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Posts Tagged ‘business networking’

Business Marketing Tip: Focus on the Positive

Wednesday, February 6th, 2013

Focus on the PositiveHave you struggled to achieve satisfactory results from past business marketing efforts? You’re not alone. Most entrepreneurs waste lots of valuable time struggling to find effective advertising solutions. Trying to grow a business and spending a small fortune in the process, only to get back very little in return, is a painful and unpleasant experience. The failure to bring on new clients via effective advertising will keep you from becoming successful. This inability to generate leads is common in new businesses, and forces most one-time business owners to abandon their dreams, back to the safety of a 9 to 5.


Don’t let past marketing efforts that failed to produce new clients lead to a fear of failure, or convince you to abandon advertising completely. It takes money to make money, all successful business owners and managers embrace this fact. New clients are a necessity for any business to grow and remain strong, without them your business will fail. So, the question is not whether you should market your business, the question is how can you best market your business? Yes it takes money to make money, but that money needs to work smart to make an impact. You need to find out how to allocate the money you do have into advertising methods that guarantee higher margins of profitability, and invest your advertising budget in new lead generation techniques that result in a measurable increase in new clients.


How could a profitable advertising campaign help your business grow? Visualize the success you want, and then focus your resources on the positive to make it happen. A positive outlook could provide the spark you need to evaluate and learn from negative advertising experiences, and create a successful marketing plan from past failures. Here’s how:

  • Go back and make note of every advertising method you have ever tried in the past
  • Now examine and make note of all of the current ways you are spending money to advertise your business
  • List each marketing type above in a spreadsheet
  • For each method in the list, write down the total amount of money spent on that advertising method to date
  • You should also calculate in the cost of time allocated by staff members to the total amount spent for each
  • Now add up how much projected revenue you’ve gained from each of those methods to date
  • Including recurring revenue from clients who found you via that one method but used your services multiple times


Your list may resemble the following, an example marketing analysis data provided by a Phoenix area IT firm:


Marketing Methods Analysis


How can you take a list like this one, built with data from your own business, and focus on the positive to turn around negative advertising adventures? To start, look at your list as a framework to learn from and build upon. The first step is to identify which advertising methods work and discard all others. It’s important to avoid wasting marketing budget if you want your business to grow. See the following graphic, we went through our sample list and crossed out all forms of marketing that resulted in wasted budget:



The above methods, crossed out in red, cost a total of $142,112 but only resulted in a total of $12,224 in revenues. That’s a total loss of $129,888. The first step towards success in marketing is eliminating those methods that fail to generate more revenue than they expend. If you are losing money, consider another medium. Your most important resource as a business owner is time, so don’t wait forever to take action. Reallocate your budget immediately by eliminating every advertising method you’re spending money on that isn’t working (those items in red above). Once you free up this money, you can either move those funds to advertising methods on your list that are proven to be profitable, or try new marketing avenues that you haven’t yet explored.


Focus on the Positive to Improve Your Advertising

To improve on advertising methods that are not as profitable as they could be, the solution is to focus on the positive. The return for methods on your list that are close to break-even can usually be improved by making a few adjustments. In our example above, the question was how can we improve our video ads to make them more profitable? For your list, evaluate your products and services from the your customer’s point of view. What service or product are you currently providing that existing clients really like? Think about all the positive qualities of your product, service, and offer, and hone in on what your customers are looking for. Next, change up the message in your lower performing advertising methods to better deliver on the needs and wants of your ideal client. It doesn’t matter if you’re creating articles for content marketing or producing videos for social media sites. Pour your enthusiasm and pack value into what you’re doing, the main idea here is to focus on the positive. In our case, for a recent video content marketing campaign, we re-thought the entire campaign to come up with ways we could produce higher quality videos that were more engaging, entertaining, and useful for our target clients.


Whatever you do, keep a positive mindset and don’t be afraid to invest in your business. Remember, it takes money to make money. While you should definitely try new things, you should also keep a watchful eye on your investments and tend to them on a regular basis to maximize results. Doing so will allow you to eliminate obstacles and negative investments, focus in on those things that are working well, and create powerful new marketing messages to attract new customers.



seenBEST Web Design

You Wouldn’t Operate On Yourself: Why Hiring an Internet Marketing Expert is Smart Medicine

Thursday, June 14th, 2012

Marketing is the key to success of any business. To be successful at any form of marketing requires knowledge of a complex process that involves identifying targeted customers, reaching those customers effectively, creating a buzz for your products and services, and finally convincing those customers to buy. While internet marketing follows the standard rules of marketing, it can also be more complex than traditional marketing methods because it requires:


  •  Advanced targeting research
  •  Detailed knowledge of potential customers including their interests and online habits
  •  A much wider usage of varying types of media
  •  Robust marketing platforms that blend dozens of different technologies together as one and
  •  Advanced methods to interact with potential customers at various stages of the buy cycle


Today, almost most everyone understands the importance of online marketing. Still, some question the need to hire an expert. They say, “Why should I hire someone to promote my business on Facebook? I’ve used Facebook for more than four years. I can promote my business myself”. Let’s say you have access to a scalpel, does this also mean you can or should perform surgery on yourself?


Having knowledge about how to use a scalpel is not going to help you fix most serious medical issues that require surgery. While you could certainly go through the process of trying to self-medicate yourself, the results will be nowhere near those provided by an expert with years of experience. Similarly, networking on Facebook and staying connected to your family and old pals from high school is totally different than identifying and locating your targeted audience and influencing them to buy.


Online Marketing – A Social Art         

Internet marketing is a social art. It is a unique blend of the following:

  •   A deep understanding of social media platforms and their benefits
  •   Business networking comprehension
  •   Technical know-how of internet search, and
  •   Expert knowledge of web technologies and design elements


In order to successfully market a business, brand, or its products and services on the internet one needs to have working knowledge in all of the above along with additional, specific knowledge about the business being advertised. Only relevant experience results in this type of knowledge. Bottom line, to run a perfect online marketing campaign, you need to hire an experienced internet marketing consultant.


Benefits of Hiring an Experienced Internet Marketing Consultant

Experienced online marketing consultants with professional experience in SEO, SMM, and SMO can bring valuable years of experience to your campaign. An expert internet marketing consultant will take a multitude of factors under consideration before proposing a course of action. They will help you determine a marketing strategy that will performs best based on an analysis of what competitors in your industry are doing, your budget and goals, and an understanding of the buying psychology of your targeted audience.


In addition to experience, another benefit of hiring an expert is their existing network. They can utilize their own networks to help you generate sales leads or drive traffic to your business. Finally, they are in touch with the latest developments in the world of online marketing and search engines. They can quickly help your business adapt to any changes in the Google search algorithm and implement new marketing strategies to take advantage of recent trends, improved tools, and new services.


Are your goals to maximizing results by using the internet to generate more sales leads, drive traffic to a website, and successfully engage customers through Social Media? It may be time to hire an expert. Your most successful competitors already have and they are using those services to position themselves on top, stretching their marketing budget further and maximizing return on investment. To beat them or even compete on an even playing field, benefit from the specialized marketing experience, technical expertise, and industry acumen that an expert provides.

seenBEST Web Design

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