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Posts Tagged ‘custom web design’

What is the Benefit of a Custom Website Design?

Tuesday, March 26th, 2013


Hi, I’m the Social Network Princess with seenBEST and today we’re going to answer the question:

What is the Benefit of a Custom Website Design?


A custom website, unlike a do-it-yourself-website, is a website that has been created by a professional team.


As a business owner, you want to have the best website to represent your brand. That’s what you’ll get when you hire experts who have dedicated their lives to helping businesses successfully advertise online.


By hiring an expert team, you’ll be able to focus on managing your business instead of stumbling through the complicated process of website design and internet marketing.


Bring in more customers! Having a professional website gives you the competitive edge, and will convince potential buyers to choose you over the competition.


Getting a custom website for your business is as simple as meeting with seenBEST to discuss your ideas. We handle everything from start to finish, all you have to worry about is taking care of your customers.


seenBEST provides comprehensive website design, web development, and internet marketing solutions. If you have any questions about how we can help you get your business found online, call us at (480) 256-9010 to schedule a free consultation.


Would you like to connect with me in Social Media? Visit The Social Network Princess website, +1 seenBEST on Google+ at plus.google.com/117422698423525327567/posts and Like us on Facebook, www.facebook.com/seenBEST.Web.Design. Thank you so much for watching, see you next time!


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Custom Web Design vs. Template Website – What is the Best Option for Your Business?

Thursday, June 28th, 2012


Most people understand how critical a website is for business success, but when asked why a business needs a website the answers usually differ. When it comes to the debate over which type of website is the best solution; a custom website or a template, the devil is in the details. This article discusses the pros and cons of these two different types of business websites.


Custom Web Design – The Basics

The main goal of custom web design is to represent a brand, integrating the brand identity within the design. It is always built from scratch and is designed to address all of the unique aspects of a business. Since it has been designed from the ground up, a custom solution makes it possible for a business to stand out from the crowd. Designers integrate features, copy, and images that are perfectly tailored to match the interests of targeted customers. Custom development also provides for user-friendly applications that add value to visiting customers and help attract new leads from the internet.


Web Design Template – The Basics

A template is not unique to a business in anyway. Web design templates are standard, pre-existing websites that have been generically designed to address the needs of a certain industry or goal. For any popular CMS, such as WordPress, hundreds of pre-configured template website designs exist that come with ready-to-use features. They are designed to plug and go, providing a fast website after a few basic modifications have been made. Due to the pre-built nature of these templates, hundreds and sometimes thousands of companies have exactly the same website – give or take some minor modifications to stock images and text.


Cost Analysis

One thing is clear when talking about the cost of custom web design as compared to a predesigned template: A custom business website is more expensive. A template website that includes basic marketing SEO and basic branding for your business can be purchased for as little as $600. On the other hand, a minimum price for a good custom website is $2,500. The main reason for the difference in price is the time, experience, and labor required.


Time and Experience Requirements

Most template websites require little more than a website designer and a single SEO specialist working together for a short period of time to complete the project. A template website can be completed within three working days. Alternatively, a custom website requires an extensive team that includes multiple designers, programmers, SEO specialists, branding consultants, copywriters, and a project manager. There is a high experience level required for each of these roles, and the time it takes to complete a custom website project varies. It can take anywhere from three to twelve weeks depending upon the complexity of the website.





 Take a look at this table for a comparison of custom web design vs. a design template:


Custom Web Design

Predesigned Templates

Time consuming process

Quick (Plug and Go)

Addresses all business needs accurately

Addresses standard business needs

Copyrighted graphics and unique design

Shared graphics and common designs

Truly represent your brand identity

Credentials shared with original designer

Full control over the layout

Limited “out of the box” control


Which One Should You Select?

Available budget should be the primary deciding factor, followed closely by required look and functionality. A template website is the most popular option for many small owners with limited marketing budgets. Template websites provide fast and affordable internet marketing solutions.


Once you remove cost as the primary deciding factor, however, the overall benefits offered by custom web designs are far greater than that of design templates. Most mid-sized business, large corporations, and e-Commerce portals use custom designs to target the largest possible audience online. Custom websites provide businesses much greater conversions and a deep array of choices that are not available with most template solutions.



In a Nutshell, the Benefits of a Custom Website for Your Business

  • Enhanced lead generation through greater relevance. A custom website provides graphics and content that is far more relevant to what the visitor is looking for. As a result, it is better at converting visitors to leads than is a template website. If you plan to invest a significant amount of money into internet marketing, a custom website is essential if you want to avoid wasted budget.
  • Standing out to increase lead generation. A custom website allows you to stand apart from the competition. If you’ve ever wondered why many other websites in your industry look identical, it’s because they are. They are all using the same, or similar, templates. The unique look of a custom website in a sea of clones provides visitors a fresh and compelling choice. If you plan to invest a significant amount of money into online or offline marketing, it is important for you to go with a custom website to distance yourself from the competitors.
  • Many features are available to custom websites that are often missing in out of the box template solutions. Features such as deep social media integration, app development, embedded videos, online shopping carts, and enhanced landing pages for PPC advertising campaigns. These are just a few of the benefits provided by a custom business website solution.


Further complicating matters, there are some cases where a hybrid solution might work best, beginning with template website design and later customized using advanced design and programming techniques. Fortunately you don’t have to make these decisions uninformed! Most internet marketing and web design firms provide specialists who will meet with you in person to evaluate your business goals. From those goals they can help you determine the best solution for your given budget.

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