This article is part of a series of twenty articles. Click to read: The Top 20 Web Marketing Concepts Your Next Website Design Company Should Know

It’s no secret, driving targeted traffic to a company website via Search Engine Marketing (SEM) will result in one of the highest marketing investment returns currently available. One critical step in the process to create a winning search engine marketing campaign is the writing of compelling ad copy. A perfectly written ad copy can enhance CTR (Click-Through-Rate) and will dramatically increase the amount of useful traffic to a website. However, even if an ad is perfectly written, if it is not relevant to your website it’s practically useless.

Ad and Website Relevancy, Why Does It Matter?

It is a fairly common to find SEM campaigns that fail to convert even though ads in the campaign have been clicked on at a high level. The number one reason for the lack of sales from a campaign with high click-through-rates is irrelevant ad copy. SEM ad copy and the copy on your website landing pages work hand in hand during the online lead generation process. While ad copy is the lure that draws potential customers in, the web copy and content is what converts those visitors to leads and sales. Ad copy that compels someone to click on your ad with a landing page that doesn’t mention what’s offered in your ad will almost always result in failure to convert.

Keeping a high level of relevancy between your landing page and ad copy ensures that visitors are not surprised when they visit your website. The way to maintain relevancy is to ensure that all keywords triggering your ads are found prominently on both the ad copy and the landing page itself. If you maintain a close relation between ad copies, keywords, and landing page your rankings will increase, the cost-per-click will go down, and your conversion rates will skyrocket.

Tips for well-written PPC campaign ad copy:

1. Write several copies of ads, each targeting different important keywords
2. Address the needs of different types of buyers separately
3. Keep the psychology of your visitors (customers) in mind
4. Be creative and include compelling calls to action
5. Analyze performance of your past ad copies and make necessary amendments
6. Always keep the contents of your landing pages in mind
7. Perform variation testing of ad copy on a regular basis

Tips for landing pages that convert:

1. Create one landing page for each distinct product or service being offered via ad copy
2. Focus exclusively on the specific keywords related to the ads that drive your visitors
3. Include appropriate content discussing the benefits of products or services being offered
4. The landing page should contain a clear call to action

Well written ad copy, proper relevancy between your ad copy and search phrases, and website landing pages that contain matching sales copy will result in an extremely high return on investment. If you’re looking to create search engine marketing campaigns that convert, with compelling ad copy and relevant landing pages, consider hiring an expert, local internet marketing team to assist. Contact seenBEST to help you rapidly grow your business and bring on new clients from the internet. In addition to high conversion rates and increased sales, the added benefits of an expert internet marketing review are improved search rankings, a higher number of relevant visitors, reduced CPC, and customers who are satisfied by the usefulness of your website.

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Marketing strategy is hands down the most important area of focus for any business. Owning a business and working on one’s own terms is a common dream shared by many, but creating a constant funnel of potential customers and converting them to real customer is not an easy task. Failure to bring on new business is the single most common reason why most companies fail. If you want to be a business owner and enjoy all the freedoms of working for yourself, you must bring on sales and you must first master marketing strategy.

All that glitters is not gold! The intelligent use of your marketing budget is what separates success from failure, and online marketing one of the most effective ways to get noticed by a large pool of potential customers. The key component of every single marketing campaign, whether on or offline, is the company website because that’s where most customers go to evaluate a company and make the final decision to buy. Having the right website design and web marketing strategy in place is critical, so it’s important to hire the right website company to help.

An expert in web design and online marketing will know the importance of the topics listed in this article. If you are looking for a company that can help you build a great website and effective internet marketing strategy, find out how knowledgeable they are with the following concepts:

Twenty Important Website Marketing Concepts

• Search Engine Optimization (SEO Overview) (SEO Factors)
• PPC (Pay Per Click) Advertising
• Web Analytics
• Relevancy Between Website and Ad Copy
• Ad Performance Testing
• Email Marketing
• Conversion Rates
• Online Lead Generation
• GEO Targeting
• Page Loading Times
• Keyword Research
• Competitor Research
• Web Design Usability
• Positioning Statement
• Call to Action
• Video Marketing
• Inbound Marketing
• Social Media Integration
• Content Marketing
• Mobile Support

Go down the list one by one, asking your next potential website design company to explain how they can help build your website with each term in mind. Listen carefully to their response. While some companies are good at knowing a lot about very little and will try to bluff their way through the conversation, the right company will have more than just a quick one-line response. They will be able to describe to you at length the pros and cons of each term and how that aspect of web marketing applies to your specific website marketing strategy and goals.

Why is all of this important? Remember, the marketing success of your business depends in large part on the web marketing qualities of your website. An expert web company can design a brilliant website without compromising search engine friendliness.

Creating a buzz around your brand, getting your website found by potential new customers, and encouraging people to buy is a tough task. It requires a detailed knowledge of web design best practices, market research, internet marketing, website optimization techniques, and social media promotion. Hiring the wrong company to handle your next website project could result in failure and wasted budget. Hiring the right web design and internet marketing company will result in a website that consumes less of your time and money overall, provides fantastic lead generation for your business, and avoids the need to do the entire website project over again because the first company missed the mark.

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