Web Design, Internet Marketing, and SEO News

by seenBEST Web Design in Phoenix, Arizona

RSS feed for seenBEST Web Design news Entries (RSS)
Comments (RSS)
About Us
Log in
POLL QUESTION:  

Which social network do you use most often?

View Results

Loading ... Loading ...

Posts Tagged ‘clients’

Business Marketing Tip: Focus on the Positive

Wednesday, February 6th, 2013

Focus on the PositiveHave you struggled to achieve satisfactory results from past business marketing efforts? You’re not alone. Most entrepreneurs waste lots of valuable time struggling to find effective advertising solutions. Trying to grow a business and spending a small fortune in the process, only to get back very little in return, is a painful and unpleasant experience. The failure to bring on new clients via effective advertising will keep you from becoming successful. This inability to generate leads is common in new businesses, and forces most one-time business owners to abandon their dreams, back to the safety of a 9 to 5.

 

Don’t let past marketing efforts that failed to produce new clients lead to a fear of failure, or convince you to abandon advertising completely. It takes money to make money, all successful business owners and managers embrace this fact. New clients are a necessity for any business to grow and remain strong, without them your business will fail. So, the question is not whether you should market your business, the question is how can you best market your business? Yes it takes money to make money, but that money needs to work smart to make an impact. You need to find out how to allocate the money you do have into advertising methods that guarantee higher margins of profitability, and invest your advertising budget in new lead generation techniques that result in a measurable increase in new clients.

 

How could a profitable advertising campaign help your business grow? Visualize the success you want, and then focus your resources on the positive to make it happen. A positive outlook could provide the spark you need to evaluate and learn from negative advertising experiences, and create a successful marketing plan from past failures. Here’s how:

  • Go back and make note of every advertising method you have ever tried in the past
  • Now examine and make note of all of the current ways you are spending money to advertise your business
  • List each marketing type above in a spreadsheet
  • For each method in the list, write down the total amount of money spent on that advertising method to date
  • You should also calculate in the cost of time allocated by staff members to the total amount spent for each
  • Now add up how much projected revenue you’ve gained from each of those methods to date
  • Including recurring revenue from clients who found you via that one method but used your services multiple times

 

Your list may resemble the following, an example marketing analysis data provided by a Phoenix area IT firm:

 

Marketing Methods Analysis

 

How can you take a list like this one, built with data from your own business, and focus on the positive to turn around negative advertising adventures? To start, look at your list as a framework to learn from and build upon. The first step is to identify which advertising methods work and discard all others. It’s important to avoid wasting marketing budget if you want your business to grow. See the following graphic, we went through our sample list and crossed out all forms of marketing that resulted in wasted budget:

 

 

The above methods, crossed out in red, cost a total of $142,112 but only resulted in a total of $12,224 in revenues. That’s a total loss of $129,888. The first step towards success in marketing is eliminating those methods that fail to generate more revenue than they expend. If you are losing money, consider another medium. Your most important resource as a business owner is time, so don’t wait forever to take action. Reallocate your budget immediately by eliminating every advertising method you’re spending money on that isn’t working (those items in red above). Once you free up this money, you can either move those funds to advertising methods on your list that are proven to be profitable, or try new marketing avenues that you haven’t yet explored.

 

Focus on the Positive to Improve Your Advertising

To improve on advertising methods that are not as profitable as they could be, the solution is to focus on the positive. The return for methods on your list that are close to break-even can usually be improved by making a few adjustments. In our example above, the question was how can we improve our video ads to make them more profitable? For your list, evaluate your products and services from the your customer’s point of view. What service or product are you currently providing that existing clients really like? Think about all the positive qualities of your product, service, and offer, and hone in on what your customers are looking for. Next, change up the message in your lower performing advertising methods to better deliver on the needs and wants of your ideal client. It doesn’t matter if you’re creating articles for content marketing or producing videos for social media sites. Pour your enthusiasm and pack value into what you’re doing, the main idea here is to focus on the positive. In our case, for a recent video content marketing campaign, we re-thought the entire campaign to come up with ways we could produce higher quality videos that were more engaging, entertaining, and useful for our target clients.

 

Whatever you do, keep a positive mindset and don’t be afraid to invest in your business. Remember, it takes money to make money. While you should definitely try new things, you should also keep a watchful eye on your investments and tend to them on a regular basis to maximize results. Doing so will allow you to eliminate obstacles and negative investments, focus in on those things that are working well, and create powerful new marketing messages to attract new customers.

 

 



seenBEST Web Design

Why Small Business Owners Need to Take Blogging More Seriously

Wednesday, May 16th, 2012

Do you wish you had:

  • more traffic coming to your website?
  • better search engine ranking?
  • a name recognized and trusted as an industry expert?

 

You can achieve all of these with a blog. Blogging is one of the easiest, least expensive, and most effective social network marketing tools for a small business. According to Technorati’s State of the Blogosphere 2011 report, 13% of all bloggers are entrepreneurs – small business owners – who blog to share expertise (76%), gain professional recognition (70%) and attract new clients (68%).

 

Why should you blog?

 

To increase traffic. You and your competition are in a constant battle to get to the top of search engine rankings, which is critical to get more traffic coming to your site. One of the best ways to attract search engines is to provide fresh, relevant, keyword-rich content about your business or industry on your website. To keep a steady flow of increased traffic coming to your website, you need to keep adding content. Blogging is the answer.

 

To earn high search engine rankings. The more consistent you are in adding content about relevant topics to your website, the more search engines will determine that your site is valuable and give you higher rankings. And once prospects begin to see valuable information on your  website,  they’ll comment on your blogs and add links to your blogs on their sites, both of which will boost your rankings even higher.

 

To establish an Internet presence.  With limited time and money for marketing, small businesses need to take advantage of the low-cost opportunities available on the Internet to share expertise, build community, and establish relationships with a much larger audience. Your name can quickly be seen by hundreds or thousands of visitors who are looking for the information you provided in your post, and those visitors will tell their friends. They may even put a link to your blog on their Facebook, LinkedIn or other social networking site. In essence, they’re marketing for you.

 

To keep up with – or stay ahead of – your competition. Do you want to take the early lead or play catch up with your competitors? When you blog about your business and industry at least once or twice a week, the Internet audience will become familiar with your name, and when they’re ready to buy, they’ll come to the name they’ve learned to trust – yours.

 

Studies have shown that blogging can bring small businesses twice as many visitors as their competitors who don’t blog. And more visitors = more potential clients = more sales!

 

Blogging is one of the most cost effective marketing tools for a small business. But once you start blogging, you need to be consistent – at least once or twice a week. If you’re not sure you can make this commitment, but you want to realize the amazing benefits of blogging for small businesses, call seenBEST Web Design in Phoenix, AZ. The professionals at seenBEST can help you develop a plan. They can help you:

  • Create a new website with a blog
  • Add a blog to an existing website
  • Perform advanced SEO research that will help guide your blogging efforts
  • Provide blog training (to individuals and groups)
  • Provide a seasoned blog writer to help you achieve industry credibility and attract new customers
  • Build a solid social media marketing program for your business that ties into your blogging efforts

Start blogging today! Call us at (480) 256-9010 to schedule your free consultation, and meet with our internet marketing experts to discuss ways we can help your business achieve marketing success on the internet.

 

 


>> Did you like this article? Ping it!

 

 



seenBEST Web Design

Email Marketing: Keeping Clients Informed

Saturday, September 24th, 2011

This article is part of a series of twenty articles. Click to read: The Top 20 Web Marketing Concepts Your Next Website Design Company Should Know

 
Email marketing is one of the easiest, most inexpensive ways to keep the name of your business in front of your clients on a frequent, consistent basis, and has become an exceptionally popular form of advertising. If you aren’t taking advantage of the benefits of email marketing, consider these statistics:

 

  • A study by the Direct Marketing Association estimated that email marketing would generate an ROI of $42.08 for every dollar spent on it in 2010, outperforming all the other direct marketing channels studied.
  • Nearly 90% of consumers use email (2010 Digital Marketing Fact Book).
  • In 2011, 88% of business-to-consumer firms and 71% of business-to-business firms are using email marketing (Forrester Research).
  • U.S. online retail sales (excluding auto, travel, and prescription drugs) are forecast to reach $248.7 billion by 2014 (Forrester Research).

 

So – what is email marketing?

 

Email marketing is sending electronic mail to a list of customers and prospects to deliver your marketing messages and help you stay in contact with people on your list. Companies send regularly scheduled emails to build customer loyalty and trust, increase sales, and strengthen brand recognition.

 

However, a successful email marketing campaign today is not just about selling your products or services. It is important to understand: consumers don’t want to be sold. According to the Custom Content Council, 73% of consumers prefer to get helpful articles rather than ads from companies. And 61% are more likely to buy from those companies. By sending relevant, informative email communications on a regular basis, you can build a strong relationship with your readers. This relationship will set you apart from the competition, companies that send messages that are often viewed as SPAM in the eyes of the recipients.

 

What are some of the benefits of email marketing?

 

  1. Save money and time – Email is an inexpensive and fast way to reach large numbers of people.
  2. Build your company’s reputation as an expert – If you are too busy to generate your own content, a professional online marketing firm can generate and publish industry specific content for your business.
  3. Grow your prospect list – There are multiple ways to expand your list of email contacts, from website embedded subscription forms, to social media, giveaways, events, and more.
  4. Keep your company visible – Put your name in front of people often so they’ll remember you when they or their friends need you.
  5. Track results easily – Numerous web analytics are available to learn how effective each email was and how to improve future email performance.
  6. All marketing campaigns increase in effectiveness – Combine email with social media, website, newspaper ads, bulk mail, and radio … and multiply the results.
  7. Communicate with people who want your email – Use opt-in lists and advanced email marketing tools to ensure the highest open rates and avoid being blacklisted.

 

There are several important ingredients that must be present in order for an email marketing campaign to achieve the desired results. Great content is only one of those ingredients, successful email marketers know that other processes must be followed closely. To create powerful results, email marketing campaigns must:

 

  • Provide fresh and relevant content.
  • Utilize regularly updated sources of email contacts.
  • Brand the email message properly at time of distribution.
  • Use a compelling subject line to cut through the clutter.
  • Maintain proper controls over the system of email distribution.
  • Empower email marketing with social media and sharing tools to help spread the message further.

 

Our team of online marketing experts at seenBest Web Design in Phoenix, Arizona, help your business maximize email marketing results. We help build email lists from client databases and other sources and then import those lists into the proper email marketing software, based on marketing objectives. We then help brand the email message to match your business cards, websites, and other marketing collateral. We provide content writing services that will create fresh, regular content to use in email marketing campaigns and help inform and energize your client base. From start to finish, we help your company create and manage a regular newsletter email campaign, including template design and content selection. We help embed newsletter/email sign-up forms on websites and utilize other sources, such as social networks, to expand your list and maximize the distribution of your message.

 

We have been helping businesses achieve their marketing goals throughout the Phoenix, Arizona, metro area since 1995. Contact us today for a free expert consultation and find out how we can help your business increase sales and maximize ROI through the use of email marketing. Call (602) 456-0150.

 


>> Did you like this article? Ping it!

 



seenBEST Web Design

Why Small Business Owners Should Be Taking Advantage of Pay-Per-Click Advertising

Thursday, September 8th, 2011

This article is part of a series of twenty articles. Click to read: The Top 20 Web Marketing Concepts Your Next Website Design Company Should Know

 

Pay Per Click (PPC) advertising undoubtedly ranks as the most effective form of paid advertising available to small business owners today. The results can be almost immediate, with new leads coming in the day the account is created, configured, and made live.

 

PPC is the price an advertiser pays each time a user clicks on an ad. Unlike most other types of advertising where you pay to have ads printed or distributed, with Pay Per Click you only pay when someone clicks on your ad and visits your website. The power in this form of marketing is the assurance that you only pay when your marketing message is seen. PPC advertising puts your site at the top of search engine results for your product or service every time someone uses the keywords you chose for your ad. Using a number of advanced research tools to determine the best keywords and ad copy, you can generate qualified visitor traffic and increase the conversion rate of click-throughs to sales— guaranteeing a competitive, profitable PPC campaign.

 

The Benefits of Using PPC

 

1. Targeted marketing message. The reason PPC is so effective in generating sales? PPC reaches potential clients or consumers at the exact moment they are ready to buy. Unlike other forms of marketing that require you to convince the general public that they need your products or services, PPC ads deliver a targeted marketing message directly to targeted buyers at the instant they are searching for what you offer. It’s already in their mind that they need it … and then your ad appears in the top of the search results.

 

More than 300 million searches are conducted every day, and up to 80 percent of people use the Internet to find local products and services. The more often your ad appears at the top, the more credibility and trust your company will gain with consumers.

 

2. Cost effectiveness. A typical PPC investment is anywhere from $500 to $3,000 per month, depending on the client and their services. While a one-time full page ad in a magazine can run over $1,000 and bring in only a handful of leads (if any at all), that same $1,000 spent in PPC can bring in two or three new clients EVERY DAY over an extended period of time.

 

PPC can be extremely cost effective when using the right combination of complex configurations and campaign strategies. Without the right configurations and analysis mechanisms in place, PPC can be a budget drain producing few to no results. At best, you may have a lucky accident and see some short-term success. But for long-term success in this highly competitive market, you need to create the most efficient marketing campaign possible: optimize the PPC landing pages, use the right combination of filters, and manage your PPC campaigns across multiple search engines to make sure every dollar is working maximally to deliver the highest possible return on investment (ROI).

 

3. Flexible ad schedule. Because advertisers have a high level of control over their PPC ads, this can be the single most effective form of marketing available. Unlike many other types of ads, you can enable or disable PPC ads based on the daily changing needs of the business. Some advertisers may increase or decrease their ad budget, turn off the ads temporarily for health or staffing reasons, or run ads seasonally based on their business. There is even detailed control over the days or hours ads are displayed, and the schedule can be adjusted to exactly match the working hours of your office to ensure that someone is available to answer the phone when new inbound leads are generated.

 

PPC Tracking Gives Precise, Measureable ROI

How many people came to your website from the most recent print ad? How many sales did you make from the radio ad? PPC is the only form of advertising that allows you to find out exactly how many people actually saw your ad, how many of those people came to your store (website), and how many of the people who saw your ad bought your product. With PPC, there are a wide variety of tools to measure and track the effectiveness of your campaigns. Some of the metrics available include:

  • Click-through rate tells you how many people are clicking through from your ad to your site, which helps to determine if your ad text is effective.
  • Conversion rate tells you how often people are buying your product or service after clicking through to your site.
  • Cost per acquisition tells you the average cost per sale or lead and which keywords are most effective.
  • Return on Investment (ROI) tells you whether the profits from the campaign are meeting your financial goals.

 

The goal of PPC campaigns is to attract better qualified visitors to your website who are more likely to buy. Working with experienced PPC consultants can result in a significantly higher rate of return on your investment. The team online marketing experts at seenBest Web Design in Phoenix, Arizona, will relieve you from the time drain of learning how to create a PPC campaign…and will work with your goals and your budget to design a winning campaign. Call us today at (602) 456-0150 to schedule a free one hour consultation and let us demonstrate to you how we provide your Arizona business with the best online marketing solutions and greatest return on investment for your limited marketing budgets.


>> Did you like this article? Ping it!



seenBEST Web Design

Web Design Company Offers Job to Phoenix, Arizona

Wednesday, June 15th, 2011

Web design and online marketing company seenBEST Web Design offers new job to Phoenix, Arizona

seenBEST Web Design is a rapidly growing website design, web development, and online marketing company in Phoenix, Arizona looking to expand its team of experts. We are looking for a fresh and energetic internet guru who loves to code PHP, has a good understanding of web design methods, and is familiar with SEO, SEM, and social marketing concepts. You should be well rounded, with a good understanding of the following:

 

  • PHP, JQuery, HTML, JavaScript, AJAX, and CSS
  • Zen Cart, Magento
  • mySQL and Cpanel
  • Drupal, WordPress, Joomla
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM), Google Adwords
  • Dreamweaver, Photoshop
  • Knowledge of additional languages and architectures A+

 

We are located in beautiful Ahwatukee at 46th St. and Chandler, conveniently located just west of the I-10. This is a temporary contract to hire position with flexible working hours.

 

Why seenBEST Web Design?

 

  • Unlimited potential to grow your career
  • We value your creative and innovative solutions
  • Flexible working hours
  • Family owned, family friendly company
  • You WILL learn a lot! We are at the cutting edge of internet development and have many projects and ideas for new projects that will challenge your abilities

 

Do not send over project portfolios, there will be time to discuss your past projects and designs during our interview. To ensure the integrity of our work and the security of our clients’ data, a full background check will be performed prior to the hiring of any candidate. If you don’t feel that you can pass a criminal background check please DO NOT apply. This is a temporary contract to hire position and will be based out of our office. Interested? Send a detailed resume in Word or PDF to jobs@seenbest-web-design.com

 

***SERIOUS INQUIRIES ONLY! THIS IS AN IN-HOUSE POSITION, NO OUT OF STATE OR OVERSEAS CANDIDATES WILL BE CONSIDERED***

 

 

 


>> Did you like this article? Ping it!

 



seenBEST Web Design

Job Offer: Web Design, Website Development, SEO in Phoenix, Arizona

Friday, January 14th, 2011


seenBEST Web Design is a rapidly growing Phoenix Web Design, Online Marketing and SEO company in Phoenix, Arizona. Due to rapid acquisition of clients we are looking to add more talent to our team.

seenBEST Web Design, a division of my PC Techs, is a team of ‘tech people’ that does things differently – in ways that you will appreciate! Here are a few of the benefits you will enjoy:

  • Unlimited growth potential
  • The ability to apply creative and innovative solutions to problems
  • Complete and total control over your projects
  • Flexible working hours
  • Located in beautiful Ahwatukee at 46th St. and Chandler, conveniently located just off of the I-10 and Chandler
  • You WILL learn a lot! We have many projects and ideas for new projects that will challenge your abilities
  • Work for a tech company, with tech owners, and a team that understands YOU and YOUR needs

The right candidate is someone that has a well-rounded set of web skills. You should have experience with web design AND development, with at least basic knowledge of search engine marketing, search engine optimization, and social networking. If this is you, schedule your interview today! This position is contract to hire and will be based in our Ahwatukee office.

Interested? Send a detailed resume in Word or PDF to [Click Here to Email Your Resume]. Please do not send over design samples, there will be time to discuss your past projects and designs during our interview.

To ensure the integrity of our work and the security of our clients’ data, a full background check will be performed prior to the hiring of any candidate. If you don’t feel that you can pass a criminal background check please DO NOT apply. Thank you!

***SERIOUS INQUIRIES ONLY! THIS IS AN IN-HOUSE POSITION, NO OUT OF STATE OR OVERSEAS CANDIDATES WILL BE CONSIDERED***


 Requirements

  • Must have a good working knowledge of PHP, JQuery, HTML, JavaScript, AJAX, and CSS
  • Must know your way around mySQL and Cpanel
  • Must have Photoshop and Dreamweaver experience
  • Must keep good notes and be able to place clear and concise comments in code
  • Should have a good understanding of Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google Adwords, Google Analytics

Bonus Points:

  • WordPress, Joomla, Drupal, Magento, Zen Cart
  • Web Video, Video Editing
  • Illustrator and Flash
  • .NET, Actionscript, ColdFusion
  • Social networking, Facebook, and Twitter
  • Email Marketing


seenBEST Web Design

Your Website Can Be The Perfect Sales Pitch

Monday, September 27th, 2010

Imagine yourself in a crowded room packed full of hundreds of interested customers who are there to learn about your products and services. You’ve prepared, have ample materials, and a projector with a screen and a video presentation ready to go. If you deliver the perfect sales pitch you’re going to convert almost everyone in that room and your business will skyrocket. Does this sound too good to be true? It shouldn’t. The internet is that crowded room packed full of interested customers and your website can be the perfect sales pitch.

Everything you can do at a sales meeting can be done through your website. Product information, pictures, video samples, testimonials, and sales materials can be made available to interested parties at the click of a button. If your business is not generating significant new leads from your website my question to you is ‘why not’? This is a proven marketing method for thousands of local business owners who have found the secret. Your problem could be anywhere and your existing processes must be thoroughly inspected:

  • Not enough traffic
  • Inaccurate marketing messages for your current visitors
  • Competitor websites with a more appealing message
  • Lack of a clear call to action

At seenBEST Web Design we take care of your complete marketing platform. From web design, to development, promotion, marketing, and lead generation. We are your complete solution to digital success. We will design the best website for your business and then make sure that your website is seen by customers at the moment they are ready to buy. If your sales are down or you are not generating significant profit from online marketing activities first ask why, then give us a call. We will meet with you face to face, learn about your business, then offer you the most effective web and online marketing solutions available. Make your website the perfect sales pitch today, call (602) 456-0150.



seenBEST Web Design

Need a digital presence for your business?
Piece of cake! Call Us Now (480) 256-9010


Request a Free Quote

NAME:*
EMAIL:*
PHONE:*
MESSAGE:*
CAPTCHA*