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Posts Tagged ‘effective’

2012 is the Year of Opportunity for Your Business

Monday, January 9th, 2012

Chart Your Business Course for 2012: Check the Economic Trends and
Select Your Next Internet Marketing Move

 

Good news on the economic horizon means opportunities for small businesses to ride a prosperous wave in 2012. Review these recent reports and then consider whether (and how) you should adjust your Internet marketing presence.

 

2012 Business Trends at a Glance: Curving Upward

 

Jobs – Up: Available jobs are increasing, especially in Arizona. Lee McPheters, director of the JPMorgan Chase Economic Outlook Center at Arizona State University, reported Arizona moved from No. 49 among the states for job creation in 2010 all the way up to a top 10 growth state in 2011. Nationwide, the hiring outlook overall for 2012 remains cautiously optimistic, with small business hiring notably expected to increase, according to CareerBuilder 2012 Hiring Forecast. The ABC News 2012 US Economy Forecast cited CEO Brian Hamilton of financial information firm Sageworks, who said, “The jobs numbers are getting better,” and Kiplinger agrees that job creation is picking up.

 

Retail Sales – Up: Not only were holiday retails strong in 2011, according to USA Today, but overall retail sales rose 4.5% year-over-year in 2011, according to the International Council of Shopping Centers and Goldman Sachs Retail Chain Store Sales Index (cited by CNN Money). For small businesses and especially those using refined Internet selling strategies, the news was very good. As Internet Retailer reported, the online holiday shopping season generated at least $35 billion in sales for web retailers according to comScore Inc. Many smaller niche web merchants also closed out the online Christmas shopping season with a nice boost to their fourth quarter sales by making constant updates to their marketing and merchandising plans. Internet businesses gained ground by concentrating on their best customers, using social media and offering highly targeted incentives.

 

Economists – Favorable: Arizona’s economic indicators have been improving, according to the University of Arizona – Arizona Economic Outlook 2012-13. The state’s personal income, wages, and employment are growing at increasingly faster rates. Spending is robust while unemployment, bankruptcies and residential foreclosures are happily declining. Nationally, the 2012 Goldman Sachs white paper, The Outlook for the US Economy, reports household debt burdens have continued to improve. Inflation is not expected to significantly increase. As USA Today reported, holiday retail sales strength, steady manufacturing performance steady and housing market resurgence all point to sustained corporate profitability in the coming year.

 

Business Metrics – Up: Kiplinger estimates the U.S. economy will grow about 2.3% in 2012, a bit faster than the 1.8% pace in 2011, and businesses appear willing to invest in new equipment to expand production after several years of slowed production. A Reuters report observed manufacturing grew at its fastest pace in six months in December, capping a late-year upswing, and a rise in new orders for manufactured goods suggested momentum going into 2012. Another report showed U.S. construction spending neared an 18-month high in November.

 

Consumers – Polling Optimistic: An Associated Press poll result suggests 62% of Americans are optimistic about the economy in coming year, while 78% are hopeful about the year their family will have in 2012. The public’s expectations for this year’s economy reached their highest point since last spring.

 

What Is Your Internet Marketing Agenda in 2012?

Being first to spot an oncoming tide is vital both to boaters and to business owners. Given these economic climate trends, now is the time for small business owners to re-evaluate and re-energize their online marketing campaign. Over the next four weeks, we’ll give you insights and tips for creating websites, SEO/SEM strategies, social media campaigns, and other tools to build your Internet marketing presence and success.

 

1. If you don’t have a website, now is the time to get one. Truly, if you don’t have a viable website, then you are almost certainly missing tremendous business opportunities. If your website has not been redesigned in over three years, it might as well be an old phone book: outdated and not terribly practical. Rather than rush into new marketing channels, it makes sense to build a website that helps establish your brand and reputation while it produces leads and sales. With more online customers out there, you can’t afford to ignore them.

 

2. If you do have a website but don’t show up near the top of the search results page, now is the time to invest in strategic Internet marketing. More than just techie buzz words, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) help propel you to the all-important top spots in relevant searches for your products and services. What strategies will make the biggest impact on lead generation for your business? Pay per click advertising via search engine marketing (SEM) and search engine optimization (SEO) can be the most effective forms of marketing activities for your business in 2012.

 

Staying on top of the latest trends is not an easy task. While you focus on the day to day operations of your business, hiring the right SEO and internet marketing company can save you time, money, and increase the bottom line. Google is making more changes to their system in 2012. New website analytics are coming as well. Hiring experts to help update your website design and SEO will keep your business in front of potential customers under the current Google system and continuing as Google evolves.

 

At the same time, consumer Internet use patterns and preferences are favoring social media as well. Webmarketing’s report also showed 55% of companies closed deals from social media leads, and social media is expected to see the biggest increase in investment moving into 2012 as it impacts all facets of marketing strategy.

 

3. If you don’t have an ongoing relationship with your clients, now is the time to establish social media and email campaigns. Social media helps develop interlocking communities, building relationships with site owners, publishers, and bloggers, which in turn bring new link opportunities for SEO. The landscape is diverse, with many areas to focus on including Facebook, YouTube, Twitter, Google+, and LinkedIn. A competent internet marketing firm with the experience to help tie all of these social networks together with your overall SEO and SEM plan will position your business for future success.

 

Experts agree that tapping into social media empowers small businesses with limited budgets (or low cost items) to market to a receptive audience and even create brand recognition and trust. Michael Brito of Social Business News suggests focusing “on building trust with the community first, then figuring out how to monetize (or get a lead).” A company with the right social media strategy can reach and out to customers like never before.

 

4. If you have some Internet marketing pieces but not all, it may be time to compliment what you’re doing with video marketing, PR campaigns, blogging and quality content. Which of these Internet features make sense for your business? Hiring the right internet marketing firm that has a solid understanding of what’s out there and how it can best help your business is key. The companies with the best internet marketing strategies, using the most cost effective marketing techniques that are custom to their business model will outpace the field by generating and converting more leads than the competition.

 

Wow! But Can I Do Any of These Great Things?

To learn how to ski or surf, your best bet is to get an expert skier or surfer to teach you. The expert sets you up with the right equipment, shows you the right moves and why, and stays with you as you learn. You may not need the expert forever, but the coaching prepares you to move forward on your own when you’re ready. And so it is with Internet marketing and website design. The experts at seenBEST Web Design in Phoenix, Arizona, will help you create a successful online marketing campaign using the latest technologies in web design, search engine optimization, social media marketing, video marketing, and internet marketing. Call today (480) 256-9010 for a free consultation and catch the wave to prosperity in 2012!


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Are Your Marketing Dollars Working for You or Against You?

Thursday, October 27th, 2011

I recently spoke with a small business owner in Ahwatukee who called with some questions about Internet marketing. He was spending over $1,000 a month on magazine and yellow page ads, but heard that Internet marketing was more affordable and could be more effective than other types of advertising. Like many small businesses today, his operating budgets are tight and marketing expenses are often the first to be cut.

 

When a new client comes to me and is considering Internet marketing for the first time, I usually ask if the business has some kind of method in place to track the effectiveness of current marketing expenditures. How does your business track the source of inbound leads? Many companies don’t have even basic leads tracking systems in place, such as asking new callers how they heard about the company and recording their responses. Owners often don’t know:

 

  • How prospects find them.
  • How to track results to determine which marketing programs are working effectively.
  • How much money they’re spending on ineffective marketing programs.

 

The owner followed my suggestion and began asking all new customers “how did you hear about us” when they contacted his company. He trained his staff to ask the same question when answering any new inbound call and had everyone record the answers. He was shocked to learn that over a 30-day period, not a single new inbound lead came from those magazine or yellow page ads. The end result? We learned that he was wasting a lot of money on advertising that did not work.

 

If your traditional marketing programs aren’t producing a reasonable return on investment (ROI), consider redirecting those dollars to a more effective method, such as Internet marketing.

 

 

Be Where Your Audience Is Looking

 

Consider the stats: 78% of U.S. adults use the Internet and 78% of those search for information about a product or service they’re considering buying (Pew Internet and American Life Project Tracking surveys). Given the sheer numbers of potential buyers online, business owners can no longer ignore the power of the Internet for marketing.

 

People today access information any time they want it via Internet marketing (websites, social media sites, blogs). People increasingly control how, when and where they receive information. They are also finding more ways to ignore unsolicited information coming via traditional marketing (TV, radio, print ads, direct mail). Consider this:

 

  • Television ads are often avoided through the use of TV capture devices such as TiVo
  • Radio ads are often avoided through the use of Pandora and/or advertisement free satellite radio stations
  • Many magazine and newspaper companies have gone out of business – the same information that was once printed can now be obtained for less cost online

 

The internet has made it possible for people to obtain the information they need at the exact moment they want to find it. That driving force can lead to overwhelming success for your business. Web marketing allows your business to display advertisements only when an interested person is searching for your products or services, or is reading information that is relevant to your business. With Internet marketing, your marketing is delivered with laser-like focus to a highly targeted crowd of interested buyers.

 

In order to increase ROI through effective Internet marketing, you need to know:

 

  • Who your target audience is.
  • What they may be thinking about when they need your product or service.
  • Who your competition is and what is their message.
  • Which of the many Internet marketing technologies are best suited to produce results for your business.

 

The answers to these questions build the base upon which an Internet marketing campaign is created. An experienced internet marketing firm can help you achieve success by:

 

  • Developing effective branding for your products and services.
  • Creating clear and concise marketing messages.
  • Clearly communicating value to your potential clients.
  • Evaluating your marketing budget to employ the technologies that are most effective within that range to accomplish your goals.

 

Your campaign may be comprised of a mixture of various technologies, including websites, social media, SEO, online promotions, content, blogs, email marketing, and PR. They can all blend together seamlessly as part of a well-defined strategy. However, once you create your ideal online marketing platform, the work isn’t finished. These digital tools allow you to go further than ever before with your marketing, and give you the resources to constantly analyze online marketing effectiveness to make changes as needed that will help you maintain a competitive edge.

 

Measuring Internet Marketing Results


So, how will you know if your internet marketing campaign is providing you the results your business needs to succeed? How can you know what changes need to be made and when to make them? Have you seen an increase in:

 

  • Website traffic?
  • Conversions?
  • Click-throughs?
  • Visibility/brand image?
  • Sales revenue?
  • Number of subscribers?

 

The ability to track every aspect of your marketing campaign is one of the most powerful results of marketing on the internet. Virtually every statistic can be measured and, more importantly, adjusted in real time to increase results in specific areas. A well-planned Internet marketing campaign will start off with advanced configurations, and grow and shift over time as the needs of your business also change. Online marketing is flexible, allowing you to modify, in real-time, factors such as ad scheduling, ad copy, your budget, geographic targeting and more.

 

The ability to modify your campaign in real-time, monitor it, and improve it will allow your business to create awareness, build trust, and develop more leads than ever before, resulting in increased sales and repeat business.

 

If you could increase visibility, leads and sales while decreasing marketing costs, how long would you wait to start? Investing in a marketing campaign designed by Internet marketing experts like seenBest Web Design in Phoenix, Arizona, will cost no more than a few traditional ads, but can produce greater long-term results. Contact seenBest Web Design today at (602) 456-0150 to schedule a free consultation and find out just how successful an effective Internet marketing campaign can be.

 

 


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Email Marketing – The Third Most Effective Online Marketing Method

Monday, September 13th, 2010

Online marketing today offers an incredible number of methods, a select few being more effective than the others. Search Engine Marketing and Search Engine Optimization rank number one and number two in terms of marketing effectiveness and possible ROI. So, what ranks number three? When done properly, the third most effective online marketing method is email marketing. If your business is working on a limited budget, employing SEO, SEM, and email marketing would alone guarantee significant business growth. While blogging, social media, videos, and several other techniques are still recommended as part of an overall online marketing strategy, they don’t come close in effectiveness to email marketing.

Spam in MailboxSEO and SEM are pretty straightforward and easy to understand, but email marketing confuses a lot of people. When using the term email marketing, the first thing that comes to mind for most people is SPAM. Everyone hates SPAM, right? Mass bombing your message to thousands of strangers is NOT an effective email marketing method. However, there ARE many ways to use email as a marketing tool without getting your domain blacklisted and blocked by the internet. Some examples of non spammy ways to make email marketing work for you:

  • Monthly newsletters
  • Event reminders
  • Sale confirmations
  • Quotes
  • Invoices

Just about anything your business currently does via mail can be turned into an email marketing opportunity. Emails that are already being generated for routine functions can be turned into email marketing by adding a simple line to each email pitching a new product or service, or announcing a special sale. In this fast paced world no one has time to think about the millions of messages that we are all bombarded with every single day. That’s why effective email marketing works so well. You are using a message that your intended recipient is expecting, and sometimes excited about. Since they are checking email, chances are good that they’re working, so your message will reach them in a decision making mode.

With 93% of all consumers today receiving business data and product information through email every day, any business that ignores email marketing is making a serious mistake. Once you have decided to take on email marketing for your business, the only thing left to do is find an experienced online marketing firm that is willing to sit down with you and help you put everything in place. Competent internet marketing firms will have plans setup that can help you get an effective email marketing campaign off the ground. They will work with you to integrate email marketing into your existing processes and can design a campaign for you that matches existing branding.



seenBEST Web Design

SEO – The Fast Track to Business Profits

Tuesday, September 7th, 2010

Of all forms of marketing available to your business, effective SEO is the MOST effective and least costly method to keep you moving towards further growth, success, and profits. So many companies have struggled with growth in this economy. Yet, I have personally watched businesses reach record profits, even through a recession. The secret has been the same for all, strong online presence. It’s true that if you supply effective SEO your business website you will grow. The reason is simple. Most businesses, your competitors, do not yet grasp the importance of the internet on the mind and purchasing habits of their target clients. That makes it easy for the few that ‘get it’ to rake in record profits.

Linking your business sites to relevant areas where customers will be searching for your services is a difficult task. There are many factors involved, and an entire industry of specialists has been formed to make sure that your website beats out the competition. If growth is your goal, you should immediately seek out these experts and ask them to start marketing your business to your clients today. But the secret to selling online goes beyond just knowing where the customers are searching. Your website must become a digital handshake between you and your client. You need a compact, easy to use website that has been optimized for your target client and marketed to the right people.

So many website providers today focus on only one element of the process. They either design a website, or they market your website. Rarely do you find a company that does both, and does them both well. However, that’s exactly what you’ll need to be a success. It does little good if people find your website only to turn away because they aren’t getting the information they need from your pages. It also does little good if your website is perfect, but can’t be found by your customers.

It’s time to upgrade the techniques of your outsourced web team. Look for companies that utilize cutting-edge online marketing strategies, combined with effective page design, and are willing to sit down with you to understand your business and goals. These elements are crucial to making your efforts count. Year by year I have observed new trends in the website industry. Your website solutions provider must stay on top of the latest and greatest methods and incorporate new ideas when promoting your business.

Website Marketing and Design

Web Marketing Elements

After all, this is the future of your business on the line! If your website company cannot explain to you the benefits of SEO, blogging, tweets, social media, landing pages, click tracking, page speed, custom search, Google caffeine, article distribution, video linking, or PPC, it’s time to find another company. Further, if they can’t demonstrate to you effective past performance, you also need to move on. In today’s economy, time is too short and the risks are too large to play games with your ROI.

Once you find that company that is willing to sit down with you, work with your business, and knows all elements of the industry – both online marketing and page design, keep them. They will keep your business on the fast track to profits.



seenBEST Web Design

Computer Repair and IT Support Company my PC Techs Announces New Web Design, SEO, and Online Marketing Division

Monday, September 6th, 2010

Phoenix, Arizona, September 06, 2010

my PC Techs, privately owned provider of expert computer repair and IT support solutions, today announced a new web design and online marketing division. The new division, “seenBEST Web Design,” will specialize in web design, website development, search engine optimization, and online marketing. my PC Techs has provided expert computer repair and website solutions for several years under the single brand my PC Techs. The decision was made to offer web site design, SEO and internet marketing solutions under a new product name, separate from computer repair services, due to rapid company growth in both areas. As a result, both companies are now in an even better position to continue building upon their reputation of exceptional customer service and affordable pricing to new and existing business clients.

With a complete range of website solutions, seenBEST Web Design seamlessly blends traditional website design and development services together with cutting-edge online marketing and website promotion technologies. The result provides clients with websites that not only look amazing, but also get found by prospective customers, resulting in increased sales and leads while drastically reducing advertising costs.

Here is an overview of services now provided by seenBEST Web Design:

Web Design and Development Solutions

  • New Website Design
  • Web Page Redesign
  • eCommerce and Online Shopping Carts
  • ColdFusion, PHP, .NET Programs
  • Blogs, Forums, Web Applications
  • Custom MS SQL and MySQL Database Solutions
  • Content Management Systems (CMS)
  • Joomla, WordPress, and Magento Development
  • Web Hosting and Domains
  • Email Services
  • Flash, Animation, and Web Video

Search Engine Optimization and Online Marketing Solutions

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Landing Pages
  • Usability and Site Analysis
  • Local Search, Targeted Search Solutions
  • Pay Per Click (PPC) Campaigns
  • Keyword Research and Development
  • Social Media Marketing
  • Email Campaigns

The Founder and co-owner of both my PC Techs and seenBEST Web Design, Andre Morris, explains the company change: “We are excited about the creation of our new division for web services. Whereas my PC Techs on site technology services are primarily offered to clients in the Phoenix metro area, and Arizona, seenBEST Web Design will allow us to open up our marketing efforts to a national audience. We believe that our new business structure will make it even easier for us to help business owners reduce costly and ineffective print, radio, and television marketing campaigns with low cost, highly effective website and online marketing solutions.”

Unlike traditional web design companies, seenBEST Web Design staffs a team of online marketing and social media experts and is more of an online marketing agency than just another design firm. Their positioning statement, “When you want the best website. When you need it to be seen.” is an accurate summation of the types of services they provide. They aim to educate business owners of one fact: A website is worthless if no one ever visits it. Unfortunately, many businesses fall into the trap of overpaying for website design and development and wind up with a fancy website and little else. This is due, largely in part, to the fact that most web site design companies know very little about online marketing. As a result, they fail to mention these important options to prospective clients.

seenBEST Web Design goes far beyond basic web design services and combines web site design packages with online marketing and search engine optimization. During an initial free consultation, clients will work with a seenBEST Web Specialist who will explain all of the various options available and will help put together a custom design and marketing package based specifically on company objectives and budget. The result is an amazing website complete with integrated online marketing solutions.

For information on web design and online marketing solutions provided by seenBEST Web Design, the company can be contacted by phone at (602)-456-0150 or visit the website at www.seenbest-web-design.com

###

Contact Information:
Sabrina Pellegrino
602-456-0150
sabrina@mypctechs.com
http://www.mypctechs.com


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