a competitive, profitable PPC campaign.

 

The Benefits of Using PPC

 

1. Targeted marketing message. The reason PPC is so effective in generating sales? PPC reaches potential clients or consumers at the exact moment they are ready to buy. Unlike other forms of marketing that require you to convince the general public that they need your products or services, PPC ads deliver a targeted marketing message directly to targeted buyers at the instant they are searching for what you offer. It’s already in their mind that they need it … and then your ad appears in the top of the search results.

 

More than 300 million searches are conducted every day, and up to 80 percent of people use the Internet to find local products and services. The more often your ad appears at the top, the more credibility and trust your company will gain with consumers.

 

2. Cost effectiveness. A typical PPC investment is anywhere from $500 to $3,000 per month, depending on the client and their services. While a one-time full page ad in a magazine can run over $1,000 and bring in only a handful of leads (if any at all), that same $1,000 spent in PPC can bring in two or three new clients EVERY DAY over an extended period of time.

 

PPC can be extremely cost effective when using the right combination of complex configurations and campaign strategies. Without the right configurations and analysis mechanisms in place, PPC can be a budget drain producing few to no results. At best, you may have a lucky accident and see some short-term success. But for long-term success in this highly competitive market, you need to create the most efficient marketing campaign possible: optimize the PPC landing pages, use the right combination of filters, and manage your PPC campaigns across multiple search engines to make sure every dollar is working maximally to deliver the highest possible return on investment (ROI).

 

3. Flexible ad schedule. Because advertisers have a high level of control over their PPC ads, this can be the single most effective form of marketing available. Unlike many other types of ads, you can enable or disable PPC ads based on the daily changing needs of the business. Some advertisers may increase or decrease their ad budget, turn off the ads temporarily for health or staffing reasons, or run ads seasonally based on their business. There is even detailed control over the days or hours ads are displayed, and the schedule can be adjusted to exactly match the working hours of your office to ensure that someone is available to answer the phone when new inbound leads are generated.

 

PPC Tracking Gives Precise, Measureable ROI

How many people came to your website from the most recent print ad? How many sales did you make from the radio ad? PPC is the only form of advertising that allows you to find out exactly how many people actually saw your ad, how many of those people came to your store (website), and how many of the people who saw your ad bought your product. With PPC, there are a wide variety of tools to measure and track the effectiveness of your campaigns. Some of the metrics available include:

  • Click-through rate tells you how many people are clicking through from your ad to your site, which helps to determine if your ad text is effective.
  • Conversion rate tells you how often people are buying your product or service after clicking through to your site.
  • Cost per acquisition tells you the average cost per sale or lead and which keywords are most effective.
  • Return on Investment (ROI) tells you whether the profits from the campaign are meeting your financial goals.

 

The goal of PPC campaigns is to attract better qualified visitors to your website who are more likely to buy. Working with experienced PPC consultants can result in a significantly higher rate of return on your investment. The team online marketing experts at seenBest Web Design in Phoenix, Arizona, will relieve you from the time drain of learning how to create a PPC campaign…and will work with your goals and your budget to design a winning campaign. Call us today at (602) 456-0150 to schedule a free one hour consultation and let us demonstrate to you how we provide your Arizona business with the best online marketing solutions and greatest return on investment for your limited marketing budgets.


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Successful Twenty-First Century Selling Uses the Advantages of Social Media Marketing

Thursday, September 1st, 2011

If you think social media marketing is not worth doing, your competitors on Facebook, Google+, YouTube, Twitter, and Linked In will thank you for all the new business you let them get because you’re not there.

 

Today’s small business (SMB) owners recognize the need for an online presence: over 90% have a website. But with thousands of businesses online, the companies getting the most exposure are those that have websites AND social media sites. This powerhouse combination gives SMB owners a chance to reach hundreds or thousands of new prospects every day!

 

“But isn’t word-of-mouth the best source of business growth?” It certainly is – and social media marketing (SMM) is the 21st century word-of-mouth. Instead of face-to-face or telephone contact, many people now talk online. Give your company a voice in the the online conversation by having a social media presence professionally created and branded. Then leverage the power of social media to begin forging a relationship with past, current, and future clients. Every person you connect with pushes your visibility out to their connections, which increases your exposure exponentially!

 

What are the advantages for small businesses of having an SMM strategy?

Increased sales

Positive brand recognition

Broader business base

Increased traffic to website

Much lower costs than traditional advertising

Higher search engine rankings

Continuous lead generation

 

For a small business on a tight advertising budget, there is no better way to reach thousands of prospects at no cost. It does, however require strategy. Here are some tips for maximizing your SMM plan:

1. Set up profiles on the top-ranked sites. The most popular social media sites are Facebook, Google+, Twitter, YouTube, and LinkedIn. For a small business looking to remain competitive in a rapidly changing age of digital marketing, it is important to be familiar with and utilize all of these tools as part of your overall marketing plan.

2. Keep content current. Create valuable content, provide frequent new offerings, and target your content to the audience on each site.

3. Monitor your ROI. Consumers are talking about your company in online conversations, and you need to know what they’re saying to protect your brand reputation. There are a number of tools to help you track where your customers are coming from, which sites are giving you the highest conversion rates, and many other useful metrics.

4. Cross market your sites. List all of your social media links on all of your social media profiles. The more ways consumers have to find your company, the faster your social media reputation will grow. Additionally, adding the power of SEO to your social properties will allow each social media account to achieve higher visibility in search.

5. Maximize your SMM time. Invest time by visiting, commenting and interacting on other social media accounts to increase your visibility.

 

“But how do I find time to learn and do all this?” You don’t have to struggle alone. Locate social media experts who can cost effectively launch and maintain your SMM outreach.

 

It doesn’t cost a dime to call or email us at seenBest Web Design in Phoenix, Arizona. Find out how we can save you time by creating your social media presence and helping you maximize your online exposure. Our cutting edge internet marketing strategies and talented social media team are already energizing other SMBs, so let’s talk about how they can work for your business today.

 

The economy may not be getting better, so your marketing tools have to be. Contact us at seenBest Web Design – and yes, we have a social media marketing presence, too!

 

 


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seenBEST Web Design

Arizona Social Network Business Directory

Wednesday, August 24th, 2011

Are you an Arizona business owner or manager? Have you been looking for a way to expand your social network, while at the same time get visibility for your Facebook, Google+, Twitter, YouTube, or LinkedIN profiles?

 

Social Network Arizona has created a new Social Network and Social Media link directory for Arizona businesses. In conjunction with local social networking seminars, the directory is currently free for all Arizona business. At the seminars you will learn strategies for utilizing social networking for business and can connect with other businesses in attendance.

 

To RSVP for the next Social Network Arizona seminar, click here and like the Social Network Arizona page on Facebook.

 

To add your Arizona business to the directory, click here to visit the signup form and enter your information.

 


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seenBEST Web Design

Top 15 Online Website Development Resources

Sunday, April 6th, 2008

As a website developer, I utilize several online resources on a daily basis to gather facts, check code syntax and share ideas. There are some resources that I just couldn’t live without. I use the following fifteen resources so often that I’ve dedicated an article to them and would like to share with you my thoughts on why they are important. I’m also hoping that others can read this and learn from it, or possibly even teach me a thing or two. Anyways, here’s the list of the top 15 online website development resources that I use, in order of importance:

GoogleGoogle: Google is my homepage. It should be everyone’s homepage. Isn’t it your homepage? There are very few questions in this world that Google can’t help you find an answer to.
 
AdobeAdobe Devnet: I do the majority of my web development using Adobe Dreamweaver CS3. I have the web premium suite that also includes Photoshop CS3, Flash CS3, and Fireworks CS3. The Adobe Devnet is an excellent resource not just for the tools I’ve just mentioned, but development in general. I get a lot of use out of the blogs, exchanges and forums there.
 
Dictionary.comDictionary.com: What webmaster is complete without a thesaurus and online dictionary? I often find myself beautifying text with the thesaurus on dictionary.com. Not only is it great to make sure you don’t use where instead of wear, it’s a hunky-dory way to utilize words like disgruntlement instead of anger.
 
BluehostBluehost: Do you design websites? Have you ever used Bluehost? These guys have excellent customer service, affordable prices, and a ton of hosting features. I use Bluehost for hosting whenever possible and have used them for several years now as a very happy customer. Their services also include a very useful support forum.
 
AdwordsGoogle Adwords: Let’s face it, if you’ve got a product to sell you’re going to need Google Adwords. Since we know that everyone has Google for their homepage (see above), we also know that the first thing they’re going to do when they want to buy something is search for it on Google. All bow before Google, the king of online advertising.
 
iStockPhotoiStockPhoto: Do you need an image for a website? Does it have to be high quality? Do you want to be able to search for it based on concept keywords? How about low cost? iStockPhoto does all of this and they do it well. iStockPhoto, for those times when you need to find an image of ‘goth nosering‘ for a company website.
 
FlashKitFlashkit: I can’t tell you how many hours I’ve spent digging through ActionScript code on this website to find ways to accomplish what I needed to do. Let’s be honest, the Flash CS3 software has really poor built-in actionscript3 reference material. No worries, we’ve got Flashkit, our savior! PS: They’re great for other things, too, like sound clips and example movies.
 
osCommerceosCommerce Forums: There’s a bit of irony here. You’re selling a product, trying to make a quick buck, and the tool you’re using to do it is completely free! Crazy world we live in, I know. Sure enough, osCommerce is a free shopping cart solution that works marvelously and it’s completely customizable via PHP.
 
Google Code SearchGoogle Code Search: I’ve always liked the word snippets. Why couldn’t they have called this Google Snippets? Maybe if Google hadn’t turned down my resume for a position in their company a few years ago, things would be different. Oh well, their loss, my gain! In any case, even though I don’t work for Google, and it isn’t called snippets, I still find their code search a useful tool when hunting down bits of PHP, ASP, ColdFusion or JavaScript.
 
SQL DialectsSQL Dialects Reference: A quality SQL reference, for times when ‘Select * from Widgets’ just doesn’t go deep enough to get the job done.
 
PHP ManualPHP: Manual Quick Reference: PHP is fun. This online PHP reference manual is a shining example of just how fun it really is.
 
VBScript ForumVBScript Forum: When you need a piece of VBScript code, chances are good that the crazy guys at VBScript Forum can help.
 
Web Design ForumWeb Design Forum: No mystery here, it’s all in the name.
 
Webdeveloper.comWebDeveloper.com: The ONLY thing I don’t like about this site is the bland appearance. Everything else rocks, especially the depth of topics and the history of information contained within.
 
Whois.netWhois.net: I used to be a big fan of the Network Solutions whois tool. Not anymore, I’ve tasted the glory of whois.net!

So there you are, 15 web design resources packaged nicely into this seenBEST Web Design blog. Develop until your fingers peel away my friends! Are there are resources that you use regularly for website development that you’d like to share? Let me know, I’d like to hear about them.



seenBEST Web Design

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