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Posts Tagged ‘consumer’

Web Design that Captures Visitors and Creates New Customers

Monday, August 22nd, 2011

Why is professional web design so important for the success of your business? It has a lot to do with packaging, which is one of the most important aspects of marketing. Imagine that you’re interviewing a dozen candidates for a new assistant position to work for you directly. Who are you more likely to hire: A candidate who shows up late in torn jeans, doesn’t seem interested in the job, and doesn’t speak to what you’re looking for? Or the well-polished candidate who is dressed nicely, friendly, knowledgeable about your company, and hits it off with you right from the start?

 

Website the Sales Rep

Packaging is the process of glamorizing your products or services in order to attract the customer’s attention. When there are hundreds or thousands of other websites offering the same products or services as your business, would you rather be the poorly dressed applicant with a communication problem or the sharply dressed and crisply spoken candidate that appeals to your customer’s needs? Most people on first glance will choose the business that presents the most pride in their company by exuding a professional image through their website.

 

A website makes a statement about your company. It is often the first and only impression potential clients have of your company. Attractive web design lends credibility to your business and leaves a positive impression on visitors. Researchers have found that people form an opinion of a website and the company it represents in less than one second. If that opinion is not positive, they will immediately click off your site to go to another site. With so many options available to the digital consumer, how do you create and design a successful website that sets you apart from the competition?

 

Designing a website that stands above the competition requires a combination of several unique talents that are often difficult or impossible to obtain in one place. There are a lot of ‘web designers’, ‘web design companies’, and ‘do it yourself website’ packages out there. Unfortunately, very few of these available options master the complex art of successful web design that will result in increased sales and business leads. Doing this correctly in a way that doesn’t waste your time or your money requires:

 

  • A good understanding of web psychology
  • Extensive experience with marketing technique
  • Current knowledge of web usability issues
  • The unique ability to position one company apart from and above all others
  • A grasp of modern design standards and skills with the manipulation of digital imagery to tell a story

 

A professionally designed website will capture visitors in those crucial first seconds, stand out from the competition, build customer base and increase sales. Consider these elements when looking for help to design your next corporate website:

 

  • Adoption of user experience conventions. Users expect to find certain things on every website, such as a clear to understand company logo and message, ease of navigation, and the ability to quickly find the information they are looking for.
  • Principles of layout design and proximity. Design must consider the psychological effect of such elements and principles as graphics, white space, cleanliness, placement above and below “the fold,” and grouping like items.
  • Valuable, quality content. Users want information about your company’s products and services. Quality content will improve your search engine rankings.
  • Load time. Speed is key. Users will wait no more than 8-10 seconds for a page to load. And search engines will rank your site higher when pages load faster.
  • Browser compatibility. Your website must follow standard protocols to open properly in any browser.
  • Search engine optimization (SEO). Sites listed in the top half of the first page of search results capture 99% of all new business generated online. Keyword selection, localization, and constant updating of content are some of the elements necessary to get a high website ranking.

 

Today, over 86% of small businesses have a website. With so much competition, making your website stand out is challenging. A professionally-designed website will reach more people and give your company the image you want to portray. seenBest Web Design employ a team of online marketing experts with over a decade of experience designing successful websites that get results. Contact us today for more information (602) 456-0150.

 

 


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seenBEST Web Design

Online Marketing Gives Your Business the Competitive Edge

Thursday, August 11th, 2011

Phoenix, Arizona, businesses are increasing their customer base and sales by leveraging their online marketing presence. Are you? Or are you still stuck using the marketing techniques of the 1900s that no longer work effectively to grow your business? Consider this: when is the last time you…

  • used a printed phone book?
  • read a print newspaper?
  • purchased something that was advertised via junk mail?
  • paid attention to radio and TV ads?

 

Was it yesterday? Last month? A year ago? Or longer? You may still encounter those types of advertising from time to time, we all do. However, if you’re like most people, the first thing you will do before making the decision to purchase a product or service is research that product or service online. Reaching the new breed of consumer at this critical moment, at the time they are researching and formulating their purchasing decision on the internet, is the most cost effective form of advertising available to businesses today.

 

Over 78% of people in the U.S. look for information about products and services on the Internet before they buy. That number is rapidly growing as sales for mobile devices and televisions with internet enabled browsers take off. Even if a friend gave you a referral, you likely still used the Internet to find a phone number, an address, a list of products and services, a price list, or customer reviews.

 

When your Arizona business markets on the web, anyone anywhere can find information about your company. As a 21st century business owner or manager, connecting with and educating your customers through Internet marketing gives you a competitive edge. To develop your web presence and online marketing campaign, consider these key elements:

  • Web design
  • Pay per click (PPC) advertising
  • Search engine optimization (SEO)
  • Social media marketing (Faceook, Twitter, Google+)
  • Blogging and content writing
  • Online video marketing
  • Email marketing

 

Over the next few weeks, we’ll cover the basics of these online marketing elements and share tips for maximizing your online presence and increasing your customer base. Our next blog article will focus on web design, giving immediate tips to boost effectiveness and longer-term strategies for extended success.

 

An online marketing expert from seenBEST Web Design can give your Phoenix area business the best ROI for your marketing dollars by developing an integrated campaign. We are savvy in all areas of online marketing, and will custom tailor an online marketing campaign to effectively meet the needs of your business. Making sense of the new age of online marketing does not have to be confusing or expensive! We are your complete online marketing team, with affordable prices designed to maximize your return on investment.E-Commerce and Online Marketing

 

Please give us a call for your free, no obligation one hour consultation to discuss the needs of your business and the ways we can help you today: (602) 456-0150

 


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seenBEST Web Design

Web Design and Online Marketing Together for Business Success

Monday, August 16th, 2010

Customer Selecting ProductPicture yourself standing in a supermarket aisle in front of the canned vegetables. You are making a new recipe tonight and it calls for one can of peas. You have never purchased a can of peas before and don’t have a preferred company or brand of peas in mind, so here you are with thirty different cans of peas in front of you to choose from. Each can has a unique label and manufacturer and most of them are exactly the same price. Which can do you pick up?

Next you walk over to the fruit aisle. You want to make an apple pie for dessert and look through all of the red apples in stock. It appears that some of the apples are old – they are withered and stale looking. The fresh apples are bright, crisp and fresh looking. Which ones do you choose for your pie?

Research has shown time and time again that looks sell. When people are presented with a choice between similar products that are similarly priced and offer similar features, they will almost always select the one with the brighter, more colorful packaging. A colorful, shiny label will always outsell a dull, bland one. A shiny, bright apple will sell faster than old fruit.

Studies are also very clear in identifying the unmatched power of the internet for business marketing. Search engines give your business power to place advertisements for your products and services directly in front of your target customers the moment they are searching for you. Google and Bing are supermarkets for business, and your products can be grouped with others in a similar category, just like cans of peas. Now, imagine a client searching the internet for your product or service, but really they are standing in the supermarket in front of cans of peas. What happens when YOUR can of peas (website) is placed on the shelf in front of them, right next to all of the cans of peas provided by your competitors?

Trying to design a do-it-yourself free website for your company, or going with the cheapest possible web design offering from the kid down the street working from his moms garage, is like one of those pea manufacturers handing a child a crayon and saying “Go ahead, design a label for our peas.” There are certain things that a professional marketing company will know about label design that a child will not. Important details will be missing from the final design such as branding, calls to action (buy these peas now!), ingredient labels, and all of the other secrets that are so important to help a consumer make the decision to purchase.

When a business website is designed by an amateur, cheaply without concern for quality, or by a web design firm that does understand online marketing, guess who buys the peas? No one. You could have the best peas in the entire world. They could be juicier, tastier and softer than all of your competitors peas. None of that will ever matter. Your potential customers will never get far enough along with your product to pick up your can of peas, read the label, or take it home to find out what’s inside. Considering the importance of online marketing to today’s business success, you could miss out on thousands of dollars in new sales. At the extreme, based on what your competitors are doing online, your business could fail due to an inability to compete in your industry.

“Build it and they will come” is absolutely incorrect when it comes to a new website for your business. Business web design and online marketing firms such as seenBEST Web Design give your new website the upper hand. New websites designed by seenBEST Web Design are built using cutting-edge technologies and incorporate the latest in coding and marketing techniques. Give yourself more than a new website, give yourself a proven marketing vehicle for your products and services.


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