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Posts Tagged ‘crisp’

Does Your Best Sales Representative Dress Poorly?

Monday, September 20th, 2010

Merriam-Webster defines company as: “An association of persons for carrying on a commercial or industrial enterprise.”

The key phrase in all of this being ‘persons’. We all know that companies are comprised of real people, people that are doing all of the talking, all of the selling, all of the business. If a company has a story to tell, the people of that company are always ready to deliver the message. But what if your company was its own person, with its own voice? If your business could speak for itself what would it say? Wouldn’t it be great if your company, as an entity, could walk around on its own accord, talk to interested parties, and bring in new business all on its own? Interestingly enough if you have a website for your business that’s exactly what it’s doing. Most people don’t think of a website in this way, but that IS the reality of what is happening. In this digital age no one makes a purchase without first looking over the website of the business where they intend to buy.

Long after the lights go out at night and when all of the employees are sleeping, on major holidays, even while your best human sales representative is at home in bed sick with the flu, the company website is still there. And it’s talking. It’s constantly networking, shaking hands, telling stories about your business and singing sales jingles into the ears of its visitors. Your website is your very best sales representative, working longer, harder, and more effectively than any other person on your team. So if your website is dressed poorly, is shy around strangers, or knows very little about the products and services your company has to offer things are going to start going downhill really fast.

A well designed website has unlimited potential to sell products and make money for your business. It can talk to 20, 50, 100 people all at the same time. It can talk to anyone, anywhere, without boundaries. So if your website is your best sales representative why wouldn’t you want it to look as sharp as possible? The internet is like a large banquet hall stuffed full packed with competitors. For every one interested buyer there are 100 other representatives from 100 other companies ready to compete. You better hope that your sales rep is pretty darn impressive if you’re going to walk out of that room with a sale! That’s where seenBEST Web Design comes in. We are the personal stylists, image consultants, and speechwriters for your website. We go into that banquet hall, look at everyone standing in the room, and take detailed notes about how they look and what they say. We then put together a look and script for YOUR sales representative that beats them all.

Your Best Sales RepresentativeWe design websites for your business using all of the latest web technologies and the very best graphic designs. Remember, when your website walks into that room we want it to be sharp. Not too flashy, however. We don’t want your website to walk in with a goofy looking fluorescent green suit because that’s not going to be effective either. We want it to look professional, clean and crisp. Looks, however, are only part of the equation. Remember when your mother told you that beauty is only skin deep? If your website is beautiful but cannot speak clearly and effectively in front of others it will never amount to anything. That is why we sit down with you and your team, learn everything we can about your business, who your clients are, who your target audience is, and the story behind your company and why it exists and is successful. We then wrap all of that into a clear and concise message. When all is said and done, your website is not just beautiful; it is speaking words of gold to everyone close enough to hear.

And after your website is looks and sounds amazing we can do a whole lot more. We can deliver truckloads of new leads to come visit and listen to its sales pitch (online marketing), we can get it first in line at the ticket counter to every hot business mixer in the city (SEO), and we can give it a bullhorn to shout your company message out to a crowded room (Social Media). But first and long before ANY of that happens, let’s again double check and make sure that it looks and sounds perfect. Otherwise, you’re just paying a lot of money to send out a poorly dressed sales representative that knows nothing about your business. Now how effective do you think that will be?



seenBEST Web Design

The right website design: Do your web pages reflect your business philosophy?

Thursday, September 9th, 2010

You are a business owner, you have a website, and you’ve worked hard to promote your website on the internet. Yet, for some reason, you fail to generate income or significant leads or calls online. Consider for a moment the possibility that you are using the wrong message, or marketing techniques. As a website service provider, I have seen this on more than once occasion. A company will come to us looking for help with their internet marketing. Everything seems to be right. They have strong traffic, they have a good product. Big warning signs go off, however, upon further examination of their website.

A good website that results in sales must include several elements that are critical to making a sale. Effective calls to action, easy to use navigation, a pleasing look, crisp and clean images, and clarity of message. These elements aren’t easy to wrap together, especially when a website has been pieced together over years – and that’s exactly what happens. Most companies have a website designed all at once, and then spend several years hacking in pictures, text, and little snippets of code here and there to add features. Usually it’s all done without aid of a professional website designer which makes matters worse.

The first thing we will evaluate when a client comes to us with this problem is whether or not it’s worth the time to ‘save’ the website. Some websites in disrepair can be salvaged, and it makes financial sense to do so. Other websites, on the other hand, are so badly managed that the best way to go is a complete re-design. A website should be a copy of your business, an extension of your companies values and benefits. The information must be presented in an easy to read format and must quickly make a positive impression on the visitor. In most cases, it’s easier to start from scratch and design a new, modern website that captures these necessary elements.

Think from a customer’s point of view. It’s very easy to get wrapped up in your website, after all, it’s yours! And if you’ve worked on it yourself, you could be proud of what you’ve done. But it’s often more beneficial to stand outside of the role of business owner and look at your website from the eyes of a complete stranger. Will they really care about what your website is saying to them? If they are in a rush, will they have the time to read through long pages of text? If they have never seen your website before, will it be obvious to them how to find the information they are looking for? And most importantly, will the website be attractive to all customers, not just a few people who are ‘in your industry’?

There really is no point in designing a website without first evaluating all of these ideas. A good website design firm will sit down and meet with you, then they will make a genuine effort to understand your industry. They will understand what your business provides, the values, the benefits. And they will try to understand the philosophy of your company. Quite simply, all of the words, pictures, videos, blog content, links, background colors, links, tabs, and everything else pertaining to your website should be fashioned in a way that matches YOUR business and appeals to YOUR customers.

Your website is the very best tool available to offer up an image of your company to the world. Get that image wrong, and you’ll find that you have a colorful website and no new business. Make sure that your web design company is ready, willing, and available to take the time to understand YOUR needs and your wants and will help design a website accordingly.

seenBEST Web Design is a Phoenix, Arizona web design and online marketing company.

We offer professional web design services. Our initial contact with you will be a free consultation, where we will talk to you about your exact needs and wants for a website or online marketing campaign. After this consultation we will be in a better position to provide you with exactly the right package for your needs. Please feel free to give us a call anytime for a free consultation: (602) 456-0150.



seenBEST Web Design

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