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Posts Tagged ‘email marketing’

Stand Out from the Crowd with a Custom Website and Internet Marketing Strategy

Friday, June 22nd, 2012

It’s tough for any business to stand out from the crowd when almost every company in any given industry has some type of online presence. While several options exist with regards to marketing your business online, not all are created equal. While it is not impossible to gain a competitive advantage, to truly beat the rat race you need to work smarter, not harder. Working smarter means avoiding generic, non-descript internet marketing solutions, having a custom website, and working with an internet marketing expert to devise a working strategy.

 

Avoid Generic Marketing Services

You know the ones, they are the generic internet marketing services that SPAM you endlessly and promise you the world. Some examples: Yellow Pages, Yelp, DexOnline, MerchantCircle. These prime examples, combined with other cheap local business directories, are usually ineffective and offer little  to no help in the promotion of your business.

 

The trick to gaining leads from the internet is to stand out and distance your business from the competition. You must demonstrate to potential customers online that you provide whatever it is they are looking for, and that you do it in a way that is better than the competition. With a generic marketing service, what differentiates you from the other 10, 20, or 100 businesses in your category that provide similar services? For example, let’s take a look at these two Yelp listings for Dog Groomer in Phoenix.

 

First listing for Dog Groomer in Phoenix

 

Second listing for Dog Groomer in Phoenix

 

Both listings are 95% identical. Both listings appear listed alongside dozens of other local dog groomers who also have listings that look virtually identical. For hundreds, or sometimes thousands of dollars per month, your business becomes essentially just one more blip in an ever growing list of your competitors. There is no guarantee that you will ever stand out in any way from the crowd using this type of service.

 

A Custom Website – The First Step in a Successful Internet Marketing Campaign

How do you avoid the dilemma of getting stuck in the crowd through generic marketing services? The solution is to develop your own identity, enhance your online visibility and reach potential customers directly.

 

A custom website helps you create a unique online identity for your business. You will never have to share your presence with others on your own website with your own branding. Most importantly, your website will never exactly resemble that of your competition. Unlike a template website, where every business looks the same, a custom website allows you to represent your business in a unique way that reflects your specialty, service quality, and customer centric approach.

 

Beyond making you look good, a custom website provides several other unique advantages. When developed by an experienced internet marketing company, your custom website will include all of the necessary components to attract and interact with potential customers, such as:

  • Custom calls to action to encourage inquiries and leads from your customers
  • Contact forms that collect contact details from visitors
  • Customized feedback and client testimonial listings, with data that you control
  • Social media components for Facebook, LinkedIn, Google+, Twitter,and YouTube
  • Interactive features such as feedback, comment, and chat boxes allowing you to engage with visitors
  • Fully functional shopping carts
  • Multiple embedded videos
  • Marketing and informational blogs
  • Plus dozens of additional marketing features –all completely under your control

 

A Custom Internet Marketing Strategy – With Your Custom Website at the Center

A custom website provides your business an impressive identity. A custom internet marketing strategy is the next step and can completely transform your bottom line. An intelligent internet marketing campaign not only helps you drive more traffic to your website, it places you far ahead of your competitors, helping you generate more leads and increase sales.

 

A well planned internet marketing strategy, specially developed according to your unique business needs, will help you reach your target audience faster and the cost incurred will be much less than the cost of traditional marketing mediums. With a custom strategy all of the most advanced online marketing tools are available to you, including the full power of social media. An internet marketing expert can help you blend together all available avenues and centralize them on your website, helping your business gain the largest possible advantage over the competition.

 

Cost Comparison – Custom Website and Marketing Strategy vs. Generic Marketing Services

Traditional advertising methods, like listings in a business advertising directory run by a national firm, can seem cost effective at first. The disadvantage to the low monthly fee, however, is a lack of desired results. $800 per month to generate zero new leads is an overhead of $9,600 per year – a wasted expense that few small businesses can afford.

 

The cost to develop a custom website with an affordable internet marketing firm is less than half of that $9,600 yearly fee. What’s more, this is a one-time investment! Once a custom website has been developed you do not need to spend a large amount of money each month. A good custom website for your business can cost as little as $3,000 and can last you up to five years. Compared to five years of generic marketing services at $800 per month, that’s an average savings of $45,000!

 

That amount of money can then be invested into internet marketing solutions that actually work. Solutions that are tied to your custom website, allow you to stand out from the crowd, and help you gain maximum exposure. We’re talking about search engine marketing, search engine optimization, social media, and email marketing. These methods can be tracked and analyzed and, more importantly, can be turned on and off depending on the needs of your business. When comparing the returns offered by a well thought out internet marketing strategy, the investment is less than a generic marketing service and the returns are far greater.

 

How to Develop a Custom Website and Internet Marketing Strategy

It’s no secret that the ROI from an old fashioned business listing compared to an expert online marketing strategy doesn’t stack up. That leaves just one question: “How do I develop my strategy?” The solution is to find a one stop service provider that understands how all of the various pieces work together. You should never have to chase different people in different organizations around for updates related to your website and SEO activities. A comprehensive service provider that understands the intricacies of web design, web development, and internet marketing will help eliminate the stress of:

  • Managing contact information for multiple organizations
  • Trying to get different companies to work together
  • Dealing with the issues that arise when one person (web designer) doesn’t know what the other is doing (social media manager, SEO guru, etc.)
  • Managing the waste that occurs when multiple people are working towards a singular goal all unaware of what others have already accomplished

 

Do you own a business and still rely on traditional print listings, cookie-cutter online business listings, or nothing more than a low-cost template website to advertise online? In this digital age, it may be time for you to venture into a whole new world of opportunity created by a custom website and online marketing plan specially developed for you. The results will amaze you.



seenBEST Web Design

Inbound vs Outbound Marketing: It’s Not an Either/Or Debate

Monday, April 23rd, 2012

This article is part of a series of twenty articles. Click to read: The Top 20 Web Marketing Concepts Your Next Website Design Company Should Know

 
There is a time and place for both inbound marketing – search engine optimization (SEO), blogs, content publishing, subscriber emails, and social media – and outbound marketing – print and TV/radio advertising, telemarketing, trade shows, and cold calling.

 

The debate should not be about which one is better, because both have merit. But for small business owners who can’t afford a large marketing staff and don’t have a large advertising budget, the debate should focus on where to spend your limited time and advertising dollars to get the highest ROI (return on investment).

 

That said, the reality is that people are increasingly going to the Internet to learn about the products and services they want to buy and to find places to buy them. Last week I decided to buy a patio umbrella. I wanted to make sure it can withstand wind and rain, and would not fade in one summer. Did I want to wait to get a direct mail piece selling patio umbrellas? No. Did I want to wait for a radio, TV, magazine or newspaper ad to tell me where to find one? No. And even if I did see an ad, how much can they possibly tell me about patio umbrellas in a 30-second spot or a 4” ad? I don’t have time to wait for an ad or drive around to several stores until I find what I want. In a few minutes online I found several manufacturers’ and local stores’ websites, read consumer reviews, and learned all I needed to know about patio umbrellas, including prices. I chose a nearby store from the ones I found online, and when I went to the store to look at the umbrellas, I already knew they carried what I was looking for. All I needed to do was decide which color I liked best, buy it, and bring it home. I saved gas, time, and money using the Internet to do my leg work. That experience shows the power of inbound marketing.

 

Inbound (“digital”) marketing “pulls” people to your products or services. Inbound marketing strategies and techniques are designed to attract people at the moment they are online looking for information about something they want to buy. Companies must to provide useful information and tools, interact with potential customers, and develop relationships to meet the expectations of today’s online consumer.

 

Outbound (“traditional”) marketing “pushes” information about your products or services to the public. Promoting your business with outbound marketing keeps your name in the public view and creates a sense of urgency to buy what you sell.

 

What is the trend in marketing today? Industry sources estimate the ROI on email marketing at 4,300%, making it the most popular form of marketing by small businesses. Numerous studies and surveys indicate a movement toward inbound and away from outbound marketing. Consider:

    • 84% of Americans do Internet research before going to a store. (Google – Zero Moment of Truth)
    • 70% of consumers trust online consumer reviews, an increase of 15% in four years, more than any other source of brand information and messaging except referrals from friends and family. (Nielson)
    • 42% of total retail sales in 2009 (online and offline) were affected by the Web, with sales growing to 53% by 2014. (Forrester)
    • 87% of companies now employ Twitter as part of their social media marketing strategy, while 82% use Facebook.(eConsultancy.com)
    • 86% of TV viewers skip ads. (The Guardian)
    • 44% of junk mail is thrown away unopened. (About.com Environmental Issues)
    • 74% brand recall is experienced by consumers when the advertiser’s integrated strategy is carried across mobile, TV and online. (NYTimes/Google)

 

The bottom line: Your inbound marketing strategy is critical to the long-term growth of your business. Get your share of the $224.2 billion estimated online sales in 2012. Contact seenBEST Web Design to help you develop an online marketing strategy that gets results.

 

 


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Get an Advantage Over Your Competition With Strategic Internet Marketing

Sunday, January 29th, 2012

If you have a website now but it’s not topping the search results page, then it’s time to invest in strategic Internet marketing. Business crucially depends on marketing. To make a profit, you need to develop a marketing strategy to attract the right customers and keep them. In years past, the strategy combined physical location, signage, TV and radio ads, newspaper and Yellow Pages ads, fliers, and other print media. Today, people make buying decisions by searching online to find everything from armoires to zhu zhu pets, from accountants to zumba classes. So your marketing strategy needs to have a strong Internet component.

 

How will strategic Internet marketing help your business?

 

Your website can powerfully market for you 24/7. A well-designed website can be your most rewarding business-generating investment when used as the cornerstone of your strategic online marketing campaign. A carefully planned campaign will create awareness, build trust, and develop leads, which will result in increased sales and repeat business.

 

An Internet marketing campaign should begin with an effectively designed website and be integrated with:

  • SEO. Your website needs to rank well on search engines to be seen. SEO keyword strategies help improve your ranking. For local companies wanting local business, be sure to include your city or neighborhood in your keywords.
  • Social media. Facebook, YouTube, Twitter, LinkedIn…social media marketing is perfect for small businesses with limited budgets. The more “friends” and “followers” and “connections” you get, the more people will see you.
  • Pay per click advertising. Ads placed on the right websites with the right customers and lots of traffic can be a very efficient method of promoting your business.
  • Content. Fresh content added frequently, at least once a week, increases your search ranking and attracts new customers.
  • Blogs. Blogs are one of the easiest ways to drive people to your site. Add to your blog at least one-two times weekly. And comment on other blogs so you can link back to your website, another way to improve your rankings.
  • Online promotions. Everyone loves a deal. Drive people to your site with specials only available online or only advertised online.
  • Email marketing. Your email list targets only the people who want to hear from you. Use an appealing subject line, persuasive content, and a call to action to convert more readers to customers and to grow your email list.
  • PR. Submit press releases to multiple online PR sites for more visibility.

 

Five ideas to get your strategic Internet marketing campaign moving

 

  1. Invest in pay per click advertising. Google rankings are either “organic” (resulting from its algorithms) or “paid” (such as pay per click ads).  Organic search can take many months, even years, to get you to the top – if ever. With pay per click advertising, you get higher and immediate Google priority ranking.
  2. Create an SEO content strategy. Make a list of the keywords that you would like the site to rank well on, then take a look at how to insert those keywords throughout your existing content. It’s possible to overuse keywords or use them inappropriately – Google’s “black hat” policy looks for misleading use of keywords and can ban websites from their search results.
  3. Create new content. Regularly updated content, such as articles and blog posts, help a site rank well. Google prioritizes sites with frequent updates, assuming they must be more relevant. The number of incoming links from external sites is a huge way to climb in search rankings, so get other sites to link to your great content.
  4. Advertise on Facebook. Facebook offers small companies an advertising package that provides a more targeted campaign for companies on a low budget. With over 400 million active users logged on to Facebook in any given day (Source: Facebook’s Press Room), a well planned and executed Facebook ad campaign has proven to be a cost effective method of marketing a small business.
  5. Create and execute a social media marketing campaign. Use Facebook, Twitter, LinkedIn, and YouTube to engage in conversation with your customers or prospects. Keep in mind that the conversations should not, for the most part, be a sales pitch.

 

Internet marketing success requires patience

 

One critical ingredient in a successful Internet marketing campaign is patience. The results of your efforts take time and require constant monitoring and analyzing. An Internet marketing expert can help you develop and maintain your campaign to achieve your goals. The professional Internet marketing team at seenBest Web Design in Phoenix, Arizona, has extensive experience in all aspects of Internet marketing and will work with you to design an effective campaign. Call seenBest Web Design today and learn how strategic Internet marketing can work for you!

 


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Why Internet Marketing Works

Wednesday, November 2nd, 2011

The Internet marketing industry has existed since only 1994, and sales have grown from $300 million in the U.S. in 1996 to an astounding $200+ billion in 2010. Online marketing is thriving, and businesses that have invested in successful Internet marketing campaigns are reaping the rewards today.

 

Internet marketing stands as an essential business development tool for today’s successful companies, as traditional “old school” marketing has seen a substantial decline. Internet marketing makes information about your business available anytime consumers or clients are looking for it. But traditional marketing – print and media ads, telemarketing, and direct mail – relies on pushing out a message and hoping someone will want what the company is offering at the time they see the ad. Joseph Jaffe, consultant and author of Life After the 30-Second Spot, suggests, “Consumers are starting to outgrow us. They know what to buy and where to buy it, and they don’t need us to tell them anymore.” Accepting and addressing this major change in consumer behavior is the key to why Internet marketing works.

 

Internet marketing is successful because:

 

  • It is more cost effective than traditional marketing methods. Internet marketing campaigns are inexpensive compared to the thousands of dollars spent on traditional ads.
  • You can target specific audiences. A personalized message encourages people to take the action you desire. The Internet provides endless opportunities to tweak and tailor your message for every type of buyer wherever they may be. And your message is there when they’re looking for it – when they are ready to buy.
  • Your return on investment is much higher. A well-orchestrated Internet marketing campaign can deliver substantial increases in profits, with a much lower cost per lead than traditional marketing. Even a small budget campaign can produce an impressive ROI and the viral nature of Internet marketing keeps your campaign moving and expanding, providing a steady stream of leads.
  • There are many ways to measure results. Traffic to your site, conversions, number of sales or subscribers, inbound links, brand image…these are just a few of the numerous web metrics and analytics you can track to determine the success of your campaign. Having this information at your fingertips allows you to make changes on a regular basis, even daily if necessary, to improve results.

 

For local businesses, Internet marketing can be especially successful. The Pew Research Center ‘s Internet & American Life Project’s Spring Tracking Survey 2011 found that 78% of American adults who use the Internet look for information about a service or product they are thinking of buying. Small companies can compete head to head with larger businesses, and companies in smaller towns can compete with companies in major cities. The cost effectiveness of internet marketing makes it possible for you to compete on a small budget and go up against much larger competitors. An attractive and effective new website for your business can make your small business appear more attractive to a potential customer than larger competitors, especially if you are providing local services. Online marketing using SEO and SEM targeted to you area also helps to create a level playing field. Finally, there are several affordable internet marketing tools that can be employed for client retention and content distribution, including social media branding and email marketing.

 

One necessary ingredient in a successful Internet marketing campaign is patience. To see the results of your efforts, it takes time and requires constant monitoring and analyzing of web analytics and metrics. Using an Internet marketing expert to help you develop and maintain your campaign is the best way to achieve your goals. The professional Internet marketing team at seenBest Web Design in Phoenix, Arizona are experts in all aspects of Internet marketing and will work with you to design an effective campaign. Are you ready to build leads, increase sales, and maximize profits for your business? Call seenBest Web Design today at (602) 456-0150 and put their Internet marketing experience to work for you!

 

 


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Email Marketing: Keeping Clients Informed

Saturday, September 24th, 2011

This article is part of a series of twenty articles. Click to read: The Top 20 Web Marketing Concepts Your Next Website Design Company Should Know

 
Email marketing is one of the easiest, most inexpensive ways to keep the name of your business in front of your clients on a frequent, consistent basis, and has become an exceptionally popular form of advertising. If you aren’t taking advantage of the benefits of email marketing, consider these statistics:

 

  • A study by the Direct Marketing Association estimated that email marketing would generate an ROI of $42.08 for every dollar spent on it in 2010, outperforming all the other direct marketing channels studied.
  • Nearly 90% of consumers use email (2010 Digital Marketing Fact Book).
  • In 2011, 88% of business-to-consumer firms and 71% of business-to-business firms are using email marketing (Forrester Research).
  • U.S. online retail sales (excluding auto, travel, and prescription drugs) are forecast to reach $248.7 billion by 2014 (Forrester Research).

 

So – what is email marketing?

 

Email marketing is sending electronic mail to a list of customers and prospects to deliver your marketing messages and help you stay in contact with people on your list. Companies send regularly scheduled emails to build customer loyalty and trust, increase sales, and strengthen brand recognition.

 

However, a successful email marketing campaign today is not just about selling your products or services. It is important to understand: consumers don’t want to be sold. According to the Custom Content Council, 73% of consumers prefer to get helpful articles rather than ads from companies. And 61% are more likely to buy from those companies. By sending relevant, informative email communications on a regular basis, you can build a strong relationship with your readers. This relationship will set you apart from the competition, companies that send messages that are often viewed as SPAM in the eyes of the recipients.

 

What are some of the benefits of email marketing?

 

  1. Save money and time – Email is an inexpensive and fast way to reach large numbers of people.
  2. Build your company’s reputation as an expert – If you are too busy to generate your own content, a professional online marketing firm can generate and publish industry specific content for your business.
  3. Grow your prospect list – There are multiple ways to expand your list of email contacts, from website embedded subscription forms, to social media, giveaways, events, and more.
  4. Keep your company visible – Put your name in front of people often so they’ll remember you when they or their friends need you.
  5. Track results easily – Numerous web analytics are available to learn how effective each email was and how to improve future email performance.
  6. All marketing campaigns increase in effectiveness – Combine email with social media, website, newspaper ads, bulk mail, and radio … and multiply the results.
  7. Communicate with people who want your email – Use opt-in lists and advanced email marketing tools to ensure the highest open rates and avoid being blacklisted.

 

There are several important ingredients that must be present in order for an email marketing campaign to achieve the desired results. Great content is only one of those ingredients, successful email marketers know that other processes must be followed closely. To create powerful results, email marketing campaigns must:

 

  • Provide fresh and relevant content.
  • Utilize regularly updated sources of email contacts.
  • Brand the email message properly at time of distribution.
  • Use a compelling subject line to cut through the clutter.
  • Maintain proper controls over the system of email distribution.
  • Empower email marketing with social media and sharing tools to help spread the message further.

 

Our team of online marketing experts at seenBest Web Design in Phoenix, Arizona, help your business maximize email marketing results. We help build email lists from client databases and other sources and then import those lists into the proper email marketing software, based on marketing objectives. We then help brand the email message to match your business cards, websites, and other marketing collateral. We provide content writing services that will create fresh, regular content to use in email marketing campaigns and help inform and energize your client base. From start to finish, we help your company create and manage a regular newsletter email campaign, including template design and content selection. We help embed newsletter/email sign-up forms on websites and utilize other sources, such as social networks, to expand your list and maximize the distribution of your message.

 

We have been helping businesses achieve their marketing goals throughout the Phoenix, Arizona, metro area since 1995. Contact us today for a free expert consultation and find out how we can help your business increase sales and maximize ROI through the use of email marketing. Call (602) 456-0150.

 


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Web Design Company Offers Job to Phoenix, Arizona

Wednesday, June 15th, 2011

Web design and online marketing company seenBEST Web Design offers new job to Phoenix, Arizona

seenBEST Web Design is a rapidly growing website design, web development, and online marketing company in Phoenix, Arizona looking to expand its team of experts. We are looking for a fresh and energetic internet guru who loves to code PHP, has a good understanding of web design methods, and is familiar with SEO, SEM, and social marketing concepts. You should be well rounded, with a good understanding of the following:

 

  • PHP, JQuery, HTML, JavaScript, AJAX, and CSS
  • Zen Cart, Magento
  • mySQL and Cpanel
  • Drupal, WordPress, Joomla
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM), Google Adwords
  • Dreamweaver, Photoshop
  • Knowledge of additional languages and architectures A+

 

We are located in beautiful Ahwatukee at 46th St. and Chandler, conveniently located just west of the I-10. This is a temporary contract to hire position with flexible working hours.

 

Why seenBEST Web Design?

 

  • Unlimited potential to grow your career
  • We value your creative and innovative solutions
  • Flexible working hours
  • Family owned, family friendly company
  • You WILL learn a lot! We are at the cutting edge of internet development and have many projects and ideas for new projects that will challenge your abilities

 

Do not send over project portfolios, there will be time to discuss your past projects and designs during our interview. To ensure the integrity of our work and the security of our clients’ data, a full background check will be performed prior to the hiring of any candidate. If you don’t feel that you can pass a criminal background check please DO NOT apply. This is a temporary contract to hire position and will be based out of our office. Interested? Send a detailed resume in Word or PDF to jobs@seenbest-web-design.com

 

***SERIOUS INQUIRIES ONLY! THIS IS AN IN-HOUSE POSITION, NO OUT OF STATE OR OVERSEAS CANDIDATES WILL BE CONSIDERED***

 

 

 


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Job Offer: Web Design, Website Development, SEO in Phoenix, Arizona

Friday, January 14th, 2011


seenBEST Web Design is a rapidly growing Phoenix Web Design, Online Marketing and SEO company in Phoenix, Arizona. Due to rapid acquisition of clients we are looking to add more talent to our team.

seenBEST Web Design, a division of my PC Techs, is a team of ‘tech people’ that does things differently – in ways that you will appreciate! Here are a few of the benefits you will enjoy:

  • Unlimited growth potential
  • The ability to apply creative and innovative solutions to problems
  • Complete and total control over your projects
  • Flexible working hours
  • Located in beautiful Ahwatukee at 46th St. and Chandler, conveniently located just off of the I-10 and Chandler
  • You WILL learn a lot! We have many projects and ideas for new projects that will challenge your abilities
  • Work for a tech company, with tech owners, and a team that understands YOU and YOUR needs

The right candidate is someone that has a well-rounded set of web skills. You should have experience with web design AND development, with at least basic knowledge of search engine marketing, search engine optimization, and social networking. If this is you, schedule your interview today! This position is contract to hire and will be based in our Ahwatukee office.

Interested? Send a detailed resume in Word or PDF to [Click Here to Email Your Resume]. Please do not send over design samples, there will be time to discuss your past projects and designs during our interview.

To ensure the integrity of our work and the security of our clients’ data, a full background check will be performed prior to the hiring of any candidate. If you don’t feel that you can pass a criminal background check please DO NOT apply. Thank you!

***SERIOUS INQUIRIES ONLY! THIS IS AN IN-HOUSE POSITION, NO OUT OF STATE OR OVERSEAS CANDIDATES WILL BE CONSIDERED***


 Requirements

  • Must have a good working knowledge of PHP, JQuery, HTML, JavaScript, AJAX, and CSS
  • Must know your way around mySQL and Cpanel
  • Must have Photoshop and Dreamweaver experience
  • Must keep good notes and be able to place clear and concise comments in code
  • Should have a good understanding of Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google Adwords, Google Analytics

Bonus Points:

  • WordPress, Joomla, Drupal, Magento, Zen Cart
  • Web Video, Video Editing
  • Illustrator and Flash
  • .NET, Actionscript, ColdFusion
  • Social networking, Facebook, and Twitter
  • Email Marketing


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