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Posts Tagged ‘business success’

Logo Design Tips: What Makes A Good Logo?

Thursday, September 27th, 2012

Although it’s mostly true that you succeed in business by offering quality products and good customer service, logo design is also an important element for business success. This article walks through the importance of logo design and the ingredients that make up a good logo.

 

A Logo – The First Identity for Your Businesses

A logo is the first and most important identity for businesses. The logo represents your organization’s goal, its future vision, and your customer’s orientation in a graphical format. It is an integral part of the corporate image which appears everywhere in your business stationery and marketing materials. For some forms of marketing, such as imprinted pens, the logo is often the only design element you’ll be able to utilize to get your message across. For these reasons it is crucial to give critical thought and high importance to the design process behind the creation of your next business logo.

 

What Makes a Good Logo?

As the design of the logo reflects on so many aspects of your business, the colors, textures, and illustrations should represent many different aspects of your business or brand. Customers relate through brand identity of organizations and the logo has a great impact on their psychology. So, whether creating a new logo for a startup or redesigning the logo of established businesses, it is very important to keep certain things in mind which constitutes a good logo.

 

A good logo is a perfect blend of simplicity, creativity, illustration and colors. It’s up to the experience of a logo design expert to blend together through their creativity a logo that reflects the business goals and ethics. To check whether a logo is up to the expected standards or not, confirm that:

  • The logo design is as simple as possible and clearly conveys the corporate message
  • The logo is compatible with the business and industry segment
  • The logo is representative of all corporate values
  • The logo incorporates the right colors to match with your business and brand
  • A well designed logo should never make use of more than three separate colors, in fact the vast majority of corporate logos consist of only one or two colors

 

Additionally, here are some technical requirements to consider during the logo creation process:

  • If the logo will be used in conjunction with an existing website or pre-existing design materials, be sure the logo colors complement those existing works. A logo that doesn’t easily blend with existing design materials may force you to perform expensive modifications.
  • Can you logo be used on top of multiple different background colors? A good logo is one that utilizes a transparent background and can be easily displayed on a variety of different colors from white, to black, and everything in between with little modification.
  • Has your logo been designed as a vector graphic? A vector graphic can scale to any size without any noticeable loss of quality.

 

Whether you own a business or are planning to start one, brand building is important and a good logo is the first thing you’ll need to establish your brand as a market leader. Be sure to select the best logo design company to create a professional logo for your business. To get the process started it could be as easy as scheduling a meeting to convey your business goals and objectives, they should be able to help you through the rest of the process.



seenBEST Web Design

Strategy, More than Just an Eight Letter Word

Monday, September 20th, 2010

What a mess we’re in.

The online marketing industry right now is saturated with poorly trained freelancers, scam artists, and under-skilled web design companies that know little, promise much, and eventually wind up under-performing. When a business owner responds to a piece of spam that promises him SEO that will deliver 3,000 new leads per day for $20 a month, buys it, and gets nothing in return it really hurts the perception he has towards this industry. In his mind, SEO doesn’t work, and it’s very difficult from that moment forward to change his opinion. So many people have been burned this way and they are hesitant to participate again, even after they come in contact with a firm that really can deliver proven online marketing results.

Adding to the problem is the fact that online marketing methods have become confusing and difficult to follow for many business owners. SEM, SEO, PPC, Keywords, Blog, Social Media, PR, Linking, Meta Tags. Most people just scratch their heads and turn away. They don’t have time to figure this out, and most people don’t purchase services they can’t fully understand. Why should they? It’s hard to see real value in any service if you don’t first understand how it works.

Marketing StrategyAdding even FURTHER to the problem is the basic fact that strategy is more than just an eight letter word. Sure, you could go out and hire a self-proclaimed “Social Media Guru”, but what good is that going to do you when those efforts are not intelligently linked to your overall marketing efforts? Very little unfortunately and therein lays the dilemma. Business owners who have been burned in the past, do not understand the industry, but are willing to give it another try often end up trying some type of piecemeal approach where they hire several different people or companies. They may have a web design person, a social media person, an SEO person, some company in another state handling search engine marketing. Usually most of these organizations never sit down or meet with the business owner. This is a recipe for failure. These strangers, each handling some different aspect of your business presence, do not care whether or not your business generates new leads. They will be more than happy to take your money, however, and as a result you will end up with poor results and the attitude once again that online marketing does not work for you. Wash, rinse, repeat. The cycle continues.

If you own a business and want to become wildly successful you absolutely must establish a successful online marketing strategy. That strategy cannot consist of a piecemeal approach. The game has become very complex and, much like football, it is going to take a trained, well-coordinated team effort to win. Imagine if the owner of the Arizona Cardinals walked outside, pulled 11 complete strangers together that have never met before into the stadium, and had them play a quick pickup game against his team without any prior practice. What would happen? Those poor guys would get crushed. In similar fashion, your business will get crushed by your competition if you don’t hire a complete team that knows the game and has a solid game plan.

seenBEST Web Design knows the detailed methods of online marketing, how to make them work for you, and more importantly how critical it is for all of them to work together in order to bring success to your business. Our team will sit down with you, determine exactly what your business goals are, and then explain to you point by point the online marketing methods that are most cost effective for you to achieve results. We will not suggest driving traffic to your website, for example, without first making sure that your website is adequately designed to convert those visitors into leads. We will not suggest that you build a killer new website without first giving you pointers on ways to design it that will make it easier to market it once it’s complete.

We do these things at no additional cost, first because we understand the industry and we can, and second because the success of our clients is very important to us. SEO, SEM, Social Media, Email Marketing, Blogging, and Web Design are all interlinked with each other. You need to think outside of the box to target, plan for, and achieve business success. The way to do this is through an expert team that will communicate with you, educate you, and work together with your company to bring in real profits! Break the cycle, pull your online marketing team together, and let’s start generating new sales.



seenBEST Web Design

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