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Posts Tagged ‘content marketing’

Business Marketing Tip: Focus on the Positive

Wednesday, February 6th, 2013

Focus on the PositiveHave you struggled to achieve satisfactory results from past business marketing efforts? You’re not alone. Most entrepreneurs waste lots of valuable time struggling to find effective advertising solutions. Trying to grow a business and spending a small fortune in the process, only to get back very little in return, is a painful and unpleasant experience. The failure to bring on new clients via effective advertising will keep you from becoming successful. This inability to generate leads is common in new businesses, and forces most one-time business owners to abandon their dreams, back to the safety of a 9 to 5.

 

Don’t let past marketing efforts that failed to produce new clients lead to a fear of failure, or convince you to abandon advertising completely. It takes money to make money, all successful business owners and managers embrace this fact. New clients are a necessity for any business to grow and remain strong, without them your business will fail. So, the question is not whether you should market your business, the question is how can you best market your business? Yes it takes money to make money, but that money needs to work smart to make an impact. You need to find out how to allocate the money you do have into advertising methods that guarantee higher margins of profitability, and invest your advertising budget in new lead generation techniques that result in a measurable increase in new clients.

 

How could a profitable advertising campaign help your business grow? Visualize the success you want, and then focus your resources on the positive to make it happen. A positive outlook could provide the spark you need to evaluate and learn from negative advertising experiences, and create a successful marketing plan from past failures. Here’s how:

  • Go back and make note of every advertising method you have ever tried in the past
  • Now examine and make note of all of the current ways you are spending money to advertise your business
  • List each marketing type above in a spreadsheet
  • For each method in the list, write down the total amount of money spent on that advertising method to date
  • You should also calculate in the cost of time allocated by staff members to the total amount spent for each
  • Now add up how much projected revenue you’ve gained from each of those methods to date
  • Including recurring revenue from clients who found you via that one method but used your services multiple times

 

Your list may resemble the following, an example marketing analysis data provided by a Phoenix area IT firm:

 

Marketing Methods Analysis

 

How can you take a list like this one, built with data from your own business, and focus on the positive to turn around negative advertising adventures? To start, look at your list as a framework to learn from and build upon. The first step is to identify which advertising methods work and discard all others. It’s important to avoid wasting marketing budget if you want your business to grow. See the following graphic, we went through our sample list and crossed out all forms of marketing that resulted in wasted budget:

 

 

The above methods, crossed out in red, cost a total of $142,112 but only resulted in a total of $12,224 in revenues. That’s a total loss of $129,888. The first step towards success in marketing is eliminating those methods that fail to generate more revenue than they expend. If you are losing money, consider another medium. Your most important resource as a business owner is time, so don’t wait forever to take action. Reallocate your budget immediately by eliminating every advertising method you’re spending money on that isn’t working (those items in red above). Once you free up this money, you can either move those funds to advertising methods on your list that are proven to be profitable, or try new marketing avenues that you haven’t yet explored.

 

Focus on the Positive to Improve Your Advertising

To improve on advertising methods that are not as profitable as they could be, the solution is to focus on the positive. The return for methods on your list that are close to break-even can usually be improved by making a few adjustments. In our example above, the question was how can we improve our video ads to make them more profitable? For your list, evaluate your products and services from the your customer’s point of view. What service or product are you currently providing that existing clients really like? Think about all the positive qualities of your product, service, and offer, and hone in on what your customers are looking for. Next, change up the message in your lower performing advertising methods to better deliver on the needs and wants of your ideal client. It doesn’t matter if you’re creating articles for content marketing or producing videos for social media sites. Pour your enthusiasm and pack value into what you’re doing, the main idea here is to focus on the positive. In our case, for a recent video content marketing campaign, we re-thought the entire campaign to come up with ways we could produce higher quality videos that were more engaging, entertaining, and useful for our target clients.

 

Whatever you do, keep a positive mindset and don’t be afraid to invest in your business. Remember, it takes money to make money. While you should definitely try new things, you should also keep a watchful eye on your investments and tend to them on a regular basis to maximize results. Doing so will allow you to eliminate obstacles and negative investments, focus in on those things that are working well, and create powerful new marketing messages to attract new customers.

 

 



seenBEST Web Design

What is Search Engine Optimization (SEO)?

Sunday, December 9th, 2012

 

Search Engine Optimization, commonly referred to as SEO, is an internet marketing strategy that will make it easier to find information about your business online. SEO serves as the backbone of every successful internet marketing campaign you run and can help to increase website traffic and sales.

 

In order to create a powerful SEO campaign, an SEO team will determine the composition of your industry, the makeup of your customer, search statistics, and the advertising media that you plan to target such as Google Search or Facebook.

 

Next, the SEO team will analyze your domain name and server, advertising copy, website content, code, and structure. Good SEO will improve the appeal of your website on search engines, making it easier to match what you do with the customers who are searching for you.

 

An effective SEO team consists of a professional website designer, developer, internet marketing expert, and content writer. These professionals create articles, videos, and other interesting content to increase lead generation.

 

The quality of your SEO has a profound impact on the success of all of your paid search engine marketing campaigns. If your goal is to attract more customers from the internet, having better SEO than your industry competitors and maintaining your SEO campaign on a regular basis is crucial.

 



seenBEST Web Design

Why You Should Create Fresh Content for Your Website on a Regular Basis

Friday, November 2nd, 2012

While many business owners know that it’s important to create and update website content on a regular basis, very few actually follow through with the task. The main reason why businesses fail to produce new content is time, most companies simply do not have the time necessary to invest in content creation. Another is a lack of ideas, most businesses have not created a content marketing strategy to help them plan out the creation of content.

 

However, a lack of fresh content can be a serious problem when it comes to business growth. Without fresh content, your website will quickly fall out of date in the eyes of major search engines, including Google. That can cause traffic flow problems and will make it easier for your website to fall behind the competition in search engine rankings. Additionally, your website and social media properties will become stale to visitors and potential customers.

 

A good content marketing strategy for any business involves the creation of new, high-quality content on a daily, weekly, or monthly basis. This helps your business a number of ways, mainly:

  • Existing customers will check back to your website and social media properties often to find out what’s new
  • Your website will perform better in major search engines and will position higher than your competitors
  • Potential customers visiting your website will be more inclined to purchase your products or services if the information is recent and relevant to their needs
  • Website visitors fall into two categories. They either want new information or they want a product or service.

 

Products and Services

In the case of selling services, content creation involves the creation of helpful information and media that explains your services, what you do, and how you can help. Potential customers want to know if your service fits their needs and how much money your services cost. If your website provides regular and fresh content concerning your services it will be more likely to help you close a sale.

 

In the case of products, potential customers want to know everything about the product. They want to see images and videos of the product, and they want reliable descriptions and technical specs. It’s also helpful if you provide a place for customer reviews. Customer reviews do count as fresh content for a website, and they provide valuable information to other potential customers.

 

Information

People are always looking for new information on a wide variety of topics. Some individuals want to know more about business or personal finance. Others want to know how to remodel their homes, decorate and fix minor repairs. Still, others are looking to broaden their overall knowledge or be entertained by blog articles.

 

Keep in mind that every unique individual is looking for specific answers to their own angle on a question. That is why content creation should be an endless process for your business. The more content you produce better prepares your website to answer a broad range possible of questions presented by people searching, which leads to an increase in website visitors. After they visit, providing those visitors with quality information on the topics they are searching for could translate into increased leads and sales.

 

Social Websites

Social media is a great place to share ideas and keep your friends, family, coworkers and potential clients and customers up-to-date, but it’s useless if you have nothing new to share. When you have no new links, videos, information or discounts to share you stop updating your webpages and chances are good that you’ll also stop updating your social media pages. A content creation strategy ensures that you will always have regular content for your website, which in turns fuels content for your social media channels.

 

Internet Marketing

Since many businesses lack the time and often the internal resources to produce fresh and relevant content for websites and social media, hiring an Internet Marketing firm can help dramatically. A good internet marketing firm can first sit down with your business, learn about your customers, and help you develop a plan to generate fresh and appealing content. The Internet Marketing firm will can utilize a team of professionals that is almost always unavailable to a small to mid-sized business. The team will often include a content writer, advertising professional, videographer, photographer, website designer and web developer who all work together to produce interesting new:

  • Articles and blog posts
  • Graphics and photographs
  • Videos
  • Website pages
  • Applications
  •  Contests and promotions

 

When you hire a professional Internet Marketing firm to help you implement a content marketing strategy you free up internal time and resources for other projects, saving time and money. The fresh content these professionals produce will help your business remain competitive, attract new visitors, and successfully contribute to the overall growth of your business.

 

 



seenBEST Web Design

The Power of Content Distribution for Online Advertising

Tuesday, September 18th, 2012

Online content, otherwise known as web content, is defined by Wikipedia as “the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations.” A popular expression in the online marketing world is “Content is King”, because without quality content no online marketing campaign can be successful.

 

Effective web content is content that has been written or produced specifically to serve a target audience. Some types of content you will find produced specifically for online marketing purposes:

  • Website articles
  • Blog articles
  • eBooks
  • Press releases
  • Images
  • Videos
  • Infographics
  • Webinars

 

Quality content is necessary throughout every phase of an online marketing campaign for both websites and social media. Through the use of social media, blogs, and landing pages, you can increase the number of people who know of your products and services. The key is regular production of content for topics related to your industry along with distribution to effective channels. A single blog post once per year is not enough to generate much interest, but a regular blogging campaign of multiple blog posts per month can result in increased traffic and awareness.

 

Content Production to Promote Your Business

Regular content creation can be a time consuming and challenging process and, while it’s not easy to constantly come up with something new to share with your fan base, it’s definitely worth the effort. Regardless of what type of business you own or the products and services you offer, there will always be a content marketing strategy that can help you achieve your goals. The key to find the right strategy is to first identify what interests your customers. Using that knowledge you can then produce articles, videos, and images about those topics to keep your customers engaged.

 

A few examples of web content for various types of business:

  • A local beauty salon can write blog articles about the latest industry products and trending celebrity hairstyles. The products mentioned could be ones the salon is currently stocking for sale and the hairstyles could be styles that the salon could recreate for clients.
  • A pet shop could create videos of dogs playing along with pictures showcasing the latest dog clothes and pet accessories. The dog videos could be of dogs that are available for adoption and the clothes and accessories could be available for sale in their online store.
  • A restaurant could create an eBook of recipes, along with cooking videos created by the head chef. The recipes and videos could be lite versions of available dishes at the restaurant.

 

If the production of content is the first step, the second step is distribution. Where can you find an audience for your articles, videos, and images? There are traditional distribution platforms:

  • Article publishing websites
  • Blogs
  • Forums
  • Landing Pages
  • Email

 

And modern Web 2.0 social media platforms:

  • Facebook
  • Pinterest
  • YouTube
  • Google+
  • LinkedIn
  • Twitter

 

By distributing your content to interested parties, you encourage new customers to learn more about your products and keep existing customers informed about new developments with your business.  Does your business have a content marketing strategy? If not, look to create one that includes details for both content creation and distribution. Well written and strategically distributed content always delivers multi-dimensional benefits for any business. If you are a business owner looking to expand your wings online, content writing and distribution will help you achieve growth. To make the process easy, consult with an expert internet marketing company. They will have the resources to manage the entire process for you, blending websites, SEO, content production (including articles, images and video), and content distribution together into an affordable monthly package.



seenBEST Web Design

What Type of Facebook Page Should You Select for Your Business?

Monday, August 20th, 2012

One of the most common mistakes people make when attempting to market a business on Facebook is selecting the wrong page type. Facebook offers a wide range of business page types, and using each of them correctly will result in a greater chance of success for your social media marketing campaign. This article will walk you through different types of Facebook pages, their relevancy to your business, and how each one can impact your marketing results.

 

Before we begin and, if you’re new to marketing a business on Facebook, let’s make one thing clear. A Facebook page is different from a Facebook profile. Facebook profiles are meant to be assigned to people, not companies or brands. If you’re planning to market a business on Facebook you’ll want to have already created a personal profile for you as an individual. Once that is done, visit www.facebook.com/pages and click the “Create Page” button to create a new page.

 

Facebook Page Types

When you create a new Facebook page, you’ll be asked to select from the following six options. Select carefully! Each option has unique benefits:

  1. Local Business or Place – If you own a local business offering a set of services or products to your customers within a limited geographical region, usually a metro area, this option is for you. In this category, you get some specific fields to fill out relevant information, like open hours, parking options, and the ability for your visitors to check in using Facebook pages. It is very important to fill in accurate details in order to maximize your reach among customers. However, if your business serves customers regionally, nationally, or globally this option is not suitable for you.
  2. Company, Organization, or Institution – This type of Facebook page is the most ideal match for a company, organization, or institution with more than one physical address. In some cases, a company sells products and services to customers in a limited area but at multiple locations. Additionally, if your company is regional, national, or global in reach you will want to select this option.
  3. Brand or Product – This Facebook page type is dedicated to brands or products being sold through more than one reseller or website. What makes this option different from the Company, Organization, or Institution option? A Company, Organization, or Institution page has brands and products that are sold by the same company at different locations, whereas in this page type, the brands and products are sold by different companies with different websites.
  4. Artist, Band or Public Figure – As the name suggests, this category is dedicated to celebrity fan pages. Each category in this option asks for relevant information according to the type selected. For example, if you select the Politician category, you’ll be asked to enter your political affiliation and views. This page type is often used by local celebrities who have reached the limit of 5,000 friends on Facebook. When switching from a personal profile to a Celebrity Facebook page you are provided more advanced options to market yourself as the brand.
  5. Entertainment – This page type is dedicated to the Entertainment industry. For example a TV show produced by a media house should not be included in Brand or Product category. Entertainment is the right choice for such page types. If you are an author and your aim is to promote your upcoming book on Facebook, Artist, Band or Public Figure is not the right choice, Entertainment is the most suitable option, if you want to promote your book.
  6. Cause or Community – This page type is specifically meant for a cause or community. If you are willing to encourage people to join a social or global cause and run a movement on Facebook. Select this page type.

 

Selecting the correct Facebook page type is the first step to success in Facebook Marketing. With the right selection, your brand, product, or organization will be better received and represented online.

 

Beyond the creation of a page, social media provides an effective way to advertise. You may need help creating or branding your new Facebook page. You may also need help taking it further, using your page to bring on new clients. It may save you a lot of time and money to seek out the help of an internet marketing expert. seenBEST provides a complete team of internet marketing experts, with all of the resources your business needs to:

  • Launch a strategic Facebook marketing campaign based on your budget and goals
  • Create, brand, and design your Facebook pages
  • Perform intelligent search engine optimization for your Facebook page text
  • Create fresh and creative content marketing campaigns
  • Convert your existing network of connections to Facebook page fans
  • Help you expand your page fans with new, targeted prospects
  • Bring in new leads and sales from Facebook
  • Train your entire staff how to use Facebook to promote your business
  • Develop Facebook apps to help expand your reach or provide value to your fans
  • Help you get the most out of your social media budget, big or small

 

Thanks for visiting! We hope you enjoyed the article, please click the +1 and Like buttons at the top left of our website. If you would like to share this article with a friend, click on the + Share / Save tool below.



seenBEST Web Design

The Top 20 Web Marketing Concepts Your Next Website Design Company Should Know

Thursday, July 5th, 2012

Marketing strategy is hands down the most important area of focus for any business. Owning a business and working on one’s own terms is a common dream shared by many, but creating a constant funnel of potential customers and converting them to real customer is not an easy task. Failure to bring on new business is the single most common reason why most companies fail. If you want to be a business owner and enjoy all the freedoms of working for yourself, you must bring on sales and you must first master marketing strategy.

 

All that glitters is not gold! The intelligent use of your marketing budget is what separates success from failure, and online marketing one of the most effective ways to get noticed by a large pool of potential customers. The key component of every single marketing campaign, whether on or offline, is the company website because that’s where most customers go to evaluate a company and make the final decision to buy. Having the right website design and web marketing strategy in place is critical, so it’s important to hire the right website company to help.

 

An expert in web design and online marketing will know the importance of the topics listed in this article. If you are looking for a company that can help you build a great website and effective internet marketing strategy, find out how knowledgeable they are with the following concepts:

 

Twenty Important Website Marketing Concepts

 

Go down the list one by one, asking your next potential website design company to explain how they can help build your website with each term in mind. Listen carefully to their response. While some companies are good at knowing a lot about very little and will try to bluff their way through the conversation, the right company will have more than just a quick one-line response. They will be able to describe to you at length the pros and cons of each term and how that aspect of web marketing applies to your specific website marketing strategy and goals.

 

Why is all of this important? Remember, the marketing success of your business depends in large part on the web marketing qualities of your website. An expert web company can design a brilliant website without compromising search engine friendliness.

 

Creating a buzz around your brand, getting your website found by potential new customers, and encouraging people to buy is a tough task. It requires a detailed knowledge of web design best practices, market research, internet marketing, website optimization techniques, and social media promotion. Hiring the wrong company to handle your next website project could result in failure and wasted budget. Hiring the right web design and internet marketing company will result in a website that consumes less of your time and money overall, provides fantastic lead generation for your business, and avoids the need to do the entire website project over again because the first company missed the mark.

 

Thanks for visiting! We hope you enjoyed the article, please click the +1 and Like buttons at the top left of our website. If you would like to share this article with a friend, click on the + Share / Save tool below.



seenBEST Web Design

Content is King! Using Content Marketing to Enhance Visibility and Brand Loyalty

Monday, June 25th, 2012

This article is part of a series of twenty articles. Click to read: The Top 20 Web Marketing Concepts Your Next Website Design Company Should Know

 

When it comes to modern internet marketing, content is king. There was a time when link building from just about any source could easily boost the search engine rankings of a website. Today, search engines are smarter than ever and they are becoming smarter with each passing day. The latest Google Penguin Update, for example, is a well-known algorithm change that destroyed the rankings of millions of websites in just one day. Many of those websites focused exclusively on SEO link-building strategies and were not immune to such disasters.

 

SEO and online marketing has evolved beyond links, and search engine success is now determined by the freshness, quality, and subject matter of your online content. Strategic content marketing is a time-tested and proven way to get ahead of your competitors in the intense arena of e-marketing. So, what exactly is content marketing for SEO? It is a broad term that refers to the creation of high quality blogs, articles, videos, events, and a vast array of other types of materials that are informative and pique the interests of your readers (potential customers).

 

Great content will help your business accomplish two important goals:

  1. Gain increased visibility by reaching out and grabbing hold of people who have never heard of your company before, but are interested in what you have to say
  2. Keep your business visible in the eyes of existing customers and people who are already familiar with your company by providing them with important industry-related news and information

 

Would you like to begin an SEO content marketing campaign for your business today but aren’t sure where to start? Some strategies that you can adopt right now are as follows:

 

Blog Marketing – Blogs are the best way to spread the word about your business. A well-developed blog helps increase the credibility of your brand and:

  1. corporate blogs on a company website result in 55% more visitors
  2. websites with blogs get 97% more inbound links than those without
  3. 37% of internet marketers say blogs are the most valuable content type for marketing
  4. on average, websites with blogs have 434% more indexed pages in search engines
  5. a blog is the perfect way to demonstrate your industry expertise to interested readers

 

Article Distribution – Article marketing can help you:

  1. create supporting materials for content on your website and elsewhere
  2. 70% of consumers prefer getting to know a brand via articles rather than sponsored ads
  3. 60% of consumers feel more positive about a company after reading custom content on its site
  4. article distribution drives more quality traffic to intended websites

 

Press Release Distribution – Online press release distribution is a fast way to circulate your message to a large audience. This is a cost-effective way of making new product announcements and letting your customers know about significant improvements to your brand. Online press releases get indexed by Google News and Yahoo news within no time, working as a viral medium of content circulation.

 

Social Media MarketingContent also rules here. Social media is a way to get personal with existing and potential customers and interesting content is among the top three reasons people follow brands on social media. While 60% of your Twitter followers and Facebook fans may be inclined to recommend your products and services to their peers, it usually only happens if the content in your pages, posts, and tweets are worth reading.

 

Events, Videos, and Other Fun Stuff

A good SEO company is also a good content marketing company. They understand that the best strategy to achieve high search engine rankings for your business is one that involves the development of interesting content. Beyond the various methods already described above, there is virtually no limit to part creativity can play in the creation of interesting content. The development of Facebook Apps, informative videos, online stores, and photo galleries are just a few small examples of ways you can work together with your internet marketing team to create content that will help you gain increased visibility and spark new interest in your brand.



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