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Posts Tagged ‘conversion’

What is the Benefit of a Custom Website Design?

Tuesday, March 26th, 2013

 

Hi, I’m the Social Network Princess with seenBEST and today we’re going to answer the question:

What is the Benefit of a Custom Website Design?

 

A custom website, unlike a do-it-yourself-website, is a website that has been created by a professional team.

 

As a business owner, you want to have the best website to represent your brand. That’s what you’ll get when you hire experts who have dedicated their lives to helping businesses successfully advertise online.

 

By hiring an expert team, you’ll be able to focus on managing your business instead of stumbling through the complicated process of website design and internet marketing.

 

Bring in more customers! Having a professional website gives you the competitive edge, and will convince potential buyers to choose you over the competition.

 

Getting a custom website for your business is as simple as meeting with seenBEST to discuss your ideas. We handle everything from start to finish, all you have to worry about is taking care of your customers.

 

seenBEST provides comprehensive website design, web development, and internet marketing solutions. If you have any questions about how we can help you get your business found online, call us at (480) 256-9010 to schedule a free consultation.

 

Would you like to connect with me in Social Media? Visit The Social Network Princess website, +1 seenBEST on Google+ at plus.google.com/117422698423525327567/posts and Like us on Facebook, www.facebook.com/seenBEST.Web.Design. Thank you so much for watching, see you next time!

 



seenBEST Web Design

Why Is Quality Content So Important to Online Marketing?

Thursday, May 3rd, 2012

Quality content has become one of the most important elements of online marketing. Search engines are constantly revising their algorithms to improve search results and satisfy online consumers who want to find information and solutions. Sites with high quality, legitimate, credible content are among the top results. Sophisticated search engine algorithms penalize sites that provide a poor user experience with low quality content, awarding such sites low search rankings.

 

Internet savvy marketing professionals recognize the need for quality content in online marketing strategies. A Content Marketing Institute study found that “93% of marketing professionals create, or plan to create, content marketing as part of their overall programs in 2012.” Why?

  • Original, relevant content improves search engine rankings and increases conversion rates.
  • Informative, useful content generates targeted website traffic and provides new sales leads.
  • Great content pieces are shared by visitors and can spread quickly – virally – further improving search rankings.
  • Quality content builds trust and establishes a reputation of leadership, resulting in customer loyalty and referrals.

 

What constitutes “quality” content?

 

Consumers search the web for information to help them solve a problem or to learn something. They don’t want a sales pitch. That fact means companies must rethink their approach to online promotion. A highly effective emerging strategy for writing content pieces is to fashion them so they don’t overtly look or sound like they are selling. So how can you write such quality content?

  • Deliver content that is well-crafted, customized, and professionally written. It should engage the visitor, keep them on the page longer, and represent you as an authority on the topic.
  • Focus on addressing one topic in a content piece. To gather the material for an article, for example, you might select a topic and make a list of questions and answers that address the topic thoroughly. Visitors who find the information they seek will be encouraged to stay longer on your site and to share your content, which will improve search engine rankings.
  • Review a list of questions Google uses in assessing “higher-quality” sites vs “lower-quality” sites. Fresh, quality content, frequently updated, helps your site rank high for the long-term.

 

Social content, blogs, videos, articles, press releases, posts, reports, surveys – all aim to provide content that your visitors will enjoy reading, watching or listening to, and sharing with their family, friends, and colleagues. Attracting more targeted visitors and earning their respect with quality content will build a strong network of linking and extended visit times, putting your site among the top search rankings and ultimately increasing sales!

 

Your online marketing program must include quality content writing and expert web design to be successful. Contact the professionals at seenBEST Internet Marketing in Phoenix, Arizona to create a winning web strategy…and you’ll soon begin reaping the benefits of quality content and online marketing!

 

 


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seenBEST Web Design

Web design tips for women focused product and services websites

Tuesday, September 7th, 2010

Being a woman myself, I know the importance of making your business website ‘just right’ when it comes time to market women only services.  Imagine that you own a fashion products business with women are your prime customers. What types of subtle and not so subtle design elements should be included to appeal to your target customer? This consideration must begin at the very early stages of design, and carry itself throughout the entire project in order to reach maximum conversion rates.

Some key elements will matter more to a site targeted at women and must be kept in mind: Attractiveness, content friendly, understandable, eye catching, and customer focused. Women are not a fan of boring websites, and the quickest way to turn them off is to produce a bland or boring look. Web pages that represent social aspects, including pictures of other women using and enjoying your products, will add a lot of value to your project.

My experience thus far with website design and online marketing has taught me of one sure-fire way to impress female customers: video marketing. The use of compelling and relevant videos on your website will do wonders for building word of mouth marketing amongst your clientele. Video marketing and media linking is just another tool in the SEO toolbox, with value that goes far beyond page rank. Marketing to women using video is especially important because women like to see body language and expressions. That level of business to client interaction is impossible when using static images alone.

Decision making processes with women are, of course, very different from men. Color schemes, styles, images and videos are processed differently in the female mind. It is important to hire a web design firm that understands these subtle differences when developing websites for gender specific products. Everything from the inclusion of emotional elements to Social Networking geared towards relationship forming can be on the table and open for discussion. The modern website has become a wonderful source for word of mouth opportunities. Provide a home for women on your website and you will find that they’ve started to recommend your website to other women, all on their own.

For intelligent websites that marketing products and services effectively, based on the needs of your business, visit seenBEST Web Design. We are your best solution when you want the best website and you need it to be seen.



seenBEST Web Design

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