by seenBEST Web Design in Phoenix, Arizona
Posts Tagged ‘experts’
Monday, January 9th, 2012
Chart Your Business Course for 2012: Check the Economic Trends and
Select Your Next Internet Marketing Move
Good news on the economic horizon means opportunities for small businesses to ride a prosperous wave in 2012. Review these recent reports and then consider whether (and how) you should adjust your Internet marketing presence.
2012 Business Trends at a Glance: Curving Upward
Jobs – Up: Available jobs are increasing, especially in Arizona. Lee McPheters, director of the JPMorgan Chase Economic Outlook Center at Arizona State University, reported Arizona moved from No. 49 among the states for job creation in 2010 all the way up to a top 10 growth state in 2011. Nationwide, the hiring outlook overall for 2012 remains cautiously optimistic, with small business hiring notably expected to increase, according to CareerBuilder 2012 Hiring Forecast. The ABC News 2012 US Economy Forecast cited CEO Brian Hamilton of financial information firm Sageworks, who said, “The jobs numbers are getting better,” and Kiplinger agrees that job creation is picking up.
Retail Sales – Up: Not only were holiday retails strong in 2011, according to USA Today, but overall retail sales rose 4.5% year-over-year in 2011, according to the International Council of Shopping Centers and Goldman Sachs Retail Chain Store Sales Index (cited by CNN Money). For small businesses and especially those using refined Internet selling strategies, the news was very good. As Internet Retailer reported, the online holiday shopping season generated at least $35 billion in sales for web retailers according to comScore Inc. Many smaller niche web merchants also closed out the online Christmas shopping season with a nice boost to their fourth quarter sales by making constant updates to their marketing and merchandising plans. Internet businesses gained ground by concentrating on their best customers, using social media and offering highly targeted incentives.
Economists – Favorable: Arizona’s economic indicators have been improving, according to the University of Arizona – Arizona Economic Outlook 2012-13. The state’s personal income, wages, and employment are growing at increasingly faster rates. Spending is robust while unemployment, bankruptcies and residential foreclosures are happily declining. Nationally, the 2012 Goldman Sachs white paper, The Outlook for the US Economy, reports household debt burdens have continued to improve. Inflation is not expected to significantly increase. As USA Today reported, holiday retail sales strength, steady manufacturing performance steady and housing market resurgence all point to sustained corporate profitability in the coming year.
Business Metrics – Up: Kiplinger estimates the U.S. economy will grow about 2.3% in 2012, a bit faster than the 1.8% pace in 2011, and businesses appear willing to invest in new equipment to expand production after several years of slowed production. A Reuters report observed manufacturing grew at its fastest pace in six months in December, capping a late-year upswing, and a rise in new orders for manufactured goods suggested momentum going into 2012. Another report showed U.S. construction spending neared an 18-month high in November.
Consumers – Polling Optimistic: An Associated Press poll result suggests 62% of Americans are optimistic about the economy in coming year, while 78% are hopeful about the year their family will have in 2012. The public’s expectations for this year’s economy reached their highest point since last spring.
What Is Your Internet Marketing Agenda in 2012?
Being first to spot an oncoming tide is vital both to boaters and to business owners. Given these economic climate trends, now is the time for small business owners to re-evaluate and re-energize their online marketing campaign. Over the next four weeks, we’ll give you insights and tips for creating websites, SEO/SEM strategies, social media campaigns, and other tools to build your Internet marketing presence and success.
1. If you don’t have a website, now is the time to get one. Truly, if you don’t have a viable website, then you are almost certainly missing tremendous business opportunities. If your website has not been redesigned in over three years, it might as well be an old phone book: outdated and not terribly practical. Rather than rush into new marketing channels, it makes sense to build a website that helps establish your brand and reputation while it produces leads and sales. With more online customers out there, you can’t afford to ignore them.
2. If you do have a website but don’t show up near the top of the search results page, now is the time to invest in strategic Internet marketing. More than just techie buzz words, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) help propel you to the all-important top spots in relevant searches for your products and services. What strategies will make the biggest impact on lead generation for your business? Pay per click advertising via search engine marketing (SEM) and search engine optimization (SEO) can be the most effective forms of marketing activities for your business in 2012.
Staying on top of the latest trends is not an easy task. While you focus on the day to day operations of your business, hiring the right SEO and internet marketing company can save you time, money, and increase the bottom line. Google is making more changes to their system in 2012. New website analytics are coming as well. Hiring experts to help update your website design and SEO will keep your business in front of potential customers under the current Google system and continuing as Google evolves.
At the same time, consumer Internet use patterns and preferences are favoring social media as well. Webmarketing’s report also showed 55% of companies closed deals from social media leads, and social media is expected to see the biggest increase in investment moving into 2012 as it impacts all facets of marketing strategy.
3. If you don’t have an ongoing relationship with your clients, now is the time to establish social media and email campaigns. Social media helps develop interlocking communities, building relationships with site owners, publishers, and bloggers, which in turn bring new link opportunities for SEO. The landscape is diverse, with many areas to focus on including Facebook, YouTube, Twitter, Google+, and LinkedIn. A competent internet marketing firm with the experience to help tie all of these social networks together with your overall SEO and SEM plan will position your business for future success.
Experts agree that tapping into social media empowers small businesses with limited budgets (or low cost items) to market to a receptive audience and even create brand recognition and trust. Michael Brito of Social Business News suggests focusing “on building trust with the community first, then figuring out how to monetize (or get a lead).” A company with the right social media strategy can reach and out to customers like never before.
4. If you have some Internet marketing pieces but not all, it may be time to compliment what you’re doing with video marketing, PR campaigns, blogging and quality content. Which of these Internet features make sense for your business? Hiring the right internet marketing firm that has a solid understanding of what’s out there and how it can best help your business is key. The companies with the best internet marketing strategies, using the most cost effective marketing techniques that are custom to their business model will outpace the field by generating and converting more leads than the competition.
Wow! But Can I Do Any of These Great Things?
To learn how to ski or surf, your best bet is to get an expert skier or surfer to teach you. The expert sets you up with the right equipment, shows you the right moves and why, and stays with you as you learn. You may not need the expert forever, but the coaching prepares you to move forward on your own when you’re ready. And so it is with Internet marketing and website design. The experts at seenBEST Web Design in Phoenix, Arizona, will help you create a successful online marketing campaign using the latest technologies in web design, search engine optimization, social media marketing, video marketing, and internet marketing. Call today (480) 256-9010 for a free consultation and catch the wave to prosperity in 2012!
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Friday, November 18th, 2011
Why 10 Leading Marketing and Business Experts Warn Against the All Too Common Mistake of Cutting Marketing Budgets in a Slow Economy
Imagine reading a newspaper that has one and only one advertisement. You would notice that advertisement. You might even marvel at it. Now imagine the same newspaper with 50 advertisements. Would you still notice that one advertisement? Not likely.
When all other advertisers cease their marketing efforts, the advertiser who stays in the media is the one who catches the readers’ and buyers’ attention. But don’t take our word for it: consider what the experts say.
“Successful companies do not abandon their marketing strategies in a recession; they adapt them.” The venerable Harvard Business Review instructs business owners in “How to Market in a Recession” to adapt marketing strategies rather than cut them. “Instead of cutting the market research budget, you need to know more than ever how consumers are redefining value and responding to the recession….This is not the time to cut advertising….Brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.”
“Prospects are more likely to recall marketing messages delivered consistently during a fragile economy, even if they are smaller and less frequently delivered.” Jay Levison, veteran marketing consultant and author, warns in his book, Guerilla Marketing During Tough Times, that “…many companies have scrubbed or reduced their marketing budgets to combat tough times and that it will cost those firms three dollars for every dollar formerly spent to reach the same level of consumer recognition and share of mind they previously enjoyed.”
“Cutting your marketing spending is a sure way to give ground to competitors who may be more aggressive during the downturn.” An article published on business mogul Bloomberg’s BusinessWeek, “5 Don’ts for Marketing in Down Times,” offers that “just as the savviest investors view down markets as a time to buy when everybody else is selling, the savviest marketers know recessions are a great time to pick up market share. They understand that by maintaining their budgets (or even increasing them) they may not come out ahead during the down times, but they can pick up market share that will pay off in the long run.”
“Research shows that companies that consistently advertise even during recessions perform better in the long run.” A Wharton University article, “When the Going Gets Tough, the Tough Don’t Skimp on Their Ad Budgets,” urges business owners to continue advertising. “A McGraw-Hill Research study looking at 600 companies from 1980 to 1985 found that those businesses which chose to maintain or raise their level of advertising expenditures during the 1981 and 1982 recession had significantly higher sales after the economy recovered. Specifically, companies that advertised aggressively during the recession had sales 256% higher than those that did not continue to advertise.”
“Become proactive rather than reactive.” The book, How to Up Your Profit in a Down Economy, by author and advertising copywriter Robert Boduch, encourages business owners “to make it a habit to reach new prospects every week – better yet, every day….To generate new customers consistently, you need a continuous marketing action plan.”
“With the right advertising tactics, a downturn can actually provide opportunities for online marketers.” A Google Adwords acticle, “Top Tactics for Tough Times,” suggests that “Now more than ever, your customers are relying on the Internet to help them make the best purchase decisions during tight times.”
Online “communities and social networking sites are cost-effective and have a measurable impact on prospects’ decisions in the consideration stage, which will be important to companies under recessionary pressures.” Josh Bernoff, Sr. VP Idea Development for Forrester Research, one of the leading IT, marketing, and technology research and consulting companies, writes in “Strategies for Interactive Marketing in a Recession” that “interactive marketing programs are now fueled by measurable results.” Bernoff suggests that “interactive marketers should stop toe-dipping and invest only in programs that can deliver on measurable metrics.”
“What you have to think about is whether increased spending will give you an even greater return.” An article in the Search Engine Guide, “How to Get the Most Value From Your SEO Investment,” explains that “spending less would be nice, but you have to get out of that mindset. Target, Walmart, Pepsi and Coke all continue to spend, spend, spend on their marketing because they know it gets results. And the second they stop spending, they know they lose market share to their competition.”
“Today, as web browsing has become more and more pervasive, the way people shop has changed.” Google’s Jim Lecinski defines “What the ‘Zero Moment of Truth’ Means for Marketers” and explains that “long before shoppers find products on a store shelf, they search for the best options online. By the time they make a purchase, they have read reviews, compared prices and fully evaluated their options, whether they are buying a pillow or a Porsche.”
“As Americans spend more time online for information and entertainment purposes, digital advertising and marketing has emerged as one of the most effective tools businesses have to attract and retain customers.” The Interactive Advertising Bureau (IAB) reported “Internet Advertising Revenues Hit $7.3 Billion in Q1 ’11,”a 23 percent increase in the first quarter of 2011 over the same period in 2010. “This marks the highest first-quarter revenue level ever for the industry and a significant increase over last year’s first-quarter revenue level, which had been the highest on record to date,” stated the IAB. “The consistent and considerable year-over-year growth we’re seeing demonstrates that digital media is an increasingly popular destination for ad dollars, and for good reason,” said IAB President and CEO Randall Rothenberg.
“Now is exactly the time to take advantage of marketing, and to use it strategically, proactively and effectively,” counsels Allen Levine, a respected marketing consultant to the legal industry, in his article “Marketing in Tough Times.”
Ready to take advantage of this challenging economic period and make your business stand out from the competition? A professional online marketing team will give Phoenix small business owners the best ROI for their marketing dollars by developing an integrated campaign. The experts at seenBest Web Design, Phoenix, Arizona, are savvy in all areas of marketing on the internet and can tailor a campaign to effectively and affordably meet the small business owner’s budget and business goals. Call us today for a free consultation, (602) 456-0150!
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Thursday, October 27th, 2011
I recently spoke with a small business owner in Ahwatukee who called with some questions about Internet marketing. He was spending over $1,000 a month on magazine and yellow page ads, but heard that Internet marketing was more affordable and could be more effective than other types of advertising. Like many small businesses today, his operating budgets are tight and marketing expenses are often the first to be cut.
When a new client comes to me and is considering Internet marketing for the first time, I usually ask if the business has some kind of method in place to track the effectiveness of current marketing expenditures. How does your business track the source of inbound leads? Many companies don’t have even basic leads tracking systems in place, such as asking new callers how they heard about the company and recording their responses. Owners often don’t know:
- How prospects find them.
- How to track results to determine which marketing programs are working effectively.
- How much money they’re spending on ineffective marketing programs.
The owner followed my suggestion and began asking all new customers “how did you hear about us” when they contacted his company. He trained his staff to ask the same question when answering any new inbound call and had everyone record the answers. He was shocked to learn that over a 30-day period, not a single new inbound lead came from those magazine or yellow page ads. The end result? We learned that he was wasting a lot of money on advertising that did not work.
If your traditional marketing programs aren’t producing a reasonable return on investment (ROI), consider redirecting those dollars to a more effective method, such as Internet marketing.
Be Where Your Audience Is Looking
Consider the stats: 78% of U.S. adults use the Internet and 78% of those search for information about a product or service they’re considering buying (Pew Internet and American Life Project Tracking surveys). Given the sheer numbers of potential buyers online, business owners can no longer ignore the power of the Internet for marketing.
People today access information any time they want it via Internet marketing (websites, social media sites, blogs). People increasingly control how, when and where they receive information. They are also finding more ways to ignore unsolicited information coming via traditional marketing (TV, radio, print ads, direct mail). Consider this:
- Television ads are often avoided through the use of TV capture devices such as TiVo
- Radio ads are often avoided through the use of Pandora and/or advertisement free satellite radio stations
- Many magazine and newspaper companies have gone out of business – the same information that was once printed can now be obtained for less cost online
The internet has made it possible for people to obtain the information they need at the exact moment they want to find it. That driving force can lead to overwhelming success for your business. Web marketing allows your business to display advertisements only when an interested person is searching for your products or services, or is reading information that is relevant to your business. With Internet marketing, your marketing is delivered with laser-like focus to a highly targeted crowd of interested buyers.
In order to increase ROI through effective Internet marketing, you need to know:
- Who your target audience is.
- What they may be thinking about when they need your product or service.
- Who your competition is and what is their message.
- Which of the many Internet marketing technologies are best suited to produce results for your business.
The answers to these questions build the base upon which an Internet marketing campaign is created. An experienced internet marketing firm can help you achieve success by:
- Developing effective branding for your products and services.
- Creating clear and concise marketing messages.
- Clearly communicating value to your potential clients.
- Evaluating your marketing budget to employ the technologies that are most effective within that range to accomplish your goals.
Your campaign may be comprised of a mixture of various technologies, including websites, social media, SEO, online promotions, content, blogs, email marketing, and PR. They can all blend together seamlessly as part of a well-defined strategy. However, once you create your ideal online marketing platform, the work isn’t finished. These digital tools allow you to go further than ever before with your marketing, and give you the resources to constantly analyze online marketing effectiveness to make changes as needed that will help you maintain a competitive edge.
Measuring Internet Marketing Results
So, how will you know if your internet marketing campaign is providing you the results your business needs to succeed? How can you know what changes need to be made and when to make them? Have you seen an increase in:
- Website traffic?
- Visibility/brand image?
- Sales revenue?
- Number of subscribers?
The ability to track every aspect of your marketing campaign is one of the most powerful results of marketing on the internet. Virtually every statistic can be measured and, more importantly, adjusted in real time to increase results in specific areas. A well-planned Internet marketing campaign will start off with advanced configurations, and grow and shift over time as the needs of your business also change. Online marketing is flexible, allowing you to modify, in real-time, factors such as ad scheduling, ad copy, your budget, geographic targeting and more.
The ability to modify your campaign in real-time, monitor it, and improve it will allow your business to create awareness, build trust, and develop more leads than ever before, resulting in increased sales and repeat business.
If you could increase visibility, leads and sales while decreasing marketing costs, how long would you wait to start? Investing in a marketing campaign designed by Internet marketing experts like seenBest Web Design in Phoenix, Arizona, will cost no more than a few traditional ads, but can produce greater long-term results. Contact seenBest Web Design today at (602) 456-0150 to schedule a free consultation and find out just how successful an effective Internet marketing campaign can be.
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Saturday, September 24th, 2011
This article is part of a series of twenty articles. Click to read: The Top 20 Web Marketing Concepts Your Next Website Design Company Should Know
Email marketing is one of the easiest, most inexpensive ways to keep the name of your business in front of your clients on a frequent, consistent basis, and has become an exceptionally popular form of advertising. If you aren’t taking advantage of the benefits of email marketing, consider these statistics:
- A study by the Direct Marketing Association estimated that email marketing would generate an ROI of $42.08 for every dollar spent on it in 2010, outperforming all the other direct marketing channels studied.
- Nearly 90% of consumers use email (2010 Digital Marketing Fact Book).
- In 2011, 88% of business-to-consumer firms and 71% of business-to-business firms are using email marketing (Forrester Research).
- U.S. online retail sales (excluding auto, travel, and prescription drugs) are forecast to reach $248.7 billion by 2014 (Forrester Research).
So – what is email marketing?
Email marketing is sending electronic mail to a list of customers and prospects to deliver your marketing messages and help you stay in contact with people on your list. Companies send regularly scheduled emails to build customer loyalty and trust, increase sales, and strengthen brand recognition.
However, a successful email marketing campaign today is not just about selling your products or services. It is important to understand: consumers don’t want to be sold. According to the Custom Content Council, 73% of consumers prefer to get helpful articles rather than ads from companies. And 61% are more likely to buy from those companies. By sending relevant, informative email communications on a regular basis, you can build a strong relationship with your readers. This relationship will set you apart from the competition, companies that send messages that are often viewed as SPAM in the eyes of the recipients.
What are some of the benefits of email marketing?
- Save money and time – Email is an inexpensive and fast way to reach large numbers of people.
- Build your company’s reputation as an expert – If you are too busy to generate your own content, a professional online marketing firm can generate and publish industry specific content for your business.
- Grow your prospect list – There are multiple ways to expand your list of email contacts, from website embedded subscription forms, to social media, giveaways, events, and more.
- Keep your company visible – Put your name in front of people often so they’ll remember you when they or their friends need you.
- Track results easily – Numerous web analytics are available to learn how effective each email was and how to improve future email performance.
- All marketing campaigns increase in effectiveness – Combine email with social media, website, newspaper ads, bulk mail, and radio … and multiply the results.
- Communicate with people who want your email – Use opt-in lists and advanced email marketing tools to ensure the highest open rates and avoid being blacklisted.
There are several important ingredients that must be present in order for an email marketing campaign to achieve the desired results. Great content is only one of those ingredients, successful email marketers know that other processes must be followed closely. To create powerful results, email marketing campaigns must:
- Provide fresh and relevant content.
- Utilize regularly updated sources of email contacts.
- Brand the email message properly at time of distribution.
- Use a compelling subject line to cut through the clutter.
- Maintain proper controls over the system of email distribution.
- Empower email marketing with social media and sharing tools to help spread the message further.
Our team of online marketing experts at seenBest Web Design in Phoenix, Arizona, help your business maximize email marketing results. We help build email lists from client databases and other sources and then import those lists into the proper email marketing software, based on marketing objectives. We then help brand the email message to match your business cards, websites, and other marketing collateral. We provide content writing services that will create fresh, regular content to use in email marketing campaigns and help inform and energize your client base. From start to finish, we help your company create and manage a regular newsletter email campaign, including template design and content selection. We help embed newsletter/email sign-up forms on websites and utilize other sources, such as social networks, to expand your list and maximize the distribution of your message.
We have been helping businesses achieve their marketing goals throughout the Phoenix, Arizona, metro area since 1995. Contact us today for a free expert consultation and find out how we can help your business increase sales and maximize ROI through the use of email marketing. Call (602) 456-0150.
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Monday, August 22nd, 2011
Why is professional web design so important for the success of your business? It has a lot to do with packaging, which is one of the most important aspects of marketing. Imagine that you’re interviewing a dozen candidates for a new assistant position to work for you directly. Who are you more likely to hire: A candidate who shows up late in torn jeans, doesn’t seem interested in the job, and doesn’t speak to what you’re looking for? Or the well-polished candidate who is dressed nicely, friendly, knowledgeable about your company, and hits it off with you right from the start?
Packaging is the process of glamorizing your products or services in order to attract the customer’s attention. When there are hundreds or thousands of other websites offering the same products or services as your business, would you rather be the poorly dressed applicant with a communication problem or the sharply dressed and crisply spoken candidate that appeals to your customer’s needs? Most people on first glance will choose the business that presents the most pride in their company by exuding a professional image through their website.
A website makes a statement about your company. It is often the first and only impression potential clients have of your company. Attractive web design lends credibility to your business and leaves a positive impression on visitors. Researchers have found that people form an opinion of a website and the company it represents in less than one second. If that opinion is not positive, they will immediately click off your site to go to another site. With so many options available to the digital consumer, how do you create and design a successful website that sets you apart from the competition?
Designing a website that stands above the competition requires a combination of several unique talents that are often difficult or impossible to obtain in one place. There are a lot of ‘web designers’, ‘web design companies’, and ‘do it yourself website’ packages out there. Unfortunately, very few of these available options master the complex art of successful web design that will result in increased sales and business leads. Doing this correctly in a way that doesn’t waste your time or your money requires:
- A good understanding of web psychology
- Extensive experience with marketing technique
- Current knowledge of web usability issues
- The unique ability to position one company apart from and above all others
- A grasp of modern design standards and skills with the manipulation of digital imagery to tell a story
A professionally designed website will capture visitors in those crucial first seconds, stand out from the competition, build customer base and increase sales. Consider these elements when looking for help to design your next corporate website:
- Adoption of user experience conventions. Users expect to find certain things on every website, such as a clear to understand company logo and message, ease of navigation, and the ability to quickly find the information they are looking for.
- Principles of layout design and proximity. Design must consider the psychological effect of such elements and principles as graphics, white space, cleanliness, placement above and below “the fold,” and grouping like items.
- Valuable, quality content. Users want information about your company’s products and services. Quality content will improve your search engine rankings.
- Load time. Speed is key. Users will wait no more than 8-10 seconds for a page to load. And search engines will rank your site higher when pages load faster.
- Browser compatibility. Your website must follow standard protocols to open properly in any browser.
- Search engine optimization (SEO). Sites listed in the top half of the first page of search results capture 99% of all new business generated online. Keyword selection, localization, and constant updating of content are some of the elements necessary to get a high website ranking.
Today, over 86% of small businesses have a website. With so much competition, making your website stand out is challenging. A professionally-designed website will reach more people and give your company the image you want to portray. seenBest Web Design employ a team of online marketing experts with over a decade of experience designing successful websites that get results. Contact us today for more information (602) 456-0150.
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Friday, September 10th, 2010
Search engine optimization services are booming, and for good reason. With Search engine optimization experts guiding your website, your business can extend marketing reach to a maximum number of customers and increase sales at a staggering rate. With practically everyone using the internet now to search for products and services, it’s important to put your website in front of them as often as possible. In most cases, if you wish to grow and increase business, search engine optimization services are one of the very few ways for you to be successful.
SEO is a complex field that is changing every single day. Search engines are constantly updating their ranking techniques while competitors are constantly trying to beat your website and are employing new methods regularly. To pull in maximum traffic for your website, it is essential to hire a specialist that stays on top of these new developments and implements the effective ones for your site. Search engine optimization is about understanding everything about your website, from page content, to blogs, natural traffic, back links, keywords, meta tags, pay per click links and more. Hiring an expert that is familiar with these terms will win you new projects if applied and put to practice properly.
Irrespective of any site promotion techniques you apply, one thing is sure. Content is king. That is the most important concept to keep in mind if your goal is to leave your competition in the dust. Adding business related content that applies pre-determined keywords in articles, page content, and blogs is very important. Customers naturally search by using keywords and key phrases, so it’s imperative to correctly identify what those are and how to best target them.
For information about expert SEO services for your business, visit seenBEST Web Design. Our Phoenix, Arizona company will get your business seen online and increase sales for your company. We offer professional web design, SEO, and online marketing services.
Tuesday, September 7th, 2010
Of all forms of marketing available to your business, effective SEO is the MOST effective and least costly method to keep you moving towards further growth, success, and profits. So many companies have struggled with growth in this economy. Yet, I have personally watched businesses reach record profits, even through a recession. The secret has been the same for all, strong online presence. It’s true that if you supply effective SEO your business website you will grow. The reason is simple. Most businesses, your competitors, do not yet grasp the importance of the internet on the mind and purchasing habits of their target clients. That makes it easy for the few that ‘get it’ to rake in record profits.
Linking your business sites to relevant areas where customers will be searching for your services is a difficult task. There are many factors involved, and an entire industry of specialists has been formed to make sure that your website beats out the competition. If growth is your goal, you should immediately seek out these experts and ask them to start marketing your business to your clients today. But the secret to selling online goes beyond just knowing where the customers are searching. Your website must become a digital handshake between you and your client. You need a compact, easy to use website that has been optimized for your target client and marketed to the right people.
So many website providers today focus on only one element of the process. They either design a website, or they market your website. Rarely do you find a company that does both, and does them both well. However, that’s exactly what you’ll need to be a success. It does little good if people find your website only to turn away because they aren’t getting the information they need from your pages. It also does little good if your website is perfect, but can’t be found by your customers.
It’s time to upgrade the techniques of your outsourced web team. Look for companies that utilize cutting-edge online marketing strategies, combined with effective page design, and are willing to sit down with you to understand your business and goals. These elements are crucial to making your efforts count. Year by year I have observed new trends in the website industry. Your website solutions provider must stay on top of the latest and greatest methods and incorporate new ideas when promoting your business.
Web Marketing Elements
After all, this is the future of your business on the line! If your website company cannot explain to you the benefits of SEO, blogging, tweets, social media, landing pages, click tracking, page speed, custom search, Google caffeine, article distribution, video linking, or PPC, it’s time to find another company. Further, if they can’t demonstrate to you effective past performance, you also need to move on. In today’s economy, time is too short and the risks are too large to play games with your ROI.
Once you find that company that is willing to sit down with you, work with your business, and knows all elements of the industry – both online marketing and page design, keep them. They will keep your business on the fast track to profits.