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Posts Tagged ‘content creation’

What is Search Engine Optimization (SEO)?

Sunday, December 9th, 2012

 

Search Engine Optimization, commonly referred to as SEO, is an internet marketing strategy that will make it easier to find information about your business online. SEO serves as the backbone of every successful internet marketing campaign you run and can help to increase website traffic and sales.

 

In order to create a powerful SEO campaign, an SEO team will determine the composition of your industry, the makeup of your customer, search statistics, and the advertising media that you plan to target such as Google Search or Facebook.

 

Next, the SEO team will analyze your domain name and server, advertising copy, website content, code, and structure. Good SEO will improve the appeal of your website on search engines, making it easier to match what you do with the customers who are searching for you.

 

An effective SEO team consists of a professional website designer, developer, internet marketing expert, and content writer. These professionals create articles, videos, and other interesting content to increase lead generation.

 

The quality of your SEO has a profound impact on the success of all of your paid search engine marketing campaigns. If your goal is to attract more customers from the internet, having better SEO than your industry competitors and maintaining your SEO campaign on a regular basis is crucial.

 



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